How good a year do Britons say 2025 was for... Themselves personally Good: 36% Average: 35% Bad: 27% The UK Good: 6% Average: 24% Bad: 66% yougov.co.uk/society/arti...

The government has seen a 7pt boost in the number of people saying they are handling inflation well (fieldwork 20-22 Dec 2025) Well: 22% (+7 from 13-15 Dec) Badly: 66% (-7) Net: -44 (+14) yougov.co.uk/topics/econo...

YouGov most important issues tracker, 20-22 December 2025 Economy: 53% (-1 from 13-15 Dec) Immigration: 51% (=) Health: 32% (-3) Defence: 20% (=) Crime: 20% (=) Tax: 17% (-1) Housing: 17% (+1) Environment: 16% (+2) Welfare: 16% (-1) Brexit: 13% (-1) yougov.co.uk/topics/socie...

YouGov most important issues tracker, 13-15 December 2025 Economy: 53% (-1 from 13-15 Dec) Immigration: 51% (=) Health: 32% (-3) Defence: 20% (=) Crime: 20% (=) Tax: 17% (-1) Housing: 17% (+1) Environment: 16% (+2) Welfare: 16% (-1) Brexit: 13% (-1) yougov.co.uk/topics/socie...

Latest YouGov government approval ratings, 20-22 Dec 2025 Approve: 13% (+1 from 13-15 Dec) Disapprove: 69% (=) Net: -56 (+1) yougov.co.uk/topics/polit...

Which *one* news story do Britons say they heard the most about in the last week? (fieldwork 21-22 Dec 2025) Shooting on Bondi Beach: 26% Epstein Files: 19% Immigration: 4% Trump [general]: 3% Criticisms of the government: 3% War in Ukraine: 3% yougov.co.uk/politics/art...

Latest YouGov Westminster voting intention (21-22 Dec 2025) Reform: 25% (-3) Lab: 20% (+2) Con: 19% (+2) Green: 15% (-2) Lib Dem: 15% (+1) SNP: 3% (-1) yougov.co.uk/topics/polit...

It's 22 December, but most Britons still don't feel Christmassy Very Christmassy: 9% (+1 from Fri) Fairly Christmassy: 36% (-1) Not very Christmassy: 30% (=) Not Christmassy at all: 24% (=) yougov.co.uk/topics/enter...

With 3 days to go until Christmas, 27% of Britons say they haven't finished their gift shopping yet - including 47% of the under-25s yougov.co.uk/topics/enter...

With the PM accused of not having a coherent strategy on social mobility, do Britons think there is more or less social mobility in the UK than 25 years ago? More: 33% About same: 22% Less: 28% yougov.co.uk/topics/polit...

With a Brighton museum proposing ways to "decolonise" Santa, a 2021 YouGov study found Britons typically said it was acceptable to depict Father Christmas as being non-white, but were split on him being gay, and most opposed a 'Mother Christmas' yougov.co.uk/society/arti...

With less than a week until Christmas Day, just 45% of Britons say they are feeling Christmassy Very Christmassy: 8% (+1 from 11 Dec) Fairly Christmassy: 37% (+1) Not very Christmassy: 30% (-3) Not Christmassy at all: 24% (+2) yougov.co.uk/topics/enter...

Just 7% of Britons say they would choose to have no limit on their contactless payment card, as the Financial Conduct Authority announces that the current £100 limit will be scrapped from March Less than £100: 20% £100: 37% More than £100: 25% No limit: 7% yougov.co.uk/topics/econo...

21% of Britons say they've had a parcel or post stolen from outside their home at least once Many times: 3% A few times: 6% Once or twice: 12% Never: 72% yougov.co.uk/topics/polit...

🪩🧵/ Ahead of Tess and Claudia's final episode of Strictly Come Dancing, YouGov has looked at whether Britons will keep dancing... 7% of Britons would describe themselves as getting the dance started, with a further 33% happy to dance once others have started yougov.co.uk/society/arti...

What do you call the last Friday before Christmas? Most Britons don't have a name for the term, but 8% call it "Black Friday" or "Black Eye Friday", with usage most common in... Tyne & Wear: 44% West Glamorgan: 41% Cumbria: 39% Durham: 35% Gwent: 33% yougov.co.uk/society/arti...

