Microsoft has just shared its recommendations for increasing your visibility in AEO: Maintain SEO fundamentals Structure your content Write with clarity Make answers snippable ... 95% is traditional SEO. Link: about.ads.microsoft.com/en/blog/post... #AEO #SEO

SEO Buddy Tip: If you're crawling with Screaming Frog and you don't understand why content is missing (e.g., H1s aren't detected), Change the user agent to Googlebot and try again. Why? Because... 👇 #SEO #Google

OpenAI just dropped a bombshell: The emergence of apps in ChatGPT. If you have a suite of online "lead magnet" tools (calculator for this, generator for that), I would take a closer look because the potential for disruption is significant. Intro video 👇 #AI

Adding lazy loading to images below the fold is often one of the first recommendations for quick performance gains. That said, does this always result in improved rankings in the SERPs? Answer 👇 #SEO #Google

Here we are... Google releases its Chrome Dev Tools MCP, which, in your AI assistant or AI agent, can: 🧨 Check code changes in real time 🧨 Diagnose console and network errors 🧨 Simulate user behavior 🧨 Automate performance audits #AI #SEO

If the pricing for AI Search tools scares you... Here are a few with a free plan: knowatoa.com usehall.com hubspot.com/aeo-grader geordy.ai mangools.com/ai-search-gr... Nothing to lose! If this is not enough, Qwairy also has a 1-month free trial: www.qwairy.co #AEO #GEO

The good news this weekend: Michael King has just released a manual for AI research. Extremely comprehensive, with recommendations that go against what you might hear, such as avoiding using llms.txt, using "POS" tagging, and many other gems. Link👇 #GEO #SEO

Adversarial optimization: manipulation for LLMs: 1⃣ Target a specific AI engine (Gemini, Grok, etc.) 2⃣ Publish pages with the content you want to be visible 3⃣ Ensure they rank high enough on Google (e.g., in position 5) 4⃣... #AEO #SEO

AI-powered search volume prediction tools are emerging. Once again, Dan Petrovic has taken everyone by surprise, using deep learning to determine volume ranges (501-1000; 1K-10K). It's currently reaching a level of... #SEO #AIO

For those managing a large number of sites and tired of building their dashboards on Looker: SEOGets allows you to monitor the performance of each site and spot variations at a glance: seogets.com And they have a free plan! #SEO

The latest Google Search Off the Record podcast addresses a simple yet incredibly common problem: Lazy loading on images located above the fold. Summary: Negative impact on LCP, don't do it #SEO #Google

Perplexity's Comet web browser is now available! To join the waitlist (or to download it now if you're a Perplexity Max subscriber): comet.perplexity.ai The browser wars are loading ☄️ #SEO #Perplexity

If you missed it: OpenAI is reportedly about to launch a web browser to compete with Google Chrome. That potentially means I'll bore you a little less about Chrome DevTools. Can't wait ⌛️ Source: www.reuters.com/business/med... #ChatGPT #SEO

New free AI visibility analysis tool The Query Fan Out AI Coverage Tool allows you to study the performance of a specific page across multiple queries that users might enter into their AI tools. It's available here: aicoverage.locomotive.agency #AI #SEO

Did you know? Pages that haven't been crawled by Googlebot for 130 days are removed from the index. They then appear in the "Crawled, currently not indexed" section of the Search Console. 💡 #SEO #Google

Meta descriptions continue to fall from grace The latest slap in the face comes from @thetafferboy.bsky.social , who stopped recommending writing meta descriptions after a test: #⃣ +3% organic traffic for pages without one #SEO #Google

The standoff with AI bots begins Cloudflare now blocks bots from OpenAI, Anthropic, etc. by default. Publishers can grant them access, block them, or... publishers can allow them to access the site. Currently in beta #Cloudflare #AI

Now, Claude is opening his marketplace, allowing users to create and share AI-powered apps. A sort of replica of OpenAI's GPT Store. It's a bit of a free-for-all for new acquisition channels, and it would be a shame to miss out. Source: www.anthropic.com/news/claude-... #ClaudeAI #AI

