Ross Mugler, Interim Pres and CEO of AGB, shared a recent statement following a bombshell 12-page letter released by former UVA President. Mugler was quoted by Dan Rosenzweig-Ziff, Reporter for the @washingtonpost.com, and @byjoshmoody.bsky.social, Reporter for @insidehighered.com.

While the new tariff framework looks promising, consumers shouldn’t get their hopes up that it will have a large impact on prices. Tyler Schipper, a Prof at the University of St. Thomas, talked with Max Zahn, for ABC News, about how the domestic beef market may stifle any major decreases in price.

Bird seems to be the word. Noah Perlut, PhD, professor in the School of Marine and Environmental Programs at the University of New England, talked with Laura Millar, assistant lifestyle editor for Good Housekeeping, and Erica Puisis, Writer for Chewy.com, about various ornithological topics.

Featherstone University, created as a satirical institution for a marketing stunt, stirred a conversation between @tvparrot.bsky.social, Principal of TVP Comms, and Claire Murphy, Reporter for @chronicle.com. They discussed how FU bolsters the narratives that villainize higher education.

“Bird theory,” the latest trending relationship test, may ruffle some feathers. Audra Nuru, Prof at the @uofstthomasmn.bsky.social, talks with Annabel Iwegbue, Associate Editor at Cosmopolitan, and Brittany Anas, Journalist for @yahoonews.com, about the truth behind this viral experiment.

Nov 10th, @tvparrot.bsky.social, will be moderating a panel (featuring Sue Cunningham, Pres & CEO, CASE; Kara D. Freeman, Pres & CEO, NACUBO; David Hawkins, CEPO, NACAC; and Ted Mitchell, Pres, ACE) to ask industry leaders how to best collaborate and support institutions in our current environment.

Congratulations @cristalsteuer.bsky.social and @kristine-maloney.bsky.social! Our VP and AVP have completed a successful year as PRSA Greater Worcester Chapter’s President and President-Elect. Cristal will be President this upcoming year and Kristine will continue as Immediate-Past President.

November’s full moon, known as the beaver moon, will be the brightest super moon of 2025. Deborah Good, Assistant Professor of astronomy and physics at the University of Montana and Catherine Pilachowski, professor of Astronomy at Indiana University Bloomington, talks to Scott Stump for TODAY.com.

Happiest of birthdays to the one and only @tvparrot.bsky.social. May today be filled with puppy snuggles and cake. We are forever grateful for your leadership and dedication to fight for higher education.

Great things are happening with the new leadership at the #1 Online MBA program of 2025 according to @usnews.com, @poetsandquants.bsky.social, and @theprincetonreview.bsky.social. Marc Ethier talked with Kelley School of Business Dean Patrick Hopkins about their recently published AI playbook.

Join @tvparrot.bsky.social, @cristalsteuer.bsky.social, Ray Day, Kevin Kane, and Tara Smith in a conversation about where to begin your APR or APR+M journey. Power up your #PRofessional Life, and learn more about the benefits of accreditation, and how to navigate the APR/APR+M process. #PRSAICON2025

The #highered compact from ED was widely declined by the universities asked to participate. @erinahennessy.bsky.social, VP of TVP Comms, spoke with @byjoshmoody.bsky.social, reporter for @insidehighered.com, about how the denial wording painted a picture of bipartisan opposition to the proposal.

Happiest of birthdays to the one and only @erinahennessy.bsky.social!! Here is to another year of brightening the days of everyone around you. You continually awe us with your hard work, keen insight, and attention to detail. Here’s to many more years of you, and you with us!

You’re not seeing double. @hmc.edu utilizes team teaching, a niche educational method where a class is led by multiple professors. Kathy Van Heuvelen, Assoc Dean, talks with Ashley Mowreader of @insidehighered.com, about how the spirit of co teaching embodies a Harvey Mudd education.

@tvparrot.bsky.social, Principal of TVP Comms, was recently honored at the University of Colorado Boulder’s, her alma mater, Celebration of Donors event and asked to participate in a virtual conversation with students and alumni where she encouraged students to build their own Boulder path forward.

Giving an authentic apology can be tricky, but it doesn’t have to be. @tvparrot.bsky.social, Principal of TVP Comms, shares with @leegee.bsky.social, Writer for @chronicle.com, about how to fix relationships in meaningful ways in “Building Trust,” a report from The Chronicle of Higher Education.

