Kellogg Insight
@kellogginsight.bsky.social
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The latest research and ideas from the Kellogg School of Management at Northwestern University.
reposted by
Kellogg Insight
Kellogg School of Management
10 days ago
Glow up or blow up? ✨ When consumers feel deeply connected to a brand, even small changes can spark big reactions. Don’t miss Tim Calkins’s
#KelloggInsight
interview for tips on how to protect your company from rebrand backlash. Read more:
kell.gg/979116
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reposted by
Kellogg Insight
Kellogg School of Management
14 days ago
AI is booming. And so are the questions about it. Don’t miss this
#KelloggInisght
roundup of research from some of our faculty experts on the past, present and future of artificial intelligence. Read more:
kell.gg/0aa4d8
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reposted by
Kellogg Insight
Kellogg School of Management
about 1 month ago
Which political party provides more funding for scientific research? Kellogg's
@dashunwang.bsky.social
and coauthors analyzed 40 years of data on federal funding for science research and found results that go against common assumptions. Learn more at Kellogg Insight.
#KelloggLeader
kell.gg/4nq8
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Which Political Party Provides More Funding for Science?
Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.
https://kell.gg/4nq8
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reposted by
Kellogg Insight
Kellogg School of Management
about 1 month ago
Managing personal finances may feel like a chore, but everyday spending decisions can make a big difference on your future wealth. Kellogg faculty explain how—and what you need to know about credit, inflation, and 401(k)s at Kellogg Insight.
#KelloggLeader
kell.gg/78bc15
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Take 5: Personal Finance Isn’t Just Personal
Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.
https://kell.gg/78bc15
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Kellogg Insight
Kellogg School of Management
about 1 month ago
Ready to buy a house? Prof. Craig Furfine suggests keeping healthy levels of skepticism for online resources like home-affordability calculators and rent-vs-buy tools. Read Furfine's more holistic approach to home-buying at Kellogg Insight.
#KelloggLeader
kell.gg/iung
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Ready to Buy a House? Beware the Online Calculators.
Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.
https://kell.gg/iung
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reposted by
Kellogg Insight
Kellogg School of Management
about 1 month ago
Many organizations have invested in reducing carbon emissions. But most of these efforts have been short-term with quick payoffs, according to research from Prof. Aaron Yoon. At Kellogg Insight, Yoon suggests a more-balanced approach.
#KelloggLeader
kell.gg/ixt0
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Big Goals, Small Steps—Why Most Corporate Green Initiatives Fall Short
Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.
https://kell.gg/ixt0
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reposted by
Kellogg Insight
Kellogg School of Management
about 1 month ago
When you think of gaming the system, it usually implies cheating with malicious intent. But when critical resources are scarce, even well-meaning people bend the rules. Research by Prof. James Schummer offers a strategy that can help.
#KelloggLeader
kell.gg/m4d2
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When People Game the System, It Helps to Shake It Up
Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?
https://kell.gg/m4d2
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reposted by
Kellogg Insight
Kellogg School of Management
about 1 month ago
Accessing medical devices in low-resource settings is an ongoing challenge. Kellogg's Rebeca Kirby and Kara Palamountain worked with UNICEF on target product profiles for newborn devices that could address gaps in healthcare and beyond.
#KelloggLeader
kell.gg/f3gp
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How Durable Design Can Save Lives
Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.
https://kell.gg/f3gp
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reposted by
Kellogg Insight
Kellogg School of Management
about 1 month ago
Managers looking into sustainable alternatives: take note. Eco-friendly products have been viewed as inferior to standard counterparts. But a new study from Prof. Alexander Chernev found consumers now equate “ecological” with “reliable.”
#KelloggLeader
kell.gg/jwgj
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Customers Are Taking a Shine to Eco-friendly Products
Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.
https://kell.gg/jwgj
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reposted by
Kellogg Insight
Kellogg School of Management
about 1 month ago
Companies can tackle social problems without sacrificing the bottom line. A recent case study from Kellogg's
@braydenking.bsky.social
looks at Italian energy firm E.ON Italia’s successful climate campaign—and how U.S. firms can hit a cultural reset.
#KelloggLeader
kell.gg/2jhf
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To Align Purpose and Profit, Company Culture Matters
An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.
https://kell.gg/2jhf
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reposted by
Kellogg Insight
Kellogg School of Management
about 1 month ago
Are you ads actually landing? The black box of calculating return on ad spend (ROAS) makes it hard to see if a campaign's working. New methods from Kellogg’s Brett Gordon and Eric Anderson can help companies better assess their strategy.
