Did you know? Returning a 410 instead of a 404 is effective for speeding up the deindexing of a page. A 404 indicates that the page wasn't found, yes... But a 410 tells Google that the URL has been intentionally removed. And 🪄 gone... #SEO #Google

Friendly reminder: Blocking a resource to see if it's slowing down your page load speed only takes 2 seconds. Chrome Dev Tools > Network > Right-click on the resource of your choice > Block Request URL Then reload the page. No help needed! #SEO #Google

If you're working on a site that uses a lot of JavaScript And knowing what's rendered client-side versus server-side drives you 🥜 Using the free Chrome extension SEO Render Insight Tool makes your job much easier: chromewebstore.google.com/detail/seo-r... Green = good Red = not good #SEO #Google

Did you know? While adding extra attributes to existing Schema tags doesn't seem to impact visibility in LLMs... Adding Schema tags to pages that don't have them is the complete opposite: great for AEO. #AEO #ChatGPT

Friendly reminder: If you're receiving traffic to one or more 404 errors... And you realize that these are URLs created by LLMs or old URLs they remember but no longer exist... Redirect them to a page with similar content. #AEO #ChatGPT

In case you missed it: OpenAI releases group chats for ChatGPT: openai.com/index/group-... Google releases Antigravity, its agent development platform: antigravity.google #ChatGPT #Google

In these times of Reddit's hyper-visibility, it's worth remembering that there's a free tool for finding keywords there... It's the Reddit Keyword Research Tool: www.highervisibility.com/seo/tools/ke... No fluff, enter a subreddit and get keywords. #SEO #AEO

Did you know? When ChatGPT performs a web search, it doesn't see the entire page, the site structure, the raw HTML, or even all of the content. Instead, it receives the URL, the title, a short text snippet, and metadata. #AEO #ChatGPT

Another interesting test from @searchpilot.bsky.social: What happens if you add AI-generated content to a page with the label "This content was generated by AI"? The results are here: www.searchpilot.com/resources/ca... Spoiler alert: it's (very) positive for Google #AEO #SEO

A convenient tool for observing different levels of content compression... It's the Semantic Comprehension Tool from @dejanseo.bsky.social : compressor.dejan.ai Why use it? 1️⃣ Double-check that your article/page correctly answers the target query 2️⃣ ... 👇 #AEO #GEO

Have you ever wondered if adding a numerical rating next to stars would improve your performance? Well, @searchpilot.bsky.social has tested it: www.searchpilot.com/resources/ca... Spoiler alert: the results are inconclusive. #SEO #Google

New tool to see all your Google Search Console properties performance in one place: QuickConsole: rankcaddy.io/quickconsole/ It's free, takes just 2 seconds, and provides an instant overview of everything that's happening. #SEO #Google

Latest visibility figures in ChatGPT: - 1/3 of cited pages have no visibility in traditional organic search - Only 32% of cited pages are influenceable; the others are Wikipedia pages, homepages, or app store pages Analysis by @ahrefs.bsky.social 👇

For all your testing, if you're tired of fiddling with DevTools for every change... There's a magical, free Chrome extension: SEO Toggle Disable JS, CSS, images, and cookies. Simulate user agents, mobile devices, throttling... Link 👇 #SEO #Google

Did you know? ChatGPT results only overlap 19% with the Google SERP Source: Profound #AEO #Google

If you're in the middle of a graphic redesign... You're looking to create new pages with the right colors without spending time in the Styles tab of Chrome Dev Tools. A fantastic free extension is ColorZilla: chromewebstore.google.com/detail/Color... It's done in 2 seconds. #SEO

Comparing two Lighthouse reports by eye? Not great. Loading two JSON files and getting the differences instantly? Yes, please. The Lighthouse Report Diff tool does it for you, and it's free: googlechrome.github.io/lighthouse-c... Useful for evaluating the impact of your efforts. #SEO #Google

A static rule: Optimizing the same site becomes increasingly difficult every year, as the list of available optimizations shrinks and the level of effort required increases. If your client achieved a 200% increase this year and expects the same next year, explain it to them. #SEO #Google

Did you know? Adding URL parameters via a script is common and doesn't necessarily mean that these parameters are hard-coded. A simple way to check: Open Dev Tools > Control/Command + Shift + P > Disable JavaScript Reload the page and if... 👇 #SEO #Google

Metehan Yesilyurt has just released a script for Screaming Frog that allows you to run a visual query fan-out analysis for your images. It's available here: metehan.ai/blog/visual-... It's definitely going to keep me busy today. #AEO #Google

Microsoft has just shared its recommendations for increasing your visibility in AEO: Maintain SEO fundamentals Structure your content Write with clarity Make answers snippable ... 95% is traditional SEO. Link: about.ads.microsoft.com/en/blog/post... #AEO #SEO

SEO Buddy Tip: If you're crawling with Screaming Frog and you don't understand why content is missing (e.g., H1s aren't detected), Change the user agent to Googlebot and try again. Why? Because... 👇 #SEO #Google

OpenAI just dropped a bombshell: The emergence of apps in ChatGPT. If you have a suite of online "lead magnet" tools (calculator for this, generator for that), I would take a closer look because the potential for disruption is significant. Intro video 👇 #AI

Adding lazy loading to images below the fold is often one of the first recommendations for quick performance gains. That said, does this always result in improved rankings in the SERPs? Answer 👇 #SEO #Google

Here we are... Google releases its Chrome Dev Tools MCP, which, in your AI assistant or AI agent, can: 🧨 Check code changes in real time 🧨 Diagnose console and network errors 🧨 Simulate user behavior 🧨 Automate performance audits #AI #SEO

