nick (@nickbenevenia.com)

’It’s All I Ever Read!’ (Or ‘Making Better Listener Promos’) It always makes me happy to hear audience members on the air — when done right, it legitimizes the radio station and reminds other listeners that they’re still part of a community. I’ve always agreed with Alpha Libraries VP Steve Wall that “listener drops are just as important as the voiceover person.” But when I listen to a station critically, I almost always end up making a note about the sweepers and promos that feature “listener” audio. https://radioinsight.com/blogs/295530/its-all-i-ever-read-or-making-better-listener-promos/?utm_source=bluesky&utm_medium=jetpack_social