New on @forbes.com: NBA team sponsorship revenue hits $1.6 billion during 2024-25 season. www.forbes.com/sites/markjb...

The last time a Canadian team won the Stanley Cup (Montreal, 1993), here’s what DID NOT exist: -Amazon -Wikipedia -Google -Jeeves -Yahoo -Ebay -MySpace -Gmail -Facebook -Netflix -YouTube -X -Instagram -Snapchat -TikTok -Twitch -WhatsApp -Reddit -iPhone -Uber -Lyft -Airbnb -DoorDash

How many times have you heard the NBA taking a page from the NHL playbook? 2026 NBA All-Star will ft. USA vs. the World. "I'm not exactly sure what the format will be yet. I paid a lot of attention to what the NHL did (w/ 4 Nations), which was a huge success." - NBA's Adam Silver

America’s Top 5 Most Popular Sports Teams: 1️⃣ Eagles 2️⃣ Yankees 3️⃣ Packers 4️⃣ Chiefs 5️⃣ Steelers (via new Morning Consult data)

On @forbes.com: What are sports investors, bankers and advisors bullish/bearish on in 2025? t.co/OQ5vOpTGFd

On @forbes.com: Dallas Mavericks minority owner @mcuban.bsky.social made the case to me for Bluesky over X. www.forbes.com/sites/markjb...

On @forbes.com: Dallas Mavericks minority owner @mcuban.bsky.social made the case to me for Bluesky over X. www.forbes.com/sites/markjb...

The @NHL.com has launched an account on Bluesky. The league joins the NBA and MLB as the other major U.S. men's professional sports leagues on the platform.

NBA (@nba.com) has officially joined Bluesky.

Give me the 4 Nations Cup every year excluding Olympic years. How much more obvious is it that this needs to become permanent on the NHL calendar?

Fox Sports projects 126 MILLION viewers for Super Bowl LIX, a record for the big game.

“New Heights” podcast, co-hosted by Travis and Jason Kelce, deleted a congratulatory Eagles post on Twitter after being bullied by the Taylor Swift army. This can’t be real life.

Kansas City Chiefs are 19-4 with Taylor Swift in attendance over the last two years.

President Donald Trump is more popular among Chiefs fans than Eagles fans. (Source: Morning Consult survey data, ht Ellyn Briggs)

The Taylor Swift fit for Super Bowl LIX in New Orleans: Blazer: TSL ($4,600) Bag: Givenchy ($990) (Source: Swiftly Styled / X)

Taylor Swift has arrived at Super Bowl LIX in New Orleans.

"You're gonna want to see this back in Philly. They have greased the poles on Bourbon Street. They're taking a cue from Philadelphia..."

Prediction: 124.2 million viewers for Super Bowl LIX, a record. 🏈 Crazed Philly fans. 🏈 Swifites. 🏈 Chiefs are TV draw. 🏈 Chance of 3-peat. 🏈 Mahomes' greatness. 🏈 Biggest annual TV spectacle in U.S. Narrative of Chiefs fatigue is overblown. We're also quick to forget AFC title numbers.

Field view of Super Bowl LIX at Caesars Superdome in New Orleans. (via Sports Logos Net, Gridiron Uniform)

NFL fans’ favorite brands in tech, entertainment, social and retail are Google, Netflix, YouTube and Amazon. The NFL is in business with all of them. (ht Ellyn Briggs / Morning Consult)

ESPN+ subs since launch: Sept 18: 1M Feb 19: 2M Nov 19: 3.5M Feb 20: 7.6M Nov 20: 10.3M Feb 21: 12.1M Nov 21: 17.1M Feb 22: 21.3M Aug 22: 22.8M Nov 22: 24.3M Feb 23: 24.9M May 23: 25.3M Aug 23: 25.2M Nov 23: 26M Feb 24: 25.2M May 24: 24.8M Aug 24: 24.9M Nov 24: 25.6M Feb 25: 24.9M

A Tayvoodoo billboard surfaced on I95 in South Philly. Apparently Tayvoodoo is a term made up by Taylor Swift supporters that is tied to her supposed “magic powers.” Texas-based Tasty Clean and Boston-based marketing exec. and self-proclaimed Swiftie Jake Duhaime are behind the stunt.