If the pricing for AI Search tools scares you... Here are a few with a free plan: knowatoa.com usehall.com hubspot.com/aeo-grader geordy.ai mangools.com/ai-search-gr... Nothing to lose! If this is not enough, Qwairy also has a 1-month free trial: www.qwairy.co #AEO #GEO

The good news this weekend: Michael King has just released a manual for AI research. Extremely comprehensive, with recommendations that go against what you might hear, such as avoiding using llms.txt, using "POS" tagging, and many other gems. Link👇 #GEO #SEO

Adversarial optimization: manipulation for LLMs: 1⃣ Target a specific AI engine (Gemini, Grok, etc.) 2⃣ Publish pages with the content you want to be visible 3⃣ Ensure they rank high enough on Google (e.g., in position 5) 4⃣... #AEO #SEO

AI-powered search volume prediction tools are emerging. Once again, Dan Petrovic has taken everyone by surprise, using deep learning to determine volume ranges (501-1000; 1K-10K). It's currently reaching a level of... #SEO #AIO

For those managing a large number of sites and tired of building their dashboards on Looker: SEOGets allows you to monitor the performance of each site and spot variations at a glance: seogets.com And they have a free plan! #SEO

The latest Google Search Off the Record podcast addresses a simple yet incredibly common problem: Lazy loading on images located above the fold. Summary: Negative impact on LCP, don't do it #SEO #Google

Perplexity's Comet web browser is now available! To join the waitlist (or to download it now if you're a Perplexity Max subscriber): comet.perplexity.ai The browser wars are loading ☄️ #SEO #Perplexity

If you missed it: OpenAI is reportedly about to launch a web browser to compete with Google Chrome. That potentially means I'll bore you a little less about Chrome DevTools. Can't wait ⌛️ Source: www.reuters.com/business/med... #ChatGPT #SEO

New free AI visibility analysis tool The Query Fan Out AI Coverage Tool allows you to study the performance of a specific page across multiple queries that users might enter into their AI tools. It's available here: aicoverage.locomotive.agency #AI #SEO

Did you know? Pages that haven't been crawled by Googlebot for 130 days are removed from the index. They then appear in the "Crawled, currently not indexed" section of the Search Console. 💡 #SEO #Google

Meta descriptions continue to fall from grace The latest slap in the face comes from @thetafferboy.bsky.social , who stopped recommending writing meta descriptions after a test: #⃣ +3% organic traffic for pages without one #SEO #Google

The standoff with AI bots begins Cloudflare now blocks bots from OpenAI, Anthropic, etc. by default. Publishers can grant them access, block them, or... publishers can allow them to access the site. Currently in beta #Cloudflare #AI

Now, Claude is opening his marketplace, allowing users to create and share AI-powered apps. A sort of replica of OpenAI's GPT Store. It's a bit of a free-for-all for new acquisition channels, and it would be a shame to miss out. Source: www.anthropic.com/news/claude-... #ClaudeAI #AI

New bookmarklet, essential for AI search: Ziggy Shtrosberg's ChatGPT Search Query Extractor lists all the search queries performed by ChatGPT when using the web. Addicting! 👁️ Link: www.shtros.com/chatgpt-sear... #AEO #ChatGPT #GEO

New list of free technical SEO/AEO tools by @chrislever.bsky.social Schema tag generators, llms.txt, redirects, log simulator, and more. Help yourself, there's everything: chrisleverseo.com/tools/ #SEO #Google

A study from Profound on AI search in ChatGPT reveals something interesting: 🧐 The primary search intent is 37.5% "generative" Meaning that more than a third of users go there to create something directly, while...👇 #AEO #aisearch

Interesting interview with Nick Fox, VP of Search at Google He tries to debunk the preconceived notion that AIOs reduce access to web pages. Key passages: 🐘 The integration of AI into Google search is based on 25 years of in-depth understanding of the web. #SEO #Google

Did you know? The Yoast WordPress plugin now allows you to generate an llms.txt file (the equivalent of robots.txt for AI). AI bots still do not use this file at this stage, so 🤷. However, Anthropic has published one: docs.anthropic.com/llms.txt #SEO #AI

Latest Ahrefs study: 0.5% of their traffic comes from AI search, representing 12.1% of their conversions! This means that visitors from LLMs convert (for them) 23 times more than those from traditional organic search 🤯 Ahrefs post: ahrefs.com/blog/ai-sear... #SEO #AEO

Did you know? Google is removing visual enhancements for 7 types of structured data: Book Actions Course Information Claims Review Estimated Salary Learning Video Special Announcement Vehicle Listing No impact on rankings; they can stay on your site. #SEO #Google

Last case study from @searchpilot.bsky.social: Does changing an H2 to an H1 improve organic traffic? The answer is here: searchpilot.com/resources/ca... Spoiler: 4.5% increase So, the basics... #SEO #Google

Did you know? @cloudflare.social has a feature that allows you to force AI bots to respect the rules in your robots.txt file. It identifies bots that don't respect them and then filters them out. Available in "AI Audit". #SEO #Google

LLMs hallucinate URLs, they invent them sometimes. And when these fake URLs are created from your domain name, ChatGPT and others send traffic to a 404. Implementing 301s for each URL with more than one visit is feasible for small sites. #SEO #AI

Google warns through Gary Illyes that AI agents could "overwhelm" websites... Not because of the intense crawling, but because of the indexing and use of the collected data Recommendations: Upgrade hosting and update robots.txt rules #SEO #Google

Google's NotebookLM is proving increasingly useful for AEO/GEO experiments: Not only does it allow you to generate podcasts from given sources, but it also helps you optimize your content for greater visibility on LLMs. Links 👇 #SEO #Google