The Dordogne!

Outseta at night 🌙

We're seeing the rise of usage / outcome based pricing. It's appealing—an almost flawless idea in theory. But it's going to be messy—we're also seeing the rise of the unexpected, massive bill. I bet we see some recoil—many people will want the predictability of a subscription.

"Everyone can build now." OK... let's say I accept this as true. Everyone was already able to market. They just chose not to, let alone do it really well.

An honest question: Can you name anyone in the popular tech media that genuinely holds some sort of standard in terms of who they will and won't platform? Meaning they'll turn down guests who have had financial success, a large audience, notoriety, etc for any sort of reason based on principle.

Planet Earth should hire me as its hype man.

Biarritz

I've been sending this note / partnership pitch to AI app builders. Figured I'd just post it publicly—the pitch applies to all of them. Who says #buildinpublic is dead? docs.google.com/document/d/1...

I think it's becoming really, really important that with @outseta.com you can pick up your entire business... Payments, auth, CRM, emails, your support history... And rebuild your business on whatever tech you want, anytime. How we build is changing fast. Outseta makes you agile.

Spent the last 10 days in the south west of France. Another beautiful corner of the world.

Going to my first La Liga game today with los ninos. First surprise—no alcohol in the stadiums but you can bring in your own food?!

We talk so much about what we can automate away. We don't talk enough about what we can do significantly better with 3 minutes or 5 minutes of thoughtful, concerted effort.

Forest bathing in Basque Country

We've been migrating our own business to the next version of @outseta.com today. A changing the engine while flying scenario. I'll say this—I carry a lot in terms of helping customers, owning mistakes, etc. It doesn't compare to being the technical founder on a day like today.

Premium creative work is going to stand out now more than ever.

📦 refbytes/laravel-outseta v1.3.4 Integrate Outseta registration, login, and internal user creation with Laravel. 🔗 https://github.com/refbytes/laravel-outseta

Marketing does not need to be as difficult as you're making it. www.outseta.com/posts/great-...

I hate when products are marketed and sold based on fear. I get it, it can be effective. But I still think you suck for it.

I'm looking for the best motion designer I can find to help make a 60-90 second video for @outseta.com. Experience with SaaS products and storytelling. Who ya got? Looking for recommendations.

Two great opportunities / fully remote marketing gigs: jobs.senja.io -SaaS with a big market -Already at $1M+ -Be employee #4 -$108k + profit sharing givingwhatwecan.org/head-of-mark... -Do something good for the world -Up to $140k + great benefits

The fine folks over at @indiehackers.com invited me to share my experiences in building @outseta.com over the last 9 years. Hot off the presses! www.indiehackers.com/post/bootstr...

Getaria, Spain.

Ben + George started as mere strangers staring across an open Padel court at one another. But with a common problem—and the help of @outseta.com —they built the gathering point for an exploding industry. A classic "scratch your own itch" entrepreneurial story. www.outseta.com/customers/pa...

The walk to lunch, and lunch.

Too many good people in tech continue to platform the obviously bad people in tech because of their success, their audience, their notoriety, etc. Holding yourself accountable to who you choose to platform is a sign of self-respect. Otherwise you're just another weak opportunist.

We asked one of our customers, @danielwirtz.com, to make our next product demo video. The idea being—don't listen to us. Here's an actual customer who has built a successful business with @outseta.com to show you around. Here it is—the 2026 Outseta demo! 🎬 youtu.be/pjPAxH8ErRI?...

A nice share about an A/B test we're running at @outseta.com that's winning because it builds trust. www.linkedin.com/posts/iammar...

Today I want to give a big thank you to our friends at Webflow! A year ago they made the tough call to sunset their user accounts features, which happened today. They gave us @outseta.com the opportunity to fill that void. Very grateful for that and the trust you put in us. 🙏

Want to see how @supabase.com and @outseta.com can work together? 🔗 Live: outseta-supabase-react-feedback-fort.netlify.app 💻 Code: github.com/outseta/outseta-supabase-react-feedback-fort 📚 Docs: go.outseta.com/support/kb/categories/496v2l9X/demo-app-feedback-fort

Current challenge, more than ever: It's quite hard to find the time to learn all the cool new skills and tools that I want to while simultaneously running a business.

I've worked in a "self-managed" company for the last 9 years. I disagree. You can replace top down management based on job titles if you create the right environment, processes, + incentives. But few want to do that—it involves giving up control. Read "Reinventing Organizations" for examples.

Whiteout in Baquiera Beret

Tonight at my house (my life in a nutshell)... 6 y/o son: "Dad what's falling in love?" Wife: Answers the question. Son: "I'm in love with Julian (his twin brother). Can I marry him?" We explain why not. Me: "But falling in love is fun. It's something to look forward to." Son: "Necesito agua."

A theme we keep coming back to at @outseta.com—software is a tool. No one want to hear us tell them how great our tools are. Forget the hammer, the nails, the scaffolding. Show us the HOUSE. Here's 92 examples of amazing businesses built by our customers. www.outseta.com/customers

Today I found out Richard Branson founded a membership business and it runs on @outseta.com. 🤯 thestrivecollective.org

"We welcome diverse perspectives." Too often corporate speak to communicate: "We're not actually terrible people ourselves. But we're financially compromised and don't care enough to change our behavior."

The time for the annual tell-all is here! Tomorrow is 9 years since we publicly launched @outseta.com. Here are my reflections on year 9 of bootstrapping our SaaS start-up, including: -Equity allocation -Expenses -Growth rate -Challenges + wins www.outseta.com/posts/our-sa...

It stopped being about politics long ago. This is about horrible people, doing horrible things, and the people that enable them.

Pretty slick way to offer an online course where you have complete design control!

Kickin' it in France this week for the first time in... 19 years.

An article I would like to read from a great UX designer: An indepth breakdown of when chat based interfaces are preferable and a better solution than point and click software inputs. I haven't seen much discussion on this topic and it feels quite important.

At the risk of being uninspiring... You can't *always* sell the dream. Everyone is so drunk on the power of optimism, that we often forget the power of realism. Realism builds credibility. www.outseta.com/posts/you-ca...

Working on our spelling... 🔥

I've found myself needing to send variations of this email w/ increasing frequency. Non-technical people trying to vibe-code complex digital products is a disaster. I've seen more catastrophic builds from non-technical vibe-coders than I could have ever dreamt of from no-code.

Pics from our pre-feast hike. Happy Thanksgiving.

I'm just an American that's tired of people constantly dumping on Europe.

Online courses often get a bad rap. But an incredible use case we've seen @outseta.com—art instruction! Examples: michellearmas.com adventureofpainting.com lashleyartclass.com All insanely talented artists sharing their knowledge. Life changing for them + pure enjoyment for their students.