NESO's “holistic transition” scenario would have the lowest cost over the next 25 years, saving £36bn a year. In simple terms, investing to cut emissions is a lot cheaper than not doing so. That's not a surprising conclusion, but it's not as commonly known as it should be.

One of the recurring messages from #ISEPConnect2025 is the key role of communication and story-telling skills in the effective delivery of sustainability projects. If you need expert comms support, drop us a line!

Big clothing brands are getting slapped down for misleading claims about their products' sustainability. Good. Greenwashing is bad business, in more ways than one. If you need support in making sure that your comms are sustainable, get in touch. www.theguardian.com/media/2025/d...

Great overview of the energy and environmental bits of yesterday's budget statement. No real delights, but no real horrors either.

Subsidising the cost of getting an EV, then gradually reclaiming that through running costs, actually seems like a decent and fair idea. www.theguardian.com/uk-news/2025...

B Corp status can be a clear marketing win for a company, but the process can also unlock other benefits for effective and meaningful communications. Some thoughts following last night's Yorkshire B Local network event celebrating 10 years of the movement in the UK. othersfield.com/comment/b-co...

Confirmation that the UK's first small modular reactors will be built on Ynys Mon by the mid-2030s - 10 years to the month after the then-government first announced its SMR competition to identify the best-value technology for deployment in the 2020s. www.gov.uk/government/n...

Reasons to be cheerful(ish) -

Is the UK government greenhushing its flagship energy policy? It’d be easy to miss the release of the latest Carbon Budget and Growth Delivery Plan. It’s an ambitious but, I think, realistic plan to rewire and reenergise the national economy. othersfield.com/comment/grow...

“This study demonstrates why we should reframe our understanding of green investment from costly environmental subsidy to a high-return national investment.” 👍

Some thoughts and photos from a holiday in the Camargue. It’s a unique landscape, with the highest point just a few metres above sea level. That makes it extremely vulnerable to climate change. The flamingos will survive, but it could be bad news for people. othersfield.com/photo/camarg...

A nice example of how to demolish lies about energy and emissions reduction - www.theguardian.com/environment/...

Get your teeth into Doughnut 3.0! But while it's a brilliant tool for understanding the physical boundaries of a closed economic system, I do wish it had a better name - ideally something that wasn't also a colloquial insult.

87 hours over nine months might not seem that much, but this is a big deal -

How do you create a compelling story from a corporate case study? Here's some basic advice, distilled from many years' experience - othersfield.com/comment/case...

Happy Yorkshire Day to everyone working towards a green and prosperous future for the region. We can help you take a plain-speaking no-nonsense approach to the most complex topics in low-carbon tech, energy and sustainability. Here's the view from t'other side of the hill. Proper Yorkshire.

Some provocative framing, but the essential recommendations here are solid - bring in effective carbon pricing, and stop subsidising fossil fuels.

Chris Goodall's Possible is a nuts and bolts guide to the technologies that could help the world reach net zero emissions by 2050. It could do more to bring the projects to life, but is still a valuable addition to any sustainability bookshelf. Read our review - othersfield.com/review/possi...

The Met Office State of the UK Climate Report for 2024 shows that record breaking and extreme weather has become increasingly commonplace in the UK as our climate has changed over the last few decades Published today by @wiley.com in @rmets.org Learn more 👇

The OBR report doesn't examine every aspect of mitigation vs adaptation, but the basic message is the same as the Stern Report from almost two decades ago - investing to reduce emissions is much much much much much less expensive than not doing so.

Good news for nuclear power in the UK, as EDF confirms its intention to invest in Sizewell C - but it's still short of a final investment decision. EDF will take a 12.5% stake in the c£30bn project, with other investors and financing details tbc later this summer. www.gov.uk/government/n...

Thoughts from last week's excellent ReGeneration Earth conference in Leeds, including: - big-picture broadsides from key speakers. - where AI can actually deliver value. - practical measures for local action. - why optimistic storytelling beats guff. othersfield.com/comment/rege...

First thoughts on the new Industrial Strategy, which correctly identifies the transition to net zero as “the economic opportunity of the century”. The "IS-8" of priority sectors includes clean energy, with the aim of doubling business investment to over £30 billion. www.gov.uk/government/p...

Regeneration Earth closes with another broadside against lies, bullshit and guff, with @mikebernerslee.bsky.social summarising A Climate of Truth. It’s been a really interesting two days - full summary thoughts to come in the next few days.