On @forbes.com. Chiefs Patrick Mahomes, Travis Kelce are among America’s top 5 favorite active male athletes. www.forbes.com/sites/markjb...

ESPN NBA insider Shams Charania first broke the Luka-AD trade news on X. He sent out a post on Threads 5 minutes later. Shams doesn’t have an account on Bluesky.

Indiana Fever’s Caitlin Clark is America’s favorite active athlete, male or female, per Morning Consult’s Ellyn Briggs. (Source: Morning Consult survey data, open-ended written responses from 2,202 U.S. adults)

Breakdown of Super Bowl LIX face value ticket prices: (ht Darren Rovell/X)

Bluesky COO Rose Wang tells me the company has spoken to the NBA about creating a feed around the upcoming All Star Game next month. TBD if it comes to fruition. Wang tells me that Bluesky has also received inquiries from other pro sports leagues including MLB and the NFL.

The WNBA is more popular than MLS among U.S. adults, per recent survey data: (via Ellyn Briggs/Morning Consult)

~ $6,300: current get-in price (with fees) on SeatGeek for Super Bowl LIX.

On @forbes.com: Pop-Tarts brand turns bowl game traditions upside down. www.forbes.com/sites/markjb...

Teams to win 3+ championships in a row in the last 50 years: ◽️ 1976-79 Canadiens (NHL) ◽️ 1980-83 Islanders (NHL) ◽️ 1991-93 Bulls (NBA) ◽️ 1996-98 Bulls (NBA) ◽️ 1997-2000 Comets (WNBA) ◽️ 1998-2000 Yankees (MLB) ◽️ 2000-02 Lakers (NBA) The Chiefs are one win away from joining that list.

Kansas City Chiefs are 19-3 with Taylor Swift in attendance over the last two years.

Surprised this hasn’t received more pub: new book about Barstool Sports hit shelves. Barstool’s Dave Portnoy didn’t participate in the book. Author Charlie Stanton posted on Reddit “there will be a public announcement in the coming months about a TV series based on the book.”

Chiefs QB Patrick Mahomes is the most popular player in the NFL, per YouGov recent survey data. (📸 @levakabas.bsky.social)

CBS has been consistently buffering on YouTube TV throughout the entire first half of Chiefs-Bills.

Taylor Swift dressed in Louis Vuitton for the AFC Championship game in Kansas City. Her beanie alone sells for $830. (via Swiftly Styled/X)

Top major pro sports leagues on TikTok, via @sportico.bsky.social:

ESPN announces the CFP title game between Notre Dame and Ohio State drew 22.1 million viewers. The game peaked at 26.1 million viewers between 8:30 and 8:45 PM and is the most-watched non-NFL sporting event the past year.

Stat of the Day: Netflix had 650,000+ signups in a 3 day window around the NFL Christmas Day games in 2024, per Antenna. (via The Verge)

Fred Kirsch, VP of Content at the Patriots, said the NFL team had an account on Bluesky but was asked by the league to take it down. Bluesky isn't an approved social media platform yet for NFL teams, per Kirsch. t.co/VQXkr07vAC

Advanced Stats: Kansas City Chiefs are 18-3 with Taylor Swift in attendance over the last two years.

Dave Portnoy confirms on his weekly podcast that Bussin’ With the Boys, podcast hosted by Taylor Lewan/Will Compton, is leaving Barstool Sports. DP: “It’s a compliment to Barstool. These people just pillage us. They can’t build people up. They can’t make the stars. … We make stars.”

All NBA teams and the league launched official accounts on RedNote, the TikTok alternative social media platform. (Source: Luis Alciturri/Linkedin)

(Ad Age) - State Farm is not moving forward with a planned Super Bowl spot as the Los Angeles wildfires continue into their second week, a spokeswoman confirmed to Ad Age on Wednesday. adage.com/article/spec...

2 of the top 3 favorite football teams among college sports fans will play in the National Championship. (Source: Morning Consult)

One indication of where the current sports conversation is on Bluesky vs. X… ESPN has posted 4 times on X in the past 30 minutes about the College Football Playoff semis. ESPN has not posted on Bluesky in the past 48 hours.

Good breakdown from @sportico.bsky.social on which sports market has had the best run of the 21st century.