The Sigma BF is a radically simple camera, but using it effectively might require you a learn a few new things, or perhaps "unlearn" some traditional camera controls. Check out this video to get you better acquainted with the BF and its basic controls: www.youtube.com/watch?v=ZgdX...

The brand new Sigma 17-40mm F1.8 DC | Art has the convenience of a zoom lens with a constant aperture of F1.8 throughout the zoom range. To learn more click the link below: www.sigmaphoto.com/17-40mm-f1-8...

Sigma is pleased to announce 12 new additions to its Cine lineup. Along with the development of two new lenses: the Sigma 28-45mm T2 FF and the Sigma 28-105mm T3 FF. For more information click the link below: www.sigmaphoto.com/cine/aizu-pr... #SigmaAizuPrime

Now Shipping – an uncompromising new vision for the digital camera – the Sigma BF. Click the link below to get yours at an authorized Sigma dealer: www.sigmaphoto.com/authorized-d... Quantities are limited. #SigmaBF #MadeinAizuJapan

In recognition of Earth Day, Sigma would like to announce that we are advancing our commitment to sustainability. For further details please visit: bit.ly/Sigma-sustai...

We are excited to announce the Sigma BF, Sigma 300-600mm F4 DG OS | Sports, and Sigma 16-300mm F3.5-6.7 DC OS | Contemporary have won TIPA World Awards 2025. For more information click the link below: bit.ly/Sigma-2025-T... #sigmabf #sigma300600mmsports #sigma16300mmcontemporary #tipaawards2025

I made my way under the stars with the new Sigma BF and couldn't help but take some photos of the camera itself : ) @sigmaphoto.bsky.social

Sigma Ambassador Heather Larkin captures the elegance of her surroundings. She brings awareness and highlights the tiny, yet crucial details in these small plants. This set was shot on the NEW Sigma BF Camera and one of her favorite lenses, the Sigma 105mm F2.8 DG DN Macro | Art.

Sigma BF, an everyday system camera for creative minds. Register for our first-ever pop-up space in NYC to see the Sigma BF and other new products in person! Opening day is March 7 at 10 AM EST. and we hope to see you there: www.tickettailor.com/events/sigma... #Sigma #SigmaBF #MadeinAizuJapan

The BF camera is available in two sleek colors: silver and black. Which do you prefer? Visit www.sigmaphoto.com/bf-camera to learn more about the new BF camera. #Sigma #SigmaBF #MadeinAizuJapan

Sigma BF, an everyday system camera for creative minds. For more information click the link below: www.sigmaphoto.com/bf-camera #Sigma #MadeinAizuJapan #SigmaBF

🎉 SIGMA is pleased to announce that the 16mm F1.4 DC DN | Contemporary and the 23mm F1.4 DC DN | Contemporary are now available for purchase in Canon RF Mount! 16mm F1.4 DC DN | Contemporary – $489 23mm F1.4 DC DN | Contemporary – $599

The perfect lens and a little creativity can go a long way. With only the #SIGMA 50mm F1.2 DG DN | Art lens on hand, photographer Anabel DFlux spent a blissful afternoon capturing a wide range of beautiful portraits. bit.ly/sigma-50mm-f... #SIGMAlens #portraitphotography

SIGMA's launching Cine Instant Savings 🚀 Save 20% on all SIGMA Cine prime lenses, and up to 32% on bundles now through January 31. 🌟Stargaze at sigmaphoto.com or click the link in our bio #sigmalens #instantsavings #sigmacine

Mars Appears - Last night, the Moon passed completely in front of Mars from about an hour and twenty minutes. We had some passing clouds, but it cleared enough shortly after Mars reappeared. @sigmaphoto.bsky.social fp L - 500mm F5.6 DG DN OS | S 2x Teleconverter & 5x In-camera crop

