Today, on International Women’s Day, we celebrate the strength, resilience and leadership of women everywhere. From the mothers and families we support, to the midwives and healthcare professionals working tirelessly to keep babies safe. Your voices matter.

The unused car seat. The presents never opened. These are the quiet realities behind the statistics. Prevention won’t bring every baby home. But it can save lives. 👉 Help us reach more families with life-saving information. Donate via the link below.

You don’t have to do everything to make a difference. You can make a difference by:  ✔️Sharing information. ✔️Supporting education. ✔️Backing prevention work. Small actions, repeated widely, save lives. If you’d like to get involved with what we do, email us at [email protected]

If you’re a midwife, clinician, or maternity lead and would like to see how MAMA Academy Wellbeing Wallets could support families in your Trust, we’d love to hear from you. 📩 Contact Becky for a free sample: [email protected]

vote here: https://www.mamaacademy.org.uk/get-involved/mama-academy-awards/

or email us at [email protected]

✨ Don’t miss the chance to attend: Saving Babies’ Lives: Reducing Stillbirth Conference 📅 Fri 27th Feb 2026 | 💻 Virtual   Use code HCUK20LI for 20% discount @tommyscharity.bsky.social @midwiferyforum.bsky.social @mamaacademy.bsky.social   🔗Book your place:  buff.ly/Gu4RiVv

In today’s #ParentingBites, Sue Atkins shares a simple, powerful habit: “Write down what went well, even just a small thing, before you go to sleep.” Whether it’s:  🍼 Getting through a feed without tears  💬 Having one honest moment with your partner  🛌 Simply making it through the day

Could you help us raise funds to help save babies’ lives? MAMA Academy is setting up a new London fundraising events team, and we’re looking for volunteers who’d like to get involved.

We’re proud to share that our CEO, Heidi Eldridge, has been recognised as Best Maternal Health & Pregnancy Support CEO 2025 (UK).

Resident doctors across England have been striking from yesterday (17th Dec). This action is going to last for 5 days (until the 22nd Dec). This may impact some doctor-led services at hospitals, but please be assured that emergencies, labour, and obstetric care will always be prioritised.

Amid the busy days, late nights, and festive plans if anything doesn’t feel quite right during your pregnancy, listen to that inner voice 📞 Call your Maternity Unit straight away. They’re there for you 24 hours a day, 7 days a week, including Christmas Day.

Pregnancy can feel like it’s all about the birthing parent, but partners are part of the journey too. 💛 In today’s #ParentingBites, Sue Atkins reminds us:  “Partners can feel the baby move too. They can bond just as deeply.”

MAMA Academy has been shortlisted for 'Best Not for Profit Working in Partnership with the NHS' at the HSJ Partnership Awards.

Our incredible founder, Heidi Eldridge, is now available to speak at your events!

The MAMA Academy Awards 2026: Nominations Are Now Open!

“My 14-year-old keeps asking for Snapchat. The answer’s still no.” 💬 In today’s #ParentingBites, Sue Atkins tackles one of the hardest parenting lines to hold: saying no when everyone else seems to be saying yes.

Winter pregnancy can feel cosy… and a bit overwhelming.   Here are 3 tiny routines to steady your day:

You’re a part of this journey too and you can play a huge role in helping keep your baby safe. Movement awareness isn’t about counting kicks or stressing over numbers. It’s simply about knowing your baby’s usual pattern and acting early if something feels different.

Transparent, timely data saves lives. That’s why we’re releasing the 2024 stillbirth and neonatal death statistics by NHS Trusts using data obtained through Freedom of Information (FOI) requests.

Less movement? Different to usual? Call now.  Your baby’s movements are an important sign of their wellbeing. If those movements ever feel less, slower, or different to what’s normal for your baby, it’s important to call your midwife or maternity triage immediately.

This amazing muscle expands, supports, and nurtures a growing baby for nine months  then helps guide them into the world. And after birth? It begins shrinking back within hours. The human body is nothing short of phenomenal.

Name not quite right? You’re not alone! Around 18% of UK parents change their baby’s name after birth, with the most common reasons being “name regret” or the feeling that it just doesn’t quite fit.

