loading . . . Black excellence in business: How Mundanara Bayles is redefining success **_Guided by generations of strong Aboriginal leadership, entrepreneur Mundanara Bayles has built a career dedicated to empowering First Nations people. Through her ventures BlackCard and BlakCast Productions, she uses strength-based narratives to create spaces where culture, community and self-determination can thrive._**
Mundanara Bayles is a powerhouse. As a proud Aboriginal woman connected to Wonnarua, Bundjalung, Birri-Gubba, and Gangulu peoples, every big idea she brings to life centres around one thing: black excellence.
โUsing strength-based language and having a strength-based narrative with everything I do is so important,โ Mundanara tells _Womenโs Agenda_.
โNot to speak from a deficit and not to speak from a victim mentality.
โBlack fellas ran an entire country not that long ago.
โSo weโre owners and runners of country and thatโs how we should assert ourselves, even though weโre not treated like that.โ
**_Mundanara Bayles. Image: supplied._**
With this fire in her heart, the Sydney-born entrepreneur has been building an empire with cultural training and consultancy BlackCard and First Nations-led media company BlakCast Productions among the ventures she runs.
BlakCastโs productions include Bros and Cons and Mundanara also hosts Black Magic Woman, iHeart networkโs first Indigenous podcast, as well as leadership series Culture Capital.
โ95% of the business that weโve acquired over 13 years at BlackCard has come from relationship building, not from tenders, no procurement, no competing,โ she says.
โSo another black fella said to me, โHow did you become successful when thereโs so much competition?โ
โI say: walk into a room without selling something, donโt sell anything. Walk into that room and operate on Aboriginal terms, build a relationship.โ
## Building on Maureen Watsonโs legacy
Mundanaraโs success and drive draws back to a woman who spent her entire life inspiring black excellence in her family and Australia more broadly.
Her late grandmother Maureen Watson was a renowned activist and storyteller who set up Aboriginal station Radio Redfern in Sydney with Mundanaraโs father Tiga Bayles. The station became like a second home to Mundanara.
โ[My gran] used to do screen printing, poetry, she was an actress, she had sold-out one-woman shows all around the world,โ says Mundanara.
โShe used to screen print T-shirts saying, โblack is beautifulโ.
โShe used to write poetry and nursery rhymes, and she changed the white nursery rhymes to Aboriginal nursery rhymes and sheโd make up these songs and have us sing them.
โSo from a very early age, my grandmother was instilling pride, Aboriginal pride, within her grandchildren in a pretty racist country.โ
During the 1988 bicentennial year marking 200 years since the arrival of the first fleet, the National Film and Sound Archive (NFSA) says Radio Redfern became the main source of information for people wanting to join protests.
The NFSA says more than 40,000 people attended the Sydney March making it the largest protest in the city at the time since the Vietnam moratorium.
โI remember the protest, my gran with a microphone talking to ABC and talking to media,โ says Mundanara.
โThere was a massive protest in Redfern Park, massive. I still remember that day. I was five yearsโ old.
โMost people talk about my dad, but my grandmother influenced my father.
โShe had this just beautiful, really diplomatic approach in how she spoke to people. She spoke to people with so much respect and I think thatโs what shaped me and how I show up in the world today.
โShe would tell us to kill with kindness, to smile in the face of adversity. In moments that weโve been insulted, the best thing we can do is to respond with kindness.
โDo you know how hard that is?โ
Watsonโs legacy left such a mark in history that she was celebrated in a Google Doodle.
## โSelf-determination in actionโ
When asked if she ever feels nervous or uncomfortable in a meeting or boardroom, Mundanara says it happens every time. But by focusing her energy on showing up authentically and articulating her message, she manages to leave a profound impression.
โIโm uncomfortable every time I walk in,โ she says.
โItโs the most nerve-wrecking thing to do, to walk into a room knowing youโre going to probably be the only Aboriginal person in that room. And thinking if what might come out of my mouth, to whatever someone says around that table, might offend somebody
โBecause Iโve grown up in Redfern, Iโve socialised with Aboriginal people and been brought up in my Aboriginal culture since birth. I come from a family of activists as well who have never been afraid to speak their mind and to stand in their truth.
โNow this is self-determination in action โ but a lot of our mob donโt even know what Aboriginal terms of reference are, they donโt even know how to articulate our culture.
โAnd itโs not any fault of their own. Itโs only in recent times that weโve been forced into a position to describe ourselves to the rest of the world so itโs a new thing for Aboriginal people to describe our culture.
โBut a lot of us donโt have elders like I do, elders who are academics and could articulate our culture.
โAnd now Iโm out there doing their work.
โI believe that my elders, if they could back in their days, they would have walked into rooms and operated on Aboriginal terms but they could never do that โ they werenโt even invited.
โNow weโre walking into rooms and taking over conversations, but in a very respectful, diplomatic way where thereโs a knowledge exchange. Weโre building relationships. Weโre laying the foundations for long-term positive outcomes.โ
To young Indigenous women building their own path to success, Mundanara encourages them to stay connected to culture, embrace authenticity and lead with black excellence.
โReach out to local elders, go to those local events and build relationships and sit with people, hear their stories, make time for them, take them to lunch,โ she says.
โEducating ourselves within our own cultural knowledge, thatโs where the strength [comes from and why] I feel so strong within my Aboriginal identity to walk into these rooms.
โI donโt feel threatened anymore by peopleโs titles.โ
**_Thanks to our partner CommBank. CommBank supports women in business and the community across all industries and sectors through its Women in Focus team. For more information head to WomeninFocus.com.au._**
This article represents opinions and views of the intervieweesโ personal experiences only. It does not have regard to the situation or needs of any reader and must not be relied upon as advice. It is not intended to imply any recommendation or opinion about a financial product or service. Before acting on this information, consider its appropriateness to your circumstances.
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