The term "influencer" usually brings to mind lifestyle bloggers. But "in-house influencers" are the ones actually moving the needle in the professional world. This guide breaks down how to start shaping the conversation in your industry: dsmn8.org/4r2QlbX

82% of candidates research a CEO’s LinkedIn before joining a company. Executive visibility isn't a vanity project in 2026. It’s a business requirement. 30-day roadmap: dsmn8.org/3LUxh0z

The 2026 Employee Advocacy Benchmark Report is officially live! 📢 If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading. Grab your copy here: dsmn8.org/4qpjI8r #B2BMarketing #SocialMediaMarketing

Our Best of 2025 Leaderboards celebrate the brands that prioritize human voices over corporate logos 📢 We’ve analyzed the data to find the companies with the most active and engaged employee advocates from the past year. Did your team make the cut? Find out: dsmn8.org/3NdmleZ #Marketing

Trust is the hardest thing to build in business right now. When a CEO is visible and vocal, it changes everything for the team and the customers. This framework is a perfect starting point for leaders who want to stop being "invisible." Have a look: dsmn8.org/4hSk7fb

LinkedIn doesn't have to be boring or overly formal. People want to connect with people, not brands. If you're stuck on what to share, this list of ideas is a great resource for staying authentic while talking about work: dsmn8.org/4boa559

Strong advocacy isn’t built on assumptions. It’s built on insight. Look at what your employees actually share. That’s the content that reflects your culture and your brand. Free copy of Employee Advocacy: 101 Cheat Codes for some holiday reading 👇 dsmn8.org/42dY3WW

MarketingWeek’s Market-O-Meter shows what’s up in 2025 📈 One of the rising stars? Employee influencers. Brands are leaning into in-house voices to bring authenticity, credibility, and human insight to social content. Authenticity > perfection. www.marketingweek.com/market-o-met...

Most employee advocacy programs fail because sharing feels like extra work. 16 experts say success comes from: ✅ Ready-to-share content ✅ Leadership involvement ✅ Recognition & feedback Full insights 👇 dsmn8.org/4o80sf2

Negative comments online are part of showing up. 🔎 Understand the intent 🤝 Respond with empathy 📩 Go private when it helps 🚫 Skip the trolls 📊 Learn from feedback Full guide: dsmn8.org/3X556OE

55% of decision-makers use thought leadership as part of their vetting process. The opportunity for your employees to drive results on social is bigger than ever. B2B social media stats you should know: dsmn8.org/4ryGHif

Not sure what to post on LinkedIn? 💡 Share a quick insight, a small win, or a lesson learned. Posts with your own perspective get 9x more engagement than branded content! More employee advocacy challenges and how to solve them 👇 dsmn8.org/4owmxms

75% of B2B buyers use social to research vendors. 84% trust thought leaders more. If your sales team isn’t posting, they’re invisible. 👉 17 stats that prove it: dsmn8.org/4rdAybh

Calling all employee advocates & program managers 📣 ✅ How many employees actually post? ✅ Who’s tracking ROI? ✅ Where does AI fit? Share your experience, take the survey 👇 dsmn8.org/41WjLhO

If you’re running an advocacy program (or thinking of starting one!), this is such a useful check-in. See how many employees are sharing, what the impact looks like, and how you compare to competitors. Get your free report 👇 dsmn8.org/481KuNw

People don’t follow companies. They follow leaders. Build your CEO’s brand with purpose 👇 dsmn8.org/43CiOvV

If your employee advocacy sounds like marketing… it’s not advocacy. Our data shows: 📝 Personal edits = 3× engagement 🗣️ Own voice = 9× impact Authenticity wins every time. 11 experts weigh in: dsmn8.org/3X2t116

AI can write your employee advocacy posts. But tone of voice is what makes them believable. How to train AI to sound like your brand 👇 dsmn8.org/4hUkkzz

Deloitte didn’t create a corporate influencer role because it sounded trendy. They did it because an employee went viral on LinkedIn. And the result? $13m in marketing value. 400m impressions. 10k leads. All from one employee advocate. www.aol.com/articles/wen...

