When your pants match the flowers. Photo: Ken Etzel Rider: Brooklyn Bell

Patagonia Ambassador Clare Gallagher had big plans for her 2025 season. Things ended up a little bit differently. Watch the full film at https://pat.ag/B/ComingToTerm

Our CEO, Ryan Gellert, joined The Salt Lake Tribune CEO and executive editor Lauren Gustus for a conversation about public lands and our efforts to protect them at the University of Utah S.J. Quinney College of Law’s annual Stegner Symposium.

Cash Berzolla finding a little shade at Peʻahi. Photo: Erik Aeder

Breezy like Sunday morning. Photo: Steven Gnam

Carp casting 101. Sterling Dillingham goes full flex on the Oregon side of the Columbia River. Photo: Arian Stevens

Nature is always making a spectacle. Our kids’ and baby clothing is made to get them out there to see it. https://pat.ag/B/F25/KidsStoke

Take a trip through the Patagonia Archives with our senior art directors Geoff and Neil to find the origins of our surf-inspired oval logo. Check out the new oval logo gear at pat.ag/B/S26/NewArr...

One carabiner, two carabiners, three carabiners. River Burr gets an outdoor math lesson from Mom and her climbing gear. American Fork Canyon, Wasatch Mountains, Utah. Photo: Andrew Burr

The recent decision to restart the pipeline that caused the 2015 oil spill off Refugio State Beach puts our communities at risk of another disaster.

The river is a canvas. Artist and angler Rachel Finn finds her flow in New York’s Adironacks. Photo: Andrew Burr

Bouldering (and beautifying hats) with the Yokoyama family near their home in Hokuto, Japan. Photos: Jan Novak

Field testers don't seek fame; except maybe for famous routes. Andy Knight gives our M10° gear a whirl on the ultra-classic Black Dike (WI4, M3), New Hampshire. Photos: Andrew Burr

Why is Congress using an obscure law to overturn science-based land-use policy and invite a foreign company to mine the Boundary Waters? Read Patagonia CEO Ryan Gellert in @thehill.com on why pat.ag/B/TheHill/Co...

Color designer Sarah Lemus introduces her first Patagonia print: Moon Tripper. Check out the new Moon Tripper gear at pat.ag/B/S26/NewArr...

Austen Sweetin is Pacific Northwest, through and through. Born in Seattle, Washington, he’s been shaped by both the area’s deep snowboarding culture and steep, technical terrain since his earliest years, a background that’s made him one of the sport’s most versatile and exciting riders.

End of the line. Our winter sale is wrapping up. Find what you need up to 50% off at pat.ag/B/50/S26/Sale Photo: Brent Doscher

To collect is to remember. In rural Pennsylvania, along the banks of the Allegheny River, snowboard filmmaker Bryden Bowley has quietly built a collection of used Patagonia gear that spans 50 years.

It is with heavy hearts we learned about the loss of Stratton Matteson. A thread 🧵

“The Road goes ever on and on down from the door where it began. Now far ahead the Road has gone, and I must follow, if I can. Pursuing it with eager feet, until it joins some larger way where many paths and errands meet. And whither then? I cannot say.” — Bilbo Baggins

Feeling 50% off? Our winter sale is, too. Take a breather and browse our past-season styles at a discount. Find deals at pat.ag/B/50/S26/Sale

Just one more cast—the lie everyone tells themselves. Kyle Schaefer in the Bahamas. Photo: Andrew Burr

Nothing artificial, but plenty of intelligence gained out here. Our kids’ clothing is made to get them out and learning from nature’s wisdom. https://pat.ag/B/S26/KidsStoke

Tricky footing, but the views are worth it in Squamish, British Columbia. Photo: Pat Valade

Feeling up to 40% off? We got you, bud. Check out our winter sale on past-season styles for a little pick-me-up. Find deals at pat.ag/B/S26/Sale

Textile designer Anna Maravalli introduces our new nature-inspired colors for the season, which imagine a brighter, more abundant future. Check out the new gear at pat.ag/B/S26/NewArr...