Happy Halloween!  Wishing all the mums, bumps, and little pumpkins a cosy, joy-filled evening. Whether you’re trick-or-treating, carving, or cuddled up with a cuppa,  stay safe, stay warm, and take care of you tonight.  👇 Tell us,  how are you spending Halloween this year?

We’ve partnered with Your Charity Lottery to bring you a fun way to support safer pregnancies and be in with a chance to win up to £10,000!  Every £1 entry helps MAMA Academy provide life-saving pregnancy info and support for parents and midwives. 💰

“I wish I’d known all the symptoms of an ectopic pregnancy — and that there’s amazing support out there.” In this #IWishIdKnown video, Helen from @ectopicpregnancytrust shares her experience and reminds anyone going through loss or uncertainty: you are not alone.

We’ve partnered with Your Charity Lottery to bring you a fun way to support safer pregnancies and be in with a chance to win up to £10,000!  Every £1 entry helps MAMA Academy provide life-saving pregnancy info and support for parents and midwives. 💰

Parenting Bites with @sueatkins.bsky.social : Your Care, Your Choice Not vibing with your midwife? You’re allowed to speak up. 💪

Pregnancy after loss is such a personal and emotional journey, and we’re here to walk it with you every step of the way.

Wyddech chi fod gynnon ni adnoddau yn Gymraeg? Our guide, “My Pregnancy Notes”, is now available in Cymraeg to support Welsh-speaking families at every stage of pregnancy.

We’ve partnered with Your Charity Lottery to bring you a fun way to support safer pregnancies and be in with a chance to win up to £10,000!  Every £1 entry helps MAMA Academy provide life-saving pregnancy info and support for parents and midwives. 💰

Join us for the global #WaveOfLight this evening, as we come together to honour and remember all the little lives lost too soon.

Pregnant women grow a whole new organ, the placenta! It’s the only time in life a new organ forms specifically to support another life. 💚

Grief is heavy. It takes a toll on body, mind, and spirit. Self-care won’t erase the pain, but it can hold you through it.

There’s no straight line, no neat ending, no ‘right’ way to heal after losing a baby. Some days, healing looks like getting out of bed. Other days, it looks like sobbing in the shower, or not moving at all. It can be messy, exhausting, unpredictable,  and that’s completely OK.

Laura's Story. #IWishIdKnown  https://www.mamaacademy.org.uk/get-involved/i-wish-id-known-campaign/

We’ve partnered with Your Charity Lottery to bring you a fun way to support safer pregnancies and be in with a chance to win up to £10,000!  Every £1 entry helps MAMA Academy provide life-saving pregnancy info and support for parents and midwives. 💰

We’re launching something truly special today, the I Wish I’d Known campaign. Every year, too many families experience the unimaginable loss of a baby and are left thinking, “I wish I’d known.”

Over the coming weeks, your feed may feel a little heavier than usual. Baby Loss Awareness Week is a time for reflection, connection and honouring tiny lives gone too soon.

At MAMA Academy, we believe that safer pregnancy support should reach every family — in every language. This week, we’re highlighting Turkish! 💬

We’ve partnered with Your Charity Lottery to bring you a fun way to support safer pregnancies and be in with a chance to win up to £10,000!  Every £1 entry helps MAMA Academy provide life-saving pregnancy info and support for parents and midwives. 💰

Every year in the UK, thousands of babies die before or shortly after birth. Tragically, many of these deaths could be prevented. At MAMA Academy, we’re dedicated to creating safer pregnancies and supporting families through loss. This October, we have an opportunity to make a real difference.

Got ideas bigger than Big Ben? Join our Fundraising Events Team! MAMA Academy is on a mission to save babies’ lives, and we need creative, energetic volunteers to help us make our fundraising unforgettable. If you’ve got:  🎉 A flair for planning  💬 A love for teamwork  💂‍♀️ And you’re London-based…

“Not only was it useful when I was concerned about something, but I even use it to keep all my kids’ documents safe… thank you MAMA Academy!” – Ines, mum of 2 under 2.

Yesterday we had the privilege of joining the National Baby Lifeline Maternity Safety Conference, a day where every session gave us something new to take back to our work.    Swipe through for some highlights from the day ➡️