Clarissa Motta
@claricmotta.bsky.social
đ€ 263
đ„ 312
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All things digital đ©đ»âđ»
#marketing
#strategy
He pored over nearly 2 million posts from over 220,000 accounts on Threads, LinkedIn, Instagram, Facebook, X, and Bluesky. His conclusion was a clear and consistent pattern: Posts where creators and brands reply to comments perform better almost every time:
buffer.com/resources/re...
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Replying to Comments Boosts Engagement by 5-42% on These Major Platforms
Replying to comments can boost social media engagement by 5-42% across platforms, according to our analysis of nearly 2 million posts. Here's how it works and why it matters.
https://buffer.com/resources/replying-to-comments-boosts-engagement/?utm_source=growthdaily.beehiiv.com&utm_medium=newsletter&utm_campaign=monday-november-17&_bhlid=9e3f112a705d0ea8689637fef33c2e65e39787ac
about 20 hours ago
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reposted by
Clarissa Motta
Nicole Hennig
7 days ago
đ Google Docs Gets Smarter
wondertools.substack.com/p/google-docs-âŠ
#AI
#GoogleDocs
#features
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đ Google Docs Gets Smarter
Audio narration, AI help, and 40 new templates
https://wondertools.substack.com/p/google-docs-gets-smarter
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Single-word queries activate AIOs only 9.5% of the time, whereas queries with seven or more words trigger them 46.4%. This correlation indicates that Google primarily uses AIOs for complex informational searches.
www.searchenginejournal.com/google-ai-ov...
@jamesudl.bsky.social
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Google AI Overviews Appear On 21% Of Searches: New Data
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
https://www.searchenginejournal.com/google-ai-overviews-appear-on-21-of-searches-new-data/560471/
7 days ago
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Google AI Overviews Appear On 21% Of Searches: New Data New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
7 days ago
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reposted by
Clarissa Motta
Catalin Cimpanu
13 days ago
Repeat after me: Do not fill in and sync your government ID data to your Google account
blog.google/products/chr...
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Chrome now helps you fill in passport, driverâs license, vehicle information and more.
Chrome already saves you time every day by securely filling in your addresses, passwords and payment information. Today, weâre making it even more helpful. For desktop uâŠ
https://blog.google/products/chrome/enhanced-autofill/
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Netflix is pulling the curtain back on the viewing habits of its Gen Z and millennial users across the 12 regions where its ad-supported plan is available.
www.thecurrent.com/streaming-ad...
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What Netflix wants advertisers to know about how Gen Z is watching | The Current
Netflixâs new âStill Watchingâ report, released after its Q3 2025 earnings, highlights the viewing habits of Gen Z and millennial users in a dozen ad-supported regions.
https://www.thecurrent.com/streaming-advertisers-how-gen-z-is-watching-netflix-report?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew
13 days ago
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đ„łđ„ł Bluesky Introduces Dislike Button, Hits 40M User Milestone
15 days ago
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reposted by
Clarissa Motta
B9
19 days ago
O @canva anunciou o novo @affinity, app profissional gratuito que integra edição vetorial, foto e layout em um Ășnico ambiente. Tudo sem assinatura. O diretor de produto, Cameron Adams, prometeu que serĂĄ âgrĂĄtis para sempreâ. O lançamento Ă© o grande destaque do Creative Operating System (CreativeâŠ
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Report highlights. As of 2025, nearly 1.59 billion users use TikTok worldwide each month. TikTokâs app has been downloaded 5.48 billion times worldwide. On average, users spend about 95 minutes per day on the platform.
www.dreamgrow.com/tiktok-stati...
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How Many People Use TikTok: Number of Users in 2025
Report highlights. As of 2025, nearly 1.59 billion users use TikTok worldwide each month. TikTokâs app has been downloaded 5.48 billion times worldwide. On average, users spend about 95 m...
https://www.dreamgrow.com/tiktok-statistics/?utm_source=chatgpt.com&_bhlid=59a71bbbf3476c97ae9be8a351a178829dd93341
21 days ago
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If youâre a female business owner, highlight it. Use âwoman-ownedâ in your messaging and labels describing your business. Add this label even if it seems obvious that your business is owned by a woman (e.g. Alice Smith Consulting).
21 days ago
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Vale o click â
add a skeleton here at some point
22 days ago
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Instagram is now getting a âWatch Historyâ feature, which will make it easier to find any video that youâve watched in the app.
22 days ago
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âSure, ChatGPT traffic is growing fast and increasingly supporting shopping efforts⊠but researchers say itâs gonna be a long time until LLM traffic catches up to Google Search in conversions or revenue. Google (paid organic) search still wins on conversion and revenue per session.â
25 days ago
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The new AI-powered tool is supposed to help you choose between similar products.
