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E aqui vem a virada de chave: o trabalho de quem faz loop engineering está muito mais em definir o critério de sucesso do que em executar. Você deixa de ser parte do fluxo e passa a ser a pessoa que projeta o fluxo. Você para de dar ordens e passa a definir objetivos verificáveis.

Para o teste, a Kapwing reproduziu a experiência de um usuário recém-chegado ao TikTok. A empresa criou uma conta do zero e analisou os primeiros 500 vídeos entregues na "Para você", feed principal da rede social.

Add a chatbot to your website if your product is hard to evaluate (e.g. has different elements to consider). Avoid if your product is easy to evaluate and has a small assortment size. People will have higher intentions to buy your product when suggested by a chatbot.

O Brasil é conhecido mundialmente por sua riqueza cultural, mas como nós, brasileiros, enxergamos essa cultura? Como a vivemos, na prática? E o que essas visões e vivências de cultura revelam sobre nós? gente.globo.com/colecao/comp...

New research from Hard Numbers shows one self-published page fooled ChatGPT, Gemini and Claude into reporting a fabricated award.

@randfish.bsky.social always insightful and necessary! #vendedigital #b2bgrowth

Must watch!

New research from Kapwing reveals that nearly 60% of TikToks served to new users and children are AI slop. But which categories and tags are the worst affected — and what does this landscape look like to kids? 😳

The company is preparing to launch a beta version of a tool for AI-generated TV ads in July, a Disney exec said at an internal meeting, according to an audio recording shared with Business Insider.

“Once connected, Gemini becomes an AI assistant that actually knows your business, having access to your real-world context like customer reviews, customer questions and performance data.”

OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.

The share of searches generating at least one click fell 9.51 percentage points between 2024 and 2026 (a 22.9% decline), according to SparkToro. This includes clicks to organic results, paid ads, and Google-owned properties such as Maps and YouTube, but excludes follow-up searches within Google.

These profiles will offer custom collections of brand or creator content, sourced from existing profiles on social and video online platforms www.socialmediatoday.com/news/google-...

Search is moving into an agentic era, where bots may become the primary source of webpage requests. That may increase the importance of making content machine-readable, authoritative, and easy for AI systems to interpret.

Na verdade, apenas 27% do uso do ChatGPT é relacionado ao trabalho. 73% (!!!) é pessoal.

Como a IA está mudando a experiência de compra e pode ajudar os e-commerces na Black Friday. Conheça a sexta edição do estudo FlashBlack do Google Cloud. cloud.google.com/resources/co...

Research found that between 81%–90% of Gen Z across the U.K., France, Germany and Spain plan to follow the World Cup. That means the tournament will reach more 18–24-year-olds in Europe than many leading social platforms typically achieve. www.thecurrent.com/marketing/ma...

Reflections on Google Marketing Live 2026 ✅ This is my first time writing an article in English, and I thought why not start with something that genuinely made me think differently. www.linkedin.com/pulse/reflec...

Se você realmente olhar de perto, a maioria dos sucessos da noite para o dia levou muito tempo. Steve Jobs, fundador da Apple

the quality of b2b newsletters on beehiiv is wild nik sharma, codie sanchez, leila hormozi, kyle poyar - 30+ of the best b2b creators all on the same platform beehiiv quietly became the default for serious b2b newsletters x.com/denk_tweets...

Baixe gratuitamente o estudo completo e descubra estratégias, tendências e formatos que realmente funcionam em 2026 com base em dados reais. metricool.com/pt/estudo-ti...

O TikTok ainda é um canal para descobertas: 73% das views vêm do For You. Em 2026, o TikTok publicou 72% mais vídeos e 140% mais posts de imagem e carrossel do que no ano anterior. O resultado foi previsível: mais conteúdo disputando a mesma atenção, com a média de views e interações caindo 31%.

Almost 9 in 10 people across all four generations share photos, videos or memes to stay in touch on Meta's apps.1 The numbers barely shift by age. The act of forwarding a video has become the new "thinking of you." www.facebook.com/business/new...

Satellite apps are replacing gated PDFs (and that is great for AEO 👌). Nobody wants to trade their email for a whitepaper anymore. Elena is seeing a rise in interactive, clickable mini-apps - real experiences with a back-end, where prospects enter their own information and get something useful back.

