The Alps are one of the most iconic mountain ranges in the world. It’s where modern mountaineering and downhill skiing were born, and home to over 1,000 ski resorts across eight countries—and just as many unique and hard-charging snow communities.

When you introduce your child to something new and they’re not sure if they should cry or fall asleep. 
 Photo: Joey Sackett

Two weeks before a planned expedition to the Mirror Wall in Greenland, trad-climbing legend Keita Kurakami tragically passed away. The team was devastated. A thread 🧵

Soccer players understand that some of the most magical plays happen “off the ball.” Same for climbing, snowboarding and surfing. It’s the moments before and after the session, the anticipation, the satisfaction of replaying an epic line you’ll remember when you’re old.

Butt vest curious? Learn more about the DAS® Light Shorts (a.k.a. the “Butt Vest”) from Patagonia snowboard ambassador Nick Russell during his interview on the Mind The Track podcast. https://pat.ag/B/F25/PFK

Pheasant Tail Flymph Soft-hackle pattern for emerging insects.

Which would you choose, ocean or mountain? Cody Chapman and Tony Palicci go for dirt over surf in the ever-difficult California conundrum, while on a golden sunset ride above Mill Valley. https://pat.ag/B/MTB/F25 Photo: Bryson Malone

Three surfers and a whole lot of natural rubber wetsuits meet the remote coastline of British Columbia. Join Paige Alms, Moona Whyte, and Kyle Thiermann as they put our cold-water gear to the test and find some fun waves along the way. Read the story and watch the film: https://pat.ag/B/BreakYourFal

Designed for instant warmth before and after going hard in the cold, the Retro-X® Jacket is windproof and features an upgraded liner that moves with you. Forrest Shearer and Alex Yoder keep the fire stoked all winter long, from wax on to boots off. https://pat.ag/B/F25/RetroXFleece

“If you like powder, come with me!” Meet the new PowSlayer Freeride Kit, built for hunting the steepest and deepest powder. https://pat.ag/B/F25/PFK

What’s your go-to re-entry meal after multiple days in the backcountry? For Matthew Tufts, Tristan Kodors, and Everett Craig, after two days of serious bushwhacking in British Columbia’s Selkirk Mountains, the answer was: burrito. Watch the full story at https://pat.ag/B/SelkirkSchwack

In 2022, part of Cochamó Valley and the surrounding 329,000 acres in Chile were put up for auction. Conserva Puchegüín has been working nonstop to raise the funds and purchase the land—and with an assist from Holdfast Collective, they just did it. Read more: https://pat.ag/B/TheGuardian/Cochamo

The gift is where they’ll go with it. This holiday season, use our trusty Gift Guide to find quality gear to get them out there, and the stories will follow. Order by Dec 22 to keep the stoke on schedule. https://pat.ag/B/25/GiftGuide Photos: Andrew Burr, Christian Pondella, Joey Sackett

When their schedule aligns with the forecast and they get fresh tracks all day. Give them what they need to get out there, and the stories will follow. Check out our Gift Guide at https://pat.ag/B/25/GiftGuide

Jeff Foott, climber, conservation photographer, and good friend to our company, passed away earlier this month. A thread 🧵:

What if we considered Earth to be our only shareholder? New podcast episode with @patagonia.com CEO Ryan Gellert. On capitalism and consumerism, responsible manufacturing, and defending public lands. Listen wherever you listen! 🎧 pod.link/1773809532

Like it or not, you gotta come up for air eventually. Mike Graves emerges from a deep dive into the white room near British Columbia’s Purcell Mountain Lodge. Photo: Ryan Creary #snowboarding

For the kids who get you out there. This holiday season, use our trusty Gift Guide to find quality gear for all those good times ahead. https://pat.ag/B/25/GiftGuide Photos: Woods Wheatcroft, Lars Schneider, Mathieu Deline, James Q Martin

Your coldest moments come before and after the send—when you haven’t warmed up and when your body is cooling down. The upgraded Retro-X® Jacket, made with toasty pile fleece and a windproof liner, is designed to help you start warm and end warm all winter long.

Knowing more about the chemicals that make up the world—and the products—around us is vital to making responsible decisions. No single company can compile all that information alone. By joining the Safer Chemistry Impact Fund, we’re working with others to close knowledge gaps across industries.

That one barrel they’ll never forget. Give them what they need to paddle out there, and the stories will follow. Check out our gift guide at https://pat.ag/B/25/GiftGuide

Wrong, or just right? https://pat.ag/B/F25/PFK

Utah’s best skate park isn’t made from concrete. Braydon Bringhurst styles a stony halfpipe on Gooseberry Mesa.

Best day ever? We design performance running gear to withstand lifetimes of them. Vanessa Chavarriaga Posada enjoys a dreamlike fall morning above the clouds in Jackson Hole, Wyoming. Photo: Joey Sackett

(1/4) This Giving Tuesday, we’re teaming up with the @conservationlands.bsky.social to help them fight the largest public lands sell-off in U.S. history. Wildlife habitats, clean air and water, and access to millions of acres are at stake. A thread 🧵 pat.ag/B/25/GivingT...