#KelloggLeader
kell.gg/zo8g
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Are Your Ads Truly Paying Off?
Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.
https://kell.gg/zo8g
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reposted by
Kellogg Insight
Kellogg School of Management
about 1 month ago
Big problems. No worries? According to research by Kellogg’s Lauren Eskreis-Winkler, people believe a problem is less serious after learning how widespread it is. Understand why—and potential benefits of this phenomenon—at Kellogg Insight.
#KelloggLeader
kell.gg/0ftu
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Why Big Problems Can Feel Small
When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.
https://kell.gg/0ftu
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reposted by
Kellogg Insight
Kellogg School of Management
about 1 month ago
When a glow-up turns into a blow-up? In a Kellogg Insight Q&A, branding expert Tim Calkins explains what Cracker Barrel did right in their recent rebranding effort—and what they could have been more aware of.
kell.gg/xzl3
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When a Rebrand Meets Backlash
Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.
https://kell.gg/xzl3
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reposted by
Kellogg Insight
Kellogg School of Management
about 1 month ago
"Artificial intelligence is transforming business, science, marketing, and people's lives".
@mattgroh.bsky.social
,
@dashunwang.bsky.social
, and more Kellogg Faculty tell us how we got here and what could be next at Kellogg Insight.
kell.gg/5hqk
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Take 5: AI’s Past, Present, and Future
Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.
https://kell.gg/5hqk
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reposted by
Kellogg Insight
Digital Science
about 1 month ago
Wang’s team, centred at Northwestern University - Kellogg School of Management, has described the new tool in a paper published on the arXiv preprint server:
doi.org/10.48550/arX...
@kellogginsight.bsky.social
2/10
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Funding the Frontier: Visualizing the Broad Impact of Science and Science Funding
Understanding the broad impact of science and science funding is critical to ensuring that science investments and policies align with societal needs. Existing research links science funding to the ou...
https://doi.org/10.48550/arXiv.2509.16323
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reposted by
Kellogg Insight
Rob Mitchum
about 1 month ago
A fascinating new paper on what science prizes really reward, plus amazing art from
@veromartinezart.bsky.social
:
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Do Scientific Prizes Reward Innovation or Reputation?
Scientists who receive the Nobel Prize and other accolades do more-novel work both before and after winning, new research finds.
https://insight.kellogg.northwestern.edu/article/do-scientific-prizes-reward-innovation-or-reputation#
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reposted by
Kellogg Insight
Kellogg School of Management
about 1 month ago
Workplace communication isn’t one-size-fits-all. Discover why Kellogg professors say mastering these five key strategies will help you communicate more effectively. Learn more:
kell.gg/2a5a40
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reposted by
Kellogg Insight
Marc Hogan
about 1 month ago
For
@kellogginsight.bsky.social
, I talked to Uber's former AI chief about how organizations can incorporate expertise on the latest trendy technology into their leadership structures.
insight.kellogg.northwestern.edu/article/does...
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Does Your Company Need a Chief AI Officer?
It’s the hot new C-suite role, but not every business needs the same strategy.
https://insight.kellogg.northwestern.edu/article/does-your-company-need-a-chief-ai-officer
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reposted by
Kellogg Insight
Kellogg School of Management
about 2 months ago
In a healthy legal system, a judge’s decision is often indistinguishable from a coin flip, according to new game theory research from Prof. Alvaro Sandroni. Read why at Kellogg Insight.
#KelloggLeader
kell.gg/z4xh
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Is It a Coin Flip or Is It Justice? It Could Be Both.
Game theory shows that it often makes sense for judges to rule at random.
https://kell.gg/z4xh
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reposted by
Kellogg Insight
Kellogg School of Management
about 2 months ago
To expand business in China, companies like Volkswagen and Toyota had to establish joint ventures with local companies. Kellogg’s Shengmao Cao analyzed these ventures and found that they resulted in knowledge spillovers.
#KelloggLeader
kell.gg/juvb
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How Trade Secrets Fuel the International Auto Industry
To expand into China, companies like Toyota, Volkswagen, and BMW were required to work with local manufacturers, who then gained access to crucial knowledge.
https://kell.gg/juvb
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reposted by
Kellogg Insight
Kellogg School of Management
about 2 months ago
When one bank tightens its standards for loans, other banks follow suit that can create a feedback loop, according to Prof. Michael Fishman. Learn about the ripple effects—and how this can prolong economic downturn—at Kellogg Insight.
