Matt Klein
@kleinkleinklein.bsky.social
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Theorizing cultural change and our media. Writer of the Webby-Winning: ZINE.KleinKleinKlein.com
reposted by
Matt Klein
Matt Muir
about 1 month ago
A final plug for the 2025 Tiny Awards - voting closes on 1 September, so you have a week left to pick your favourite lovely little website from the past 12 months to win a VERY SMALL prize. Great webstuff made by real people, celebrate it while you still can:
tinyawards.net/vote/
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Tiny Awards
This is the home of the Tiny Awards, which, since 2023, has celebrated the best of the small, poetic, creative, handmade web.
https://tinyawards.net/vote/
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reposted by
Matt Klein
Matt Muir
about 1 month ago
No Web Curios til 5 September, but if you would like some Excellent Internet to help you while away the afternoon then might I suggest you check out this year's Tiny Awards finalists if you've yet to do so? Eleven brilliant little websites for your consideration here:
tinyawards.net/vote/
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Tiny Awards
This is the home of the Tiny Awards, which, since 2023, has celebrated the best of the small, poetic, creative, handmade web.
https://tinyawards.net/vote/
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Like the starlets decades ago, todayâs bedroom streamers have stars in their eyes. But dreams in the black mirror are not as close as they appear.
zine.kleinkleinklein.com/p/creator-ec...
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The Creator Economy Is a Race to the Bottom for Human Dignity
The hidden costs and house of cards in the age of influence
https://zine.kleinkleinklein.com/p/creator-economy-burnout
about 1 month ago
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What do 5,000 dreams about AI reveal about our relationship to it? Only in ZINE next week:
open.substack.com/pub/kleinkle...
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2 months ago
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3 months ago
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SCOTUS decision on age verification isn't just legal precedent, it's an artifact symbolizing our moment's anxiety about sexuality, paternalism and privacy online. These laws curb traffic to compliant sites and drive users to VPNs and noncompliant sites.
zine.kleinkleinklein.com/p/supreme-co...
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You Didn't Notice Anonymous Internet Browsing Was Just Killed
What a new Supreme Court ruling means for privacy, free speech and the future of the internet
https://zine.kleinkleinklein.com/p/supreme-court-age-verification-law
3 months ago
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Got home from the Apple Store with new AirPods and spotted dirt on the ear pieces. When I connect them, they connect as âMichaelâs AirPodsâ with his Apple Care still going. Brought them back. Essentially: âOur b. Nothing to see here. Go home with these new new ones.â So thatâs how Appleâs doing.
3 months ago
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reposted by
Matt Klein
Alek Tarkowski
4 months ago
âMaking for the web is easy, but most of us have forgotten how â ceding our digital agency to platforms and corporate landlords.â
@kleinkleinklein.bsky.social
+
@sachajudd.com
on building the Good Internet, out of the cozy web bits. Good stuff.
zine.kleinkleinklein.com/p/good-inter...
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How to Build the Good Internet
Stepping out of the dark forest and reclaiming a social, handmade and cozy web
https://zine.kleinkleinklein.com/p/good-internet
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reposted by
Matt Klein
Andy Baio
4 months ago
The Tiny Awards are back, and so am I! After a year off, I'll be a judge helping to decide "the best of the small, poetic, creative, handmade web" made in the last 12 months. Nominations open until the end of the month, submit anything you love!
tinyawards.net
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Tiny Awards
This is the home of the Tiny Awards, which, since 2023, has celebrated the best of the small, poetic, creative, handmade web.
https://tinyawards.net/
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reposted by
Matt Klein
Matt Muir
4 months ago
For the past few years, me, Kris at Naive and Matt at Reddit have been running the Tiny Awards, celebrating the good bits of the web. THEY ARE BACK IN 2025 AND NOMINATIONS ARE OPEN! Please tell your friends and share the link, as a small act of resistence to everything being shit:
tinyawards.net
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Tiny Awards
This is the home of the Tiny Awards, which, since 2023, has celebrated the best of the small, poetic, creative, handmade web.
https://tinyawards.net/
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A spot on 2025 experience: Attempting to delete your 23andMe data as the company files for bankruptcy, preventing a new buyer from accessing your DNA, but the site keeps crashing. And this is the most interaction with the brand in 8 years as the experience was truly useless.
6 months ago
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New working hyp: Employee tenure is not long enough to instill fiduciary duty on brand work. As a result, you get a lot of work chasing the trend because employees want to resonate for now, not build for decades. Brands require an Executive of Stewardship. Chief Legacy Officer.
8 months ago
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Cultural-Singularity: When culture folds back in on itself amidst hyper-optimization and AI. The solution? Friction.
zine.kleinkleinklein.com/p/hyper-opti...
