Whiteout in Baquiera Beret

Tonight at my house (my life in a nutshell)... 6 y/o son: "Dad what's falling in love?" Wife: Answers the question. Son: "I'm in love with Julian (his twin brother). Can I marry him?" We explain why not. Me: "But falling in love is fun. It's something to look forward to." Son: "Necesito agua."

A theme we keep coming back to at @outseta.com—software is a tool. No one want to hear us tell them how great our tools are. Forget the hammer, the nails, the scaffolding. Show us the HOUSE. Here's 92 examples of amazing businesses built by our customers. www.outseta.com/customers

Today I found out Richard Branson founded a membership business and it runs on @outseta.com. 🤯 thestrivecollective.org

"We welcome diverse perspectives." Too often corporate speak to communicate: "We're not actually terrible people ourselves. But we're financially compromised and don't care enough to change our behavior."

The time for the annual tell-all is here! Tomorrow is 9 years since we publicly launched @outseta.com. Here are my reflections on year 9 of bootstrapping our SaaS start-up, including: -Equity allocation -Expenses -Growth rate -Challenges + wins www.outseta.com/posts/our-sa...

It stopped being about politics long ago. This is about horrible people, doing horrible things, and the people that enable them.

Pretty slick way to offer an online course where you have complete design control!

Kickin' it in France this week for the first time in... 19 years.

An article I would like to read from a great UX designer: An indepth breakdown of when chat based interfaces are preferable and a better solution than point and click software inputs. I haven't seen much discussion on this topic and it feels quite important.

At the risk of being uninspiring... You can't *always* sell the dream. Everyone is so drunk on the power of optimism, that we often forget the power of realism. Realism builds credibility. www.outseta.com/posts/you-ca...

Working on our spelling... 🔥

I've found myself needing to send variations of this email w/ increasing frequency. Non-technical people trying to vibe-code complex digital products is a disaster. I've seen more catastrophic builds from non-technical vibe-coders than I could have ever dreamt of from no-code.

Pics from our pre-feast hike. Happy Thanksgiving.

I'm just an American that's tired of people constantly dumping on Europe.

Online courses often get a bad rap. But an incredible use case we've seen @outseta.com—art instruction! Examples: michellearmas.com adventureofpainting.com lashleyartclass.com All insanely talented artists sharing their knowledge. Life changing for them + pure enjoyment for their students.

What if the next great frontier in business is just customer service that isn't absolutely terrible?

Man oh man this week ain't it.

A fresh coat of paint for @outseta.com! Better paying homage to some of the design greats who have chosen us for their products. www.outseta.com

This morning's bluesky

Call me crazy, but I'm much less concerned about a Mayor with socialist tendencies than I am a president with rape-y tendencies.

My first real attempt at Basque cooking. This is "marmitako." spainonafork.com/marmitako-ba...

I'm taking a Spanish class two days per week. There are six young(ish) people in the class (25-40). An American, a German, a Russian, a Ukranian, a Greek, and a Turk.

Made some new friends. They have a beautiful study.

Yeah yeah yeah yeah yeah... AI this, vertical growth slope that. But The Sloth Conservation Foundation is our latest customer @outseta.com. So the real question is... can you keep up? Also, what a great logo! www.slothconservation.org

9 years ago today my Co-founders and I got together in Boston for the first time and starting working on our then yet to be named SaaS start-up. Happy 9th Birthday, @outseta.com! 🎂

The #buildinpublic crowd is chirping that no one posts failures anymore. Here's a losing A/B test—we tested a couple of long form, written home page variants @outseta.com. Original: outseta.com Variant 1: outseta.com/home-3 Variant 2: outseta.com/home-4 The original outperformed both.

Over the last 6 months we ran our first proper test of paid ads for @outseta.com. We have circumstances that make ads tough—volatile + competitive market, low price point product, etc. Results: $30k spent 69 free trials 40 new customers Short version—it "worked," but not great.

I've never been more welcomed anywhere than I have been since moving to Spain. People opening their families, homes, a lives to me + proactively reaching out to make sure our family has what we need. The 🇪🇸 could not have made a stronger impression. Honored to build new friendships.

An honest observation... So many of the people most chronically on Twitter—and especially bigger accounts—seem to be getting dumber. Their takes more flippant, nonsensical. It's bad and getting worse because they get so much positive reinforcement. The Twitter Mind Virus.

San Sebastian (where I now live) is known as one of the food capitals of the world—more Michelin star restaurants per capita yada yada yada. This is the first place that truly blew my mind—and it's mostly just grilled vegetables. 90€ for 5 glasses of wine, 2 apps, 3 dishes + dessert. www.muka.eus

Something I'm seeing so much of from software companies right now... "OMG... look at this shit. Game changing!" And it's 100x more complicated than it used to be, but it's an AI workflow now.

One month living in Spain today.

Probably the biggest day in @outseta.com history today. 💰 Sept. was our best month ever—by a lot. 📈 Hit our biggest revenue milestone yet today. 🧑‍💻 Our newest team member (another engineer) starts tomorrow. Feeling appreciative of the commitment. This team has worked for every inch.

Domingo en el parque

When business is your hobby, it's doubly important to find ways to enjoy yourself solely for the sake of enjoyment. @justinwelsh.me dishes on learning to pursue passion over profit. Full episode: lifeprofits.transistor.fm/episodes/jus...

Appreciating this place more by the day. It's not perfect, but comparatively... sheesh.

Excited to welcome the next member of team @outseta.com, Pierre Havelaar! Pierre joins as we're growing faster than ever. He gets the same comp + equity as the founders (+ everyone else) but w/ far less risk. The team is now 5 CTOs, a design lead, and me. www.outseta.com/posts/outset...

Somewhere between San Sebastian and Bilbao.

Alright you vibe codin' fools. Here begins the work of showing you how to vibe code real businesses—using @outseta.com and Lovable. 💵 👥 Payments + Auth greatly simplified. You get CRM, email + help desk to drive growth, too. Build SaaS, courses, memberships. 🚀 www.outseta.com/posts/paymen...

You know that moment when you vibe code something beautiful… and then hit a wall trying to make it functional? I’ve been there. New tutorial drops tomorrow: How to add auth, billing, and gated content to your Lovable site in just 15 min using @outseta.com

It's almost as if leadership matters.

Reflections on working in tech, written on the day that I'd been working in tech for 10 years. Pretty much all still rings true. www.outseta.com/posts/10-yea...

Recurring thought this week as I've introduced some adversity to my kids' lives... More than anything, I want my kids to be kind, thoughtful, and empathetic to others. I also want them to be tough—in all senses of the word.

Mi nuevo hogar

Considering hosting a food festival and inviting tech friends...

Moving my family (of 4) to Europe today. Here's what we're bringing.

My social feeds have been filled with variations of: "Setting up payments, authentication, + transactional emails is too hard." A lot of capable companies are fumbling the bag on this one... here's the mindset shift I think they need to take to heart. www.outseta.com/posts/easy-p...