Making a UPF top is easy. Making one that breathes during high output is not. Capilene® Cool Sun is our unicorn: 40+ UPF and our fastest-wicking tech tee ever, built to block UV rays without blocking airflow or sweat. Learn more about our sun protection lineup at https://pat.ag/B/CapCool

Would you consider walking into the heart of a forest to harvest wild medicines to heal your sick or wounded child to be a form of protest? Would you think that singing ancestral songs in a federal courthouse is an act of resistance? What about simply speaking your native language?

If no one’s home, no one’s home. Kait Sampsel moves on to the next prospect, searching for steelhead on the Oregon coast. Photos: Andrew Burr

The many extremes of a long run in Norway require equally extreme bakery orders. Photos: Brent Doscher

Wetlands are returning to the source of the Klamath River. Read the full story at https://pat.ag/B/EvergladesOfTheWest Photos: Amy Kumler, Paul Robert Wolf Wilson

Co-developed with Patagonia ambassador Josh Wharton to specifically accommodate his fix and follow technique for multipitch climbs, the Free Wall Pack is a streamlined carry for done-in-a-day objectives. The foam-wrapped body keeps your gear safe from abrasion and prevents punctures through the bag.

After the Congressional Review Act was used to overturn a mining moratorium near the Boundary Waters, Utah’s delegation is aiming to use it on Grand Staircase-Escalante. Read Patagonia CEO Ryan Gellert op-ed: pat.ag/B/Ryan/UtahM... Take Action: pat.ag/B/TakeAction...

“The power to stop the corporations and governments wreaking havoc on our communities and the planet must come from us, the people, speaking out and taking action together.” —Annie Leonard

After the Klamath dams came down, fish reclaimed habitat, water quality improved, and youth are on the river. It also kept hundreds of thousands of metric tons of greenhouse gases out of the atmosphere.
 Will dam removal be treated as real climate action? pat.ag/B/DamsLinked...

Senior color designer Sasha Ritter Sherman explains how movement, rest, rocks and function inspired the colors for our Free Wall Kit. Check out the new gear at pat.ag/B/FreeWallKit

Voting lays the foundation for progress on everything we care about. Thank you to Harvard Business Review for reporting this story about companies supporting civic engagement with their employees and communities. pat.ag/B/HarvardBus...

Catch of the Day: Moms that will schlep you on their back to keep doing what they love, while also keeping you fed, educated and patched up so you both don’t miss out on appreciating the beauty of this old rock we call home. We hope today is a good one out there.

What goes into a protest? Our latest book, “Protest,” gives behind-the-scenes intel into dozens of protests, from modern day to the past quarter millennium.

We need more purpose-led businesses. Read a piece by Patagonia CEO Ryan Gellert and Michael and David Bronner of Dr. Bronner’s on why Ben & Jerry’s must continue its social mission in @fortune.com pat.ag/B/B&J/Fortune

2025 was the biggest year of dam removal in U.S. history, 100+ dams, 30 states. Cara Buckley (carabuckley.bsky.social) tells the story of one PA town where the trout and freshwater clams came back. Read it @nytimes.com: pat.ag/B/AmericaThe...

When you’re on the move all day with no shade in sight, the best sun protection is the kind that you can put on and forget about. That’s why we made Capilene® Cool Sun: our fastest-wicking tech tee ever, with 40+ UPF knit right in. Learn more about our sun protection lineup https://pat.ag/B/CapCool

Have you ever seen protesters portrayed as violent, unreasonable, radical, or even unpatriotic? A thread 🧵

Often chasing the same swell from Hawai‘i to California and down through Baja, Paige Alms makes a well-timed pit stop in Fiji. Not a bad place to cash in on what the Pacific has to offer. Photos: Sarah Lee

Meet designer Bhagvati Khalsa and her nature-inspired Tidal Threads print, which features in a new kids' collection. Check out the new gear at pat.ag/B/S26/NewArr...

Written by activists Annie Leonard and André Carothers and featuring essays from prominent activists, our new book, “Protest,” revisits dozens of moments throughout history when everyday people catalyzed protections for economic, human and political rights. pat.ag/B/RightToPro...

Our new feature film, “This Is Not a Drill,” follows three grassroots activists as they attempt to stop oil and gas companies from poisoning the air they breathe and the water they drink. Watch the film for free at pat.ag/B/ThisIsNotA...

The controversial weed killer Roundup is now being deployed in private and public forests at record rates. We go inside the secret plan that helped make it possible.

As federal climate action stalls, cities and states are stepping up by advancing bold, practical solutions that reduce emissions, protect communities, and build more resilient local economies.