#amazon
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Amazonâs latest attempt at selling stuff with AI is the âHelp me decideâ button
Amazon is filling its marketplace with AI shopping tools.
https://www.theverge.com/news/805348/amazon-ai-shopping-help-me-decide
25 days ago
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Facebook is looking to take a punt on job listings once again, with an updated version of job opportunities in the app, which it says is aimed at helping young adults to find local entry-level roles.
about 1 month ago
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#openaiads
đł
about 1 month ago
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When running an online promotion, require customers to make a very small effort to redeem it (e.g. manually type a discount code, solve a simple CAPTCHA, complete a short quiz). People will be more likely to use the discount and buy, increasing overall sales.
about 1 month ago
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WPP revela 20 previsÔes para 2030: bot-to-bot, IA cria tudo, creators substituem jornalistas e a morte da sustentabilidade
www.b9.com.br/174779/wpp-2...
@b9.com.br
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WPP revela 20 previsÔes para 2030: bot-to-bot, IA cria tudo, creators substituem jornalistas e a morte da sustentabilidade
WPP Media mapeou 20 cenĂĄrios para publicidade em 2030 consultando 62 especialistas globais. Maiores consensos: 82% veem biometria substituindo senhas, 71% preveem IA criando maioria do conteĂșdo, 66% e...
https://www.b9.com.br/174779/wpp-20-previsoes-2030/?utm_source=substack&utm_medium=email
about 2 months ago
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Minis, brand marketers told us, allow brands to introduce themselves to new customers, particularly Gen Z and millennials, at a time when budgets are tight and economic concerns are high.
www.marketingbrew.com/stories/2025...
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Mini products are everywhereâhereâs why
Brands from Trader Joeâs to Tower 28 are making smaller, cuter products to reach price-savvy and extremely online consumers.
https://www.marketingbrew.com/stories/2025/09/17/mini-products-are-everywhere?mbcid=41688171.184368&mblid=313fb309a3bc&mid=4e1bbf9d739ae3829167559e3187f1cc&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew
about 2 months ago
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And, in 2025, back to school for many high school and college students means reconnecting with their study buddy: ChatGPT.
2 months ago
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Pinterest is rolling out a new way for retailers to guide consumer actions stemming from their Pins, with âwhere-to-buy links,â which will give people more purchase options in-stream, while also giving brands additional insight into link performance.
www.socialmediatoday.com/news/pintere...
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Pinterest Gives Shoppers More Purchase Options From Pins
Now you can provide multiple options to help drive purchase activity.
https://www.socialmediatoday.com/news/pinterest-adds-multiple-purchase-links-pins/759853/?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew
2 months ago
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@aleyda.bsky.social
and her 10 Steps AI Search Content Optimization Checklist along with their importance and how to take action, with examples of how to move forward and what to avoid.
www.aleydasolis.com/en/ai-search...
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The AI Search Content Optimization Checklist [With Examples + Sheets]
An AI Search Content Optimization Checklist covering the most important aspects to take into account to optimize your content for AI search answers.
https://www.aleydasolis.com/en/ai-search/ai-search-optimization-checklist/
2 months ago
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Itâs easy to announce that we donât have time for a new skill or a generous act. But the truth is we probably could find the time. What we donât have is energy or motivation. Find that and youâll probably find the time.
@sethgodin.bsky.social
2 months ago
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@reckless.bsky.social
and his Google Zero theory â
www.theverge.com/24167865/goo...
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Google Zero is here â now what?
The old web is dying and the new web struggles to be born.
https://www.theverge.com/24167865/google-zero-search-crash-housefresh-ai-overviews-traffic-data-audience
2 months ago
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âGasto um tempo procurando a fonte original, uma referĂȘncia, um âsaiba maisâ para, no fim a taxa de clicks totais ficar na casa dos 2%. NinguĂ©m clica mais. Talvez porque muita gente nem saiba o que Ă© um link â Ă© o que a imagem conta.â Chris Dias
2 months ago
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De acordo com dados do Google Trends, as buscas por medicamentos para perda de peso cresceram 80% em 2025 e jĂĄ superam consultas tradicionais sobre dietas. Atualmente, âremĂ©dio para emagrecerâ Ă© a consulta mais buscada do ano no Google, seguido por âchĂĄ para emagrecerâ.
3 months ago
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Join Spotify on Wednesday, September 10 for their virtual event streamed live where they will discuss how their latest product solutions will allow your Spotify ad campaigns to see their best performance.
spotifysessions-performance-virtual.splashthat.com/MB?source=ma...