@kristine-maloney.bsky.social and @djhauschild.bsky.social had an informative visit with the @miamiuniversity.bsky.social Farmer School of Business team to discuss how to support faculty engaging in public scholarship work and strategies for communicating the value of research.

The counselors behind higher ed: The agencies focused on the intersection of leadership and communications. @tvparrot.bsky.social, Principal of TVP Communications, spoke with Korie Dean, reporter for the @newsobserver.com , about the roles she and her colleagues play in the industry.

The White House launched a campaign aimed at ushering in a new era of higher education, emphasizing conservative values with the implication that universities signing on would receive financial priority. Liz Clark, VP at NACUBO, talked with @washingtonpost.com, about the financial implications.

The October supermoon is upon us. Catherine Pilachowski, Professor at Indiana University Bloomington, shares with Esme Fox, for @todayshow.com, that the moon will be 7% larger than average. Find out when you can catch this astronomical event and find other prime times to stargaze.

The latest episode of Trusted Voices is out now! Teresa and Erin discuss the importance of FOIA compliance in stewarding public trust, and new data shows a modest rebound in public confidence in higher education. And as always, the two share the humor and industry insights for which they are known.

Figuring out where to live after you retire is a big decision, but your first instinct may not be the best choice. Marilyn Gugliucci, Prof at the University of New England College of Osteopathic Medicine, talks with Kate Daniel, writer for Next Avenue, about where you should age in place.

Team TVP is visiting the University of Montana this week and decided to hike the M Trail on Mount Sentinel. @kristine-maloney.bsky.social, @cristalsteuer.bsky.social, and @tvparrot.bsky.social, got a chance to revel in the campus beauty before bearing down on work.

Over 1/5 of Indiana residents live in rural areas, yet is facing a physician shortage. Dr. Angela Hatfield, Prof at Indiana University School of Medicine, talks with Nicholas Fouriezos, of Mile Markers, about how her role is not only as a doctor, but as a member of her community.

Alcino Donadel, writer for University Business, explores what steps new university presidents have taken to ensure that their first fall semester is a success, highlighting Daniel Pullin, President at Texas Christian University, for his use of data analytics to improve the classroom experience.

As the seasons change, the types of birds in your area likely will, too. Noah Perlut, Ornithologist at the University of New England, shares resources with Madeline Bilis, writer for @realsimple.com, to help hummingbird fans know when they should take down their feeder for the year.

@djhauschild.bsky.social and @cristalsteuer.bsky.social visited the University of New England campus, including the brand-new Harold and Bibby Alfond Center for Health Sciences. They spent the week story mining, media training and talking about how to craft op-eds with faculty and administrators.

While not the sexiest topic, budget deficit transparency may be one key to addressing distrust in higher ed. @tvparrot.bsky.social, Principal at TVP Comms, talks to @reporterdavidj.bsky.social, sr writer at @chronicle.com, about how frank conversations can help repair credibility.

In a new Trusted Voices podcast, @tvparrot.bsky.social and guest host @drmichaelharris.bsky.social discuss recent changes to accreditation and talk with Father Malachi Van Tassell, President of Saint Francis University, about how mission guided the decision to move to DIII athletics. Now streaming.

Have you switched to oat milk to be healthier? The change may lead to elevated blood sugar levels. Kathleen Ferraro, writer for VeryWellHealth.com, talks with Anne-Marie Davee, dietitian at the University of New England, about how to avoid a blood sugar spike while enjoying oat milk.

The @bigtenplus.bsky.social is banding together with a series of ads featuring the 18 universities’ contributions to society. @tvparrot.bsky.social shares with Sarah Huddleston, of the @chronicle.com , how this is a safe and effective way universities can defend against the administration’s attacks.

President Trump has alluded that furniture may be the next industry to be affected by tariffs. Tyler Schipper, Professor at University of St. Thomas shares what impacts the increase in tariffs would have to Max Zahn, for ABC News.

@hmc.edu has implemented a new externship program, that brings professional opportunities to the students. Ashley Mowreader, reporter for @insidehighered.com, shares how first-gen students are getting real world career experience in a way that works for them.

The US has a people problem; birthrates are declining. Higher ed has reached a demographic cliff, and with few answers in sight, Jenny Petty, VP of Marketing at the University of Montana, talks with Kelli María Korducki, Editor at Business Insider, about the strategies necessary for survival.