How effective, if at all, do you think lessons for boys in schools on misogyny would be at preventing them from abusing women later in life? Very effective: 13% Fairly effective: 37% Not very effective: 23% Not effective at all: 11% yougov.co.uk/topics/socie...

...the teacher polling formed part of a wider in-depth YouGov study which examined the extent to which young men and boys are more likely to hold misogynist views than their elder peers Check it out here: yougov.co.uk/society/arti...

With the govt announcing plans to tackle misogyny in schools, our poll of teachers found 67% of secondary school teachers say misogyny is a big problem among boys at their school, although they are more likely to see it as a "very big problem" at other people's schools yougov.co.uk/society/arti...

With EU leaders meeting to decide on using frozen Russia assets to Ukraine, there is significant support for doing so in major EU countries Poland: 57% support Spain: 56% Germany: 55% France: 47% (net +19) Italy: 39% (net +1) also... UK: 63% yougov.co.uk/topics/polit...

What do you call the last Friday before Christmas? Most Britons don't have a name for the term, but 8% call it "Black Friday" or "Black Eye Friday", with usage most common in... Tyne & Wear: 44% West Glamorgan: 41% Cumbria: 39% Durham: 35% Gwent: 33% yougov.co.uk/society/arti...

🧵/ How has political opinion changed over 2025? In voting intention, Labour have made the biggest losses, while the Greens have gained most, and Reform UK have established a clear lead Ref: 28% (+3 from 12-13 Jan) Lab: 18% (-8) Grn: 17% (+9) Con: 17% (-5) LD: 14% (=) yougov.co.uk/politics/art...

With Keir Starmer reportedly holding up the new defence spending plan over affordability concerns, Britons are split on the trade off between defence vs public service spending More important to increase defence ££: 35% More important to maintain public service ££: 32% yougov.co.uk/topics/polit...

The UK is set to rejoin the EU's Erasmus scheme for university students, a move supported by 65% of Britons Net support by party Lib Dem +81 Lab +77 Con +36 Reform +7 yougov.co.uk/topics/socie...

19% of Britons say they intend to make a New Year's resolution for 2026: here are the top pledges Get fit/exercise more: 23% Lose weight: 17% Eat more healthily: 11% 'Be healthier': 10% Save more/spend less: 7% Be better/improve attitude/personality: 5% yougov.co.uk/society/arti...

We have now replicated our major UK study on immigration across major European countries As with the UK, there is a tendency in Europe to think there are more illegal migrants living in your country than legal migrants IT: 60% say more illegal than legal FR: 57% ES: 54% UK: 47% DE: 44% PO: 36%

With the FCA proposing to relax mortgage rules, do Britons think banks and building societies are too strict when it comes to offering mortgages? Are too strict: 29% Balance about right: 30% Not strict enough: 10% yougov.co.uk/topics/econo...

The Chief of the Defence Staff has called for a 'whole-of-society' effort against Russian aggression, including stressing the importance of working in the arms industry - but Britons are divided 40-42% on willingness to work for arms firms yougov.co.uk/topics/polit...

Do you support or oppose banning the sale of new petrol and diesel cars from 2030? Support: 29% (-20 from Nov 2020) Oppose: 58% (+26) yougov.co.uk/topics/trave...

With Reform UK asking civil servants to tell them what things are like on the inside, our own survey of more than 100 civil servants ranked HEO or higher in July looked at how well they think Whitehall is performing yougov.co.uk/politics/art...

Latest YouGov Westminster voting intention (14-15 December 2025) Reform UK: 28% (+1 from 7-8 Dec) Labour: 18% (-1) Greens: 17% (+2) Conservatives: 17% (-1) Lib Dems: 14% (=) SNP: 4% (+1) yougov.co.uk/topics/polit...

Latest YouGov government approval ratings, 13-15 December 2025 Approve: 12% (+1 from 6-8 Dec) Disapprove: 69% (=) Net: -57 (+1) yougov.co.uk/topics/polit...

YouGov most important issues tracker, 13-15 December 2025 Economy: 54% (+4 from 6-8 Dec) Immigration: 51% (+1) Health: 35% (+4) Crime: 20% (+2) Defence: 20% (+2) Tax: 18% (-1) Welfare: 17% (-2) Housing: 16% (-2) Environment: 14% (-3) Europe: 14% (+1) yougov.co.uk/topics/socie...

