If your employee advocacy program relies on “just post this”… it’s falling behind. The 2026 benchmark report found: 87% now provide social media training 57% say it’s their top priority Full report & expert insights: dsmn8.org/4qpjI8r #EmployeeAdvocacy

Adoption challenges in employee advocacy programs usually signal a process gap. Are employees supported? Can they provide feedback? Practical framework for reviewing your process: dsmn8.org/4pS1afZ

79.5% of senior leaders are involved in employee advocacy programs. That's a 40% increase from last year 📈 There's a simple reason why: When leaders actively engage, employees are much more likely to join in. Full report: dsmn8.org/4tLV3x4 #B2Bmarketing

2026 is the year of the Social Executive. 79.5% of advocacy programs now involve senior leadership (a 40% increase since last year). More key findings from the 2026 Employee Advocacy Benchmark Report 👇 dsmn8.org/45PYDM4 #EmployeeAdvocacy

Great episode of the podcast all about employee advocacy in the non-profit sector 👇

Employee advocacy in 2026 has evolved. → 94% say it benefits their career → 68% post 3+ times per week → 79.5% involve senior leaders Full report: dsmn8.org/4qpjI8r

In 2026, every employee is essentially part of the customer support team. When people reach out on social, they aren't looking for a department. They’re looking for a guide. A simple, helpful interaction builds more trust than any ad ever could. Full guide: dsmn8.org/4r186Z8

Employee advocacy is becoming more intentional. The 2026 employee advocacy benchmark report revealed: 87% of program managers are providing social media training. And 57% say this is their top priority moving forward. Full report 👇 dsmn8.org/4qxe7gh #EmployeeAdvocacy

The 2026 Employee Advocacy Benchmark Report is officially live! 📢 If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading. Grab your copy here: dsmn8.org/4qpjI8r #B2BMarketing #SocialMediaMarketing

The top 500 companies ranked by employees sharing content on LinkedIn 👇

Trust is the hardest thing to build in business right now. When a CEO is visible and vocal, it changes everything for the team and the customers. This framework is a perfect starting point for leaders who want to stop being "invisible." Have a look: dsmn8.org/4hSk7fb

LinkedIn doesn't have to be boring or overly formal. People want to connect with people, not brands. If you're stuck on what to share, this list of ideas is a great resource for staying authentic while talking about work: dsmn8.org/4boa559

Strong advocacy isn’t built on assumptions. It’s built on insight. Look at what your employees actually share. That’s the content that reflects your culture and your brand. Free copy of Employee Advocacy: 101 Cheat Codes for some holiday reading 👇 dsmn8.org/42dY3WW

MarketingWeek’s Market-O-Meter shows what’s up in 2025 📈 One of the rising stars? Employee influencers. Brands are leaning into in-house voices to bring authenticity, credibility, and human insight to social content. Authenticity > perfection. www.marketingweek.com/market-o-met...

Most employee advocacy programs fail because sharing feels like extra work. 16 experts say success comes from: ✅ Ready-to-share content ✅ Leadership involvement ✅ Recognition & feedback Full insights 👇 dsmn8.org/4o80sf2

Negative comments online are part of showing up. 🔎 Understand the intent 🤝 Respond with empathy 📩 Go private when it helps 🚫 Skip the trolls 📊 Learn from feedback Full guide: dsmn8.org/3X556OE

If you're involved in an employee advocacy program, whether as an employee influencer or program manager... We want to hear from you 📣 Take the survey for early report access & the chance to be quoted (it takes less than 10 mins): dsmn8.com/employee-adv... #EmployeeAdvocacy

Not sure what to post on LinkedIn? 💡 Share a quick insight, a small win, or a lesson learned. Posts with your own perspective get 9x more engagement than branded content! More employee advocacy challenges and how to solve them 👇 dsmn8.org/4owmxms

75% of B2B buyers use social to research vendors. 84% trust thought leaders more. If your sales team isn’t posting, they’re invisible. 👉 17 stats that prove it: dsmn8.org/4rdAybh

Calling all employee advocates & program managers 📣 ✅ How many employees actually post? ✅ Who’s tracking ROI? ✅ Where does AI fit? Share your experience, take the survey 👇 dsmn8.org/41WjLhO

If you’re running an advocacy program (or thinking of starting one!), this is such a useful check-in. See how many employees are sharing, what the impact looks like, and how you compare to competitors. Get your free report 👇 dsmn8.org/481KuNw

People don’t follow companies. They follow leaders. Build your CEO’s brand with purpose 👇 dsmn8.org/43CiOvV

If your employee advocacy sounds like marketing… it’s not advocacy. Our data shows: 📝 Personal edits = 3× engagement 🗣️ Own voice = 9× impact Authenticity wins every time. 11 experts weigh in: dsmn8.org/3X2t116

AI can write your employee advocacy posts. But tone of voice is what makes them believable. How to train AI to sound like your brand 👇 dsmn8.org/4hUkkzz

Deloitte didn’t create a corporate influencer role because it sounded trendy. They did it because an employee went viral on LinkedIn. And the result? $13m in marketing value. 400m impressions. 10k leads. All from one employee advocate. www.aol.com/articles/wen...

