Author @longwayhomestead.bsky.social asked American wool advocate @claraparkes.bsky.social if she would write the foreword to THE TRUE COST OF WOOL many months ago. Then, as we rushed to get the book out because it is so relevant to our current conversation about where our goods come from...

✨ Huge CONGRATULATIONS ✨ to @longwayhomestead.bsky.social, whose book THE TRUE COST OF WOOL is on 🍁 The Globe and Mail's 🍁 bestseller list!! www.theglobeandmail.com/gift/133b5f1...

I think every Canadian who runs a small business that has anything to do with wool needs to read my newest book. I’ve see some misinformation lately on the wool supply chain on websites/ socials - and I think this book answers some important questions. www.longwayhomestead.com/books/pre-or...

“My hope is that by building stronger connections we will be inspired to work collectively to change the wool industry, to value an account for those actual costs, and to build a just an equitable world that is, of course, covered in Wool!” The True Cost of Wool - 2025

Today's the day! Happy book birthday, @longwayhomestead.bsky.social! And huge thanks to the amazing @claraparkes.bsky.social for writing the foreword! For the first time, a new book of ours is available in both Canada & the U.S. 🎉 Find or ask for it at your fave bookstore, craft shop, or library 📚

One of many things that wow me about @longwayhomestead.bsky.social is that these videos were all recorded in one take, one after another, in a total of like fifteen minutes. This one didn't even have an "um" or an "uh" in it. Legend.

The True Cost of Wool book is here. If you want a deeper understanding of the Canadian Wool industry and what it takes to get the wool from sheep to your needles/hook/spindle/loom then pick up a copy! www.longwayhomestead.com/books/pre-or...

I’m launching a NEW version of my True Cost of Wool lecture based on my new book. Sunday, May 18 At Knit City Montreal I’m so thrilled to bring this to the knitting/fibre arts world www.knitsocial.ca/workshops-mt...

Mandating wool carpets in government buildings - interesting strategy in NZ beeflambnz.com/news/governm...

Have you read the three priorities for Canadian wool to ask your candidate? Now is the time to make wool a meaningful part of our agricultural industry. www.canadianwool.org/2025-election

My first book about Canadian sheep & wool just turned two years old! If you haven’t read it yet - check it out (it’s on sale)! www.longwayhomestead.com/book

Three Bags Full: Canadian Wool Priorities for the 2025 Federal Election is the Canadian Wool Collective’s call to action this election period. www.canadianwool.org/2025-election

I didn't grow up in Canada so I don't know but did y'all learn about this treaty in school? Pretty sure I never heard about it in school in the U.S. Anyway I learned about it editing @longwayhomestead.bsky.social's book, in the part about the history of the Canadian wool industry.

Today is zero waste day - wool pellets are a fantastic way to deal with waste wool. Checkout more info www.longwayhomestead.com/woolpellets

🎉 COVER REVEAL! 🎉 THE TRUE COST OF WOOL, by @longwayhomestead.bsky.social, is ready to show its face! This groundbreaking investigation into Canada's wool supply chain reveals how 90% of our wool is shipped overseas while ~95% of craft yarn is imported, according to the most recent available data.

Today I will work on 2nd round edits of @longwayhomestead.bsky.social's book about the supply chain of Canadian wool, speak on the record with an old friend writing for a US-based trade publication about tariffs, and contemplate the timing of having bought a used car yesterday of all days 🤨

Btw we're already at ✨50%✨ of our pre-orders goal! Help us get over the line to fully financing production of THE TRUE COST OF WOOL, by @longwayhomestead.bsky.social 👉 shop.ninetenpublications.ca/products/the...

I wrote a policy paper on how wool pellets could revolutionize the value of wool in Canada. www.longwayhomestead.com/revaluing-ma...

We're already over 25% of the way to our pre-orders goal for THE TRUE COST OF WOOL, by @longwayhomestead.bsky.social, coming in May 🎉 Get 10% off early-bird pre-orders for a limited time 🏃‍♀️ Reaching our goal will cover the entire cost of printing the book here in Canada on 100% recycled paper 🙏📄🇨🇦

Im planning a West coast BC trip for speaking/teaching. I’m looking to fill up my teaching schedule with at least 2-4 more guilds/LYS or fibre based groups. A list of my workshops/lectures is on my website. But let me know if your group may be interested. www.longwayhomestead.com/wool-public-...

Remember: If we allow ourselves to fall into fatalism, or wallow in disappointment, or become resigned to what is rather than what should be, we will lose the long game. The greatest enemy of positive social change is cynicism about what can be changed.

How do we define “made in Canada” - in the context of wool yarn? Is it “made” if it was dyed here? How about if it was only spun here but the growing of the wool - washing & carding happened elsewhere? How much of the actual manufacturing has to be done here to be branded as “made in Canada”?

It’s Canadian Ag day - a big shout out to those doing the hard work of growing food and fibre. And a reminder to all that clothing is agriculture. Did your clothes come from the soil? Or do they come from oil? #cdnag #canadianagriculture #textileagriculture #canadianwool #certifiedcanadianwool

I’m really appreciating the focus on Cdn made yarn Can we add to the discussion that most of the yarn we buy is dyed or distributed by cdn businesses but not grown by cdn farmers. If we want to build a local fibre economy we need more infrastructure to process all the wool we grow here.

Lots of folks have asked - so I have a list on my website of sheep farmers / mills and wool brokers that sell 100% Canadian grown and milled wool and fibre products. (Dm me if you know of someone who should be on the list) www.longwayhomestead.com/canadian-woo...

I wrote a longer form piece about local wool in a time of tariffs. Im not motivated out of a sense of national pride, but an environmental and socially conscious belief that local community development, meaningful work and limited carbon output is beneficial & necessary. www.longwayhomestead.com

From my new book (coming Sept 2025) “In 1866, the Reciprocity Treaty—the first trade agreement between Canada and the United States—was cancelled. This significantly affected trade between the two countries but had a surprisingly positive impact on Canada’s wool industry…. 1/2

Have you heard of the Canadian Wool Collective? A grassroots organization that promotes the value of Canadian wool. seeking to enhance the growing, manufacturing and use of Canadian wool domestically. www.canadianwool.org

What happens when a country’s textile manufacturing is slowly gutted and moved off-shore. financialpost.com/news/economy...

Without transparent information from the companies selling us our yarn, our only option is to TRUST that they are making good decisions when it comes to the wool value chain. That trust is challenging in a globalized capitalistic system - where profit is the key driver.

Did you know that a sheep needs approx 12kg of quality feed to produce 1lb of quality fibre? Quality feed is directly linked to healthy soil. Soil is a living system containing millions of organisms - vital for growing healthy plants and storing water. #Clothingisagriculturetoo

just trying to be a small pebble creating big waves. Drop a pebble in the water: just a splash, and it is gone; But there's half-a-hundred ripples circling on and on, spreading from the center, flowing on out to the sea. And there is no way of telling where the end is going to be. -James Foley