Anna Massoglia has a new analysis with @brennancenter.org exploring dark money spending in the 2024 elections (www.brennancenter.org/our-work/res...). Anna looked at many sources of data, including our analysis on dark money sponsors of TV ads in 2023-24. mediaproject.wesleyan.edu/dark-money-o...

Congrats to our co-director, Michael Franz, who has been named the DeAlva Stanwood Alexander Professor of Government at his home institution, Bowdoin College! www.bowdoin.edu/news/2025/05... @mikefranz.bsky.social

TV advertising in 2024 presidential race was close to dead even. Our quick take on political advertising in this year's campaign. With @efranklinfowler.bsky.social and @mikefranz.bsky.social

📈📊 A stunning amount of ads and a stunningly even distribution of presidential advertising between the parties on television. Harris still leads on digital. Read more 2024 analysis in our final pre-election report this cycle ⬇️⬇️

📢New WMP report: In the past week, only a very small percentage of pro-Harris ads were positive, with most of them falling into the contrast category. The Trump campaign split its ads between contrast ads and attack ads. Read full report: mediaproject.wesleyan.edu/releases-103... #2024election

💥NEW WMP report: More than $4.5 billion in ad spending this cycle, when digital ad spending is added to the mix, total spending tops $5 billion. Read more: mediaproject.wesleyan.edu/releases-103... @mmfranz.bsky.social @tnridout.bsky.social @efranklinfowler.bsky.social @opensecretsdc.bsky.social

💥 NEW report from WMP: Nearly $300 Million in Presidential Ad Spending Across Platforms Over Past Two Weeks. Read the full report: mediaproject.wesleyan.edu/releases-102... @efranklinfowler.bsky.social , @tnridout.bsky.social, and @mmfranz.bsky.social. #2024election #politicalads

💥 New tools for visualizing presidential advertising by geography! One that shows the breakdown of presidential ads by issue mentions on TV & one that shows FB & IG spending over time. ⬇️ mediaproject.wesleyan.edu/issues-oct24/ @mmfranz.bsky.social @tnridout.bsky.social @efranklinfowler.bsky.social

📢 For those who care about transparency and #darkmoney in elections, we’ve found at least $281 million so far from advertisers who may not report all of their donors. #2024election polisky #polcomm #commsky ⬇️⬇️

💥 NEW report from WMP, @opensecretsdc.bsky.social, and @brennancenter.bsky.social sheds light on the scope of online ad spending this election cycle on the two largest online platforms, Google and Meta. Read more: mediaproject.wesleyan.edu/reports-1016... #2024election #politicalads

💥NEW from WMP: Trump and his allies show signs of closing the TV ad gap in the past week, but Harris still has large leads online. Read the full report: mediaproject.wesleyan.edu/releases-101... @mmfranz.bsky.social @tnridout.bsky.social @efranklinfowler.bsky.social w/ @opensecretsdc.bsky.social

💡 WMP Issue Spotlight: This is the third post in a series of issue mentions in federal races by state shows the percentage of ads mentioning eight key issues tracked by the WMP. See the release for more details: mediaproject.wesleyan.edu/issues-sept24/

💥 NEW from WMP: Harris is dominating digital platforms, particularly Facebook and Instagram. Read the full report for more: mediaproject.wesleyan.edu/releases-092... @mmfranz.bsky.social, @tnridout.bsky.social, and @efranklinfowler.bsky.social #2024election #politicalads

💥NEW from WMP: Pro-Trump Ads Declining on TV; Harris outspends Trump 16:1 on Meta & 3:1 on Google. Pro-Harris TV ads more common than pro-Trump in almost all media markets nationally. mediaproject.wesleyan.edu/releases-092... @efranklinfowler.bsky.social @tnridout.bsky.social @mmfranz.bsky.social

📢 With control of the House and Senate in play, the latest WMP report includes key findings and ad data: • House ad volume sets records. • Outside groups are heavily involved. mediaproject.wesleyan.edu/releases-091... @opensecretsdc.bsky.social #politicalads #2024election

💥NEW from WMP: Dem, GOP TV ads are almost equal, but Harris is outspending Trump nearly 3:1 on Meta & Google. Airings in pres race have shifted to focus on the economy. Full report: mediaproject.wesleyan.edu/releases-091... @mmfranz.bsky.social @tnridout.bsky.social @efranklinfowler.bsky.social

We have a visualization @wesmediaproject.bsky.social showing television ad volume where you can see the comparison: mediaproject.wesleyan.edu/releases-082...