New bookmarklet, essential for AI search: Ziggy Shtrosberg's ChatGPT Search Query Extractor lists all the search queries performed by ChatGPT when using the web. Addicting! 👁️ Link: www.shtros.com/chatgpt-sear... #AEO #ChatGPT #GEO

New list of free technical SEO/AEO tools by @chrislever.bsky.social Schema tag generators, llms.txt, redirects, log simulator, and more. Help yourself, there's everything: chrisleverseo.com/tools/ #SEO #Google

A study from Profound on AI search in ChatGPT reveals something interesting: 🧐 The primary search intent is 37.5% "generative" Meaning that more than a third of users go there to create something directly, while...👇 #AEO #aisearch

Interesting interview with Nick Fox, VP of Search at Google He tries to debunk the preconceived notion that AIOs reduce access to web pages. Key passages: 🐘 The integration of AI into Google search is based on 25 years of in-depth understanding of the web. #SEO #Google

Did you know? The Yoast WordPress plugin now allows you to generate an llms.txt file (the equivalent of robots.txt for AI). AI bots still do not use this file at this stage, so 🤷. However, Anthropic has published one: docs.anthropic.com/llms.txt #SEO #AI

Latest Ahrefs study: 0.5% of their traffic comes from AI search, representing 12.1% of their conversions! This means that visitors from LLMs convert (for them) 23 times more than those from traditional organic search 🤯 Ahrefs post: ahrefs.com/blog/ai-sear... #SEO #AEO

Did you know? Google is removing visual enhancements for 7 types of structured data: Book Actions Course Information Claims Review Estimated Salary Learning Video Special Announcement Vehicle Listing No impact on rankings; they can stay on your site. #SEO #Google

Last case study from @searchpilot.bsky.social: Does changing an H2 to an H1 improve organic traffic? The answer is here: searchpilot.com/resources/ca... Spoiler: 4.5% increase So, the basics... #SEO #Google

Did you know? @cloudflare.social has a feature that allows you to force AI bots to respect the rules in your robots.txt file. It identifies bots that don't respect them and then filters them out. Available in "AI Audit". #SEO #Google

LLMs hallucinate URLs, they invent them sometimes. And when these fake URLs are created from your domain name, ChatGPT and others send traffic to a 404. Implementing 301s for each URL with more than one visit is feasible for small sites. #SEO #AI

Google warns through Gary Illyes that AI agents could "overwhelm" websites... Not because of the intense crawling, but because of the indexing and use of the collected data Recommendations: Upgrade hosting and update robots.txt rules #SEO #Google

Google's NotebookLM is proving increasingly useful for AEO/GEO experiments: Not only does it allow you to generate podcasts from given sources, but it also helps you optimize your content for greater visibility on LLMs. Links 👇 #SEO #Google

Latest test from @searchpilot.bsky.social: Does removing an embedded Google Map from a location page harm local SEO? Answer: www.searchpilot.com/resources/ca... Spoiler: 7% drop Predictable, but if you had any doubts, now you know. #SEO #Google

Summary of key points from Google I/O 2025: 🛰️ Google launches AI Mode in the US 🛰️ AI previews expanded to over 200 countries and 40+ languages ​​(still not in France 🤬) 🛰️ New tools: Deep Search, Live Visual Search, AI agents for complex tasks with Gemini #SEO #Google

Did you know? Claude's web search is powered by the Brave engine: brave.com/search/ If you're looking to compete in AI search, optimizing your pages for Brave might be a good idea. #SEO #Google

Google is offering new free courses on AI! 🏫 What you get: 1⃣ Fundamentals 2⃣ Ways to improve the output 3⃣ Usage recommendations and guidelines Google Cloud services are, unsurprisingly, widely promoted. Link: cloudskillsboost.google/paths/1951 #SEO #Google

