SDC's Alex Kresovich joined an invite-only @arnoldventures.bsky.social event last week to tackle the U.S. fentanyl crisis. He shared insights from his research on media's role in substance use to help forge solutions. #PublicHealth #DataForGood

Great to be at #NCTOH2025 in Chicago recently! Our researchers Miao Feng & Yoonsang Kim presented new work from our team at the Social Data Collaboratory at NORC (co-authored by Sherry Emery) on social media's role in tobacco control. 🧵

We're launching a NIDA-funded study on the marketing of alternative tobacco products (ATPs)—like vapes, hookah, and heated tobacco—on social media and the impacts on use among youth. Exploring Instagram, TikTok & more. Stay tuned for more information! #tobaccocontrol #publichealth

Why do many anti-stigma campaigns for opioid use disorder struggle to connect? Our qualitative study in Health Communication provides a critical answer. This work is part of @norc.org's NIDA-funded Justice Community Opioid Innovation Network, led by Alex Kresovich. #HealthCommunication #Stigma

New study in Preventive Medicine on firearm violence victimization among youth/young adults led by @norc.org's Bruce Taylor with collaborators E. Mumford, W. Liu, J. Sheridan-Johnson, C. Lancaster, SDC’s C. Carter & K. Mitchell (UofNH). www.sciencedirect.com/science/arti... #ViolencePrevention

Time for a real-world data puzzle. 🧩 This brand's online sentiment took a nosedive, as you can see in the chart. What was the primary cause of the chaos? HINT: Zooming in on the search terms is very helpful. 😉 #DataPuzzle #DataViz #SocialListening #DataAnalytics

How do you build an active science-learning community on Twitch? We partnered with NOVA PBS as part of a larger Slover Linett at @norc.org study to analyze their "Building Stuff" channel and find the secrets to engagement. The answers aren't what you might think. 🧵 #SciComm #STEM #Twitch

Our "digital diets" are shaped by ad targeting, and new @norc.org research found Black & Hispanic users see more food & beverage ads online - but it depends on which app they're using. Presenting our findings at #NCHCMM2025. 🧵 (1/4)

How do health campaigns cut through online misinformation? Meet @fengmiao.bsky.social, a senior research scientist at our Social Data Collaboratory and an expert in finding that answer. We sat down with Miao for a Q&A. Read on in the thread! 👇 #MeetTheSDC #DataScience #PublicHealth #SciComm

#Fireworks or #hotdogs for the 4th? 🎆🌭 Our social data shows fireworks dominate the chatter, but the sentiment is surprisingly negative (think pet safety!). Hot dog talk, however, leans positive. A fun peek at how SDC at @norc.org analyzes public opinion. Wishing you a safe and happy 4th!

A current SDC project studies hidden patterns of support and opposition to tobacco prevention messaging online. Using sophisticated machine learning, we have analyzed thousands of posts for coordination in opposition, misinformation, and marketing. Check out more: tinyurl.com/3jzzevrx

SDC was at #ICA2025! Our presentation explores how platform-specific dynamics shape resistance to anti-vaping campaigns, with Twitter enabling coordinated and discoursive resistance while TikTok favors decentralized, affective parody. Check out the presentation on LinkedIn: tinyurl.com/3zvmam6c

We recently worked with Truth Initiative to explore the spread of medical disinfo on Twitter. The results: 23% of top retweeted URLs covered the claim that tobacco use mitigates COVID, with vape advocates often acting as “gatewatchers” spreading false claims. View more: tinyurl.com/2e7xvwpm

As more U.S. states legalize cannabis, two of our SDC team members recently teamed up with the Truth Foundation to study how cannabis and tobacco use are connected. They found a strong link between youth cannabis use and later nicotine initiation. Learn more: pmc.ncbi.nlm.nih.gov/articles/PMC...

