Brad Ross
@bradrosscomms.bsky.social
📤 162
📥 182
📝 31
Former City of Toronto and TTC comms head, now at bradross.ca
1. When I headed up comms at the TTC, it was a priority to communicate every single delay affecting commuters, explaining why, where, what, and an approximate ETA for resolution.
7 months ago
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reposted by
Brad Ross
Anne Marie Aikins
12 months ago
Now & Next is back for 2025 & what will be a wild year for news. Bob Reid &
@bradrosscomms.bsky.social
@lcbroadhead.bsky.social
@davetrafford.bsky.social
youtu.be/Al_QN3NkL3M?...
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We're headed for the Perfect Political Storm in Ottawa and Washington
YouTube video by Dave Trafford
https://youtu.be/Al_QN3NkL3M?si=cFESX8AmWEfb2Z1i
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Troller-in-chief mocks a friend. New “HOT Takes” is now live.
open.substack.com/pub/bradross...
about 1 year ago
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Laverne. Safety first (apparently it’s hunting season)
about 1 year ago
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In this week’s “HOT Takes” - how the Toronto Public Library got it right - it’s comms team and leadership team
open.substack.com/pub/bradross...
about 1 year ago
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reposted by
Brad Ross
Lindsay Broadhead
about 1 year ago
Have a listen to our pod. Lots of issues - even more opinions - and some good laughs.
@bradrosscomms.bsky.social
Bob Reid,
@femwriter.bsky.social
@davetrafford.bsky.social
add a skeleton here at some point
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#booksky
about 1 year ago
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New “HOT Takes” is up
open.substack.com/pub/bradross...
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Jaguar's "RAWR!" morphs into a "huh?"
The launch of the British carmaker's rebrand left many scratching their heads. Add the obvious lack of any PR considerations, and Jaguar finds themselves a big mess of a miss.
https://open.substack.com/pub/bradross/p/jaguars-rawr-morphs-into-a-huh?r=1i9ti&utm_medium=ios
about 1 year ago
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@caseynewton.bsky.social
Making OnlyFans no. 69 in your list made my morning
about 1 year ago
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Pet peeve alert: it’s daylight saving time, not savings - it’s neither plural nor a bank. Thx
about 1 year ago
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about 1 year ago
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It’s bananas.
add a skeleton here at some point
about 1 year ago
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open.substack.com/pub/bradross...
Are squirrels really just rats with good PR? A rat weighs in on reputation vs image.
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A rat’s case for reputation over image
Those outside the communications or strategic planning world will sometimes conflate strategy and tactics, which got me to thinking about how others, including those in the comms world, conflate reput...
https://open.substack.com/pub/bradross/p/a-rats-case-for-reputation-over-image?r=1i9ti&utm_medium=ios
about 1 year ago
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“Who’s this clown?” is a brilliant insult because a) it implies they're a clown and b) not even one of the better-known clowns. - Cohen Edenfield
about 1 year ago
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Rent-free. I think that should change.
about 1 year ago
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Life is short, like Fonzie here. Sometime you just gotta stop and drink the creek water.
about 1 year ago
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Buddha, whom I doubt ever got into a bar fight, offered the following advice that each of us could stand to seriously consider: “Before you speak, let your words pass through three gates: Is it true? Is it necessary? Is it kind?”
about 1 year ago
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Tomorrow!
about 1 year ago
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open.substack.com/pub/bradross...
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College president turned quote machine – and it isn’t pretty
This issue just landed in the lap of every comms pro in the nation. Some background. The Canadian government recently announced it was limiting the number of international student permits for public a...
https://open.substack.com/pub/bradross/p/emergency-substack-post?r=1i9ti&utm_medium=ios&utm_campaign=post
almost 2 years ago
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