Peter Abraham
@peterabraham.bsky.social
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Marketer, Advisor, Entrepreneur, cycling enthusiast
Excited to see one of these in person:
www.theverge.com/news/804157/...
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Rivianās first e-bike is unlike anything youāve ever seen
A shapeshifting, pedal-by-wire, USB-C chargeable e-bike.
https://www.theverge.com/news/804157/rivian-tm-b-electric-bike-price-specs-helmet-quad
3 days ago
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Mark Riedy and I started a podcast devoted to getting more people on bikes:
medium.com/@peterabraha...
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Drowning in Podcasts? Same. So We Made Another.
Mark Riedy and I started a podcast devoted to getting more people on bikes. I wrote about why we did this, with links to the first 3 shows.
https://medium.com/@peterabraham/drowning-in-podcasts-same-so-we-made-another-d31c20cc316b
11 days ago
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Wow. As a longtime Angeleno, I'm very worried about the Olympics.
www.theguardian.com/sport/2025/j...
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The IOC handed LA the Olympics. Now Trump is weaponizing them | Jules Boykoff
As the IOC ushers in new leadership, Donald Trumpās second term is already wreaking havoc on LA 28 ā and turning a global celebration into a national security crackdown
https://www.theguardian.com/sport/2025/jul/04/la-olympics-2028-trump-ice-ioc-kirsty-coventry
15 days ago
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Thanks to World Champion Mathieu Van Der Poel for coming out to our group ride in LA this morning. He was so patient & friendly.
24 days ago
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Put together what I've learned in this process:
medium.com/@peterabraha...
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Five Things I Learned Being Vegan for 10 Years
I can say from personal experience that eating plant-based is a surprisingly enjoyable way to live.
https://medium.com/@peterabraham/10-years-a-mostly-vegan-4884443b8676
26 days ago
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"Within minutes, Portlandās bulletin boards became plastered with flyers for such newly-minted bands as The Kristi Nomads and Hegadeth."
www.borowitzreport.com/p/federal-tr...
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Federal Troops Arrive in Portland and Immediately Form Bands
Military personnel were seen trading in automatic weapons for mandolins and zithers.
https://www.borowitzreport.com/p/federal-troops-arrive-in-portland
28 days ago
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Beyond exhausting:
www.bloomberg.com/news/article...
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Trump Cancels Trail, Bike-Lane Grants Deemed āHostileā to Cars
The Trump administration canceled grants for street safety measures, pedestrian trails and bike lanes in communities around the country this month, each time offering a simple rationale for yanking ba...
https://www.bloomberg.com/news/articles/2025-09-22/trump-cancels-trail-bike-lane-grants-deemed-hostile-to-cars
about 1 month ago
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The timing of the LA 2028 Olympics could not be any worse: 4 years into Trump's term, foreign visitors terrified of ICE raids, and an LA City budget shortfall of almost $1 billion. This article highlights the fear in the LA28 leadership ("OMG we can't lose $!"):
www.nytimes.com/2025/09/11/a...
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As Los Angeles Olympics Loom, Critics Worry Its Cultural Plan Is Lagging
https://www.nytimes.com/2025/09/11/arts/design/los-angeles-olympics-cultural-plan-lagging.html?unlocked_article_code=1.lU8.eGoT.3leB-bBtt1rj&smid=url-share
about 1 month ago
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Great
@melrobbins.bsky.social
episode with one of my favorites,
@debbiemillman.bsky.social
. I have done this 10 year plan, and it's powerful.
www.melrobbins.com/episode/epis...
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How to Design Your Life
If youāre ready to stop letting life just happen to you and want to start creating the life youāve always wanted, this episode is for you.
https://www.melrobbins.com/episode/episode-323/
about 2 months ago
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reposted by
Peter Abraham
Cool Bike Art
about 2 months ago
At the age of 17, Ruth Orkin biked from Los Angeles to New York City for 1939 World's Fair, taking photographs along the way. She went on to become a celebrated photographer, photojournalist, and filmmaker. Happy
#BicycleBirthday
, Ruth! September 3 (1921-1985)
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Excited to see this when I go to Bentonville next month:
arkansasoutside.com/crystal-brid...