#KelloggLeader
kell.gg/sq4f
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When Banks Get Picky about Lending, the Economy May Suffer
Being too restrictive about who can borrow has ripple effects that can prolong economic downturns.
https://kell.gg/sq4f
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reposted by
Kellogg Insight
Kellogg School of Management
about 2 months ago
Is AI only human? Kellogg’s Blake McShane discovered that generative AI models are susceptible to the same bias as humans when interpreting statistical results. Understand the implications on research and AI at large at Kellogg Insight.
#KelloggLeader
kell.gg/qu31
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When AI Thinks Too Much Like a Human
Generative AI models are susceptible to the same errors that humans make when interpreting statistical results.
https://kell.gg/qu31
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reposted by
Kellogg Insight
Kellogg School of Management
about 2 months ago
"Tenure, it seems, is more than a professional milestone—it appears to mark an inflection point that influences how scientists contribute to scientific advancement.” – Prof. @dashunwang, the impact of tenure status on scientific research.
#KelloggLeader
kell.gg/0ld8
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Is Tenure a Golden Age for Research?
A large study finds that there’s a trade-off. While tenured researchers may publish less, they often come up with more novel ideas.
https://kell.gg/0ld8
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Research led by Kellogg’s
@dashunwang.bsky.social
and
@alexanderfurnas.com
studied 40 years of data and found that the government provided more funding for science and research under Republican presidencies or when Republicans controlled the House of Representatives than under Democratic leadership.
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Which Political Party Provides More Funding for Science?
Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.
https://insight.kellogg.northwestern.edu/article/which-political-party-provides-more-funding-for-science
about 2 months ago
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reposted by
Kellogg Insight
Kellogg School of Management
about 2 months ago
Leaders have grown accustomed to weighing their business’s environmental, social, and governance policies when expanding into foreign markets. But what about peace? At Kellogg Insight, Prof Cynthia Wang makes a business case for peace.
#KelloggLeader
kell.gg/38h6
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How Peace Can Be Good for Business
Expanding ESG strategies to include conflict reduction can benefit both companies and the regions in which they operate.
https://kell.gg/38h6
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reposted by
Kellogg Insight
Kellogg School of Management
about 2 months ago
Anxious about surge pricing? Well, there's good news in store. Prof. Robert Bray's study of product transactions at a major retailer’s grocery stores across the U.S. found virtually no signs of surge pricing. Learn more at Kellogg Insight.
#KelloggLeader
kell.gg/w7ed
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https://kell.gg/w7ed
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reposted by
Kellogg Insight
Kellogg School of Management
about 2 months ago
Communication is critical to any well-functioning organization. In a special collection from Kellogg Insight, faculty share research and insights to offer several strategies for people to communicate effectively in any work scenario.
#KelloggLeader
kell.gg/fa2s
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Take 5: Making Communication Work … at Work
Embrace vulnerability, know when to keep silent, and other strategies from Kellogg faculty.
https://kell.gg/fa2s
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reposted by
Kellogg Insight
Kellogg School of Management
about 2 months ago
Ready to grow? Before hitting “go” on a growth strategy, founders need to make sure they are ready. Kellogg professor Carter Cast offers a pre-flight checklist for entrepreneurs.
#KelloggLeader
kell.gg/g4kj
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5 Tips for Preparing to Scale Your Startup
Before hitting “go” on a growth strategy, founders need to make sure they are ready. Here’s a pre-flight checklist for entrepreneurs.
https://kell.gg/g4kj
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reposted by
Kellogg Insight
Rob Mitchum
2 months ago
At
@kellogginsight.bsky.social
, we talked to a marketing expert about what went wrong with Cracker Barrel, and how other companies can (try) to avoid the same fate when they rebrand:
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When a Rebrand Meets Backlash
Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.
https://insight.kellogg.northwestern.edu/article/when-a-rebrand-meets-backlash
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reposted by
Kellogg Insight
Kellogg School of Management
3 months ago
Is the dollar in danger? It’s an age-old question. Professor Zhengyang Jiang explains the driving forces behind the dollar’s dominance and what could really shake its global standing. Learn more:
kell.gg/a7802f
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What Makes the U.S. Dollar So Special?