Deloitte didn’t create a corporate influencer role because it sounded trendy. They did it because an employee went viral on LinkedIn. And the result? $13m in marketing value. 400m impressions. 10k leads. All from one employee advocate. www.aol.com/articles/wen...

“Authenticity is one of those words that gets thrown around a lot these days, often by people who don’t exemplify it.” Emily Neal’s @dsmn8.bsky.social article “From Amplification to Authenticity: 11 Experts Decode the Future of Employee Advocacy” reelroyreviews.com/2025/10/30/a...

Most brands think they have a content problem. They don’t. They have a distribution problem. Your employees are sitting on stories that build trust and drive reach. That’s employee-generated content. Here’s how to use it strategically: dsmn8.org/3WrmSeA #EGC #ContentMarketing

Most brands think they have a content problem. They don’t. They have a distribution problem. Your employees are sitting on stories that build trust and drive reach. That’s employee-generated content. Here’s how to use it strategically: dsmn8.org/3WrmSeA #EGC #ContentMarketing

Still ignoring employee advocacy? Your competitors aren’t. They’re getting 9× more engagement for 1/10th the cost. Your people already have the reach. Now it’s time to activate it. One-pager: dsmn8.org/4o4upw4

Still ignoring employee advocacy? Your competitors aren’t. They’re getting 9× more engagement for 1/10th the cost. Your people already have the reach. Now it’s time to activate it. One-pager: dsmn8.org/4o4upw4

💡 54,000+ employees. $1.88 CPC. $424,800+ earned media value. That’s how Swiss Post scaled employee advocacy with DSMN8. Multilingual, complex org → now 9× ROI and thriving internal engagement. 📖 dsmn8.org/3WdDbvl

💡 54,000+ employees. $1.88 CPC. $424,800+ earned media value. That’s how Swiss Post scaled employee advocacy with DSMN8. Multilingual, complex org → now 9× ROI and thriving internal engagement. 📖 dsmn8.org/3WdDbvl

Want your advocacy program to flop? → Launch w/out content → Share only company news → Ignore mobile → Skip gamification → Forget measurement Or… you could learn from 500,000 posts and do the opposite 👇 dsmn8.org/470B8Br

Want your advocacy program to flop? → Launch w/out content → Share only company news → Ignore mobile → Skip gamification → Forget measurement Or… you could learn from 500,000 posts and do the opposite 👇 dsmn8.org/470B8Br

“How does our advocacy program compare to others?” The 2026 Employee Advocacy Benchmark Survey is here to answer that. Take a few mins to share your insights 👇 dsmn8.org/41WjLhO

“How does our advocacy program compare to others?” The 2026 Employee Advocacy Benchmark Survey is here to answer that. Take a few mins to share your insights 👇 dsmn8.org/41WjLhO

You don’t need a huge following to make an impact. DSMN8 data shows 60% of advocacy on LinkedIn comes from employees with <2,000 followers. Authentic voices > audience size. www.ragan.com/employee-eng... #EmployeeAdvocacy

You don’t need a huge following to make an impact. DSMN8 data shows 60% of advocacy on LinkedIn comes from employees with <2,000 followers. Authentic voices > audience size. www.ragan.com/employee-eng... #EmployeeAdvocacy

AI makes content faster. Employees make it believable. Advocacy + AI = speed + trust. That’s the new GTM edge. dsmn8.org/42vbh1j #AI #EmployeeAdvocacy

Employee advocacy looks different at every company. Some focus on culture. Some on sales. Some are just getting started. We're gathering real stories for the 2026 Benchmark Report. If you're involved, take a few minutes to share yours: dsmn8.org/41WjLhO