Remarkable acts of resistance exist all around us, and they always have. Our new book, “Protest,” written by lifelong activists Annie Leonard and Andre Carothers, highlights the formidable and deeply human tradition of peaceful protest, placing today’s threats within a long arc of collective action.

Now you can shop our food and beer offerings at Patagonia.com. Patagonia Provisions makes portable, shelf-stable, responsibly sourced food and partners with like-minded breweries to bring more organic beers to market. pat.ag/B/Provisions Photos: Andrew Burr & Ken Etzel

The term “sea of clouds” takes on new depth when it’s followed by a 7,600-foot descent. Graham Pinkerton prepares to drop into Wisshorelücke Col, a 9,350-foot pass in the Swiss Alps, before starting the long, long ride down. Photo: Marc O’Brien

There are more than 30 species of sharks in the Maldives. Crystal Thornburg-Homcy is hanging with at least one of them. Photo: Clementine Bourke

The Boundary Waters lost key protections last week. By a vote of 50 to 49, the US Senate passed a resolution that allows copper mining in the headwaters of Minnesota’s Boundary Waters Canoe Area Wilderness.

Switzerland is famous for making the world’s best watches. Joel Pollinger would argue the snow is even better. Photo: Oskar Enander

“Pregnant women can’t” is something pregnant women hear a lot. But Clare Gallagher could run, and she did. Watch “Coming to Term” at https://pat.ag/B/ComingToTerm

The Senate is currently debating this issue. Tune in to watch how your senator votes at pat.ag/B/LiveonBW

As soon as today, the US Senate will vote on a House resolution that allows copper mining by a Chilean company near Minnesota’s Boundary Waters Canoe Area Wilderness. The Boundary Waters is the most-visited wilderness area in the country, and it cannot be replaced.

🚨Action alert: Submit a comment by April 17 to urge the full removal of Searsville Dam in the Bay Area. Take action: https://pat.ag/B/SearsvilleDam

After nearly a decade, we just hit a major milestone with our partners at Catchafire: saving $20 million for organizations working to save our home planet. Read more below. pat.ag/B/Catchafire

Mike Williams gets knee-deep in next year’s river scouting for afternoon trout in Oregon. Photos: Arian Stevens

Alcohol’s out. When you’re parched from cranking hard, non-alcoholic organic brews from Patagonia Provisions® have all the flavor to quench your thirst without the buzz of a beer.

Pregnancy is a team sport. Watch “Coming to Term” at https://pat.ag/B/ComingToTerm

Nothing artificial, but plenty of intelligence gained out here. Our kids’ clothing is made to get them out and learning from nature’s wisdom. https://pat.ag/B/S26/KidsStoke

You shouldn't have to think about your clothes on the sharp end. The Free Wall Kit's Houdini® Rock Jacket, R1® Ultralight Hoody and Free Wall Pants deliver next-to-skin comfort, ultralight wind resistance, optimal temperature regulation and total freedom of movement for sending pitch after pitch.

Airy finger locks 13 pitches off the deck. Perfect jams during golden hour. Quiet alpine starts with nothing but the crunch of your crampons. Whatever keeps you climbing, we have the gear to get you there. You in? https://pat.ag/B/S26/Climb

When your pants match the flowers. Photo: Ken Etzel Rider: Brooklyn Bell

Patagonia Ambassador Clare Gallagher had big plans for her 2025 season. Things ended up a little bit differently. Watch the full film at https://pat.ag/B/ComingToTerm

Our CEO, Ryan Gellert, joined The Salt Lake Tribune CEO and executive editor Lauren Gustus for a conversation about public lands and our efforts to protect them at the University of Utah S.J. Quinney College of Law’s annual Stegner Symposium.

Cash Berzolla finding a little shade at Peʻahi. Photo: Erik Aeder

Breezy like Sunday morning. Photo: Steven Gnam

Carp casting 101. Sterling Dillingham goes full flex on the Oregon side of the Columbia River. Photo: Arian Stevens

Nature is always making a spectacle. Our kids’ and baby clothing is made to get them out there to see it. https://pat.ag/B/F25/KidsStoke

Take a trip through the Patagonia Archives with our senior art directors Geoff and Neil to find the origins of our surf-inspired oval logo. Check out the new oval logo gear at pat.ag/B/S26/NewArr...

One carabiner, two carabiners, three carabiners. River Burr gets an outdoor math lesson from Mom and her climbing gear. American Fork Canyon, Wasatch Mountains, Utah. Photo: Andrew Burr

The recent decision to restart the pipeline that caused the 2015 oil spill off Refugio State Beach puts our communities at risk of another disaster.