Punchy talk from Lord Deben at ReGeneration Earth in Leeds. He’s just accused Kemi Badenoch of “talking guff”.

Government investment in new nuclear power is welcome, and very overdue. Decarbonising the UK’s power supply would be a lot harder and more expensive without a significant share for nuclear, but there are a few outstanding issues. Here's our thoughts - othersfield.com/comment/new-...

The latest addition to our sustainability bookshelf is The Lie of the Land by @guyshrubsole.bsky.social. It's a provocative manifesto for sustainable land management, digging deep into the economics and politics of what can be a very emotive topic. Our full review - othersfield.com/review/lie-o...

Organisations often use images of exotic animals when talking about sustainability and the climate crisis, but that risks othering the problem. We need to think closer to home. For National Garden Wildlife Week, here's some photos and thoughts from our own backyard. othersfield.com/photo/garden...

A timely reminder of the severity of the climate crisis. The longer we take to deal with the problem, the greater the costs and challenges. Let's get on with it!

In construction and many areas of manufacturing, suppliers with good sustainability credentials can have a real competitive advantage. To make the most of it, they need to be telling their sustainability stories in a clear, honest and authoritative way. We can help you with that.

Interesting article in @businessgreen.bsky.social - most political opponents of net zero policies still support clean energy, but tend not to understand what "net zero" actually means. We need to be clearer in our choice of words and how we communicate. www.businessgreen.com/news-analysi...

“Those vocally organising to oppose the energy transition achieve outsized importance across public debate... this research demonstrates that there is a larger, quieter majority that are supportive of decarbonisation and driving progress through climate policy.” 👍 www.theguardian.com/environment/...

The technical term for these claims is "bullshit" (as explained in @mikebernerslee.bsky.social's A Climate of Truth). There are also other terms which you're not allowed to say in Parliament.

Thoughts (and a sketchy self-portrait) from a busy week's networking with fellow professionals in advanced manufacturing, northern comms and green tech. othersfield.com/comment/powe...

We welcome the launch of #The89Percent Project from @coveringclimatenow.org and partners. Effective climate action needs popular support, which it has. We have the will and the tools to mitigate catastrophe - but we all need to be clear in our message. othersfield.com/comment/89-p...

"The more the US cuts itself off from the rest of the world, the more the rest of the world will get on with things and the US will be left behind. This is a tragedy for the clean energy industry in the US, but for everyone else there are opportunities." www.theguardian.com/environment/...

Can a commitment to honesty help resolve the climate crisis? Here's our thoughts on Mike Berners-Lee's A Climate of Truth. It's a very readable and incisive book about the polycrisis and its enablers, which maybe takes too optimistic a view of human psychology. othersfield.com/review/clima...

"We already have the technologies to switch from fossil combustion to zero-emission energy. The only thing missing is speed and scale. This is about saving the conditions under which markets, finance, and civilisation itself can continue to operate.” www.theguardian.com/environment/...

Thinking about getting certified Carbon Literate? Read about our experience of the specialist course for comms and marketing professionals - othersfield.com/review/carbo...

It's always nice to add another hallmark to the handle! After completing the specialist Understanding and Communicating Climate Change and Sustainability course from @marketingcollege.bsky.social and @carbonliteracy.bsky.social, our lead consultant Tim is now Certified Carbon Literate.

Good piece in @economist.com on why the UK has persistently high electricity costs. It's because we're still unusually reliant on gas-fired generation. When people claim that renewables are to blame for high energy costs - that's just gaslighting. www.economist.com/britain/2025...

Busy week of learning and networking at the West Yorkshire Innovation Festival and the Green Finance UK conference in Sheffield! Some thoughts - othersfield.com/comment/gree...

From April, UK companies could be fined up to 10 per cent of their turnover for greenwashing. But what does greenwashing mean in marketing communications, and how can you avoid it? Here's our view - othersfield.com/comment/gree...

Given the amount of misinformation being circulated about the costs of reaching net zero emissions, this 0.2% is perhaps the most important number in the CCC report.

When there's a political backlash against all things ESG, we think it's more important than ever that business leaders keep sustainability and social positives at the top of the agenda - even if you're not as big as Unilever. Our recent review of Net Positive: othersfield.com/review/net-p...

If you're wondering why we're called Othersfield, here's why: othersfield.com/info/why-oth...