A visibilidade em 2026 depende de ser a fonte de autoridade que alimenta os algoritmos e como o SEO deixou de ser apenas um canal de tráfego para se tornar a infraestrutura de dados que garante que sua marca seja citada, e não ignorada, pelas grandes IAs. 🌐📉 www.tecmundo.com.br/mercado/4129...

Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores to YouTube channels enabling them to tap into 2.7 billion shoppers. www.searchenginejournal.com/woocommerce-...

designed for users who want more ways to organize and personalize their experience. www.socialmediatoday.com/news/meta-te...

Meta vai passar Google e será líder global em ganhos com anúncios digitais www.tecmundo.com.br/mercado/4123...

20% of referral traffic goes to Google (which supports people using AI search and traditional search together) -> ChatGPT traffic analysis: Insights from 17 months of clickstream data (200M user clickstream panel) www.semrush.com/blog/chatgpt...

O Google lançou o “Ask Maps”, integrando o Gemini para transformar a busca em conversas com AI, capazes de entender preferências e sugerir lugares personalizados.

Kinder than necessary If it's just the right amount of necessary kindness, it's not really kindness. It's pleasantness. If the people in our circle begin to experience behavior that's kinder than necessary, the expectations for what's necessary will ratchet forward, making everything more…

Instagram is still one of the most popular social media platforms, with over three billion monthly active users.

As of Q4 2025, 40% of time spent listening to spoken-word is now spent with podcasts and 39% of time is spent with AM/FM radio. Not only does radio not beat podcasts by a significant margin, it now trails the on-demand platform for spoken-word audio listening.

WHATSAPP SESSIONS PARA NEGÓCIOS Conversas em 2026: as principais soluções do WhatsApp para Negócios

WHATSAPP SESSIONS PARA NEGÓCIOS A trajetória da agenda conversacional no Brasil

WHATSAPP SESSIONS PARA NEGÓCIOS

E lembre-se: o tempo das mulheres é valioso — e cada minuto bem investido pode transformar a relação delas com a sua marca. 😍

Para comemorar a estreia da Casas Bahia no marketplace da Amazon, a varejista vai oferecer frete grátis em produtos selecionados nas compras acima de R$ 399, por tempo limitado. O benefício vale para clientes de São Paulo e Rio de Janeiro.

If you’re considering ChatGPT as an ad channel, the lack of performance data means you’re spending blind — with no reliable way to prove ROI to clients or stakeholders.

Se eu tivesse que resumir o SXSW 2026 em uma frase, seria algo como: não é mais sobre correr atrás da próxima tendência, e sim sobre fazer escolhas melhores. O futuro não pede pressa. Pede consciência, critério e responsabilidade.

Você não pesquisa, compara, abre aba, fecha aba e volta no carrinho. Você diz o que quer — um tênis, uma passagem, uma reposição, um serviço — e o software vai ao mercado por você. Procura, compara, negocia, paga e conclui.

Meta testa ferramenta de compras com IA para rivalizar com ChatGPT e Gemini: www.bloomberglinea.com.br/negocios/met...

Google is rolling out new, more visible links within AI Overviews and AI Mode. These new link cards appear in a pop-up window when you hover over them on desktop. They also show more prominent details about the website.

Prompt new visitors of your online store to register early in their browsing experience (e.g. as they start browsing products) instead of waiting until they’re checking out. Make sure the registration is optional and that they can continue as guests if they prefer not to register.

Heads-up. Bing Webmaster Tools announced its new AI Performance reporting today. You can view total citations and cited pages. And then you can view "Grounding queries" and the number of citations per query. And there's a pages report broken down by citations. blogs.bing.com/webmaster/Fe...

U.S. Google searchers are searching far less than a year ago, according to a new Datos/SparkToro report. The data suggests Google isn’t losing users — it’s losing repeat searches. searchengineland.com/google-searc...

"AIs almost never give the same list of brands/recs in the same order"... from new research by @randfish.bsky.social "...any tool that gives a “ranking position in AI” is full of baloney": sparktoro.com/blog/new-res...

Looking to learn more about Google Ads, and how they can help to boost your business? This will help. youtube.com/playlist?lis...

Every placement has zones where important content should not live. Instagram Feed crops square images differently than Facebook Feed. Reels push content upward because of interface elements at the bottom. Stories reserve space for controls and CTAs.