🚭 At #WAPOR2025, Simon Page shared SDC research on how youth e-cigarette campaigns face social media backlash. 99% opposition on X, 15% on TikTok—yet evidence-based posts had 92% more reach. #EciagrettePrevention #YouthHealth #DigitalPublicHealth

🎬 At #WAPOR2025, Nada Adibah shared new findings from NORC + Truth Initiative: tobacco in films still influences youth—especially via streaming. 35% of top 2022 films had tobacco; exposure linked to use and intent. #TobaccoControl #YouthHealth #PublicHealth #StreamingMedia

Of course, there is a ton more @norc.org work being presented including from @sdc.norc.org and @apnorc.bsky.social. Check out the full NORC roster ⬇️. We'll see you there! www.norc.org/events/2025-...

SDC is headed to #WAPOR2025! Nada Adibah shares how tobacco in films (theater + streaming) affects youth use. Simon Page presents on e-cigarette prevention campaigns on social media. Going to WAPOR? Say hi or DM us! #TobaccoControl #YouthHealth #SocialData #WAPOR #MediaEffects #PublicHealth

Interesting 🧵about new NORC research on the challenges public health campaigns face on social media.

🚨 New from our team at NORC’s Social Data Collaboratory: “Tweeted, Trolled, Twisted” just published in Journal of Health Communication. We analyzed 620K tweets tied to 14 youth e-cigarette prevention campaigns. 43% of posts? Opposition.

New in 𝗧𝗼𝗯𝗮𝗰𝗰𝗼 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 w/my @sdc.norc.org colleagues @kostygina.bsky.social, Chandler Carter, @andarist.bsky.social, and @sherryemery.bsky.social: on political appeals in nicotine pouch ads. (Which, as "Torches of Freedom", reminds us, is not new). PDF version: soubhikbarari.com/writings/tuc...

🎉 @norc.org's SDC team recognized among top 10 social media marketing researchers! Dr. @sherryemery.bsky.social (3rd), Dr. Kim (8th), and Dr. @kostygina.bsky.social (9th) honored for their substantial contributions to the field. #ResearchExcellence Full analysis: link.springer.com/article/10.1...

SDC Team Spotlight: Meet Chandler C. Carter! Chandler, a Research Scientist at @norc.org's SDC, has 7+ years of expertise in social media & survey research. From tobacco prevention to vaccine attitudes, she drives key public health insights! Learn more: www.norc.org/about/expert...

🌟 Social Media Archive Project 🌟 Our analysis of 30M+ social posts revealed how online discourse shaped policy differently than GSS survey data. Key finding: Sustained pro-life advocacy influenced policy despite majority pro-choice polling. Learn more: www.norc.org/research/pro... #SocialData

Substance use influences gambling – but not equally across racial/ethnic groups. Stimulants had the strongest ties, with notable trends among Hispanic, Black, and White adults. As mobile betting rises, how can we tailor prevention efforts? See our findings. #Gambling #SubstanceUse #PublicHealth

Discover how social media ads affect people in Sherry Emery's latest Expert Voices. Using ethically sourced data, we reveal ad targeting disparities by race, ethnicity, education, income, and location. Let’s collaborate! Read more: www.norc.org/research/lib...

Let’s rethink X

Who drives tobacco policy talk on Twitter (X)? Our research shows industry-affiliated voices dominate, not public sentiment. Of 58 top users, 50 were e-cig advocates & 24 had ties to Big Tobacco. Let’s rethink “public opinion.” Learn more: journals.sagepub.com/doi/10.1177/... #TobaccoPolicy

🌟 Curious how social media impacts society? 🌟 At the Social Data Collaboratory (SDC) at @norc.org, we explore how platforms shape health, politics, and culture using AI, ethical research, and public resources. 🌐 Learn more: norc.org/sdc

NORC’s “data donation” pilot is a powerful new model for social media research. @sdc.norc.org director Sherry Emery writes about how social media users can share their social data with researchers to study the health and policy impacts of social media marketing and communication. go.norc.org/4huc34c

Flavored tobacco products are a leading factor in youth initiation, with social media amplifying the trend. Our new study explores these patterns and the need for effective public health strategies. Let’s work together to protect youth! Read more: pubmed.ncbi.nlm.nih.gov/39348776/

@norc.org, in collaboration with the University of Chicago, just published research in Preventive Medicine on how exposure to opioid crisis info shapes public attitudes. Read the full article here: www.sciencedirect.com/science/arti... #OpioidCrisis #PublicHealth #JCOIN #OUDPrevention

Check out the Social Data Collaboratory (SDC) at @norc.org's Industry Watch published in Tobacco Control on the rapid rise of the oral nicotine pouch, Zyn! #PublicHealth tobaccocontrol.bmj.com/content/earl...

