Thank you for following along on this journey. Now go never forget a birthday again 🫶 (4/4)

https://www.producthunt.com/products/oops-again?launch=oops-again And if you like the app, a rating or review on the App Store would help so much. As an indie developer every single review makes a huge difference in helping others discover the app ⭐ (3/4)

https://apps.apple.com/de/app/oops-again/id6754561255 It's also live on Product Hunt today. If you have a moment, an upvote would mean everything to me 🙏 (2/4)

Oops Again is here 🚀🎂 After weeks of sharing the story behind this app, today is the day. Oops Again is live on the App Store! Download it now 👇 (1/4) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

You can still pre-order @oopsagain.app today so it downloads automatically on launch day 🎂 https://apps.apple.com/de/app/oops-again/id6754561255 (3/3)

Now it's time to put it out there for the world to see 🌍 If Oops Again resonates with you, it would mean the world to me if you'd check it out and leave an upvote on Product Hunt tomorrow 🙏 https://www.producthunt.com/products/oops-again?launch=oops-again (2/3)

Tomorrow is the big day. Oops Again launches on the App Store AND on Product Hunt 🚀 I've been sharing the story of how and why I built this app over the past two weeks. (1/3) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

for you. And you definitely shouldn't have to keep paying for a birthday reminder 😅 Your support means a lot, you can pre-order @oopsagain.app here 🎂 https://apps.apple.com/de/app/oops-again/id6754561255 (3/3)

Everything. For your first 5 upcoming birthdays. If you like it and want to unlock all your contacts, it's a one-time purchase of 1,99 €. That's it. No subscription. No yearly renewal. Pay once, use forever. I wanted this to be fair. You shouldn't have to pay before you know if an app works (2/3)

Let's talk about money. Because I want to be transparent about this 💶 Oops Again lets you try every single feature for free. The birthday list, the widget, adding birthdays, custom reminders. (1/3) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

apps.apple.com/de/app/oops-... (3/3)

The story behind the app, screenshots, the app icon, features, privacy details and more. You can find it all here 👇 oopsagain.app/press And if you have any questions, reach out to me at [email protected] 📬 Your support means a lot, you can pre-order @oopsagain.app here 🎂👇🏻 (2/3)

If you're a journalist, blogger or content creator and want to write about Oops Again — I made it easy for you 🙌🏻 I put together a press kit with everything you need. (1/3) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

Your support means a lot, you can pre-order @oopsagain.app here 🎂 https://apps.apple.com/de/app/oops-again/id6754561255 (4/4)

A birthday cake icon. Sitting there. Waiting for Oops Again to exist 😅 Sometimes things are just meant to be 🫶 Thank you Flora for giving Oops Again its face. You're incredible ❤️ Check out her work here 👇 https://avely.me/floradam (3/4)

So I reached out to my friend Flora, who is an amazing designer, and asked her if we could work together on an icon for Oops Again. And then something magical happened 🤯 She just happened to have this exact icon lying around in her design files. She had created it once and never used it. (2/4)

Every app needs a face. And I knew I couldn't do this one alone 🎨 I'm a developer, not a designer. (1/4) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

happening. Again and again. Oops Again. That's the name. It's the problem the app solves, wrapped in two words 🎂 Your support means a lot, you can pre-order @oopsagain.app here 🎂 https://apps.apple.com/de/app/oops-again/id6754561255 (3/3)

Store. I wanted a name that captures a feeling. And the feeling I kept having was this one: You see a post from a friend. Birthday selfies. People congratulating them. And you had no idea. You feel guilty. You think "not again..." 🫠 That's the moment. That "oops" moment. And it kept (2/3)

Finding a name for the app took me forever 😅 I didn't want something generic. No "Birthday Reminder Pro". No "Birthday Calendar Plus". Nothing that sounds like every other app on the App (1/3) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

something you just... see. That's the whole philosophy of Oops Again. Get out of your way and just make it work ✨ Your support means a lot, you can pre-order @oopsagain.app here 🎂 https://apps.apple.com/de/app/oops-again/id6754561255 (3/3)

the date, how old they get. Done. No need to open the app. No need to check your calendar. Just glance at your phone and you know 📱 It sounds like a small thing. But it completely changes how you interact with birthdays. They stop being something you actively have to remember and become (2/3)

I wanted to know whose birthday is coming up without even opening the app 👀 So I built a Home Screen widget. It shows the next upcoming birthday right there on your Home Screen. Name, photo, (1/3) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

Your support means a lot, you can pre-order @oopsagain.app here 🎂 https://apps.apple.com/de/app/oops-again/id6754561255 (4/4)

I don't want to know 🙌🏻 Too many apps treat your contacts like a goldmine they can harvest. I think your friends' personal data deserves better than that. Building it this way was a conscious choice from day one. Not an afterthought. Not a marketing checkbox. A principle ❤️ (3/4)

It stores a temporary copy of this data on your device to make reminders and the widget work. That copy never leaves your iPhone. Ever. There is no account. There is no server. There is no upload. I don't know who your friends are. I don't know when their birthdays are. (2/4)