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Cultural Singularity & The Need for Friction: The Business Case for Thinking the Inverse
How "Hyper-Optimization" threatens creativity and how slowness will save us
https://zine.kleinkleinklein.com/p/hyper-optimization-cultural-singularity
8 months ago
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reposted by
Matt Klein
Dani Seuba
8 months ago
"The issue is just that âcreativityâ â especially online â is getting harder to surface and our platforms arenât necessarily asking for it."
zine.kleinkleinklein.com/p/hyper-opti...
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Cultural Singularity & The Need for Friction: The Business Case for Thinking the Inverse
How "Hyper-Optimization" threatens creativity and how slowness will save us
https://zine.kleinkleinklein.com/p/hyper-optimization-cultural-singularity?utm_campaign=post&utm_medium=web
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Bring back Vine, you cowards.
8 months ago
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reposted by
Matt Klein
Daphné B.
9 months ago
sur l'environnement médiatique qui change: lu et aimé
zine.kleinkleinklein.com/p/costco-guys
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The Most Important Image of 2024
What The Costco Guys on Fallon reveal about our media environment
https://zine.kleinkleinklein.com/p/costco-guys
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ZINE is read in 49 states (and 133 countries.) But Iâm desperately seeking a reader from: Alaska. For the first Alaskan subscriber, Iâm offering Founding Membership for life. If you know any peeps in Alaska interested in decoding social shifts, give âem a ping!
ZINE.KleinKleinKlein.com
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ZINE | Matt Klein | Substack
Overlooked cultural trends explained. Webby-winning intel on our media and social shifts to understand tomorrow. Click to read ZINE, by Matt Klein, a Substack publication with tens of thousands of sub...
https://ZINE.KleinKleinKlein.com
9 months ago
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đ NSFW đŠ Pornhub's Year in Review Data Report could be one of the most insightful and overlooked glimpses into the collective psyche. If we're to better understand our moment, we've got to be curious, respectful and comfortable with the uncomfortable. The emerging trends:
9 months ago
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TL;DR: Shrek is searched more frequently on Pornhub than Superman, Batgirl and Star Trek.
zine.kleinkleinklein.com/p/pornhub-tr...
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Arousal Quantified: 7 Trends Revealed via Pornhub's Data
What millions of searches and clicks say about sexual desire
https://zine.kleinkleinklein.com/p/pornhub-trends
9 months ago
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I donât understand how a +$1B global communications and business consulting org lays off +5% of its workforce two weeks before the holidays and still thinks they signal: âWe know how to do good communications strategy.â
10 months ago
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After a couple of weeks of extensively using Claude Iâm increasingly concerned by the (inevitable) atrophying of our creative, critical and menial thinking. The thinking that feels like a weight rep.
10 months ago
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Iâm taking Qs, hot takes and curiosities via ZINE Office Hours (Substack Chat) over the next couple of days. Drop in and letâs chatâŠ
open.substack.com/chat/posts/f...
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Matt Klein in ZINE
ZINE Office Hours: Now - Thursday Drop in any questions or observations, big or small, and let's chat. What's on your mind and how can I lend mine?
https://open.substack.com/chat/posts/f57b495e-9ffe-4f48-9f7a-e75775514183?utm_source=share
10 months ago
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Creativity can't die. But metrics, fear of risk and poor discovery prevent the novel from seeing the light. This isnât an issue of creativity, but an issue of permitting talent to graduate beyond the niche and accepting news mediums of creativity.
www.youtube.com/watch?v=aToM...
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The Algorithm Has Been Hiding Something From You | NYT Opinion
YouTube video by The New York Times
https://www.youtube.com/watch?v=aToMV4wL2wc&ab_channel=TheNewYorkTimes
10 months ago
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reposted by
Matt Klein
nick susi
10 months ago
Dear strategists, if youâre not an active participant in the culture, your frameworks wonât save you
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"The easiest thing to get to conform is the technology... Understand the technology well enough to use it in a way that's compatible with you and your creative cycle, rather than trying to conform your humanity to it." -
@rushkoff.bsky.social
zine.kleinkleinklein.com/p/douglas-ru...
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Interview with Douglas Rushkoff: Program or Be Programmed
đ§ Listen now | Rushkoff on how to reject what our platforms want and embrace our humanity
https://zine.kleinkleinklein.com/p/douglas-rushkoff-interview
10 months ago
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People donât love the âvibeâ of a new platform as much as they love the flattening and equalizing of status and the ability to start from scratch.
10 months ago
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Posting the same short message on X, Threads, Blue Sky and Substack Notes to ensure max coverage and ultimately determine which platform to one day invest heavily in based upon growth and engagement, is not what anyone of us signed up for and itâs okay to refuse to partake in this ridiculous game.
10 months ago
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Iâd like to propose⊠Kleinâs Law: The Internet is actually smaller than we think â the more networked we become, the easier it is to come across conversations about yourself and others, and therefore we should always be respectful. Presume the person youâre talking about will discover that content.
11 months ago
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