Despite its ups and downs, the dollar has maintained global dominance for years. New research shows why that is—and why it might not last forever.
https://kell.gg/a7802f
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reposted by
Kellogg Insight
Marc Hogan
3 months ago
Really enjoyed talking with
@braydenking.bsky.social
for
@kellogginsight.bsky.social
about how businesses can confront a seeming paradox:
insight.kellogg.northwestern.edu/article/move...
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To Align Purpose and Profit, Company Culture Matters
An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.
https://insight.kellogg.northwestern.edu/article/movement-cultures-organizations
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reposted by
Kellogg Insight
4 months ago
Excited to share the
@kellogginsight.bsky.social
article: How Peace Can Be Good for Business. It highlights my Kellogg alumni panel at the 2025 Hiroshima Forum, where we explored ESGP—adding Peace to ESG. Read:
insight.kellogg.northwestern.edu/article/how-...
#ESG
#BusinessForPeace
#KelloggLeader
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How Peace Can Be Good for Business
Expanding ESG strategies to include conflict reduction can benefit both companies and the regions in which they operate.
https://insight.kellogg.northwestern.edu/article/how-peace-can-be-good-for-business
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reposted by
Kellogg Insight
Sonic Lab
5 months ago
New research by Brian Uzzi,
@noshir.bsky.social
, Satyam Mukherjee, and Yun Huang shows teams are 1.6x more likely to win when they recruit from rival teams—not just for talent, but for insider knowledge. Read: The Upside of Recruiting Your Rivals
insight.kellogg.northwestern.edu/article/the-...
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reposted by
Kellogg Insight
Scholars Strategy Network
7 months ago
New research by
@alexanderfurnas.com
, Dashun Wang, and
@timlapira.bsky.social
finds U.S. policymakers are citing science more than ever, but the science cited by Republicans and Democrats rarely overlaps. Just 5% of sources appear in documents from both parties. From
@kellogginsight.bsky.social
⤵️
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Policymakers Are Relying on Science More Than Ever
But there’s little common ground in the research that Republicans and Democrats cite.
https://insight.kellogg.northwestern.edu/article/policymakers-are-relying-on-science-more-than-ever
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reposted by
Kellogg Insight
Matt Groh
7 months ago
Awesome write up in Kellogg Insight on our paper published at
#CHI2025
this week!
insight.kellogg.northwestern.edu/article/are-...
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When Put to the Test, Are We Any Good at Spotting AI Fakes?
For the most part, yes! And the more we look, the better we get.
https://insight.kellogg.northwestern.edu/article/are-we-any-good-at-spotting-ai-fakes
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Kellogg Insight
Sean Higgins
8 months ago
Small businesses don’t always take advantage of simple opportunities to improve their bottom line. Why not?
@kellogginsight.bsky.social
covers our research on this question in Mexico 🇲🇽 (w Paul Gertler, Ulrike Malmendier, and
@waldo-tk.bsky.social
)
insight.kellogg.northwestern.edu/article/why-...
!
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Why Small Firms Take a Pass on Profitable Opportunities
And how they can be encouraged to buy in.
https://insight.kellogg.northwestern.edu/article/why-small-firms-take-a-pass-on-profitable-opportunities#
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reposted by
Kellogg Insight
Lauren Rivera
11 months ago
Thank you to
@kellogginsight.bsky.social
for this great writeup of research with
@kateweisshaar.bsky.social
and András Tilcsik on COVID impact statements and faculty tenure decisions, published in
@sociologicalsci.bsky.social
insight.kellogg.northwestern.edu/article/when...
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When Our Work Is Disrupted, the Story We Tell Matters
Pandemic-era lab, school, and daycare closures threatened the careers of people in “up or out” professions. Employees benefited from the opportunity to frame these productivity lapses as temporary and...
https://insight.kellogg.northwestern.edu/article/when-our-work-is-disrupted-the-story-we-tell-matters
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reposted by
Kellogg Insight
Sean Higgins
11 months ago
@kelloggschool.bsky.social
@kellogginsight.bsky.social
covered both of the papers here:
insight.kellogg.northwestern.edu/article/debi...
19/N
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How Debit Cards Are Helping Low-Income Households Save—and Benefiting Their Neighbors Too
A federal initiative in Mexico had huge spillover effects.
https://insight.kellogg.northwestern.edu/article/debit-cards-helping-low-income-households-save
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