Tanusuke is a tanuki (raccoon dog) and the mascot of Tokuyama chemicals. His treasure is a leaf he found in the forest of Mount Tsukuba. His dream is to make everyone happy with magic. It is said that his tail became striped after he prayed for everyone’s safety.

Mackey, the mascot of Matsubara City in Osaka, is a girl born to a pine tree fairy and a rose fairy. She has a kind and cheerful disposition, but as a rose, she also has a thorny side.

Banao, a banana-headed boy who loves bananas comes from Kirishima City, Kagoshima, where bananas are grown.

In Japan, tourism to Portland, Oregon, is promoted by a grinning blue monster named Odnarodude. He’s at a Portland artisan event in Jiyugaoka De Aone this weekend.

Sharoron the unicorn is the mascot for the Tokyo Social Insurance and Labor Consultant Association. The horn on Sharon’s head has the power to gather and send out useful information.

Tashikametan is a turtle who promotes the Labor Standards Bureau. He uses a scope attached to his mask to check employers are being fair. He’s a surprisingly fast runner, but because his shell is heavy, he can’t get up if he falls backwards.

Rakutencho, a big, jolly bird, is the mascot for Tokyo Rakutenchi, who operate cinemas, bowling alleys, and other fun places. He’s always looking for fun things to do, so his face looks like this: 楽 (“raku”, which means fun.)

Shinohi-kun and Himari-chan the fire prevention ninjas are a pair of cigarette lighter siblings who advise children not to play with lighters.

Toaran is the mascot of the Tokyo Sakura Tram. His head is a tram, and his body is the beautiful flowers blooming along the railway line.

Japan’s human rights mascots are Jin-KEN-Mamoru-kun and Jin-KEN-Ayumi-chan.

Shijimini Daichan, an aspirational clam, is a mascot for Otomo Town, Fukuoka Prefecture.

Koikichi the crow is the goodwill mascot of Karasumori Shrine in Shimbashi, Tokyo. He is said to bring good fortune in love, and if you take a photo with him, you will find romance.

Kokabu-kun is one of the Ikazukins, a family of seagulls wearing squid-shaped hoods. They are the mascots for Hachinohe City, in Aomori Prefecture.

Geisha-chan can be spotted on Sanyo-dori Shopping Street in Otsuka, Tokyo, She plays piano, accordion, and drums and is great at dancing. Her curved eyebrows and long lower eyelashes replicate the makeup of geisha who worked in Otsuka in the past.

Kaneta-nyan, a laid-back cat, is the “Chief Relaxation Officer” of Kanetaya Furniture Store in Chiba City. As a professional in relaxation, he proposes a relaxed and comfortable lifestyle. When he eats peanuts, he suddenly starts talking passionately about furniture and interior design.

Hibagon is the mascot for the town of Saijo in Shobara City and is based on an ape-like cryptid spotted in the mountains there in the 70s.

A wide-eyed dairy cow named Arthur is the mascot of Kagamiishi Town, Fukushima.

Hotate No Noa is a scallop fairy idol from Yubetsu Town, Hokkaido, who has expert jumprope skills, honed in Hokkaido’s rough ocean waves.

Komakiyama, a powerful green sumo wrestler, is the mascot of Komaki City in Aichi Prefecture.

Kawasaki Muton is a treble clef that came flying out during an orchestra concert. The PR mascot for “Kawasaki, City of Music”, he flaps wings on his head and flies around in search of music. His special skills include sidelong glances and sleeping standing up.

Stapy, the mascot for Stardust Promotions talent agency. wants to be the biggest star in the universe.

Tomio Hanko is a character shaped like a Lawson Bank ATM. He prefers to be called Tommy. He always wears high-waisted slacks to make his legs look longer. He does his best to act cool, but rarely succeeds.

Totoko the eel is the mascot for the Tokyo restaurant chain Nadai Unatoto. An electric eel, she charges everyone she meets with a burst of vitality. She likes swimming in sauce and napping in a rice cooker.