Patagonia is proud to partner with Flow Trip Magazine for The Home Issue—140 pages of planet- and community-minded content, including interviews with a few of our sport ambassadors. pat.ag/B/FlowMag0206

Feeling up to 40% off? Our winter sale on past-season styles is here to warm you up. Fix yourself a hot mug and check it out here: pat.ag/B/S26/Sale Photo: Danielle Vilaplana
captures hikers laughing at their predicament high in the Tetons in July.

In 2022, part of Cochamó Valley and the surrounding 329,000 acres in Chile was put up for auction. Conserva Puchegüín has been working nonstop to raise the funds and purchase the land—and with an assist from Holdfast Collective in December 2025, they did it. pat.ag/B/25/Cochamo

There are many ways to put on a heavy pack. None are pretty. What’s your approach? Read more about Matthew and Thor’s overloaded escapade at pat.ag/B/MateDeLosD...

Taste, sound and smell can unlock a core memory, and so can gear that’s been with you for the long run. Photos: Uli Wiesmeier, Mikey Schaefer

When you live in the Swiss Alps, home is hard to beat. It’s something Nicholas Wolken never takes for granted, no matter how far and wide his travels take him. Photos: Carlos Blanchard

Storms hit differently in Sedona, and it’s not just the vortexes. Jen Zeuner stays light on her wheels during a winter ride in Arizona. Photo: Anne Keller

“If necessity is the mother of invention, perhaps boredom is its father.” —Matthew Tufts Learn the story behind the game at https://pat.ag/B/MateDeLosDioses

After decades of advocacy, the local community is finally able to protect Cochamó Valley and the surrounding area forever. Conserva Puchegüín’s management plan protects wild places, and the people who live and play  in them, for generations to come.

Follow along as our textile designer Korina shares the joy of making our new Kaleido print come to life. Check out the new gear at pat.ag/B/S26/NewArr...

Into the darkness. Roli Loipold takes a breath before the plunge in the Swiss Alps. Photo: Christoph Johann

Act now: pat.ag/B/26/ACLU The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years. A thread 🧵

A little stinky, but super pretty—if you can’t find powder, steaming summit geysers make for an equally Japanese alternative. Andrea Byrne and Christie Fitzpatrick explore the volcanic fissures atop Asahi-dake, the tallest peak on Japan’s northern island of Hokkaido. Photos: Christie Fitzpatrick

When the sky is the most beautiful piece of art you’ve ever seen. Photo: Florian Schulz

1/21/26 2:30 PM PT: The resolution just passed the House of Representatives and will now move onto the Senate. Please visit pat.ag/B/BoundaryWa... to oppose the resolution—there’s still time to block it.

🚨Act Now: Congress is voting to overturn a 20-year mining ban near Minnesota’s Boundary Waters—the most visited wilderness area in the US. Please take two minutes to help block the plan.

Dr. Martin Luther King Jr. reminds us that nonviolence, with direct action as its 5th step, “is a way of life for courageous people.” So, if you’re feeling the uncertainty and anxiety in the world right now, be courageous and act. Bring a friend. Show up.  pat.ag/B/TheKingCen... A thread 🧵

Chris Madrid Serrano enjoys the best of late-fall running on the flanks of Cerro La Polvareda outside Santiago, Chile. Photo: Rodrigo Manns

License to chill. Dominic Lentini enjoys a cold one on New Hampshire’s section of the Connecticut River. Photo: Andrew Burr

Right place, right time. Shaun Lopez all wrapped up in Cloudbreak blue. Photo: Chris Peel

Home-building techniques for glacier life on the go. Read more at pat.ag/B/MateDeLosD...

When four dams on the Klamath River in California came down, we saw what happens when a river starts being restored. pat.ag/B/FreeFlowin...

Yep, that’s a three-person bivy on a four-foot-wide blade of snow. Problem? Only if you like sleeping. Watch the full ascent of Yashkuk Sar I with Dane Steadman and crew at https://pat.ag/B/TigerLilyButtress

The California Fashion Environmental Accountability Act would be a landmark climate and public health policy and hold large footwear and apparel companies accountable for their carbon footprint. Read our CEO Ryan Gellert’s thoughts on why it must become law at pat.ag/B/California...