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Spotify Sessions: Deliver Great Ad Performance
Wednesday, September 10 at 10AM EST / 3PM BST
https://spotifysessions-performance-virtual.splashthat.com/MB?source=marketingbrew&medium=cpc&content=presentingplacementseptembervirtualevent&placement=1
3 months ago
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To stand out in a crowded inbox, you need a strategic approach with campaigns designed for specific goals. â
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17 Email Marketing Examples to Drive Growth in [year]
Email marketing continues to be one of the most effective channels for growing an eCommerce business. Itâs a direct line to your clients' customers, allowing you to build relationships, drive sales, a...
https://elementor.com/blog/email-marketing-examples/?utm_source=growthdaily.beehiiv.com&utm_medium=newsletter&utm_campaign=wednesday-august-20&_bhlid=65f2a23fa171790fd225a06798c821a546ba4a21
3 months ago
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âWhen you post on LinkedIn, youâll begin to receive notifications when your posts drive profile viewers or new followers, alongside impressions. These notifications will come periodically as your content continues to reach more audiences, including at the 3 day and 7 day after-posting mark.â
3 months ago
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âPopular with your followersâ shows which content and pages resonate most with your audience & Views over time, view rate, and retention help pinpoint content that hooks viewers and where engagement drops off.
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Facebook upgrades Professional Dashboard with new insights
The revamped dashboard equips creators with deeper insights, streamlined tools, and cross-device flexibility.
https://searchengineland.com/facebook-professional-dashboard-new-insights-460849?utm_source=growthdaily.beehiiv.com&utm_medium=newsletter&utm_campaign=tuesday-august-19&_bhlid=7876d525b8d5f021ac48768c663c1ccbcefc4c01
3 months ago
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Entramos em uma nova era dos conteĂșdos em vĂdeo e os Shorts se destacam como a evolução dos formatos curtos. O YouTube Shorts ultrapassou 70 bilhĂ”es de visualizaçÔes diĂĄrias globalmente1 e Ă© uma parte essencial da experiĂȘncia completa no YouTube.
www.thinkwithgoogle.com/intl/pt-br/e...
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4 dicas para sua marca dominar o YouTube Shorts â Think with Google
Publicação Oficial de Marketing Digital do Google. Veja o exemplo de Oreo e mais estratĂ©gias para resultados reais com vĂdeos curtos para o Shorts.
https://www.thinkwithgoogle.com/intl/pt-br/estrategias-de-marketing/video/estrategias-youtube-shorts-case-oreo/
3 months ago
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Join thousands of marketers at Think Week on Air and get access to the latest ads innovations:
adsonair.withgoogle.com/events/think...
#googlethinkweek
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Think Week 2025
https://adsonair.withgoogle.com/events/think-week-2025?utm_medium=third_party_partner&utm_source=morningbrew_newsletter&utm_campaign=think_events_morning_brew_newsletter_08-25
3 months ago
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Itâs time to start being more honest with ourselves. And thereâs a business opportunity here: The Baby Boomer population is aging and bringing their incredible wealth with them:
www.thinkwithgoogle.com/intl/en-emea...
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Enough about Gen Z. We need to rethink Boomer marketing
âItâs time to start being more honest with ourselves. And thereâs a business opportunity here.â
https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/marketing-to-seniors-baby-boomers-eugene-healey/
3 months ago
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Here's a checklist for nailing the perfect landing page:
3 months ago
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www.marketingbrew.com/stories/2025...
Ads are coming to WhatsApp â
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Ads are coming to WhatsApp
The messaging platform will begin running ads for the first time ever, parent company Meta announced Monday.
https://www.marketingbrew.com/stories/2025/06/16/ads-are-coming-to-whatsapp
4 months ago
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The change brings Instagramâs live feature more in line with TikTokâs, as the short-form video app also requires users to have at least 1,000 followers to go live. In comparison, YouTube requires channels to have a minimum of 50 subscribers to go live.
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Instagram now requires users to have at least 1,000 followers to go live | TechCrunch
Until now, Instagram allowed anyone to go live, regardless of their follower count or whether their account was public or private.
https://techcrunch.com/2025/08/01/instagram-now-requires-users-to-have-at-least-1000-followers-to-go-live/
4 months ago
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Em 2025, nĂŁo dĂĄ mais para invalidar ou julgar a confiança (e atĂ© intimidade) que as pessoas tĂȘm desenvolvido com IAs.
@beatrizguarezi.bsky.social
4 months ago
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HĂĄ quatro anos, o streaming representava apenas ÂŒ do consumo nas TVs â um crescimento de 71% de lĂĄ pra cĂĄ. Curiosidade: O YouTube equivale Ă s duas maiores assinaturas de streaming somadas (Netflix e Disney+). No Brasil, o Prime Video se tornou o lĂder do setor.
