Floated 20 miles down the Yellowstone River yesterday. Snapped this pic on the way home. Avoided all bison.

Today's work station.

AI assistants are more powerful when they have deeper context on your business. And AI agents are more useful when they can access the tools that you use to actually run your business.

AI builders need: 1) Easier activation of payments, auth, emails 2) Business tools both humans + agents can drive 3) A single system of record with deep context on customers The things that have always made @outseta.com unique are now what the market is demanding. www.outseta.com/posts/built-...

An idea that I can't shake... I want to "donate @outseta.com to science." Meaning open it up so talented and well intentioned people can run experiments on the business if they document and publish the results.

Back in the US for the first time in a long time. Spending consecutive weeks in Boston, SoCal, and Montana. Here's the first leg.

Taught my kids to play catch today, nbd.

It's 2026. The most powerful technology ever is in our hands. Getting recommended by AI tools represents the next great frontier in marketing. And the key to it all, distilled but very true, remains getting listed in a bunch of crappy listicles. What a time to be alive.

I made this video to show our less technical customers what a MCP server is. From within Claude I: -Setup a live subscription plan -Create a user account + subscribe the user -Create an email list + add the user Under 4 mins. Never touched @outseta.com. www.youtube.com/watch?v=g7wG...

Starting live experiments with the next version of Outseta's help desk. As with everything we release—extensively testing on our own business first!

If you offer Link as a payment method + want to change the tools you use for payment processing, any customer that paid with Link needs to re-enter their payment information. The payment method ID is not portable, even between Stripe processors. Major downside to offering Link.

What if... For all the talk of "unlocks," the truth is you haven't unlocked much. What if... Instead of tweeting incessantly about AI models, you re-invested that time in adding customer value. What if... The tools have changed, but the game really hasn't. What if?

One of my friends is a Creative Director at a fancy agency focused on brand identity. One of his projects was developing a font for a brand you know. The contract? $1.5M + $400K per year to continue using the font. I think about this when people tell me they can't charge more.

What's with this new breed of tech teaser / hype / "it's coming" videos that tell you absolutely nothing about what's coming?

A key person leaves a tech company + everyone says "that company must be doomed." The story to me is the work environment tech has fostered. It's like being in a marriage where as soon as things get hard (or equity vests), your spouse walks away. Even in beloved companies.

Who makes the best educational (video) content in the @framer.com community?

The Dordogne!

Outseta at night 🌙

We're seeing the rise of usage / outcome based pricing. It's appealing—an almost flawless idea in theory. But it's going to be messy—we're also seeing the rise of the unexpected, massive bill. I bet we see some recoil—many people will want the predictability of a subscription.

"Everyone can build now." OK... let's say I accept this as true. Everyone was already able to market. They just chose not to, let alone do it really well.

An honest question: Can you name anyone in the popular tech media that genuinely holds some sort of standard in terms of who they will and won't platform? Meaning they'll turn down guests who have had financial success, a large audience, notoriety, etc for any sort of reason based on principle.

Planet Earth should hire me as its hype man.

Biarritz

I've been sending this note / partnership pitch to AI app builders. Figured I'd just post it publicly—the pitch applies to all of them. Who says #buildinpublic is dead? docs.google.com/document/d/1...

I think it's becoming really, really important that with @outseta.com you can pick up your entire business... Payments, auth, CRM, emails, your support history... And rebuild your business on whatever tech you want, anytime. How we build is changing fast. Outseta makes you agile.

Spent the last 10 days in the south west of France. Another beautiful corner of the world.

Going to my first La Liga game today with los ninos. First surprise—no alcohol in the stadiums but you can bring in your own food?!

We talk so much about what we can automate away. We don't talk enough about what we can do significantly better with 3 minutes or 5 minutes of thoughtful, concerted effort.

Forest bathing in Basque Country

We've been migrating our own business to the next version of @outseta.com today. A changing the engine while flying scenario. I'll say this—I carry a lot in terms of helping customers, owning mistakes, etc. It doesn't compare to being the technical founder on a day like today.

Premium creative work is going to stand out now more than ever.

📦 refbytes/laravel-outseta v1.3.4 Integrate Outseta registration, login, and internal user creation with Laravel. 🔗 https://github.com/refbytes/laravel-outseta

Marketing does not need to be as difficult as you're making it. www.outseta.com/posts/great-...

I hate when products are marketed and sold based on fear. I get it, it can be effective. But I still think you suck for it.

I'm looking for the best motion designer I can find to help make a 60-90 second video for @outseta.com. Experience with SaaS products and storytelling. Who ya got? Looking for recommendations.

Two great opportunities / fully remote marketing gigs: jobs.senja.io -SaaS with a big market -Already at $1M+ -Be employee #4 -$108k + profit sharing givingwhatwecan.org/head-of-mark... -Do something good for the world -Up to $140k + great benefits

The fine folks over at @indiehackers.com invited me to share my experiences in building @outseta.com over the last 9 years. Hot off the presses! www.indiehackers.com/post/bootstr...

Getaria, Spain.

Ben + George started as mere strangers staring across an open Padel court at one another. But with a common problem—and the help of @outseta.com —they built the gathering point for an exploding industry. A classic "scratch your own itch" entrepreneurial story. www.outseta.com/customers/pa...

The walk to lunch, and lunch.

Too many good people in tech continue to platform the obviously bad people in tech because of their success, their audience, their notoriety, etc. Holding yourself accountable to who you choose to platform is a sign of self-respect. Otherwise you're just another weak opportunist.

We asked one of our customers, @danielwirtz.com, to make our next product demo video. The idea being—don't listen to us. Here's an actual customer who has built a successful business with @outseta.com to show you around. Here it is—the 2026 Outseta demo! 🎬 youtu.be/pjPAxH8ErRI?...

A nice share about an A/B test we're running at @outseta.com that's winning because it builds trust. www.linkedin.com/posts/iammar...

Today I want to give a big thank you to our friends at Webflow! A year ago they made the tough call to sunset their user accounts features, which happened today. They gave us @outseta.com the opportunity to fill that void. Very grateful for that and the trust you put in us. 🙏

Want to see how @supabase.com and @outseta.com can work together? 🔗 Live: outseta-supabase-react-feedback-fort.netlify.app 💻 Code: github.com/outseta/outseta-supabase-react-feedback-fort 📚 Docs: go.outseta.com/support/kb/categories/496v2l9X/demo-app-feedback-fort

Current challenge, more than ever: It's quite hard to find the time to learn all the cool new skills and tools that I want to while simultaneously running a business.

I've worked in a "self-managed" company for the last 9 years. I disagree. You can replace top down management based on job titles if you create the right environment, processes, + incentives. But few want to do that—it involves giving up control. Read "Reinventing Organizations" for examples.