Glow up or blow up? ✨ When consumers feel deeply connected to a brand, even small changes can spark big reactions. Don’t miss Tim Calkins’s #KelloggInsight interview for tips on how to protect your company from rebrand backlash. Read more: kell.gg/979116

AI is booming. And so are the questions about it. Don’t miss this #KelloggInisght roundup of research from some of our faculty experts on the past, present and future of artificial intelligence. Read more: kell.gg/0aa4d8

Which political party provides more funding for scientific research? Kellogg's @dashunwang.bsky.social and coauthors analyzed 40 years of data on federal funding for science research and found results that go against common assumptions. Learn more at Kellogg Insight. #KelloggLeader kell.gg/4nq8

Managing personal finances may feel like a chore, but everyday spending decisions can make a big difference on your future wealth. Kellogg faculty explain how—and what you need to know about credit, inflation, and 401(k)s at Kellogg Insight. #KelloggLeader kell.gg/78bc15

Ready to buy a house? Prof. Craig Furfine suggests keeping healthy levels of skepticism for online resources like home-affordability calculators and rent-vs-buy tools. Read Furfine's more holistic approach to home-buying at Kellogg Insight. #KelloggLeader kell.gg/iung

Many organizations have invested in reducing carbon emissions. But most of these efforts have been short-term with quick payoffs, according to research from Prof. Aaron Yoon. At Kellogg Insight, Yoon suggests a more-balanced approach. #KelloggLeader kell.gg/ixt0

When you think of gaming the system, it usually implies cheating with malicious intent. But when critical resources are scarce, even well-meaning people bend the rules. Research by Prof. James Schummer offers a strategy that can help. #KelloggLeader kell.gg/m4d2

Accessing medical devices in low-resource settings is an ongoing challenge. Kellogg's Rebeca Kirby and Kara Palamountain worked with UNICEF on target product profiles for newborn devices that could address gaps in healthcare and beyond. #KelloggLeader kell.gg/f3gp

Managers looking into sustainable alternatives: take note. Eco-friendly products have been viewed as inferior to standard counterparts. But a new study from Prof. Alexander Chernev found consumers now equate “ecological” with “reliable.” #KelloggLeader kell.gg/jwgj

Companies can tackle social problems without sacrificing the bottom line. A recent case study from Kellogg's @braydenking.bsky.social looks at Italian energy firm E.ON Italia’s successful climate campaign—and how U.S. firms can hit a cultural reset. #KelloggLeader kell.gg/2jhf

Are you ads actually landing? The black box of calculating return on ad spend (ROAS) makes it hard to see if a campaign's working. New methods from Kellogg’s Brett Gordon and Eric Anderson can help companies better assess their strategy. #KelloggLeader kell.gg/zo8g

Big problems. No worries? According to research by Kellogg’s Lauren Eskreis-Winkler, people believe a problem is less serious after learning how widespread it is. Understand why—and potential benefits of this phenomenon—at Kellogg Insight. #KelloggLeader kell.gg/0ftu

When a glow-up turns into a blow-up? In a Kellogg Insight Q&A, branding expert Tim Calkins explains what Cracker Barrel did right in their recent rebranding effort—and what they could have been more aware of. kell.gg/xzl3

"Artificial intelligence is transforming business, science, marketing, and people's lives". @mattgroh.bsky.social, @dashunwang.bsky.social, and more Kellogg Faculty tell us how we got here and what could be next at Kellogg Insight. kell.gg/5hqk

Wang’s team, centred at Northwestern University - Kellogg School of Management, has described the new tool in a paper published on the arXiv preprint server: doi.org/10.48550/arX... @kellogginsight.bsky.social 2/10

A fascinating new paper on what science prizes really reward, plus amazing art from @veromartinezart.bsky.social:

Workplace communication isn’t one-size-fits-all. Discover why Kellogg professors say mastering these five key strategies will help you communicate more effectively. Learn more: kell.gg/2a5a40

For @kellogginsight.bsky.social, I talked to Uber's former AI chief about how organizations can incorporate expertise on the latest trendy technology into their leadership structures. insight.kellogg.northwestern.edu/article/does...

