@loupeck.bsky.social wrote this nearly a year ago...B2B and B2C are dead, have you even started to think about B2AI yet? bit.ly/4nNbYeH If not, you need to be thinking about the discoverability of your content... #Strategies25 #Marketing

@loupeck.bsky.social, our CEO, is at #Strategies25, check out her latest blog post and have a chat with her before she flies home. bit.ly/3KgGcbA #Marketing #ScholComm

Every role in your #Marketing team is a superhero, from the Data Scientist to the AI/Automation Architect. Each person brings a unique strength, and together, they’re unstoppable. Ready to lead your team into the future of marketing? Explore: bit.ly/3KgGcbA

Communities deserve better: stop being left behind. Get ready to rethink messaging and engagement, and start resonating more. Find out more from Lou in her latest post bit.ly/4ncib3L and if you are at #Strategies25, Lou is there and would love to chat about it further.

It’s #PeerReviewWeek 2025! This year’s theme, 'Rethinking Peer Review in the AI Era', invites us all to reflect on how artificial intelligence is transforming research and scholarly publishing. How should AI be used in peer review? Share your thoughts in the comments below. #Marketing #ScholComm

Big thanks to #ALPSP for organising the #ALPSP2025 conference that kept our brains buzzing (and our coffee cups full). See you in a few weeks at #FBM2025 with even more caffeine and even bigger ideas.

At #ALPSP2025? How many times have you heard “Who’s got the WiFi password?” or “Sorry, can you repeat the question?” Drop your favourite conference cliché below 👇 #ALPSP #ALPSPConference

Here's your #ALPSP2025 weather forecast for 11th September... Chat to Hannah today, the coffee is free. #ALPSPConference

Tired of the same old conference chatter? So are we. Let’s shake up scholarly publishing together. Agree, disagree, or want to debate? Speak with Hannah at #ALPSP2025 this week. #ScholComm #Marketing

Imagine being told you can read the words but not see the meaning. Inaccessible visuals silence voices and exclude millions. Alt text isn’t just metadata. It’s dignity. 👉 Find out more: bit.ly/3Vtav0N #ScholComm #OpenResearch

Ugly Ads: the Secret Weapon for engaging the research community? The rise of Lo-fi marketing and UGC with @loupeck.bsky.social. This shift isn't just about being different; it's about being more effective. bit.ly/4iM12ex #ScholComm #Marketing

#ScholComm #OpenResearch #OpenScience #ResearchIntegrity

Ugly Ads: the Secret Weapon for engaging the research community? The rise of Lo-fi marketing and UGC with @loupeck.bsky.social. This shift isn't just about being different; it's about being more effective. www.internationalbunch.com/post/ugly-ad... #ScholComm #Marketing

Marketing Matters: Embrace AI Opportunities in Scholarly Communications Now available on YouTube with international lawyer and researcher @effoduh.bsky.social: bit.ly/3DLK3KS Discover our new webinar series with The International Bunch and Delta Think. #ScholComm #Marketing

Wiley joins India’s One Nation One Subscription scheme www.researchinformation.info/news/wiley-j... Initiative aimed at creating "unified national research ecosystem that will empower Indian researchers" @wiley.com

🔥Embrace AI Opportunities in Scholarly Communications. Marketing Matters: a FREE webinar series from The International Bunch & @deltathink.bsky.social. Join our first session on Thur February 27, 2025 at 10 am ET/3 pm GMT with @effoduh.bsky.social. 🔗Register now: bit.ly/42UeZmb #ScholComm #AI

📢Have you registered yet? Marketing Matters: a FREE webinar series from The International Bunch & @deltathink.bsky.social Our first session: Embrace AI in Scholarly Communications on Feb 27, 2025 at 10 am ET/3 pm GMT with @effoduh.bsky.social 👉Register now: bit.ly/42UeZmb #ScholComm #Marketing

