Candace Owens just passed Rogan on Apple’s charts. The controversial podcaster tells @natjarv why she sees “more risk” in corporate media than going solo and how she’s monetizing with a paid membership community, an upcoming fitness app and more likeandsubscribenews.substack.com/p/candace-ow...

SCOOP: @natjarv.bsky.social has the exclusive early look at YouTube’s new podcast tools: an AI-powered clip editor and Google Veo video generation for audio-only shows. She spoke with creators to see how they're testing the features and how they'll help monetize back catalogs: bit.ly/41YpT9f

Sour candy interviews, bedroom chats, and slime merch. @natjarv.bsky.social reports on Gen Alpha's favorite podcasts Pucker Up, LOL, and Girl Talk that are outpacing Joe Rogan on the charts and selling out live shows likeandsubscribenews.substack.com/p/a-gen-alph...

SCOOP: Claire Parker and Ashley Hamilton turned Celebrity Memoir Book Club into a charting hit. Now they’re ending the show to launch Good Noticings: a pivot shaped by Patreon experiments and audience loyalty. More from @natjarv.bsky.social: likeandsubscribenews.substack.com/p/scoop-cele...

Kasey Esser earns $30–40K a month acting in microdramas. Now he’s producing his own, Love Under Fire, with a $100K budget, Hollywood stunt and AI work, and Top Gun: Maverick’s producer attached. @natjarv.bsky.social reports from set: likeandsubscribenews.substack.com/p/a-60-min-m...

100M creators went live on TikTok last year, generating billions of views. @natjarv.bsky.social explains how teachers, divers, DJs, and even newcomers with just 1,000 followers, are turning livestreaming into full-time work: likeandsubscribenews.substack.com/p/tiktok-liv...

Hollywood reps, digital studio heads and top creators like Dhar Mann and Hasan Piker mingled at a private dinner in LA to trade views on creator-led media. @natjarv.bsky.social breaks down what the epic night means for the industry's future: likeandsubscribenews.substack.com/p/power-play...

Which agency is right for your creator business: UTA, CAA, WME, or Gersh? @natjarv.bsky.social asked 20+ insiders for each agency's top clients, red flags, whispered gripes and the names you need to know at each (and who’s too aggressive for some): likeandsubscribenews.substack.com/p/agency-war...

Podcast ad money is chasing the Kelce brothers instead of the next Dirty John. @natjarv.bsky.social assesses why creator-led video-first shows are booming and how Amazon is reorganizing to follow the dollars likeandsubscribenews.substack.com/p/amazon-aud...

Creators are starting online courses to build stable revenue beyond brand deals. @natjarv.bsky.social reports on the $185B market powered by companies like Kajabi and Uscreen, and the categories like finance and productivity that are leading growth likeandsubscribenews.substack.com/p/creator-ja...

Late night is evolving, and creators like Theo Von, Alex Cooper, and Sean Evans are leading the way. @natjarv.bsky.social breaks down how YouTube and podcasts took over late night and why legacy TV never figured out the business model likeandsubscribenews.substack.com/p/the-youtub...

Golf content on YouTube is attracting millions of views and serious funding. The PGA Tour is leaning in, creators are landing sponsors, and a Goop-style brand is taking shape. @natjarv.bsky.social tracks golf's reinvention for younger fans likeandsubscribenews.substack.com/p/golfs-big-...

VC money is flowing again. Creator studios are scaling. And platforms are starting to treat top creators like production companies, not just talent. @natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM

Creators have sold merch, tours, and meet-and-greets. Sam and Colby are selling fear. Their escape room fuses audience lore, production design, and YouTube storytelling into a terrifying, monetizable fan experience. @natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy

Nick DiGiovanni has the #1 arts podcast on Spotify. But he doesn’t have a podcast. It’s content from YouTube. And it’s part of Spotify’s strategy to grow ad revenue by poaching creators. More from @natjarv.bsky.social @elainelow.bsky.social & @seanmcnulty.bsky.social : theankler.com/p/ankler-pod...

