Textile designer Anna Maravalli introduces our new nature-inspired colors for the season, which imagine a brighter, more abundant future. Check out the new gear at pat.ag/B/S26/NewArr...

Patagonia is proud to partner with Flow Trip Magazine for The Home Issue—140 pages of planet- and community-minded content, including interviews with a few of our sport ambassadors. pat.ag/B/FlowMag0206

Feeling up to 40% off? Our winter sale on past-season styles is here to warm you up. Fix yourself a hot mug and check it out here: pat.ag/B/S26/Sale Photo: Danielle Vilaplana
captures hikers laughing at their predicament high in the Tetons in July.

In 2022, part of Cochamó Valley and the surrounding 329,000 acres in Chile was put up for auction. Conserva Puchegüín has been working nonstop to raise the funds and purchase the land—and with an assist from Holdfast Collective in December 2025, they did it. pat.ag/B/25/Cochamo

There are many ways to put on a heavy pack. None are pretty. What’s your approach? Read more about Matthew and Thor’s overloaded escapade at pat.ag/B/MateDeLosD...

Taste, sound and smell can unlock a core memory, and so can gear that’s been with you for the long run. Photos: Uli Wiesmeier, Mikey Schaefer

When you live in the Swiss Alps, home is hard to beat. It’s something Nicholas Wolken never takes for granted, no matter how far and wide his travels take him. Photos: Carlos Blanchard

Storms hit differently in Sedona, and it’s not just the vortexes. Jen Zeuner stays light on her wheels during a winter ride in Arizona. Photo: Anne Keller

“If necessity is the mother of invention, perhaps boredom is its father.” —Matthew Tufts Learn the story behind the game at https://pat.ag/B/MateDeLosDioses

After decades of advocacy, the local community is finally able to protect Cochamó Valley and the surrounding area forever. Conserva Puchegüín’s management plan protects wild places, and the people who live and play  in them, for generations to come.

Follow along as our textile designer Korina shares the joy of making our new Kaleido print come to life. Check out the new gear at pat.ag/B/S26/NewArr...

Into the darkness. Roli Loipold takes a breath before the plunge in the Swiss Alps. Photo: Christoph Johann

Act now: pat.ag/B/26/ACLU The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years. A thread 🧵

A little stinky, but super pretty—if you can’t find powder, steaming summit geysers make for an equally Japanese alternative. Andrea Byrne and Christie Fitzpatrick explore the volcanic fissures atop Asahi-dake, the tallest peak on Japan’s northern island of Hokkaido. Photos: Christie Fitzpatrick

When the sky is the most beautiful piece of art you’ve ever seen. Photo: Florian Schulz

1/21/26 2:30 PM PT: The resolution just passed the House of Representatives and will now move onto the Senate. Please visit pat.ag/B/BoundaryWa... to oppose the resolution—there’s still time to block it.

🚨Act Now: Congress is voting to overturn a 20-year mining ban near Minnesota’s Boundary Waters—the most visited wilderness area in the US. Please take two minutes to help block the plan.

Dr. Martin Luther King Jr. reminds us that nonviolence, with direct action as its 5th step, “is a way of life for courageous people.” So, if you’re feeling the uncertainty and anxiety in the world right now, be courageous and act. Bring a friend. Show up.  pat.ag/B/TheKingCen... A thread 🧵

Chris Madrid Serrano enjoys the best of late-fall running on the flanks of Cerro La Polvareda outside Santiago, Chile. Photo: Rodrigo Manns

License to chill. Dominic Lentini enjoys a cold one on New Hampshire’s section of the Connecticut River. Photo: Andrew Burr

Right place, right time. Shaun Lopez all wrapped up in Cloudbreak blue. Photo: Chris Peel

Home-building techniques for glacier life on the go. Read more at pat.ag/B/MateDeLosD...

When four dams on the Klamath River in California came down, we saw what happens when a river starts being restored. pat.ag/B/FreeFlowin...

Yep, that’s a three-person bivy on a four-foot-wide blade of snow. Problem? Only if you like sleeping. Watch the full ascent of Yashkuk Sar I with Dane Steadman and crew at https://pat.ag/B/TigerLilyButtress

The California Fashion Environmental Accountability Act would be a landmark climate and public health policy and hold large footwear and apparel companies accountable for their carbon footprint. Read our CEO Ryan Gellert’s thoughts on why it must become law at pat.ag/B/California...

After their successful first ascent to the summit of Greenland’s Mirror Wall, Seán Villanueva O’Driscoll, Pete Whittaker, Sean Warren, and Julia Cassou named their route 龍心 (Ryu-Shin) in honor of Keita Kurakami, who was meant to accompany them and passed away tragically just weeks before the trip.

“Climbing in Patagonia often turns the world’s greatest alpinists into the most speculative meteorologists.” —Matthew Tufts Just another sunny day in Patagonia. Read more at pat.ag/B/MateDeLosD...