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Crystal Bridges Exhibition Brings Olympic Cycling to the Art World
Crystal Bridges Museum blends art and sport with an exhibition showcasing Olympic and World Championship cycling bikes alongside American masterpieces.
https://arkansasoutside.com/crystal-bridges-exhibition-brings-olympic-cycling-to-the-art-world/
about 2 months ago
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Almost two years ago, I suffered a severe concussion in a bike crash. I wrote about how I recovered from it:
medium.com/@peterabraha...
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My Recovery From a Mountain Bike Brain Injury
The last thing I remember on October 18th, 2023 was taking off on a group mountain bike ride in the Coler MTB Preserve in Bentonvilleā¦
https://medium.com/@peterabraham/my-recovery-from-a-mountain-bike-brain-injury-2e47f83fe584
about 2 months ago
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Watching the Maryland Cycling Classic today and thinking about how broken the cycling business model is. I wrote about it here:
medium.com/@peterabraha...
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Why Cycling Sponsorship is so Hard
There is not a single American pro cycling team with a major sponsor from outside the sport.
https://medium.com/@peterabraham/why-cycling-sponsorship-is-so-hard-7127223b9de4
about 2 months ago
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As a lifelong marketer, I found this to be a very thoughtful and timely post from Jim Moriarty:
jimmoriarty.substack.com/p/the-ever-i...
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The Ever-Increasing Value of Real
Because people trust whatās real more than whatās polished
https://jimmoriarty.substack.com/p/the-ever-increasing-value-of-real?r=t9yza&utm_campaign=post&utm_medium=web&triedRedirect=true
about 2 months ago
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Today a 70-ish year old woman in a BMW screamed at me and flipped me off for riding in this bike lane. I have been attacked many times on my bike, but mostly by bros in pickup trucks. Is that changing now? Cc
@pflax1.bsky.social
about 2 months ago
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reposted by
Peter Abraham
Prof. Stefan Rahmstorf
about 2 months ago
Wow. Check this out. Politicians actually trying to solve problems can achieve a lot!
www.washingtonpost.com/climate-solu...
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Paris said au revoir to cars. Air pollution maps reveal a dramatic change.
Air pollution fell substantially as the city restricted car traffic and made way for parks and bike lanes.
https://www.washingtonpost.com/climate-solutions/2025/04/12/air-pollution-paris-health-cars/
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I wrote about changing my diet over the last decade:
peterabraham.medium.com/10-years-a-m...
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10 Years a (mostly) Vegan
I can say from personal experience that eating plant-based is a surprisingly enjoyable way to live.
https://peterabraham.medium.com/10-years-a-mostly-vegan-4884443b8676
about 2 months ago
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I've been training a lot on Zwift lately. It's so time efficient. I wrote about that and other reasons it's a great tool:
medium.com/p/fa7e3324bc2f
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Virtual Cycling: How Zwift Changed the Way I Train
I still love riding outdoors, but Zwifting is now a key part of my training. Here are the five reasons why.
https://medium.com/p/fa7e3324bc2f
about 2 months ago
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I had a discussion with my niece last month on this exact topic. She's a student at UCLA. Good POV from Clay Shirky:
add a skeleton here at some point
about 2 months ago
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Just watched the Devo doc on Netflix. So good! They were true artists.
youtu.be/4GxetgNVFLE?...
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CUFF.Docs 2024 Trailer: DEVO
YouTube video by Calgary Underground Film Festival
https://youtu.be/4GxetgNVFLE?si=OxbQZGwCiwVQp9Lk
2 months ago
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This summer marks 10 years of plant based eating. So I wrote a post about it:
peterabraham.medium.com/10-years-a-m...
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10 Years a (mostly) Vegan
I can say from personal experience that eating plant-based is a surprisingly enjoyable way to live.
https://peterabraham.medium.com/10-years-a-mostly-vegan-4884443b8676
2 months ago
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I learned a lot in France last week. And there was one thing in particular that our big group could not stop talking about. I wrote about it here:
medium.com/@peterabraha...
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What I learned at the Tour de France Femmes avec Zwift
The key takeaway was the huge number of strong women riding in the difficult LāĆtape event.
https://medium.com/@peterabraham/what-i-learned-at-the-tour-de-france-femmes-avec-zwift-ece5ab3ceb83
2 months ago
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Good discussion between
@profgalloway.com
&
@ezrakleinbot.bsky.social
:
youtu.be/IPsu4pMpIjk?...
