New blog: Governments shape how nations are seen, sometimes deliberately, sometimes not. As tensions rise, many are getting more strategic. I explore 6 ways soft power is being operationalised, and why it matters for war, peace and prosperity. 🔗 www.erskineanalysis.com/blog/the-glo...

Overview of the creative industries sector plan from @elizaeaston.bsky.social 'What the Creative Industries Sector Plan Means for Your Research and Policy Agenda' www.erskineanalysis.com/blog/what-th...

Honoured to be part of this board. As Virginia Woolf said, "London perpetually attracts, stimulates, gives me a play and a story and a poem, without any trouble, save that of moving my legs through the streets." (Sad to have missed the class photo due to an emergency last week).

How can the UK government unlock £18bn in growth for the creative industries through the Industrial Strategy? A thread on our new research on CreaTech (where creativity meets emerging tech) and how it is reshaping innovation, skills, and business in the UK. 🧵⬇️

Today, the @nationaltheatre.org.uk (with Erskine Analysis and the Intelligence Agency) publish a piece of research on business models in the performing arts—highlighting key recommendations to help the sector make more money and do more good.🧵

I was honoured to observe the first meeting of the UK’s Soft Power Council this week. This council, which was recommended in a report I co-authored with @unioftheartslondon.bsky.social last year, will further the role of British soft power assets in promoting peace, tolerance, and collaboration. 🧵

One of the best parts of our Christmas Day is doing my dad’s wonderful quiz. We get into teams and fight it out after lunch. It’s closest-to wins, so everyone has a chance. In fact, we find the more you think you know about the news, the worse you often do! substack.com/@markeaston3...

It makes no sense to have the UK's disinformation efforts funded by the license fee (as set out in my piece with @unioftheartslondon.bsky.social) www.arts.ac.uk/about-ual/pr...