Fun waves, good friends, some fish and a total lack of cell reception in the Pacific Northwest—that’s a recipe for a fine trip. Watch and read about Paige Alms, Moona Whyte and Kyle Thiermann’s cold-weather gear testing in British Columbia at https://pat.ag/B/BreakYourFall

What happens off the rock is just as important as what happens on it. Aidan Roberts brings the warmth to his warm-up with the windproof Retro-X® Jacket. https://pat.ag/B/F25/RetroXFleece Photos: Eric Bissell

The next time you curse your alarm clock, just remember there are more startling ones out there. Catch the full film of Patagonia Ambassador Dane Steadman and his team’s first ascent of Yashkuk Sar at https://pat.ag/B/TigerLilyButtress

The Alps are one of the most iconic mountain ranges in the world. It’s where modern mountaineering and downhill skiing were born, and home to over 1,000 ski resorts across eight countries—and just as many unique and hard-charging snow communities.

When you introduce your child to something new and they’re not sure if they should cry or fall asleep. 
 Photo: Joey Sackett

Two weeks before a planned expedition to the Mirror Wall in Greenland, trad-climbing legend Keita Kurakami tragically passed away. The team was devastated. A thread 🧵

Soccer players understand that some of the most magical plays happen “off the ball.” Same for climbing, snowboarding and surfing. It’s the moments before and after the session, the anticipation, the satisfaction of replaying an epic line you’ll remember when you’re old.

Pheasant Tail Flymph Soft-hackle pattern for emerging insects.

Which would you choose, ocean or mountain? Cody Chapman and Tony Palicci go for dirt over surf in the ever-difficult California conundrum, while on a golden sunset ride above Mill Valley. https://pat.ag/B/MTB/F25 Photo: Bryson Malone

Three surfers and a whole lot of natural rubber wetsuits meet the remote coastline of British Columbia. Join Paige Alms, Moona Whyte, and Kyle Thiermann as they put our cold-water gear to the test and find some fun waves along the way. Read the story and watch the film: https://pat.ag/B/BreakYourFal

Designed for instant warmth before and after going hard in the cold, the Retro-X® Jacket is windproof and features an upgraded liner that moves with you. Forrest Shearer and Alex Yoder keep the fire stoked all winter long, from wax on to boots off. https://pat.ag/B/F25/RetroXFleece

“If you like powder, come with me!” Meet the new PowSlayer Freeride Kit, built for hunting the steepest and deepest powder. https://pat.ag/B/F25/PFK

What’s your go-to re-entry meal after multiple days in the backcountry? For Matthew Tufts, Tristan Kodors, and Everett Craig, after two days of serious bushwhacking in British Columbia’s Selkirk Mountains, the answer was: burrito. Watch the full story at https://pat.ag/B/SelkirkSchwack

In 2022, part of Cochamó Valley and the surrounding 329,000 acres in Chile were put up for auction. Conserva Puchegüín has been working nonstop to raise the funds and purchase the land—and with an assist from Holdfast Collective, they just did it. Read more: https://pat.ag/B/TheGuardian/Cochamo

The gift is where they’ll go with it. This holiday season, use our trusty Gift Guide to find quality gear to get them out there, and the stories will follow. Order by Dec 22 to keep the stoke on schedule. https://pat.ag/B/25/GiftGuide Photos: Andrew Burr, Christian Pondella, Joey Sackett

When their schedule aligns with the forecast and they get fresh tracks all day. Give them what they need to get out there, and the stories will follow. Check out our Gift Guide at https://pat.ag/B/25/GiftGuide

Jeff Foott, climber, conservation photographer, and good friend to our company, passed away earlier this month. A thread 🧵:

What if we considered Earth to be our only shareholder? New podcast episode with @patagonia.com CEO Ryan Gellert. On capitalism and consumerism, responsible manufacturing, and defending public lands. Listen wherever you listen! 🎧 pod.link/1773809532

Like it or not, you gotta come up for air eventually. Mike Graves emerges from a deep dive into the white room near British Columbia’s Purcell Mountain Lodge. Photo: Ryan Creary #snowboarding

For the kids who get you out there. This holiday season, use our trusty Gift Guide to find quality gear for all those good times ahead. https://pat.ag/B/25/GiftGuide Photos: Woods Wheatcroft, Lars Schneider, Mathieu Deline, James Q Martin

Your coldest moments come before and after the send—when you haven’t warmed up and when your body is cooling down. The upgraded Retro-X® Jacket, made with toasty pile fleece and a windproof liner, is designed to help you start warm and end warm all winter long.

Knowing more about the chemicals that make up the world—and the products—around us is vital to making responsible decisions. No single company can compile all that information alone. By joining the Safer Chemistry Impact Fund, we’re working with others to close knowledge gaps across industries.

That one barrel they’ll never forget. Give them what they need to paddle out there, and the stories will follow. Check out our gift guide at https://pat.ag/B/25/GiftGuide