Proper last-mile delivery can make or break a consumer’s experience, and many companies are prioritizing delivery speed and convenience. Carl Briggs, Professor with the Indiana University’s Kelley School of Business, shares seven trends that can expedite delivery times with Mary Pratt.

How business schools implement AI is changing, and the @miamiuniversity.bsky.social Farmer School of Business is at the forefront of this innovation. Dean Jenny Darroch wrote about how the Farmer School is using flipped thinking to refine students’ soft skills with AI.

Watching what you eat has never been harder, especially with the confusion around ultra-processed foods. Michele Polacsek, professor at the University of New England, shares with Mary Kekatos, reporter for ABC News, how looking at the food labels doesn’t give a consumer the full picture.

Those who listen to Trusted Voices know Teresa and Erin often have differences of opinion, evident by their dream summer vacations— hiking in the Dolomite mountains in Italy versus enjoying the beach on the Jersey Shore— but they came together to launch season four of the podcast with a pledge. 🧵

20 years ago, Erik Lie, Prof at the U of Iowa’s Tippie College of Business, was the whistleblower in one of the largest corporate scandals in US history, and he’s seeing troubling parallels in the financial market. Prof Lie shares what he hopes others will look for in an article for Fortune.com.

Is it anxiety or is it everyday stress? Jennifer DeBurro, VP of Student Affairs and Dean of Students at the University of New England, explains that the clinical terminology students may use when discussing their mental health may be causing more harm than healing. As featured in @usnews.com

Day 2 of #DCLI25 began with a focus on one of #Leadership’s toughest skills: navigating difficult conversations. Teresa Valerio Parrot, principal of @tvpcomms.bsky.social shared ways to help department chairs approach challenging discussions with confidence, empathy, and clarity.

Higher Ed is facing economic uncertainty from many angles, and college financial planners are finding flexibility. @karafreeman-nacubo.bsky.social, Pres and CEO of @nacubo.bsky.social talked with @saracuster.insidehighered.com, host of @insidehighered.com’s “The Key,” about the unpredictability.

Ultra-processed foods are a hot topic, but what are they, and are they all bad? Michele Polacsek, professor at the University of New England, talks with Adrianna Rodriquez, reporter for @usatoday.com, about how the ultra-processed title doesn’t automatically mean unhealthy.

Wondering when you can catch the Sturgeon Moon? Catherine Pilachowski, professor at Indiana University, shares with Esme Fox, journalist for the Today Show, when the full moon will be at its brightest, and how long to expect it.

This week, VP @kristine-maloney.bsky.social and Principal @tvparrot.bsky.social visited with the marcomm team for the Tippie College of Business at the University of Iowa to get a jumpstart on marcomm planning for the college. We were energized by the brainstorming and strategy work completed!

Teresa Valerio Parrot is leaving the CASE week-long Summer Institute for Communications and Marketing conference with a stomach full of cheese curds and a brain full of knowledge. Valerio Parrot was invited to join the 2025 SICM faculty team for a second time to present and educate the cohort.

U.S. consumers are spending more cautiously as inflation rates refuse to drop. Tyler Schipper, Associate Professor at the @uofstthomasmn.bsky.social, shares with Scripps News a glimpse into the mind of consumers and why big-ticket purchases are being placed on the back burner.

Erin Hennessy, EVP at TVP Comms, is wrapping up an eventful weekend with NACUBO at their 2025 Annual Meeting, and posed for pictures with some familiar faces. Hennessy met up with Former President Lincoln and Teddy, & with Jeff Selingo, journalist and author, and Tim McDonough, senior VP at NACUBO.

TVP Communications is elated to announce that @iamjennypetty.bsky.social, friend of TVP Comms, has been chosen as an honoree for the Ragan Top Women in Marketing 2025 awards. Jenny was selected as a trailblazer for her work as the VP of MarComm at the Univ of Montana. Congratulations to Jenny!

After Columbia University agreed to pay $200M to the Dept of Ed, many are asking, “What comes next?” The @wsj.com’s @sararandazzo.bsky.social, @natalieandrews.bsky.social, and Douglas Belkin included Principal @tvparrot.bsky.social re. the precedent set by Columbia’s legal settlement.