4 months ago
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Delta is just the beginning: How AI is going to put dynamic pricing into everything you buy:
www.fastcompany.com/91371885/del...
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Delta is just the beginning: How AI is going to put dynamic pricing into everything you buy
AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into personalized profit centers.
https://www.fastcompany.com/91371885/delta-is-just-the-beginning-how-ai-is-going-to-put-dynamic-pricing-into-everything-you-buy?utm_source=the_news&utm_medium=newsletter&utm_campaign=28-07-2025&_bhlid=90e15df88af5717111fe83484aa0fbfedb65b594
4 months ago
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reposted by
Clarissa Motta
TechCrunch
4 months ago
Googleâs new Web Guide search experiment organizes results with AI
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Google's new Web Guide search experiment organizes results with AI | TechCrunch
Google's new Search Labs experiment will organize the search results using AI smarts.
https://techcrunch.com/2025/07/24/googles-new-web-guide-search-experiment-organizes-results-with-ai/?utm_campaign=social&utm_source=bluesky&utm_medium=organic
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A new study from GrowthSRC Media finds that click-through rates (CTRs) for Googleâs top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews, a feature that now appears across a wide range of search results.
4 months ago
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OpenAI is close to releasing an AI-powered web browser that will challenge Alphabet's (GOOGL.O), opens new tab market-dominating Google Chrome, three people familiar with the matter told Reuters.
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Exclusive: OpenAI to release web browser in challenge to Google Chrome
The browser is slated to launch in the coming weeks and aims to use artificial intelligence to fundamentally change how consumers browse the web.
https://www.reuters.com/business/media-telecom/openai-release-web-browser-challenge-google-chrome-2025-07-09/
4 months ago
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Each format works well on its own. But when storytelling leads and real voices follow, they become more than the sum of their parts.
www.linkedin.com/business/mar...
4 months ago
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WhatsApp plans to roll out a new advertising model in the coming months, but the company has told Ireland's privacy regulator that it won't affect the EU until next year.
www.politico.eu/article/what...
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WhatsApp wonât roll out ads in EU until 2026
Metaâs advertising plan has triggered privacy concerns in Europe.
https://www.politico.eu/article/whatsapp-meta-ads-eu-facebook-instagram-2026/?utm_source=growthdaily.beehiiv.com&utm_medium=newsletter&utm_campaign=friday-june-20&_bhlid=8efb5efa89d228c84f429f1ee7a89d072162eeab
4 months ago
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O WhatsApp prepara o suporte para mĂșltiplas contas no mesmo app na versĂŁo para iOS; recurso jĂĄ estĂĄ disponĂvel em aparelhos Android.
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WhatsApp para iPhone finalmente terĂĄ suporte para mĂșltiplas contas no mesmo app
O WhatsApp prepara o suporte para mĂșltiplas contas no mesmo app na versĂŁo para iOS; recurso jĂĄ estĂĄ disponĂvel em aparelhos Android.
https://www.tecmundo.com.br/software/405518-whatsapp-para-iphone-finalmente-tera-suporte-para-multiplas-contas-no-mesmo-app.htm?utm_source=thebrief-newsletter.beehiiv.com&utm_medium=newsletter&utm_campaign=back-to-basics&_bhlid=d3a4578dae9cebb2165195fc467780536f9be260
4 months ago
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Segundo uma pesquisa do Instituto Locomotiva, em parceria com a Amazon do Brasil, 95% dos brasileiros utilizam a famosa ferramenta do carrinho virtual para decidir se comprarĂĄ ou nĂŁo um produto, como uma real vitrine.
4 months ago
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Velho: ranquear no Google. Novo: ser citado pelo ChatGPT ChatGPT fez em 2,5 anos o que o Google levou 13. (FabrĂcio Macias)
4 months ago
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Doppl is designed to let you virtually try on outfits on a digital version of yourself. The app works by first getting you to upload a full-body photo of yourself. From there, you can use photos or screenshots of different outfits to virtually try them on.
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Google launches Doppl, a new app that lets you visualize how an outfit might look on you | TechCrunch
Google is launching a new experimental app called Doppl that uses AI to visualize how different outfits might look on you.
https://techcrunch.com/2025/06/26/google-launches-doppl-a-new-app-that-lets-you-visualize-how-an-outfit-might-look-on-you/
5 months ago
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âPessoas mais velhas⊠usam [o ChatGPT] como um âsubstituto do Googleâ, enquanto muitos na faixa dos 20 e 30 anos âo usam como um consultor de vidaââ, diz Sam Altman.
5 months ago
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Before you start trying random channels, launching campaigns, and making random landing pages, you should understand your companyâs highest leverage way to drive growth right now.
newsletter.mkt1.co/p/how-to-bui...
5 months ago
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