Ever hesitated to post on LinkedIn because you’re worried about “getting it wrong”? You’re not alone. Most employees just need support + confidence to start. That’s why advocacy programs work: guidance, templates & encouragement are built in. 📖 Employee Advocacy: 101 Cheat Codes dsmn8.org/40sW9jq

Ever hesitated to post on LinkedIn because you’re worried about “getting it wrong”? You’re not alone. Most employees just need support + confidence to start. That’s why advocacy programs work: guidance, templates & encouragement are built in. 📖 Employee Advocacy: 101 Cheat Codes dsmn8.org/40sW9jq

“The most trusted messages come from people, not brands.” In Forbes Communications Council, our CEO shares why employee advocacy should be your first channel, not your last. You don’t need to be everywhere. You need to be effective. Read it here: www.forbes.com/councils/for... #EmployeeAdvocacy

“The most trusted messages come from people, not brands.” In Forbes Communications Council, our CEO shares why employee advocacy should be your first channel, not your last. You don’t need to be everywhere. You need to be effective. Read it here: www.forbes.com/councils/for... #EmployeeAdvocacy

What Really Works in Employee Advocacy? We Looked at 500,000 Posts to Find Out 👀 Great article by @jody-leon.bsky.social covering the key learnings advocacy program managers can take from the World's Biggest Employee Advocacy study 👇 www.linkedin.com/pulse/what-r... #EmployeeAdvocacy

Plot twist: Your CEO with 5K followers gets better engagement than your company page with 300K followers 📊 Why? People connect with people, not logos. Employee voices = 30% higher engagement + 88% lower costs than paid ads. Full strategy breakdown: dsmn8.org/4j3C7Ty

Plot twist: Your CEO with 5K followers gets better engagement than your company page with 300K followers 📊 Why? People connect with people, not logos. Employee voices = 30% higher engagement + 88% lower costs than paid ads. Full strategy breakdown: dsmn8.org/4j3C7Ty

By 2027, AI-driven search will overtake Google. Even bigger: AI visitors convert 4.4x higher than organic. If your brand isn’t part of ChatGPT’s or Perplexity’s answers, you’re invisible. Employee advocacy might just be your unfair advantage. dsmn8.org/41LBhoH

Internal comms isn’t just about sending updates. It’s about making them relevant. Bradley Keenan in Forbes Communications Council: Use AI to tailor messages for each department so sales, finance, and ops each get what they need. www.forbes.com/councils/for...

B2B buyers now rely on UGC, not vendor content. They trust employees, peers, and real-world use cases — long before they speak to sales. This shift is exactly why employee advocacy matters more than ever. Great insights from G2: learn.g2.com/tech-signals...

B2B buyers now rely on UGC, not vendor content. They trust employees, peers, and real-world use cases — long before they speak to sales. This shift is exactly why employee advocacy matters more than ever. Great insights from G2: learn.g2.com/tech-signals...

We analyzed 500,000+ LinkedIn posts to find out what actually drives employee advocacy success 👀 ➤ Caption edits = 3x engagement ➤ Text-only > image posts ➤ Mid-tier networks > power users 5 data-backed tactics your program is missing: dsmn8.org/470B8Br

We analyzed 500,000+ LinkedIn posts to find out what actually drives employee advocacy success 👀 ➤ Caption edits = 3x engagement ➤ Text-only > image posts ➤ Mid-tier networks > power users 5 data-backed tactics your program is missing: dsmn8.org/470B8Br

When invites to join an employee advocacy program come from a senior leader, adoption jumps by ~30%. It’s a simple step that shows your team this initiative matters. More employee advocacy cheat codes 👀👇 dsmn8.org/42dY3WW #B2BMarketing

When invites to join an employee advocacy program come from a senior leader, adoption jumps by ~30%. It’s a simple step that shows your team this initiative matters. More employee advocacy cheat codes 👀👇 dsmn8.org/42dY3WW #B2BMarketing