A fresh coat of paint for @outseta.com! Better paying homage to some of the design greats who have chosen us for their products. www.outseta.com

This morning's bluesky

Call me crazy, but I'm much less concerned about a Mayor with socialist tendencies than I am a president with rape-y tendencies.

My first real attempt at Basque cooking. This is "marmitako." spainonafork.com/marmitako-ba...

I'm taking a Spanish class two days per week. There are six young(ish) people in the class (25-40). An American, a German, a Russian, a Ukranian, a Greek, and a Turk.

Made some new friends. They have a beautiful study.

Yeah yeah yeah yeah yeah... AI this, vertical growth slope that. But The Sloth Conservation Foundation is our latest customer @outseta.com. So the real question is... can you keep up? Also, what a great logo! www.slothconservation.org

9 years ago today my Co-founders and I got together in Boston for the first time and starting working on our then yet to be named SaaS start-up. Happy 9th Birthday, @outseta.com! 🎂

The #buildinpublic crowd is chirping that no one posts failures anymore. Here's a losing A/B test—we tested a couple of long form, written home page variants @outseta.com. Original: outseta.com Variant 1: outseta.com/home-3 Variant 2: outseta.com/home-4 The original outperformed both.

Over the last 6 months we ran our first proper test of paid ads for @outseta.com. We have circumstances that make ads tough—volatile + competitive market, low price point product, etc. Results: $30k spent 69 free trials 40 new customers Short version—it "worked," but not great.

I've never been more welcomed anywhere than I have been since moving to Spain. People opening their families, homes, a lives to me + proactively reaching out to make sure our family has what we need. The 🇪🇸 could not have made a stronger impression. Honored to build new friendships.

An honest observation... So many of the people most chronically on Twitter—and especially bigger accounts—seem to be getting dumber. Their takes more flippant, nonsensical. It's bad and getting worse because they get so much positive reinforcement. The Twitter Mind Virus.

San Sebastian (where I now live) is known as one of the food capitals of the world—more Michelin star restaurants per capita yada yada yada. This is the first place that truly blew my mind—and it's mostly just grilled vegetables. 90€ for 5 glasses of wine, 2 apps, 3 dishes + dessert. www.muka.eus

Something I'm seeing so much of from software companies right now... "OMG... look at this shit. Game changing!" And it's 100x more complicated than it used to be, but it's an AI workflow now.

One month living in Spain today.

Probably the biggest day in @outseta.com history today. 💰 Sept. was our best month ever—by a lot. 📈 Hit our biggest revenue milestone yet today. 🧑‍💻 Our newest team member (another engineer) starts tomorrow. Feeling appreciative of the commitment. This team has worked for every inch.

Domingo en el parque

When business is your hobby, it's doubly important to find ways to enjoy yourself solely for the sake of enjoyment. @justinwelsh.me dishes on learning to pursue passion over profit. Full episode: lifeprofits.transistor.fm/episodes/jus...

Appreciating this place more by the day. It's not perfect, but comparatively... sheesh.

Excited to welcome the next member of team @outseta.com, Pierre Havelaar! Pierre joins as we're growing faster than ever. He gets the same comp + equity as the founders (+ everyone else) but w/ far less risk. The team is now 5 CTOs, a design lead, and me. www.outseta.com/posts/outset...

Somewhere between San Sebastian and Bilbao.

Alright you vibe codin' fools. Here begins the work of showing you how to vibe code real businesses—using @outseta.com and Lovable. 💵 👥 Payments + Auth greatly simplified. You get CRM, email + help desk to drive growth, too. Build SaaS, courses, memberships. 🚀 www.outseta.com/posts/paymen...

You know that moment when you vibe code something beautiful… and then hit a wall trying to make it functional? I’ve been there. New tutorial drops tomorrow: How to add auth, billing, and gated content to your Lovable site in just 15 min using @outseta.com

It's almost as if leadership matters.

Reflections on working in tech, written on the day that I'd been working in tech for 10 years. Pretty much all still rings true. www.outseta.com/posts/10-yea...

Recurring thought this week as I've introduced some adversity to my kids' lives... More than anything, I want my kids to be kind, thoughtful, and empathetic to others. I also want them to be tough—in all senses of the word.

Mi nuevo hogar

Considering hosting a food festival and inviting tech friends...

Moving my family (of 4) to Europe today. Here's what we're bringing.

My social feeds have been filled with variations of: "Setting up payments, authentication, + transactional emails is too hard." A lot of capable companies are fumbling the bag on this one... here's the mindset shift I think they need to take to heart. www.outseta.com/posts/easy-p...

Recently discovered this site: www.dayuse.com It's pretty amazing if you take a red eye and need somewhere to sleep for a few hours after landing.

Still clowning around with AI video creation tools (and an aspect of @outseta.com we've undersold). The new background music changes the whole vibe. www.youtube.com/watch?v=vXPP...

Outseta shows you *actual customer lifetime value* on your CRM records and alongside every support ticket. It updates in real-time as you collect payments—no configuration necessary.

So much productivity advice focuses automation or delegation. But the best productivity hack I know is figuring out what things you can just not do at all. 👇 www.outseta.com/posts/growth...

Hate him, love him, or completely indifferent—hard to argue that @governor.ca.gov and team are putting on one of the great performances in social media history.

In 8+ years of running @outseta: 1) We've never raised prices on our customers 2) We've always given everyone access to every feature The SaaS optimization crowd is thinking "that's not something to brag about." I'm thinking "I'd want to be a customer of a business like that."

Something I've been wanting to do for a long time—test a long-form, written version of @outseta.com's home page. Yes, not everyone will read it... but those that do might convert at a higher rate. Work-in-progress here: outseta.com/home-2 Thoughts? Feedback? #buildinpublic

Hype! youtu.be/zkPzml6Ntio

Non-technical builders are quiet-quitting vibe-coding in droves. But I think the solution is actually pretty clear and familiar. www.outseta.com/posts/the-el...

My work is not my biggest passion. There are certainly things I "prefer" doing. But I like working. It feels good to build something. It feels good that what we've built helps people. Happy Monday.

I don't think this at this point... but what if compared to expectations AI ends up being sort of a bust? Relax, it's a thought exercise—entertain it.

This conversation was probably the most enjoyable conversation I've had with anyone on the topic of work culture and why we operate the way that we do @outseta.com. Also my first podcast recorded in a Trulli house! www.youtube.com/watch?v=qTbC...

PSA on links: On Bluesky, there’s no limit to the number of links you can share, and they will receive the same visibility as your other posts 💙

The next member of team @outseta.com signed on today! 🎉 Another engineer focused on building product. Excited for our team and customers!

Here's what *actually* keeps me up at night as it pertains to @outseta.com these days. www.outseta.com/posts/what-k...

As Substack announces $100M in new funding, I'm just that much more impressed with what @ghost.org has done with no venture funding.

Today was one of those days where everybody was awesome, the work was a pleasure, and the journey was enjoyed.

Lessons in SaaS customer service from responding to 21,623 support tickets over the last 8+ years. www.outseta.com/posts/lesson...

No sir, I wouldn't consider your work to be "courageous." You build software, sir.