The proportion of Britons with a favourable opinion of Kemi Badenoch (14-15 December 2025) reaches its highest level to date Favourable: 26% (+5 from 16-17 Nov) Unfavourable: 52% (-1) Net: -26 (+6) yougov.co.uk/politics/art...

How many of their Christmas presents have Britons bought so far? All of them: 34% Most of them: 31% Some of them: 15% None of them: 7% yougov.co.uk/topics/enter...

Two thirds of Britons appear to be dreaming of a white Christmas, with 65% saying they would like it to snow in their area on Christmas Day yougov.co.uk/topics/enter...

With junior doctors voting to go on strike next week, our poll on Friday found that 58% of Britons oppose the strikes - only 33% are in favour yougov.co.uk/topics/healt...

Home Alone is Britain's favourite Christmas film, according to YouGov's Big Survey on Christmas Home Alone: 19% Die Hard: 11% Elf: 9% Love Actually: 7% It's a Wonderful Life: 6% A Christmas Carol: 5% The Muppet Christmas Carol: 5% The Holiday: 5% The Grinch: 4% yougov.co.uk/society/arti...

66% of students think they will be better off financially as a result of having gone to university, and 78% think they will be more able to get a good job yougov.co.uk/society/arti...

With a report suggesting half of graduates would earn more if they had done an apprenticeship instead, our polling shows that 46% of Britons think apprenticeships better prepare young people for the future - only 6% say the same of degrees, while 43% say both equally yougov.co.uk/society/arti...

70% of Britons perceive dark chocolate as at least fairly healthy, as a new study suggests a chemical in it could slow down ageing Very healthy: 9% Fairly healthy: 61% Fairly unhealthy: 18% Very unhealthy: 1% yougov.co.uk/topics/healt...

Do you like "secret Santa"? Love/like them: 24% Neither like nor dislike them: 38% Dislike/hate them: 33% yougov.co.uk/topics/enter...

58% of Britons oppose resident doctors going on strike next week, amid health secretary Wes Streeting saying he's worried about the NHS being hit by a "double whammy" of flu and strike action Support: 33% Oppose: 58% yougov.co.uk/topics/healt...

Britons tend to dislike people referring to Christmas as 'Crimbo', but not as much as they dislike people calling it 'Crimble' or 'Chrissie' Chrissie: 78% dislike Crimble: 68% Crimbo: 46% Holiday season: 42% Noel: 29% Yuletide: 24% Festive season: 20% Xmas: 16% yougov.co.uk/society/arti...

While it might now be just two weeks until Christmas Day, most Britons still say they don't feel Christmassy Very Christmassy: 7% (no change from 5 Dec) Fairly Christmassy: 36% (+1) Not very Christmassy: 33% (-1) Not Christmassy at all: 22% (=) yougov.co.uk/topics/enter...

As Australia's under-16 social media ban renews debate about the impact of social media, Britons are split between those who believe it has a worse effect on young people and those who believe it has an equally bad effect on all age groups Equally bad effect on all: 43% Worse on young people: 41%

With the BBC revealing their shortlist for this year's Sports Personality of the Year, who do the public think should win? Lando Norris: 16% Luke Littler: 10% Rory McIlroy: 6% Chloe Kelly: 6% Hannah Hampton: 3% Ellie Kildunne: 3% yougov.co.uk/topics/sport...

🧵/ Beyond which issues Scots believe are facing the country, how do they feel about key political issues? 53% of Scottish people believe recent levels of immigration into Scotland have been too high Too high: 53% About right: 24% Too low: 9% yougov.co.uk/politics/art...

Scots are most likely to see the economy and health as top issues facing Scotland Economy: 47% Health: 45% Immigration: 36% Housing: 24% Brexit: 18% Crime: 15% Education: 15% Welfare: 15% Environment: 13% Tax: 13% Scotland's future: 12% yougov.co.uk/politics/art...

61% of Britons say they would be willing to wear a face mask in public to prevent the spread of the winter flu, amid NHS leaders recommending people with cold or flu symptoms do so when on public transport Very/fairly willing: 61% Not very/at all willing: 33% yougov.co.uk/topics/healt...