Excellent article by @wouterpoortinga.bsky.social on drivers of climate policy support. Perception matters. Policies must be seen to be fair & effective. Ppl need to know they’re not alone in supporting climate action. “Climate action does not just need good policy, it also needs good psychology.”

Latest research on public attitudes from me👇 “The public are clear what better transport looks like. No matter how you vote, where you live or currently get around there is a clear desire for more public transport options and for these to be affordable, accessible and better integrated.”

I love this. Crossrail used to feel like a synonym for delay and disaster. But the Elizabeth line is like a breath of fresh air. More of this, especially outside London.

We have a hugely distorted view of what's normal to think and feel about issues like migration, climate change and welfare. Media, culture and campaigners amplify the extremes and play down the common sense and compassion that most of us are guided by.

In 2.5 weeks, Donald Trump has gone from a +38 net favourability rating among Reform UK voters to -8 All Britons Favourable: 15% (-7 from 16-17 Feb) Unfavourable: 80% (+7) Reform UK voters Favourable: 45% (-21) Unfavourable: 53% (+25) yougov.co.uk/politics/art...

The definitive framing in this headline - and most of the article - is deeply irresponsible. If worsening challenges are a done deal, why do anything to combat them?

“People around the country tell us they want to protect our climate and nature – and that this can go hand-in-hand with making our country fairer, and people’s lives better." Bang on from @climateoutreach.bsky.social www.dailymail.co.uk/wires/pa/art...

Caring about the planet is cool, pass it on.

"Women who recorded a daily average of 3.4 minutes of intense activity, but reported no formal exercise, were 45% less likely to have a heart attack, stroke or heart failure compared with women who did not manage any activity." What a fantastic finding. www.theguardian.com/society/2024...

Spot on. Poor health, like physical inactivity, is down to many factors and is much more complex than personal choice.

"The Welsh government... spent only £1.6m of the £32m total cost on explaining the policy, focusing on telling the public that it was coming in, but not why." Instinct and emotion trumps facts. Policymakers must prioritise effective communication, exhibit 7,326. www.theguardian.com/commentisfre...

Just 3 of the things that are needed - what else? - for God's sake talk like a human - stop calling it "net zero" for a start - more authentic stories on socials, MSM, of normal folk finding this all fine thanks - give this stuff away - heat pumps & EVs & insulation etc - cheaper cheaper cheaper.

Despite what we might see in some corners of the internet, investment in better options for walking, wheeling and cycling is *really popular.* climateoutreach.org/active-trave...