He pored over nearly 2 million posts from over 220,000 accounts on Threads, LinkedIn, Instagram, Facebook, X, and Bluesky. His conclusion was a clear and consistent pattern: Posts where creators and brands reply to comments perform better almost every time: buffer.com/resources/re...

🌟 Google Docs Gets Smarter wondertools.substack.com/p/google-docs-… #AI #GoogleDocs #features

Single-word queries activate AIOs only 9.5% of the time, whereas queries with seven or more words trigger them 46.4%. This correlation indicates that Google primarily uses AIOs for complex informational searches. www.searchenginejournal.com/google-ai-ov... @jamesudl.bsky.social

Google AI Overviews Appear On 21% Of Searches: New Data New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.

Repeat after me: Do not fill in and sync your government ID data to your Google account blog.google/products/chr...

Netflix is pulling the curtain back on the viewing habits of its Gen Z and millennial users across the 12 regions where its ad-supported plan is available. www.thecurrent.com/streaming-ad...

🥳🥳 Bluesky Introduces Dislike Button, Hits 40M User Milestone

O @canva anunciou o novo @affinity, app profissional gratuito que integra edição vetorial, foto e layout em um único ambiente. Tudo sem assinatura. O diretor de produto, Cameron Adams, prometeu que será “grátis para sempre”. O lançamento é o grande destaque do Creative Operating System (Creative…

Report highlights. As of 2025, nearly 1.59 billion users use TikTok worldwide each month. TikTok’s app has been downloaded 5.48 billion times worldwide. On average, users spend about 95 minutes per day on the platform. www.dreamgrow.com/tiktok-stati...

If you’re a female business owner, highlight it. Use “woman-owned” in your messaging and labels describing your business. Add this label even if it seems obvious that your business is owned by a woman (e.g. Alice Smith Consulting).

Vale o click ✅

Instagram is now getting a “Watch History” feature, which will make it easier to find any video that you’ve watched in the app.

“Sure, ChatGPT traffic is growing fast and increasingly supporting shopping efforts… but researchers say it’s gonna be a long time until LLM traffic catches up to Google Search in conversions or revenue. Google (paid organic) search still wins on conversion and revenue per session.”

The new AI-powered tool is supposed to help you choose between similar products. #amazon

Facebook is looking to take a punt on job listings once again, with an updated version of job opportunities in the app, which it says is aimed at helping young adults to find local entry-level roles.

#openaiads 😳

When running an online promotion, require customers to make a very small effort to redeem it (e.g. manually type a discount code, solve a simple CAPTCHA, complete a short quiz). People will be more likely to use the discount and buy, increasing overall sales.

WPP revela 20 previsões para 2030: bot-to-bot, IA cria tudo, creators substituem jornalistas e a morte da sustentabilidade www.b9.com.br/174779/wpp-2... @b9.com.br

Minis, brand marketers told us, allow brands to introduce themselves to new customers, particularly Gen Z and millennials, at a time when budgets are tight and economic concerns are high. www.marketingbrew.com/stories/2025...

And, in 2025, back to school for many high school and college students means reconnecting with their study buddy: ChatGPT.

Pinterest is rolling out a new way for retailers to guide consumer actions stemming from their Pins, with “where-to-buy links,” which will give people more purchase options in-stream, while also giving brands additional insight into link performance. www.socialmediatoday.com/news/pintere...

@aleyda.bsky.social and her 10 Steps AI Search Content Optimization Checklist along with their importance and how to take action, with examples of how to move forward and what to avoid. www.aleydasolis.com/en/ai-search...

It’s easy to announce that we don’t have time for a new skill or a generous act. But the truth is we probably could find the time. What we don’t have is energy or motivation. Find that and you’ll probably find the time. @sethgodin.bsky.social

@reckless.bsky.social and his Google Zero theory ✅ www.theverge.com/24167865/goo...

“Gasto um tempo procurando a fonte original, uma referência, um “saiba mais” para, no fim a taxa de clicks totais ficar na casa dos 2%. Ninguém clica mais. Talvez porque muita gente nem saiba o que é um link — é o que a imagem conta.” Chris Dias

De acordo com dados do Google Trends, as buscas por medicamentos para perda de peso cresceram 80% em 2025 e já superam consultas tradicionais sobre dietas. Atualmente, “remédio para emagrecer” é a consulta mais buscada do ano no Google, seguido por “chá para emagrecer”.