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Trump, Israel, and the Future of Liberal Democracy ā with Ezra Klein | Prof G Conversations
YouTube video by The Prof G Pod ā Scott Galloway
https://youtu.be/IPsu4pMpIjk?si=oWeoDQqCrghJz_Cb
3 months ago
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I rode in LāĆtape on the brutal Stage 8 course of Tour de France Femmes avec Zwift. There were 6,000 riders and nearly 40% were women. It was just extraordinary, and it feels like a phase shift is happening in cycling.
3 months ago
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Sober reminder near my house of a cyclist recently killed by a driver. We need more safe places to ride.
3 months ago
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I'm trying to understand the bike infrastructure topic. So I did a bunch of research.
peterabraham.medium.com/why-cant-we-...
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Why Canāt We Build Bike Lanes?
The process of building public-facing projects is now so complicated that it actually prevents infrastructure from being created at all.
https://peterabraham.medium.com/why-cant-we-build-bike-lanes-1115b713a5cf
3 months ago
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I learned a lot about bikes and community in Austin, Texas last weekend:
peterabraham.medium.com/how-the-worl...
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How the Worldās Largest Group Ride Got So Big
Breakfast Club in Austin is building an onramp for new cyclists and a huge community around bikes. I flew there to learn how they did it.
https://peterabraham.medium.com/how-the-worlds-largest-group-ride-got-so-big-ebad4bd2e8ac
4 months ago
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reposted by
Peter Abraham
Rachel Maddow
4 months ago
"The bill directs what is likely the largest single sale of national public lands in modern history..."
www.wilderness.org/articles/med...
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250+ million acres of public lands eligible for sale in SENR bill
The bill mandates disposal of over 2 million acres of BLM and National Forest lands; public lands eligible for sale in the bill encompass over 250 million acres, including local recreation areas, wild...
https://www.wilderness.org/articles/media-resources/250-million-acres-public-lands-eligible-sale-senr-bill
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reposted by
Peter Abraham
Joon Lee
4 months ago
Sports was one of America's most accessible forms of entertainment. Now it's paywalled, splintered and sold to the highest bidder. Fandom isn't being nurtured. It's being mined. For
@nytopinion.nytimes.com
on on the state of sports, and what it says about America:
www.nytimes.com/2025/06/16/o...
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Opinion | $4,785. Thatās How Much It Costs to Be a Sports Fan Now.
https://www.nytimes.com/2025/06/16/opinion/sports-nba-mlb-leagues-streaming-fan.html
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Out here protesting for democracy.
@indivisible.org
#NoKings
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4 months ago
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reposted by
Peter Abraham
Peter Flax
4 months ago
I realize everyone has busy lives, but I would REALLY urge you to attend a No Kings event on Saturday. Demonstrating increased civic action carries a ton of weight in this moment.
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www.nokings.org
See you out there on Saturday. ā
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No Kings
On June 14āFlag DayāDonald Trump wants tanks in the street and a made-for-TV display of dominance for his birthday. A spectacle meant to look like strength. But real power isnāt staged in Washington. ...
https://www.nokings.org/
5 months ago
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NYT: Trump to Sell His Tesla, White House Says, as Feud With Musk Puts Both Men at Risk You cannot make this stuff up. Feels like a scene from Succession.
5 months ago
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Cooper Knowlton had me on the Trials of Miles podcast to talk about my experiences marketing both running & cycling brands & events. We got into live streaming, building communities and...The All American Rejects house party tour.
open.spotify.com/episode/5r4I...
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Peter Abraham: Abraham Content Marketing Studio
The Directors Ā· Episode
https://open.spotify.com/episode/5r4IFsngyywLqJwON7DlG3?si=c3b957043afd41ad&nd=1&dlsi=df80c5e50c0f43aa
5 months ago
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reposted by
Peter Abraham
Amy Diehl, Ph.D.
5 months ago
Companies that maintained DEI commitments increased reputation scores in 2025. Patagonia: +2.9 points Microsoft: +3.2 Costco: +1.8 Apple: +1 Netflix: +1.4 Those that rolled back DEI declined. Walt Disney slid 7 points since 2021 while Target slid 5 points.
www.axios.com/2025/05/29/d...
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Companies that kept DEI commitments saw higher reputation scores in 2025
nclear corporate values or a lack of conviction, most recently seen through mass DEI walk-backs, can hinder reputation.
https://www.axios.com/2025/05/29/dei-patagonia-costco-microsoft-reputation-surge
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The tariff situation is just a complete mess and self inflicted wound. They'll bring almost no manufacturing back to US, and they will have cost consumers, businesses and countries billions of dollars.
www.nytimes.com/2025/05/28/b...