An unfiltered State of SEO for 2025 from @viperchill.bsky.social Key points: 👓 Google still generates 43.8% of web traffic, compared to 0.1% for AI tools 👓 Bing is slowly gaining desktop market share (10.5% → 12.2%) 👓 SEO job openings down 37% #SEO #Google

Friendly reminder To obtain CrUX data (sometimes missing in PS Insights, for example), visitors must: 1. Use Chrome 2. Be logged in to their Google account 3. Have 1,000 visits in approximately 28 days 4. Have the usage report active #SEO #Google

Looking for tools to measure your visibility in AI answer engines? Here's a list: 🔮 Profound 🔮 Scrunch 🔮 Peech 🔮 Semrush 🔮 Nightwatch 🔮 Otterly 🔮 SE Ranking 🔮 Rankscale 🔮 Knowatoa 🔮 Goodie 🔮 RankRaven 🔮 seoClarity 🔮 Similarweb #SEO #AI

If you're looking for a UX tool that won't ruin your web performance... Mouseflow is a great option with 500 free user recordings per month: mouseflow.com A good alternative to HotJar for behavioral analysis. #SEO #Google

In case you missed it: @semrushofficial.bsky.social has shared a new analysis on AI Overviews: semrush.com/blog/semrush... Among the findings: 🧄 Appears in 13.14% of searches (March) vs. 6.49% (January) 🧄 88.1% in informational queries 🧄 Target Science, Health, and Society #SEO #Google

Friendly reminder The steps to set up an A/B test are as follows: 1. Formulate a hypothesis 2. Choose the variant and control pages 3. Implement the changes 4. Analyze the results 5. Optimize if positive Rince & repeat 🎠 #SEO #Google

If Google Lighthouse seems dated 👴🕰️ A major overhaul is coming this year! 1⃣ Merging or removing many familiar audits 2⃣ Aligning with the Performance panel in Chrome DevTools 3⃣ Rolling out in May/June with a full transition in October #SEO #Google

If you're having trouble accessing developers to push your optimizations live... And if the site uses Cloudflare... It's time to learn how to use Workers! You'll then be able to: 👨‍🔬 Tag Injector Schema 👨‍🔬 Cache script levels 👨‍🔬👇 #SEO #Google

In case you had a doubt: Regularly updating the last mod date in your XML sitemap with the current date doesn't help boost search rankings. @johnmu.com confirms this here: www.reddit.com/r/SEO/commen... He says it's just lazy 😴. #SEO #Google

SEO Tuesday Tip: To effortlessly find all the colors applied to a page... And to discover the most used fonts in 2 seconds, so that you can preload them... Method with Chrome Dev Tools 👂👇🧵 Huge time saver! #SEO #Google

In case you missed it: SpecialAnnouncement structured data created during the coronavirus pandemic will be discontinued on July 31. The end of an era, hopefully it won't come back too soon... Source: developers.google.com/search/docs/... #SEO #Google

If you need a toolkit to help your clients stay on track seo.ai offers 46 SEO tools that can be useful at the end of a project if you want to maintain best practices: seo.ai/tools #SEO #Google

In case you're unsure: No LLM currently uses the LLMs.txt file (similar to robots.txt but for AI services), and @johnmu.com compares it to the Keywords meta tag. This doesn't mean, however, that it will never be used. source : www.reddit.com/r/TechSEO/co... #SEO #Google #AI

If you still doubted how valuable structured data is in the age of AI 👇 Google confirmed at Search Central Live in Madrid that it's still critical. Photo by @aleyda.bsky.social #SEO #Google

Are you about to buy backlinks but have doubts about the quality of the domains? You can use The Backlink Blacklist, a free tool (registration required): linksthatrank.com/backlink-bla... It tells you if the domain is terrible, along with the reason. #SEO #Google

In case you missed it: Discover will soon be coming to desktop, moving beyond mobile. A great opportunity to reread Lily Ray's articles on Discover optimization: moz.com/blog/drive-t... Photo by @gfiorelli1.bsky.social #SEO #Google