Just as sites use SSR (server-side rendering) for Google bots, they should implement MDS (Markdown serving) for AI bots to save on bandwidth costs and optimize efficient content delivery for LLMs.

ROMO - relief of missing out Does anyone experience it?

To detect cloaking, rent a Google Cloud server and scan the site from it. Some cloaking systems whitelist the entire range of Google IP addresses, which allows you to view the version of the site intended for Google bots.

Did your site's rank *increase* during a recent Google update? It might not be the good news you think. 📈 If you went up, you were missing something, but the new algorithm is focused on other things. But you still have that you were missing something. 1/

Technically, to get the best possible results when targeting LLMs, you need to cloak and present different content to LLM user agents. This means simple pages with no JavaScript or other features you usually include for pages visited by users and search engine bots. 1/

Learn to use acronyms correctly: GEO - Google SEO CEO - ChatGPT SEO AEO - Anthropic SEO YEO - YouTube SEO PEO - Pinterest SEO LEO - LinkedIn SEO TEO - Technical SEO JEO - JavaScript SEO ... What did I forget to list?

The "Crawled current not indexed" status means Google thinks the pages don't provide enough value to be indexed. "Crawled, but not indexed" is an authority issue caused by a lack of backlinks. 1/

GEO is just low-hanging fruit. That's why people are exploiting it to the fullest.

Those who use AI in less obvious ways usually derive more value from it. Generating content? Fail. Auditing sites? Fail. Conducting keyword research? Fail.

🚀Feeling overwhelmed by the ever-changing world of SEO? Don't worry! Remember, it's a marathon, not a sprint. 🐢 You need a holistic, 360-degree approach to make a real impact. Think outside the box, leverage opportunities, and always put the user first. 💡 1/

Client - Designer - AI

AI didn't kill the copywriter. It gave them superpowers. From writer to: → Videographer → Illustrator → Designer → Editor → Coder ... The keyboard is now a universal remote for creation.

It's an evolution of GEO: First, they posted about how ChatGPT provided them with Google search volumes for their keywords. Then, they posted about how AI replaced their SEO strategies and tactics. Now, they're proclaiming that SEO is dead while selling GEO courses generated by AI agents.

If SEOs are creating the content, then it is certainly GEO!

I'm on my second day in Rotterdam, the Netherlands, exploring the public transport system and the local fast food scene.

Every time someone launches a new AI rank tracker, AWS daddy Bezos gets a new yacht. Please don't feed the Bezos

SEO tools use the headless Chrome browser to obtain SERPs, fetching depersonalized, location-targeted results. People use mobile browsers while logged in to Google, which uses the current context. This explains why the SERPs reported by rank trackers & SEO tools differ so much from what people see.

I can see the ten blue links fading away. Although SEOs hope that things will improve, they won't - certainly not in their previous form. An increasing number of people are accustomed to receiving instant answers and information rather than manually searching through... 1/

A core update signifies a fundamental process where Google recrawls every page in its index to recalculate content scores and re-evaluate rankings. Beginning with the March 2024 update, the technical methodology for this massive recrawl has shifted in a previously unseen way. 1/

Google Ranks a Lorem Ipsum Page #23 in 5 Minutes To test the true nature of Google's Helpful Content System, Carolyn Holzman launched a new site built on a simple but potent premise. 1/

When was the last time you visited a collection page of an e-commerce site and read the lengthy text in its footer? No one reads them, yet SEO experts insist that this information is valuable to users.

If people don't believe everything they read online, why do they trust LLMs without verifying the information by clicking on the source links?

Work-grind balance...

Almost every candidate I've reviewed for a senior SEO role claims that their strongest skill is technical SEO. Yet, they answer half or more of the technical SEO questions incorrectly. They often know the "what," but not the "why" or "how." 1/

AI won't replace social media commenters. Do you have something to say about this?

The Scout Bot: Google's First Contact Happens Before You Hit 'Publish'? In the process of setting up a test site to challenge Google's Helpful Content System, Carolyn Holzman made an error. She forgot to check the WordPress box to "discourage search engines from crawling this site." 1/

Carolyn Holzman conducted an experiment to determine if schema markup alone could rank a truly blank webpage. The "Screaming Schema" test sought to clarify the mechanism of schema's influence on search results, a topic long debated within the SEO community. 1/

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I bet many of you (myself included) find rocket science easier to understand than the science behind LLMs.

A critical analysis of server log data reveals that the Google Indexing API is no longer functioning as a reliable method for triggering crawls for general web content. While the API was once an effective, near-instantaneous way to request indexing, its behavior has fundamentally changed, ... 1/

I don't understand why people call a bunch of .md files with prompts "AI agents."

Yeah, you could watch 100k falling 😎

There are three things you could watch forever: a fire burning, water falling, and people sharing their secret money-making schemes that generate $100k per day in exchange for a comment saying, "I want it."

The new Google Search Liaison should be an AI agent that tells SEOs what they want to hear.

I vibe-coded a script for parsing Reddit. It: 1) pulls the last X posts from the desired subreddits; 2) selects those that match the desired parameters; 3) uses the Gemini 2.5 Flash Quick model to classify them by type; 1/3

The #1 job that will be replaced by AI in the near future is vibe coder.

Based on the findings from her test site, Carolyn Holzman demonstrated how a single action led to the revival of a severely penalized website. Her test site had been decimated, dropping from over 200 indexed pages to only the homepage. 1/6

I just built a Microsoft Notepad AI agent that opens the Notepad app with a fresh new document when I click on the icon. AMA.

There is a honeymoon period during and/or after Google updates when Google rewards you with traffic. You're then given time to take "selfies" of your increased *impressions* and post them on social media before the tremors and corrections take them away.

"Talent hits a target no one else can hit. Genius hits a target no one else can see." —Arthur Schopenhauer, German philosopher

What's the opposite of impostor syndrome? I mean the thing that the majority of the marketing crowd suffers from.

I've got 167 SEO podcast episodes that I've collected over the last year to listen to on Spotify within 20 days. Wish me luck! 🤞

In the past, to rank for a keyword in traditional Google, you had to publish one article. But to rank in modern Google and other LLMs, do you have to publish 50 articles for each of a keyword's 50 query fan-outs?

GEO/AIEO is trying all kinds of activities in the hope that at least some of them will eventually work. What does that remind you of?

Would ChatGPT behave differently if you told it that it was a 15-year SEO expert rather than a two-year SEO specialist? No, surely not.

On July 11, something happened. All of the projects that I monitor saw a drop in their CWV metrics in GSC.

AI trackers should record 100 responses from LLMs to the same prompt. These responses should be generated by several different "users" with various histories. Then, the trackers should report how many times your brand appeared in the responses and ... 1/2

What SEO "bros" show you vs what the real situation is. Oh, and the source of the screenshot is @GHBSmith at X.

How long will it take for SEO tools to replace KW search volumes with MUVERA-powered cosine similarity scores for your semantic chunks?