Let's talk about privacy. Because this one was personal to me 🔒 Oops Again reads three things from your contacts: names, birthdays and photos. That's it. Nothing else. (1/4) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

I just make them useful 🫶 Your support means a lot, you can pre-order @oopsagain.app here 🎂 https://apps.apple.com/de/app/oops-again/id6754561255 (4/4)

not, you can add one right in the app and it saves back to the contact card automatically 🔄 One source of truth. No duplicates. No extra database full of your friends' personal information sitting in some app you might delete one day. Your contacts are the right place to store birthdays. (3/4)

already on your phone. Why would I ask you to type everything in again somewhere else? So I built Oops Again entirely on top of the iOS Contacts framework. It reads birthdays, names and photos from your contacts. Nothing else. If a contact already has a birthday saved, it just shows up. If (2/4)

One decision I made very early on: I'm not building another place where you put in your friends' data 🙅‍♂️ Think about it. A person's contact card already has a birthday field. Your contacts are (1/4) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

Your support means a lot, you can pre-order @oopsagain.app here 🎂 https://apps.apple.com/de/app/oops-again/id6754561255 (4/4)

The kind of design where you don't even notice the design because everything just makes sense ✨ Building something simple that feels effortless is actually the hardest thing to do. But I think that's what a birthday reminder app deserves. You open it, you see what you need, you close it 🎯 (3/4)

No quirky fonts, no unusual color schemes, no UI experiments. I wanted you to open the app and immediately feel at home. Like Apple made it themselves. That means iOS 26, liquid glass, stock components. (2/4)

One thing was non-negotiable for me from the start: Oops Again has to feel like it belongs on your iPhone 🍎 I didn't want a custom design language. (1/4) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

Oops Again is a birthday reminder app that's simple, beautiful and private 🎂 It reads birthdays from your contacts, reminds you before it's too late and shows the next one on your Home Screen with a widget. No account. No server. No uploads. Everything stays on your iPhone 🔒 (1/2)

No party planner. No greeting card generator. No AI birthday wish suggestions. None of that. Simple. Clear. Intuitive. Focused 🫶 Your support means a lot, you can pre-order @oopsagain.app here 🎂 https://apps.apple.com/de/app/oops-again/id6754561255 (3/3)

for them. A widget for the next one. That's it. Three things 😅 But the details matter. I wanted a global reminder that's set by default for everyone. And the option to set a custom one for specific people. A week ahead for your mom. Morning of for your coworker. Your call 🎯 No gift tracker. (2/3)

I knew what I didn't want. Now I had to figure out what I actually wanted 🤔 So I wrote it down. The entire feature list of my dream birthday app: A list of all upcoming birthdays. Reminders (1/3) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

https://apps.apple.com/de/app/oops-again/id6754561255 (4/4)

features I didn't need. I just want to know whose birthday is coming up and get reminded. That's it. So the idea started forming: what if I just build exactly what I want? Nothing more, nothing less 🛠️ Your support means a lot, you can pre-order @oopsagain.app here 🎂 (3/4)

obvious thing? The design. None of them looked like they belonged on my iPhone. Too many custom UI choices that felt dated or just... off. I wanted something that feels like a native Apple app. Something that fits right in with the rest of iOS 🍎 On top of that most of them were packed with (2/4)

Okay so the calendar wasn't cutting it. Time to check the App Store for birthday reminder apps 🔍 There are a bunch of them. And I tried a few. But something always felt off 😕 The most (1/4) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

to solving this. But not close enough 🧩 Your support means a lot, you can pre-order @oopsagain.app here 🎂 https://apps.apple.com/de/app/oops-again/id6754561255 (4/4)

overwritten by whatever other appointment you have that day. So you might never even see them 🫠 And there's no nice way to see whose birthday is coming up next. Or how many birthdays you have this month. You just have to scroll through your calendar and hope you spot them. iOS got so close (3/4)

Nice! But then the problems started 😅 The reminder for all birthdays is fixed at 9am. You can change it, but only globally for every single birthday at once. No way to set different reminders for different people. Even worse: birthday events are full day appointments. Their notifications get (2/4)

Then I discovered something. If you add a birthday to a person's contact card, iOS creates a birthday calendar automatically 🤯 Add the birth year too and it even shows you how old they get. (1/4) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain

More on that tomorrow 👀 Your support means a lot, you can pre-order @oopsagain.app here 🎂 https://apps.apple.com/de/app/oops-again/id6754561255 (3/3)

someone gets, because a recurring appointment doesn't calculate age. And you have to manually set a notification for each single one of them. 10 birthdays? 10 notifications to configure. Forget one? You're back to square one 🫠 There had to be a better way. And iOS actually has one built in. (2/3)

So I wanted to remember birthdays. First thing I did? Added them as recurring yearly appointments to my iOS calendar 📅 Sounds reasonable right? It wasn't 😅 You never actually know how old (1/3) #BuildInPublic #Dev #IndieDev #iOS #iOSDev #Swift #SwiftUI #App #AppDev #BirthdayReminder #OopsAgain