At #APHA2024, we shared findings on social media posts promoting nicotine/tobacco for weight control, including mentions of unhealthy diets, self-monitoring via “body checks,” and posts glamorizing thinness. #TobaccoPrevention must counter these harmful narratives to protect health and body image.

Happy New Year from all of us at @norc.org's Social Data Collaboratory (SDC)!

#DidYouKnow 🔍 Studying social media #influencers? Follower count is likely not enough! SDC at @norc.org research shows different influence metrics reveal totally different influential users & conversations. Read our new study to improve your research methods! journals.sagepub.com/doi/full/10....

Next up in our Meet the SDC series, we'd like to introduce Simon Page! As a Data Analyst in @norc.org's Social Data Collaboratory, Simon combines his expertise in social media research, survey analysis, and AI to help advance our diverse research initiatives. #DataScience #ArtificialIntelligence

🔬 New study: SDC at @norc.org researchers (Drs. Kim & Kresovich) led a study which suggests greater opioid #addiction understanding is linked to less blame on individuals, more on systemic factors: pubmed.ncbi.nlm.nih.gov/39077954 #PublicHealth #OpioidCrisis #HealthCommunication #HealthPolicy

Happy Thanksgiving from the Social Data Collaboratory Team at @norc.org! We’re grateful for our amazing partners and colleagues. Your collaboration and support have been key to our success this year. Wishing you all a wonderful holiday filled with joy and warmth. #Thanksgiving #Gratitude

To the public health workforce on Public Health Thank You Day. 💌

Exciting News! @norc.org's SDC, in collaboration with UCSF, identified tobacco misinformation on social media and created a framework to combat it, which was presented at APHA. Contact us to work together to promote accurate health information! #PublicHealth #TobaccoResearch #APHA2024

Proud to be part of @norc.org and connect with fellow researchers advancing the science of digital behavior!

Make sure to follow NORC’s @sdc.norc.org (which has also joined us on BlueSky!) for cutting-edge research on the intersection of social media, human behavior, and digital communication. go.norc.org/3ZahWwJ

Excited to share that @norc.org's SDC member, Yoonsang Kim, presented research at the 2024 APHA. Our study shows how top-followed accounts significantly increase cigars, little cigars, and cigarillos use among youth. #PublicHealth #Research #InfluencerMarketing #TobaccoControl #APHA2024

New insights on cigar marketing trends! Our team at @norc.org's SDC completed a study on cigars, little cigars, and cigarillos marketing expenditures in the USA from 2017-2022. Read the full study here: tobaccocontrol.bmj.com/content/earl... #CigarMarketing #PublicHealth #Research

🎃 From Superman to Street Fighter's Blanka - SDC researchers at @norc.org weren't always social scientists! Loving these childhood Halloween costume throwbacks from our SDC members! #DataScience #SocialMedia Interested in working with us? www.norc.org/services-sol...

Check out this fantastic interview with our fearless leader! #EquityCorps

🚀 We're proud of Chandler Carter from SDC at @norc.org for presenting our new groundbreaking research at @aapor.bsky.social! 🔬 We developed a novel approach to detect COVID-19 vaccine misinformation by focusing on message framing. #AIEthics #Misinformation #AAPOR2024

Here at @norc.org's SDC, we recently launched an innovative project partnering with Slover Linnett: Can #Twitch and #YouTube boost STEM learning? 🚀🔬 Discover how our cutting-edge #DataScience can power your research questions: www.norc.org/services-sol... #STEMEducation #SocialMediaResearch

Taking inspiration from NORC's Ed Dept, SDC presents its version of #BacktoSchool #Throwbacks! Check out our team's elementary and junior high school pictures. Featured from SDC: Sherry, Alex, Simon, and Nada! Learn more about SDC's research and our team by visiting www.norc.org/services-sol...