In a healthy legal system, a judge’s decision is often indistinguishable from a coin flip, according to new game theory research from Prof. Alvaro Sandroni. Read why at Kellogg Insight. #KelloggLeader kell.gg/z4xh

To expand business in China, companies like Volkswagen and Toyota had to establish joint ventures with local companies. Kellogg’s Shengmao Cao analyzed these ventures and found that they resulted in knowledge spillovers. #KelloggLeader kell.gg/juvb

When one bank tightens its standards for loans, other banks follow suit that can create a feedback loop, according to Prof. Michael Fishman. Learn about the ripple effects—and how this can prolong economic downturn—at Kellogg Insight. #KelloggLeader kell.gg/sq4f

Is AI only human? Kellogg’s Blake McShane discovered that generative AI models are susceptible to the same bias as humans when interpreting statistical results. Understand the implications on research and AI at large at Kellogg Insight. #KelloggLeader kell.gg/qu31

"Tenure, it seems, is more than a professional milestone—it appears to mark an inflection point that influences how scientists contribute to scientific advancement.” – Prof. @dashunwang, the impact of tenure status on scientific research. #KelloggLeader kell.gg/0ld8

Research led by Kellogg’s @dashunwang.bsky.social and @alexanderfurnas.com studied 40 years of data and found that the government provided more funding for science and research under Republican presidencies or when Republicans controlled the House of Representatives than under Democratic leadership.

Leaders have grown accustomed to weighing their business’s environmental, social, and governance policies when expanding into foreign markets. But what about peace? At Kellogg Insight, Prof Cynthia Wang makes a business case for peace. #KelloggLeader kell.gg/38h6

Anxious about surge pricing? Well, there's good news in store. Prof. Robert Bray's study of product transactions at a major retailer’s grocery stores across the U.S. found virtually no signs of surge pricing. Learn more at Kellogg Insight. #KelloggLeader kell.gg/w7ed

Communication is critical to any well-functioning organization. In a special collection from Kellogg Insight, faculty share research and insights to offer several strategies for people to communicate effectively in any work scenario. #KelloggLeader kell.gg/fa2s

Ready to grow? Before hitting “go” on a growth strategy, founders need to make sure they are ready. Kellogg professor Carter Cast offers a pre-flight checklist for entrepreneurs. #KelloggLeader kell.gg/g4kj

At @kellogginsight.bsky.social, we talked to a marketing expert about what went wrong with Cracker Barrel, and how other companies can (try) to avoid the same fate when they rebrand:

Is the dollar in danger? It’s an age-old question. Professor Zhengyang Jiang explains the driving forces behind the dollar’s dominance and what could really shake its global standing. Learn more: kell.gg/a7802f

Really enjoyed talking with @braydenking.bsky.social for @kellogginsight.bsky.social about how businesses can confront a seeming paradox: insight.kellogg.northwestern.edu/article/move...

Excited to share the @kellogginsight.bsky.social article: How Peace Can Be Good for Business. It highlights my Kellogg alumni panel at the 2025 Hiroshima Forum, where we explored ESGP—adding Peace to ESG. Read: insight.kellogg.northwestern.edu/article/how-... #ESG #BusinessForPeace #KelloggLeader

New research by Brian Uzzi, @noshir.bsky.social, Satyam Mukherjee, and Yun Huang shows teams are 1.6x more likely to win when they recruit from rival teams—not just for talent, but for insider knowledge. Read: The Upside of Recruiting Your Rivals insight.kellogg.northwestern.edu/article/the-...

New research by @alexanderfurnas.com, Dashun Wang, and @timlapira.bsky.social finds U.S. policymakers are citing science more than ever, but the science cited by Republicans and Democrats rarely overlaps. Just 5% of sources appear in documents from both parties. From @kellogginsight.bsky.social ⤵️

Awesome write up in Kellogg Insight on our paper published at #CHI2025 this week! insight.kellogg.northwestern.edu/article/are-...

Small businesses don’t always take advantage of simple opportunities to improve their bottom line. Why not? @kellogginsight.bsky.social covers our research on this question in Mexico 🇲🇽 (w Paul Gertler, Ulrike Malmendier, and @waldo-tk.bsky.social) insight.kellogg.northwestern.edu/article/why-...!

Thank you to @kellogginsight.bsky.social for this great writeup of research with @kateweisshaar.bsky.social and András Tilcsik on COVID impact statements and faculty tenure decisions, published in @sociologicalsci.bsky.social insight.kellogg.northwestern.edu/article/when...

@kelloggschool.bsky.social @kellogginsight.bsky.social covered both of the papers here: insight.kellogg.northwestern.edu/article/debi... 19/N