Join Spotify on Wednesday, September 10 for their virtual event streamed live where they will discuss how their latest product solutions will allow your Spotify ad campaigns to see their best performance. spotifysessions-performance-virtual.splashthat.com/MB?source=ma...

To stand out in a crowded inbox, you need a strategic approach with campaigns designed for specific goals. ✅

“When you post on LinkedIn, you’ll begin to receive notifications when your posts drive profile viewers or new followers, alongside impressions. These notifications will come periodically as your content continues to reach more audiences, including at the 3 day and 7 day after-posting mark.”

“Popular with your followers” shows which content and pages resonate most with your audience & Views over time, view rate, and retention help pinpoint content that hooks viewers and where engagement drops off.

Entramos em uma nova era dos conteúdos em vídeo e os Shorts se destacam como a evolução dos formatos curtos. O YouTube Shorts ultrapassou 70 bilhões de visualizações diárias globalmente1 e é uma parte essencial da experiência completa no YouTube. www.thinkwithgoogle.com/intl/pt-br/e...

Join thousands of marketers at Think Week on Air and get access to the latest ads innovations: adsonair.withgoogle.com/events/think... #googlethinkweek

It’s time to start being more honest with ourselves. And there’s a business opportunity here: The Baby Boomer population is aging and bringing their incredible wealth with them: www.thinkwithgoogle.com/intl/en-emea...

Here's a checklist for nailing the perfect landing page:

www.marketingbrew.com/stories/2025... Ads are coming to WhatsApp ✅

The change brings Instagram’s live feature more in line with TikTok’s, as the short-form video app also requires users to have at least 1,000 followers to go live. In comparison, YouTube requires channels to have a minimum of 50 subscribers to go live.

Em 2025, não dá mais para invalidar ou julgar a confiança (e até intimidade) que as pessoas têm desenvolvido com IAs. @beatrizguarezi.bsky.social

Há quatro anos, o streaming representava apenas ¼ do consumo nas TVs — um crescimento de 71% de lá pra cá. Curiosidade: O YouTube equivale às duas maiores assinaturas de streaming somadas (Netflix e Disney+). No Brasil, o Prime Video se tornou o líder do setor.

Delta is just the beginning: How AI is going to put dynamic pricing into everything you buy: www.fastcompany.com/91371885/del...

Google’s new Web Guide search experiment organizes results with AI

A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews, a feature that now appears across a wide range of search results.

OpenAI is close to releasing an AI-powered web browser that will challenge Alphabet's (GOOGL.O), opens new tab market-dominating Google Chrome, three people familiar with the matter told Reuters.

Each format works well on its own. But when storytelling leads and real voices follow, they become more than the sum of their parts. www.linkedin.com/business/mar...

WhatsApp plans to roll out a new advertising model in the coming months, but the company has told Ireland's privacy regulator that it won't affect the EU until next year. www.politico.eu/article/what...

O WhatsApp prepara o suporte para múltiplas contas no mesmo app na versão para iOS; recurso já está disponível em aparelhos Android.

Segundo uma pesquisa do Instituto Locomotiva, em parceria com a Amazon do Brasil, 95% dos brasileiros utilizam a famosa ferramenta do carrinho virtual para decidir se comprará ou não um produto, como uma real vitrine.

Velho: ranquear no Google. Novo: ser citado pelo ChatGPT ChatGPT fez em 2,5 anos o que o Google levou 13. (Fabrício Macias)

Doppl is designed to let you virtually try on outfits on a digital version of yourself. The app works by first getting you to upload a full-body photo of yourself. From there, you can use photos or screenshots of different outfits to virtually try them on.

“Pessoas mais velhas… usam [o ChatGPT] como um ‘substituto do Google’, enquanto muitos na faixa dos 20 e 30 anos ‘o usam como um consultor de vida’”, diz Sam Altman.

Before you start trying random channels, launching campaigns, and making random landing pages, you should understand your company’s highest leverage way to drive growth right now. newsletter.mkt1.co/p/how-to-bui...