Creator Josh Richards knows Gen Z is hyperliterate when it comes to ads, creators, and brand intent. So why are marketers still talking down to them? Full Cannes Lions chat with @natjarv.bsky.social , Richards and CrossCheck Studios CEO Chris Sawtelle: bit.ly/4nfrctD

SCOOP: @natjarv.bsky.social obtained a leaked Spotify deck that shows the platform’s most aggressive play yet for video creators. They're offering $20–$30 RPMs, marketing support, and a distribution channel outside the YouTube algorithm likeandsubscribenews.substack.com/p/scoop-leak...

At Cannes Lions, creators weren’t on the sidelines. They were the draw. From Open Call tools at YouTube to CrossCheck Studios pitching Gen Z to Hollywood, @natjarv.bsky.social examines how the creator economy is building its own infrastructure likeandsubscribenews.substack.com/p/coup-on-th...

Cannes Lions is starting to look more like a creator summit than a traditional ad fest. Top platforms are flying in stars, CMOs are asking to meet them, and long-term deals are taking priority over one-offs. @natjarv.bsky.social's full breakdown: likeandsubscribenews.substack.com/p/cannes-lio...

Welcome to the world of microdramas: microtransaction-fueled, 60-second, phone-first serialized soap operas. @elainelow.bsky.social, @seanmcnulty.bsky.social, and @likensubscribenews.bsky.social's @natjarv.bsky.social unpack the current state of the genre theankler.com/p/ankler-pod...

Substack OGs vs celebrity newcomers. Glennon Doyle’s quick flameout sparked a platform-wide identity crisis. @natjarv.bsky.social examines the backlash to celebrities and brands joining Substack and what it means for creator-first platforms: bit.ly/45kmlAM

Actors making $40K/month. Writers pulling six figures. No studio. No union. Just vertical microdramas. @natjarv.bsky.social and @elainelow.bsky.social explore the creator economy's next gold rush, where the window to get involved is closing fast: likeandsubscribenews.substack.com/p/microdrama...

L.A. soundstages are the new dead malls. Usage has plunged from 96% in 2016 to just 63%, worse than during the strikes. @likensubscribenews.bsky.social' @natjarv.bsky.social explains how YouTubers could be part of the reinvention. Full conversation: theankler.com/p/la-sound-s...

Marc Maron is ending WTF after 16 years. He’s not alone. @natjarv.bsky.social reports on how more creators like MatPat and the Normal Gossip creators are stepping away from the constant pressure to perform. Plus exclusive news on Rhett and Link's new Etsy storefront bit.ly/4kJM5uA

It started as a TikTok scandal. Now, The Secret Lives of Mormon Wives is Hulu’s biggest unscripted series, and a masterclass in turning online drama into streaming distribution. EP Lisa Filipelli tells @natjarv.bsky.social how the dirty soda gets made: bit.ly/3Z5phNP

YouTube’s Emmy play isn’t subtle: “We’ll keep doing this until we get there.” But it’s not just about trophies—it’s about higher CPMs, deeper respect, and redefining what counts as TV. @natjarv.bsky.social charts YouTube's Emmy takeover likeandsubscribenews.substack.com/p/youtube-st...

TV isn’t dying. It’s being restructured by creators. With built-in fans and scalable IP, they’re now the safest bet in a shaky industry. @natjarv.bsky.social breaks down how Netflix, Hulu, and other streamers are playing catch-up likeandsubscribenews.substack.com/p/netflix-is...

Nick Viall took his Bachelor appearance and made it a pop culture and relationship podcast empire. He tells @natjarv.bsky.social about teaming up with Libsyn to fuel his growth, and creating his podcasting umbrella NV Media likeandsubscribenews.substack.com/p/nick-viall...

Creator economy experts tell @natjarv.bsky.social how creators build successful businesses and where to invest now to get ahead of the pack. Spoiler alert: yes, you should start that podcast likeandsubscribenews.substack.com/p/creator-mo...

Here's something cool! @likensubscribenews.bsky.social was shortlisted for a Publisher Newsletter Award! Proud of this barely 4-month-old newsletter and excited to keep telling stories that resonate publishernewsletters.com/2025/en/page...

In a special free edition of Like & Subscribe, social media creator turned Prime's "Overcompensating" creator Benito Skinner tells @robledonne.bsky.social how he wooed Charli XCX to score the show and got the rights to iconic songs for the soundtrack likeandsubscribenews.substack.com/p/benito-ski...