First look at Cyber Monday 2045. It’s packed with surefire 🔥 bestsellers. Our designers are always working on future seasons, but this time they went far out. These products will take full advantage of business on a nearly dead planet. Learn more: pat.ag/B/25/CyberMo...

There’s no business on a dead planet.

 So, what if businesses invested in solving problems, paid their employees a living wage and gave the rest to tackling the climate crisis?

Being in business without a purpose is no longer an option.

With the most fundamental ecosystems humanity depends on nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is. pat.ag/B/25/BlackFr...

Call us crazy for trying to reimagine capitalism, but with ecosystems nearing collapse, do we really have a choice? https://pat.ag/B/25/WorkInProgress

Because of the way things seem to work these days, we’re going to repeat this fable over and over until it becomes a big, beautiful truth: A thread 🧵:

Learn the truth. 11/28

We use our business to help save our home planet, but we don’t take ourselves too seriously. Our first-ever Work in Progress Report confirms it. Give it a read and see all the challenges we’re juggling at pat.ag/B/25/WorkInP... #PatagoniaFanMail

When you’ve spent your life hiking and riding the world’s most challenging terrain, finding “the line of your life” is a tall task. In April 2025, fisherman, big-mountain snowboarder and year-round Alaskan Ryland Bell set out to do just that. Watch the full film at pat.ag/F/DIG

Read our first-ever Work in Progress Report to learn about our unusual ownership structure and why our founders actually paid taxes to “go purpose.” Now, we’re able to give more money, and faster, to grassroots activists driving solutions. pat.ag/B/25/WorkInP...

The Descent: 3, 2, 1 … dropping! You’ve spent all day working toward this moment, and it’s critical you feel fully locked in.

The best gifts unlock a new way to experience the world. Sonny and his boat, “Walnut,” are well on their way to creating a whole new mythology. Give those you love what they need to get out there, and the stories will follow. https://pat.ag/B/25/GiftGuide

This Giving Tuesday, our payments partner Adyen is joining us to protect public lands with @conservationlands.bsky.social—and we hope you can join us, too. Read more about the project here: pat.ag/B/25/GivingT...

We don’t own the factories where our products are made, and a lot of these factories work with fast-fashion brands. We see this as an opportunity. It’s all in our first-ever Work in Progress Report at pat.ag/B/25/WorkInP... #PatagoniaFanMail

The new Retro-X® Jacket is a faithful puppy dawg that’s always there to warm you up before and after a chilly sesh.

Despite our best efforts, our products still have an environmental cost. Since 1985, we’ve paid a self-imposed Earth tax. Donating 1% of sales isn’t philanthropy—it’s the cost of doing business. Learn more about it in our first-ever Work in Progress Report at https://pat.ag/B/25/WorkInProgress

The best gifts remind us of those we love. How a hand-me-down pack becomes a bond between a father and son. Give them what they need to get out there, and the stories will follow. pat.ag/B/25/GiftGuide

Designed as the link between the PowSlayer Jacket and our Capilene® baselayers, the Nano-Air® Ultralight Freeride Jacket is a midlayer built specifically for the skintrack, striking the perfect balance between protection, warmth and breathability.

Repair is a radical act. Our first-ever Work in Progress Report details how we buy back, repair, and resell used gear, reducing our environmental impact along the way. Read more about our Worn Wear program at https://pat.ag/B/25/WorkInProgress #PatagoniaFanMail

When you’re emerging from an intense experience in the backcountry, sometimes the best way to make sense of it all is on paper. Matthew Tufts relives a two-day attempted crossing of British Columbia’s Selkirk Mountains by mapping out the route—and the experience. Full story pat.ag/B/SelkirkSch...

Can you make clothes and fight for a livable planet at the same time? We’ll let you be the judge. Read our first-ever Work in Progress Report at https://pat.ag/B/25/WorkInProgress #PatagoniaFanMail

Brian Langlois pushes bike season to the brink of winter during a late fall ride on the Keystone Standard Basin Trail, high above Revelstoke, British Columbia. Photo: Ryan Creary

About that new boss of ours ... Reporting to her hasn’t been so easy. Our first-ever Work in Progress Report is coming November 12. Sign up to be the first to receive it at pat.ag/B/F25/Progre...

The long way around always comes with better views. Kanoa King and Ryan Kelly seek higher ground in New Hampshire’s White Mountains. Photo: Brent Doscher

Protecting public lands is about more than outdoor recreation. Patagonia ambassador and activist Caroline Gleich joined a panel at our Upper West Side store in NYC during Climate Week to talk about how protecting public lands is climate action. Watch the full video at pat.ag/B/ClimateWee...

For Katie Lamb, “gone climbing” often includes lots of walking, stretching and contemplating compressed cosmic dust formed by good ol’ time and pressure. She takes shivering off the menu by cozying up in our upgraded Retro-X® Jacket.