ICYMI: SIGMA's Holiday Savings Edition Over two dozen lenses and accessories are up to $250 off until January 12. It's the perfect time to get that lens you've been eyeing for a while! 👀 Click the link below to shop now 📸 bit.ly/sigma-holida... #sigmalenses #shopnow #photographykit

What would you use the SIGMA 105mm F2.8 DG DN Macro | Art lens for? SIGMA Ambassador Heather Larkin showcases the exceptional close-up image quality this lens provides. This lens is currently $100 off until January 12. Available in Sony E and L-Mount. ▶ Shop now at sigmaphoto.com ◀

Now through January 12, 2025, save BIG and treat your favorite photographer, videographer, filmmaker or content creator to something special – or just get yourself something nice from SIGMA's huge selection of lenses. 🎁 Click the link in our bio to shop now 🎁

So nice, we're doing it twice! 😎 We've extended the Cine Instant Savings until the end of January 2025. Didn't have time to shop or purchase a lens? Well, now is your chance to save 20% on all SIGMA Cine prime lenses, and up to 32% when you buy multiple lenses! 🛍Click the link in our bio🛍

SIGMA CEO Kazuto Yamaki teases a new SIGMA lens and talks photography, music and design. Click the link below to watch the full video: www.youtube.com/watch?v=sEwl... 📸: SIGMA UK #Photography #SIGMAlenses

Its absurd to me that these were all taken on the same “outing” this year. This trip took me through NE->SD->NE->KS->NM->AZ->UT->NM->SK 🇨🇦->ND->SD->NE->SD->KS->CO->NE->CO->home. 2024 was truly the year of “Never Stop Chasing.” All shot on @sigmaphoto.bsky.social glass. #wxsky #wxbluesly #photography

Ice Road Aurora - Northern lights glowing over the frozen Dettah ice road in Yellowknife, Canada. A7SIII - @sigmaphoto.bsky.social 14mm F1.4 DG DN | A #yellowknife #photography #northernlights #aurora #iceroad #bucketlist #sigmaart #astrophotography

🙌 SIGMA 2024 "Gear in Review" 🙌 In 2024, #SIGMA introduced an array of shiny new #photography products, including several new lenses for Sony and L-Mount, and an expanded selection for Canon RF Mount. Take a look at all the new SIGMA gear from 2024! ➡ bit.ly/sigma-2024-gearreview-x ⬅️

Normally, photographer @jackfusco.bsky.social captures the night sky with full-frame gear, but sometimes, traveling light can lead to unexpected creative opportunities. For those moments, Jack reaches for SIGMA's compact DC DN lenses. Read the full article below: ⭐️ bit.ly/sigma-dc-dn-astro-x ⭐️

Waxing Crescent Moon 🌒 The first phase after a New Moon, at just 23% lit. 📷 SIGMA fp L - SIGMA 500mm F5.6 DG DN OS | S w/2x TC

Let’s give Bluesky a try! • Here’s the Supermoon rising in NYC • • • @sigmaphoto.bsky.social 150-600mm DG DN Sports • • • #nyc #visitnyc #moon #fullmoon #supermoon

A colorful sky behind the Barnegat Lighthouse in New Jersey. These colors are created by a Red SAR Arc with green diffuse aurora below it. Although the sky was exploding and dancing with color, this comparatively simple image was one of my favorites. A7SIII - SIGMA 20mm F1.4 DG DN | A

Yeah the Aurora is about as cool as the night sky gets, until STEVE shows up and steals the show. I’ve only ever seen STEVE once but the show we got was INCREDIBLE. Shot with @sigmaphoto.bsky.social 14mm f/1.4 DG DN. #aurora #steve #astro #photography

#SIGMA is pleased to announce the pricing and availability of four prime F1.4 DC DN | Contemporary lenses for #Canon RF Mount (APS-C format).

Welcome to the official account of SIGMA America! 🎉 We're excited to join a new social media platform and see where this journey takes us. ▶️ Click the link in our bio to stay up to date on sales, blogs and more! ◀️ #sigmalenses #photography #videography