🚀Will you be at the #R2RConf next week? 👋Come meet @loupeck.bsky.social, our CEO - let's talk all things scholarly communications and how we can help you with your marketing. #R2RConf #ScholComms #Marketing

🐝We've been 'busy bees' over the past few months! Read the latest edition of The International Buzz newsletter: bit.ly/3QgmVqj What's inside? The Rosenblum Award APE kick-starts 2025 Informative resources Publishing Tech Trends 2025 …and more! 👉Not subscribed? Join now. #Marketing #ScholComm

🐝We've been 'busy bees' over the past few months! Read the latest edition of The International Buzz newsletter: bit.ly/3QgmVqj What's inside? The Rosenblum Award APE kick-starts 2025 Informative resources Publishing Tech Trends 2025 …and more! 👉Not subscribed? Join now. #Marketing #ScholComm

🔥Marketing Matters. A new webinar series from The International Bunch & @deltathink.bsky.social Don't miss our first session: Embrace AI Opportunities in Scholarly Communications with @effoduh.bsky.social 🗓️Feb 27, 2025 ⏲️10 am ET / 3 pm GMT 👉Register now: bit.ly/42UeZmb #ScholComm #Marketing

🚀Announcing the inaugural session of Marketing Matters - a FREE webinar series from Delta Think and @internationalbunch.bsky.social: Embracing AI Opportunities in Scholarly Communications. February 27, 2025 - 10:00 am ET / 3:00 pm GMT More info and register here: us02web.zoom.us/webinar/regi...

📢Marketing Matters. A new webinar series from The International Bunch & @deltathink.bsky.social. 🆕Join our first session: Embracing AI in Scholarly Communications on Feb 27, 2025 at 10 am ET / 3 pm GMT with @effoduh.bsky.social. 👉Register now: bit.ly/42UeZmb #ScholComm #Marketing #AI

🚀Heading to the Researcher to Reader conference in London from 25-26 February 2025? 👋Come meet Hannah Baldwin, our Director of Marketing Success. Let’s talk all things marketing, scholarly comms, and how we can help you and your team. #R2RConf #ScholComms #Marketing

What goes into the launch of a new, future-focused, #OpenAccess imprint at Springer Nature? The @discoverjrnls.bsky.social family reveal how they went about launching 60 journals with more to follow: bit.ly/3Q1LdnV

Our #R2RConf Programme for 25-26 Feb 2025, includes loads of Lightning Talks: · Peer Review, Reimagined - Marion Morrow · Collective Funding for OA Books - Becky Hill · What Comes After the PDF? Video! - Dr Ben Kaube · Why Don’t Researchers Share Data? - Daniel Keirs

Crikey! Do I get an award?!

[2/2]🟡 MIT Press Reaches Full Funding Goal for Direct to Open (D2O) 2025 👉 Read more: https://buff.ly/4hl4eh3 🟡 The Company of Biologists celebrates 100 years with conference 👉 Read more: https://buff.ly/3Em476B #ScholComm

Here's a fun fact! Did you know that Hannah Baldwin was the 2nd person ever to buy a ticket to #R2RConf in our 10-year history? 30 October 2015! She was at the IET back then. The 1st was an IET colleague (who is now a school teacher.)

🚀Heading to the @r2rconf.bsky.social conference in London from 25 - 26 February 2025? 👋Come and meet our CEO, @loupeck.bsky.social & Director of Marketing Success, Hannah Baldwin. Let’s talk marketing, scholarly comms, and so much more. See you there! #R2RConf #ScholComms #Marketing #Publishing

☝️All journals run by non-profit scholarly societies share one key differentiator—when scholars publish with them, they directly support advancing research in their fields. In this blog, we cover steps society publishers can take to convey the unique value they offer with examples. bit.ly/3OCpa6d

📰 The latest edition of #Kaleidoscope is here with exciting updates from the world of #ScholarlyPublishing! Check out fresh #Blogs, #IndustryInsights, and more. 👉 Catch all the details in the full newsletter here: www.linkedin.com/pulse/road-a...