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Trump Tariffs Ruled Illegal by Federal Judicial Panel
https://www.nytimes.com/2025/05/28/business/trump-tariffs-blocked-federal-court.html?unlocked_article_code=1.K08.TPhf.gc2XWBgvlNvE&smid=url-share
5 months ago
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reposted by
Peter Abraham
Mina Kimes
5 months ago
The biggest endorsement I can make for Bluesky is that replacing Twitter with this app on my phone probably improved my general mood when Iām on my phone by 20-25%. I know there are better reasons but it is what it is!
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I do a lot of work with different brands in the bike industry. Here's my thinking on bicycle retail:
peterabraham.medium.com/where-is-the...
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Where is the Bike Shop Going?
The bike industry is currently in its worst-ever recession. Bike shops could use this time to rethink how they serve customers.
https://peterabraham.medium.com/where-is-the-bike-shop-going-bfb77ddcbea3
5 months ago
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I've spoken about tariffs with many CEOs and execs in different industries. The consensus is that things are going to get real around Memorial Day. Here we go:
abcnews.go.com/Business/wir...
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Walmart to raise prices due to tariff costs after posting solid first quarter sales
Walmartās first quarter profit slipped and it said it must raise prices due to higher costs from tariffs implemented by President Donald Trump
https://abcnews.go.com/Business/wireStory/walmart-raise-prices-due-tariff-costs-after-posting-121828510?cid=social_twitter_abcn
5 months ago
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@officialjackwhite.bsky.social
tonight at Hollywood Palladium with my daughter. So good!
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6 months ago
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reposted by
Peter Abraham
Vipe Desai
6 months ago
Still donāt understand how
#tariffs
are going to impact our lives? Take 3 minutes and read this.
add a skeleton here at some point
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reposted by
Peter Abraham
Bill Grueskin
6 months ago
Excellent NYT graphic. In the space of about 3 months, tariffs on China: -- doubled; -- went up ā 2.5X from there; -- roughly doubled again; -- went up ā 40% from there; -- and now have dropped ā 80% from the peak -- but are still 3X what they were in February.
www.nytimes.com/article/trum...
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"Caring for others is an obligation and a responsibility." I loved this discussion with Sir Jony Ive. So much wisdom here. Worth a watch.
youtu.be/wLb9g_8r-mE?...
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A conversation with Jony Ive
YouTube video by Stripe
https://youtu.be/wLb9g_8r-mE?si=tAS0CeLSo2v0IH64
6 months ago
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Woody Guthrie has never been more relevant:
www.youtube.com/watch?v=-3xU...
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Tear The Facists Down
YouTube video by Woody Guthrie - Topic
https://www.youtube.com/watch?v=-3xUPpkxAco
6 months ago
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reposted by
Peter Abraham
David Roberts
6 months ago
It is so embarrassing to be American these days.
add a skeleton here at some point
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Over 20 years ago, I produced the film I Am Trying to Break Your Heart about the band Wilco. It's playing at the
@musicboxtheatre.bsky.social
in Chicago next week:
musicboxtheatre.com/films-and-ev...
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https://musicboxtheatre.com/films-and-events/i-am-trying-to-break-your-heart
6 months ago
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Thinking back to when I joined a
@wework.bsky.social
in Santa Monica 10 years ago. Then things started going wrong. This is still one of my most read blog posts, with over 20,000 views:
medium.com/p/7c8a705dffa
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WeWork is in Trouble, and Hereās Why
Iāve had an office in a WeWork space in Santa Monica for over two years. I joined this location as soon as it opened, in late 2015. Andā¦
https://medium.com/p/7c8a705dffa
6 months ago
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reposted by
Peter Abraham
Kevin M. Kruse
6 months ago
Iām still baffled at how America took one of the basic principles of the presidency ā the occupant shouldnāt be able to benefit financially from the office ā and just said, nah, that just doesnāt count for this one guy.
add a skeleton here at some point
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reposted by
Peter Abraham
Ward Jenkins
6 months ago
The iconic Dave Brubeck Quartet album, Time Out - art by Neil Fujita, 1959.
#wardsmorguefile
#moreartlessdoom
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reposted by
Peter Abraham
Sarah Longwell
6 months ago
Trump when the market is up: "This is the Trump stock market" Trump when the market goes down: "This is the Biden stock market"
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