Everyone from Dude Perfect to Dhar Mann is hiring legacy execs, writers and producers from film and TV — if they're willing to take the pay cut. More from @natjarv.bsky.social likeandsubscribenews.substack.com/p/jobs-talen...

Why are Ms. Rachel episodes performing so well on Netflix when they’re repackaged YouTube videos? @natjarv.bsky.social and @elainelow.bsky.social note Netflix’s algorithm and platform help kids avoid YouTube rabbit holes and parents to find more shows kids might like theankler.com/p/netflix-cr...

Nickelodeon is the first TV network to debut an original series on YouTube. @natjarv.bsky.social talks to Kid Cowboy creator Freddy Wexler and Nickelodeon exec Ashley Kaplan to learn how Hollywood can leverage creator platforms to experiment and turn their shows into franchises bit.ly/42i2YXd

Every week, @natjarv.bsky.social interviews creators who are catching her eye. This week: how Nurse John lucked his way into TikTok fame and how his hilarious content helped him stay there likeandsubscribenews.substack.com/p/webtoon-wh...

The web comic network Webtoon has over 163 million users and its top creators net over $1 million on the platform. @natjarv.bsky.social speaks to Webtoon’s David J. Lee and David Madden as the company adapts its hits for Hollywood. Plus exclusive @vidcon.bsky.social news bit.ly/3E3Eurr

When an AI-powered company mistook food blogger Claire Scott for an OnlyFans star with a similar username, it got Scott’s photos delisted from Google, impacting her finances and growth. @natjarv.bsky.social sees how Scott's fighting back. Plus: the TikTok bid frenzy theankler.com/p/food-blogg...

. @natjarv.bsky.social speaks to the team of “creator consiglieres” behind Spotter, a company that connects big YouTubers like MrBeast to ad dollars, licensing, and Hollywood deals theankler.com/p/ad-dollar-...

. @natjarv.bsky.social speaks to Paul American executive producer Andrew Fried about working with the ‘formidable’ and ‘frustrating’ Jake and Logan Paul on their new Max series likeandsubscribenews.substack.com/p/jake-and-l...

Exclusive: @natjarv.bsky.social landed a copy of Emma Chamberlain's investor deck for Chamberlain Coffee, and reveals the state of a struggling business looking to reset likeandsubscribenews.substack.com/p/inside-emm...

Food creator and Bon Appétit Test Kitchen alum Carla Lalli Music seems like she made it as a YouTuber. But she was really losing over $10k a month. She tells @natjarv.bsky.social about the tough choices that led her to take a break from her 230K subscribers bit.ly/41nWTqt

Ten months ago, @dudeperfect.bsky.social took on a $100 million-plus investment from Highmount Capital and soon after, appointed a CEO. @natjarv.bsky.social visits the $5 million Dude Perfect HQ in Texas to see where the quintet might be going next likeandsubscribenews.substack.com/p/dude-perfe...

VC money, like a $60 million fund from Slow Ventures, is trickling into creator-led brands. Learn which creators have scored the biggest cash infusions, why some creators might exit their businesses, and more from @natjarv.bsky.social likeandsubscribenews.substack.com/p/the-new0-n...

After attending the creator-filled Super Bowl Flag Football Game, @natjarv.bsky.social dug into YouTube and the NFL’s tightening ties and growing hold on the culture. Discover how the relationship will help players and WAGs build creator careers likeandsubscribenews.substack.com/p/score-nfl-...

@natjarv.bsky.social tells two stories that illustrate YouTube’s dominance over other creator platforms: an exclusive look at how YouTube envy makes Netflix pursue deals with top video creators, and how YouTube and Spotify are battling over video podcasts theankler.com/p/youtube-sp...

TikTok’s ban was short and anticlimactic, but its rivals are attempting to capture creators. @natjarv.bsky.social reports exclusively that Meta is luring Gen Z creators through a third-party agency, with more money if they appear in their marketing likeandsubscribenews.substack.com/p/vulnerable...

When @natjarv.bsky.social and I were bonding through the endless, awful process of being laid off by VF, I knew we’d both land somewhere excellent… but never imagined we’d get to do it together. Welcome to the Ankler family @likensubscribenews.bsky.social ! www.axios.com/2025/01/21/t...