1. When I headed up comms at the TTC, it was a priority to communicate every single delay affecting commuters, explaining why, where, what, and an approximate ETA for resolution.

Now & Next is back for 2025 & what will be a wild year for news. Bob Reid & @bradrosscomms.bsky.social @lcbroadhead.bsky.social @davetrafford.bsky.social youtu.be/Al_QN3NkL3M?...

Troller-in-chief mocks a friend. New “HOT Takes” is now live. open.substack.com/pub/bradross...

Laverne. Safety first (apparently it’s hunting season)

In this week’s “HOT Takes” - how the Toronto Public Library got it right - it’s comms team and leadership team open.substack.com/pub/bradross...

Have a listen to our pod. Lots of issues - even more opinions - and some good laughs. @bradrosscomms.bsky.social Bob Reid, @femwriter.bsky.social @davetrafford.bsky.social

New “HOT Takes” is up open.substack.com/pub/bradross...

@caseynewton.bsky.social Making OnlyFans no. 69 in your list made my morning

Pet peeve alert: it’s daylight saving time, not savings - it’s neither plural nor a bank. Thx

It’s bananas.

open.substack.com/pub/bradross... Are squirrels really just rats with good PR? A rat weighs in on reputation vs image.

“Who’s this clown?” is a brilliant insult because a) it implies they're a clown and b) not even one of the better-known clowns. - Cohen Edenfield

Rent-free. I think that should change.

Life is short, like Fonzie here. Sometime you just gotta stop and drink the creek water.

Buddha, whom I doubt ever got into a bar fight, offered the following advice that each of us could stand to seriously consider: “Before you speak, let your words pass through three gates: Is it true? Is it necessary? Is it kind?”

Tomorrow!