💥 New WMP report: Trump & allies unleash barrage of attack ads. Harris is competitive on TV & w/DNC heavily outspending Trump on Meta & Google. #2024election polisky polcomm #commsky @tnridout.bsky.social @efranklinfowler.bsky.social Read the full report: mediaproject.wesleyan.edu/releases-082...

Such a fantastic site for campaign advertising information and figures! I use it in class all the time.

📢 New WMP report: Trump and allies are currently out-airing Harris and allies on TV in the early restart of the presidential general election. #2024Election #Presidentialelection @efranklinfowler.bsky.social @tnridout.bsky.social mediaproject.wesleyan.edu/releases-081...

💥New WMP Report on pre/post debate TV ads: Biden activity in the 2 weeks before & after the debate was steady, but pro-Biden ads declined. @tnridout.bsky.social @efranklinfowler.bsky.social Read the full report here: mediaproject.wesleyan.edu/releases-071... #2024election

💥WMP Report Digital Update: The Biden campaign has outspent the Trump campaign by more than 3:1 on digital ads since March 6 @tnridout.bsky.social @efranklinfowler.bsky.social w/ @opensecretsdc.bsky.social Read the full report here: mediaproject.wesleyan.edu/releases-053... #2024election

Here’s the latest from WMP on TV 📺 advertising, including updates on volume, spending, and issues in presidential and congressional races and tone in the presidential general election so far! Stay tuned for a digital advertising update next week… polisky polcomm #commsky

💥New WMP Report: Biden airs $13m in broadcast ads since Super Tuesday.  Trump campaign has none. @tnridout.bsky.social @efranklinfowler.bsky.social & Michael Franz w/ @opensecretsdc.bsky.social Read the full report here: mediaproject.wesleyan.edu/releases-052... polisky polcom #commsky

📈💰Biden dominating the digital space, outspending Trump by 5:1 on Meta and Google. Biden’s campaign has totaled more than $23M, compared to the just over $4M by Trump’s campaign. Read more in our newest report: mediaproject.wesleyan.edu/releases-031...

🔎🔥Presidential ads may be fading, but the heat is on in congressional races! Dive into the numbers: 300,000+ ad airings and record-breaking spending, and get a glimpse of the strategies shaping the battleground in the WMP’s latest report: mediaproject.wesleyan.edu/releases-031...

💥New WMP Report: 📉Senate, House Advertising Spikes as Presidential Ads Wane @efranklinfowler.bsky.social @tnridout.bsky.social & Michael Franz @opensecretsdc.bsky.social Read the full report here: mediaproject.wesleyan.edu/releases-031... #wesmediaproject #2024election

New research utilizing WMP data shows polarization of 2022 midterm messaging on race and gender, along with some surprises📊 The analysis builds on 2023 research published by WMP co-directors @efranklinfowler.bsky.social @tnridout.bsky.social & Michael Franz mediaproject.wesleyan.edu/new-analysis...

Divergent issue agendas between parties shape the election landscape. Democratic ads spotlight healthcare, economy, while Republicans prioritize international affairs, immigration, and China. See more top issues in our report: mediaproject.wesleyan.edu/category/rel...

Since the NH primary on 1/23, candidates & the groups/parties supporting them have spent only $2.6M on under 8,000 ad airings on broadcast TV stations, says a new WMP report. “The presidential nomination race has winnowed faster than in any other year in recent memory” [email protected]

💥New WMP Report: Advertising in Presidential Race Takes a Nosedive after New Hampshire📉 @efranklinfowler.bsky.social @tnridout.bsky.social & Michael Franz

📢New report from WMP: Heavy Spending by GOP in Iowa, Including Trump Read the full report here: mediaproject.wesleyan.edu/releases-011... @efranklinfowler.bsky.social @tnridout.bsky.social & Michael Franz #wesmediaproject #2024Election