Mezamē, a curious sheep, is a mascot who is the editor of Asupresso, an information site about 7-Eleven in Japan.

Mironyan is a blue cat-shaped hero robot whose ears light up when senses someone is in trouble. The mascot of Miroku Information Services has a strong sense of justice and can keep secrets.

Chikuwa Sarata-kun is a piece of “chikuwa salad”, a snack from the Hirai bento company, made by stuffing potato salad into a tubular fish cake and deep-frying it. He has a rotating blonde pompadour.

Kanoya Kanpachirou (PR chief of Kanoya City) is a skilled dancer with the head of an amberjack.

Kyutoki-kun, a laid back water heater, is the mascot for Kinliser, who do water heating equipment. The kettle is called Yukan-kun.

Izunyan, a fashionable cat-like fairy who enjoys changing clothes and eating mandarin oranges, is the mascot for Izumiya Shopping Center in Osaka.

Sagappa Joe, the mascot of Sagami Women’s University, is a kappa who lives in the pond in the school garden, despite not being able to swim. He is renowned for his shapely buttocks.

Hotto Inu, the mascot for Hot Staff staffing agency, is a “hot” dog who warmly supports those looking for work.

Happy Ryu, a jolly dinosaur, is the mascot for Fukui Prefecture, where dinosaur bones were discovered and which often gets voted the happiest place in the country.

Kani Bucho, an office boss with an entire crab for a head, is the mascot for Yokobiki, a company that makes metal roller shutters for store windows.

Shimanekko, the mascot of Shimane Prefecture, made an appearance on stage yesterday at the raucous Shimane Jett Fest, alongside various punk acts.

Tama Kyoryu (dinosaur) is a mascot for the parks of Tama Hills, Tokyo. It has acorns for eyes, grass on its belly, and flowers and trees growing out of it.

Ieyasu-kun, the mascot of Hamamatsu City, is modelled on Tokugawa Ieyasu, a shogun who once lived there. He has piano keys on his hakama skirt (Hamamatsu is home to keyboard manufacturers Yamaha, Kawai, and Roland).

Ki-tan the helpful but clumsy onion is the mascot for Kitami City in Hokkaido.

Po, an apple tree fairy with an apple balanced on his head, is the mascot for the annual Iida Puppet Festival in Nagano.

Reito-kun the polar bear is the mascot of Haier home appliances.

Sakaithunder, a 3-year-old panda wearing overalls, is a YouTuber from Fukui Prefecture. If you open the zipper on her back, it leads to the demon world.

Nishiko-kun, the mascot of Nishi-Kokobunji in Tokyo, is a stylish, armless character based an ancient roof tile excavated in the area.

The NOVA Usagi, a pink bunny with a beak, promotes the NOVA chain of English schools.

Icchy, the mascot of Tokai TV, is neither a bear nor a dog, but is “a fairy that came from a flower garden.”

Hanano Komachi promotes Niigata City as a “city of manga and anime", and she appears at the manga and anime museum there. She is bright and energetic, has a tulip motif, and wears a kimono.

The friendly duo of Nagomi-chan and Hikaru-chan, of Wakokai welfare and medical services, visit hospitals and kindergartens in Gifu Prefecture.

Udon Nou, who has noodles for brains, is a mascot from Kagawa Prefecture. He was handing out certificates to winners at this year’s Yuruverse mascot popularity contest (having won in 2023).

100 yen shop Daiso has a new white elephant mascot, Daizo. There’s a display featuring Daizo in Kinshicho Daiso.

Makki and Yakki, a pair of cows, are the mascots for the fast food chain Matsuya.

Multiple mascots at the Yuruverse event in Sumida Park yesterday.

Today was the annual Yuruverse mascot popularity contest. The winner was Okii Konnosuke, a fox from the video game Touken Ranbu.