A friendly reminder for marketers watching the Macy’s Parade 👀 Happy Thanksgiving, all!

Had the chance to talk with @wmatagm.bsky.social Randy Clarke on the latest Spilling the T. We covered his journey from the @mbta.com to @capmetroatx.bsky.social to @wmata.com, what’s ahead for Metro in D.C., and how our systems can learn from each other to keep transit moving forward.

In the latest episode of Spilling the T, I sit down with Holly Arnold, Administrator of the @mta.maryland.gov, to talk about modernizing transit, earning rider trust, and how transparency and collaboration are shaping the next generation of transit leadership in Baltimore and Boston.

It was an honor to welcome the @apta-info.bsky.social TRANSform to Boston and help kick things off at the Marketing, Communications, and Customer Experience committee meeting. Thanks the opportunity to share with fellow transit agencies how we fuse these fields together at the @mbta.com. Day 1 ✅

From the FIFA World Cup to MA250, Boston is gearing up for a historic year. On this episode of Spilling the T, I talk with Erika Mazza, the @mbta.com’s Senior Advisor of Transit Special Projects and Initiatives, about how the T is planning for record-breaking crowds and once-in-a-generation moments.

The @mbta.com's Spilling the T is up for an award in TWO People's Choice podcast categories: 🎧People’s Choice 🏛Government & Organizations If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com #PCA25 #Podcast

The @mbta.com's Spilling the T is up for an award in TWO People's Choice podcast categories: 🎧People’s Choice 🏛Government & Organizations If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com #PCA25 #Podcast

Today’s episode of Spilling the T is a T-riffic one! If you’ve watched the hit show, #LoveOnTheSpectrum, you may already know Pari Kim. But long before she appeared on @netflix.com, Pari was a passionate advocate, a talented artist, as well as the @mbta.com’s friend & biggest fan.

Had the pleasure of speaking with @mbta.com’s Director of Ferry Operations, David Perry about the history, expansion, and future of ferry service in the region. Set sail with us on the latest episode Spilling the T - available wherever you get your podcasts ⛴️

Looking forward to connecting with and learning from fellow communications professionals at National Association of Government Communicators #CommsSchool2025 this week!

Just finished my first semester teaching at Emerson College, where I built and taught Digital Crisis Management. It’s been amazing to see students already applying what they learned - a reminder that when a course is built for real-world impact, the value extends far beyond the classroom. #HigherEd

Fascinating new research from Emerson College Polling on social media: “Despite being the least trusted source, social media or YouTube is the main news source for 37% of Americans—and 64% of those under 30,” Spencer Kimball, Executive Director ECP Results emersoncollegepolling.com/2025-nationa...

For the latest episode of Spilling the T, I had the chance to sit down with A Better City President & CEO, Kate Dineen to talk about how @mbta.com is more than just a way to get from point A to B - it's essential to our economy, climate goals, & quality of life. #PublicTransportation #Boston

Big platforms still matter, but the real energy? It’s in the niches. From transit superfans to startup Slack groups, brands are thriving by going deep, not wide. #Marketing

Anyone else getting a strange amount of AI Musk posts on Facebook?

A proud day to be a Bostonian

@bsky.app Are drafts and scheduled posts on the horizon?

Had a great conversation with Senator Brendan Crighton about transit funding, regional projects like the Lynn Ferry, and what's on the horizon with Commuter Rail electrification. Listen to the latest #SpillingTheT episode wherever you get your podcasts 🎙

At this point, Emerson College is part of my DNA 🧬 Join me in making a gift to Emerson this Giving Day to make a difference for students 🦁 #EmersonGivingDay #EmersonCollege

Not quite an Oscar, but the @mbta.com's #podcast, Spilling the T just took home a first-place @apta-info.bsky.social AdWheel Award! This podcast has been a wild ride, and I’m so grateful for everyone who’s supported it. If you haven't yet, be sure to give it a listen: mbta.com/podcast

Wondering what's ahead for the @mbta.com in 2025? ICYMI, in the latest episode of Spilling the T, I sit down with the one and only GM Phil Eng to discuss what to expect in the new year. It's full T ahead! #Transit #PublicTransportation #Boston

Looks like Apple is having some trouble deciding what to call it 🌎

Maybe it’s time I give Apple Maps another chance

As more and more brands leave X to come to platforms like here, I added in my latest BBC News radio programme if that’s a good business decision Take a listen www.bbc.co.uk/sounds/play/...

Had the opportunity to share my thoughts on the current social media landscape with @danielrosney.bsky.social of BBC News

The @bsky.app verification process is so delightfully simple (and not pay to play)! Such a refreshing alternative to tracking down and sending utility bills from multibillion dollar organizations to Facebook only to still be turned down 🦋

How’s your 2025 social media strategy looking?

Excited to be teaching Digital Crisis Management for #EmersonCollege ‘s new Digital Communication Leadership graduate program!

This is why we do it.

HYPED for 2025 A massive congratulations to the entire MBTA organization for completing this historic undertaking, and making good on our promise to our riders. Whether you’re looking to ride the T or join the team, there’s never been a better time to get on board. #Boston #Transit

In the latest Spilling the T, MBTA Chief Engineer, Sam Zhou shares how the Track Improvement Program successfully delivered 4 decades of work in just 14 months, & provides a preview of what’s planned for 2025. Don’t miss this look at one of the T’s most ambitious projects ever. #Podcast #Transit

Another New Twitter? Good Luck With That. Users are now flocking to Bluesky. But every social media platform becomes a wasteland in the end...

Planning for the unpredictable is no easy task, but it’s what keeps us safe. In the latest episode of the MBTA's podcast, Spilling the T, MassDOT's Dep. Dir. of Emergency Management, McKinley Theobald, dives into how we prepare for everything from winter storms to emergencies requiring evacuations.

These are some wild numbers supporting the viability of Bluesky 👇 h/t @vincentr.bsky.social

Anyone else have an absolute crunch week before Thanksgiving? 🦃

Earlier this month I had the pleasure of speaking at the Bob Cargill #Marketing Roadshow alongside Kris Bryant, Michiko Andrade, & Katelin Cwieka. Grateful to Bob, for the chance to share how the @mbta.bsky.social uses social media storytelling. An amazing event with brilliant marketers!

Thinking about starting your own #podcast? Check out the Massachusetts Business Netwotk latest blog post, 'Building Your Brand Through Podcasting.' In it, Chris Wong, Kim Douglas, & I offer our best practices for getting started, creating efficient workflows, & setting yourself up for success.

What’s Up With Hashtags? Hashtags don’t work the same way as they do on Twitter. When you include a hashtag on BlueSky (a) it won’t link to anything but (b) your post will show up in subject-specific “feeds.” 🧵👇