Still ignoring employee advocacy? Your competitors aren’t. They’re getting 9× more engagement for 1/10th the cost. Your people already have the reach. Now it’s time to activate it. One-pager: dsmn8.org/4o4upw4

💡 54,000+ employees. $1.88 CPC. $424,800+ earned media value. That’s how Swiss Post scaled employee advocacy with DSMN8. Multilingual, complex org → now 9× ROI and thriving internal engagement. 📖 dsmn8.org/3WdDbvl

Want your advocacy program to flop? → Launch w/out content → Share only company news → Ignore mobile → Skip gamification → Forget measurement Or… you could learn from 500,000 posts and do the opposite 👇 dsmn8.org/470B8Br

Super interesting insights in this report 📊

Employee advocacy looks different at every company. Some focus on culture. Some on sales. Some are just getting started. We're gathering real stories for the 2026 Benchmark Report. If you're involved, take a few minutes to share yours: dsmn8.org/41WjLhO

Plot twist: Your CEO with 5K followers gets better engagement than your company page with 300K followers 📊 Why? People connect with people, not logos. Employee voices = 30% higher engagement + 88% lower costs than paid ads. Full strategy breakdown: dsmn8.org/4j3C7Ty

By 2027, AI-driven search will overtake Google. Even bigger: AI visitors convert 4.4x higher than organic. If your brand isn’t part of ChatGPT’s or Perplexity’s answers, you’re invisible. Employee advocacy might just be your unfair advantage. dsmn8.org/41LBhoH

The best tech won’t work if employees don’t use it 👀 That’s why an RFP for advocacy software shouldn’t just be about ticking off features. You need to build in those real‑world questions, so you pick a tool that people will actually adopt. It’s the moment to ask 👇

An interesting read!:

When invites to join an employee advocacy program come from a senior leader, adoption jumps by ~30%. It’s a simple step that shows your team this initiative matters. More employee advocacy cheat codes 👀👇 dsmn8.org/42dY3WW #B2BMarketing

The results of this study are super interesting if you're in the social media space 👀

We asked 16 program leaders: what makes employee advocacy work in 2025? Their answers are practical, honest & ready to use. Read here: dsmn8.org/4o80sf2 #EmployeeAdvocacy

Delegating social media isn’t about handing over your LinkedIn password. This guide lays out exactly how execs can show up online without doing everything themselves, while keeping it secure: dsmn8.com/blog/executi... #B2BMarketing #ExecutiveSocial

Making advocacy easy is the best way to get employees on board!

Your employees don’t need more reminders to share content. They need the right support. ✅ Clear strategy ✅ Useful content ✅ Real motivation The Ultimate Guide to Employee Advocacy breaks it all down👇 dsmn8.org/4j3C7Ty #EmployeeAdvocacy #B2BMarketing

Every company wants the benefits of employee advocacy… …but still some panic the moment their people start standing out 🫣 They fear their employees will become so popular that they'll be headhunted.

This! 👀👇

Ready to boost your personal brand? Our free Employee Advocacy Training Package includes everything you need to get started: ✔️ Social media security checklist ✔️ Social media guidelines ✔️ LinkedIn optimization tips ✔️ Advocacy benefits explained dsmn8.org/3H5SiTf

Curious how your team stacks up on social? 📊 Get a free Employee Advocacy Health Check to measure your current activity and see how you compare to the competition. Discover your score: dsmn8.org/3FQynXF

This one is such a good watch:

GM scaled employee advocacy to reach 20M+ people in 6 months 🤯 How? With bold leadership & a smart strategy. When execs lead the way, employees follow. Read the story 👇 dsmn8.org/41BaJWE

Employee advocacy training is vital. But repeating the same session weekly? Not scalable. 🎥 Record it. Edit it. Share it. Let employees learn on-demand & at their own pace. 📖 Get Bradley Keenan's book for free: dsmn8.org/42dY3WW

Influencers are already in your company. You just haven’t activated them yet. CEO Bradley Keenan breaks down: 📣 The rise of employee influencers 🏗 How to build internal creator programs 💡 Why authenticity > polish in 2025 Full story: www.netinfluencer.com/the-rise-of-...

Building an employee advocacy program in 2025? Don't skip these: 🔸 Create a program identity 🔸 Get leadership involved 🔸 Vary your content (see pic!) 🔸 Center employees 📖 Full 6-step guide: dsmn8.org/3RSCrcN #EmployeeAdvocacy

Want insider tips & strategies to amplify your brand with employee advocacy? 👀 Get your free copy of Employee Advocacy: 101 Cheat Codes. Written by employee advocacy expert and CEO Bradley Keenan, it’s a must-have for anyone entering the space. dsmn8.org/42dY3WW