Ruthless, arrogant, reckless and hot tempered. People seldom vote for someone they describe this way. In Canada, anyway. See which traits Canadians associate with the leaders of the two biggest national parties, in our latest insights: sparkadvocacy.ca/insights/202...

Economic anxiety, misinformation, and defeatism are re-drawing the political landscape when it comes to climate policy. Read more from Bruce Anderson, and see our national survey results: sparkadvocacy.ca/insights/202...

The latest spark*insights research shows that most Canadians give Carney’s government a passing grade, even though 92% say the economy is more challenging than in previous years. 📊 Read more from Bruce Anderson and see the survey results: sparkadvocacy.ca/insights/202...

👋 Meet Lauren, our Social Media and Content Marketing Strategist! She crafts data-driven strategies and engaging content to connect with audiences across every social platform.

✨ Meet Katie, our Senior Web Developer! With 10+ years of experience in creating web solutions, she brings ideas to life with a focus on seamless user experiences.

🙌 Meet Alexa, our Media Planning and Campaign Specialist! With experience across sectors, she makes sure the right stories reach the right audiences. At spark*, she’s now levelling up her expertise in public affairs and letter-writing campaigns to deliver even greater impact.

Say hello to Kyle, spark*’s newest Account Director! 👋 Skilled at leading national communications strategies and managing fast-moving files, we’re thrilled to have him join our team.

Newly elected leaders often see their support fade, but our data shows Mark Carney is building political capital, not spending it. 📊 Read the full insights by Bruce Anderson: sparkadvocacy.ca/insights/202...

The spark* team came together last week for our spring retreat! We kicked it off at Beckta with wine tasting and inspiring conversations on connection, then enjoyed some friendly competition at archery tag 🏹✨

After just 136 days, even non-Liberals are warming to Carney, seeing him as intelligent, decent, and driven. Cynicism might not run as deep as we think. See the survey results and complete insights by Bruce Anderson: sparkadvocacy.ca/insights/202...

Our President and CEO @perrytsergas.bsky.social joined Fred DeLorey and @petermansbridge.bsky.social on Smoke, Mirrors, and The Truth to chat about the First Ministers' meeting in Saskatoon – and how it sets the expectation for Carney’s government. www.youtube.com/watch?v=kMAn...

Most voters in Canada don’t want to choose sides - they prefer to choose solutions. So far, Carney is drawing optimism and limiting political polarization in Canada. Read more from Bruce Anderson, and see the spark*insights survey results: sparkadvocacy.ca/insights/202...

Next up in spark* insider: 👉 What Mark Carney’s rise tells us about the future of political comms 👉 The behind-the-scenes operators who quietly shape policy and influence outcomes 👉 Plus, keep up with what’s new at spark* There’s still time to subscribe: sparkadvocacy.ca/subscribe

📢 From Trudeau’s slide to Carney’s rise, one thing’s clear: Canadians are done with spin. They want clarity, not cleverness. Find out what this means for your next campaign, in our latest blog: sparkadvocacy.ca/blog/2025/05...

Meet Tyler, our new Senior Media Planning & Digital Advertising Analyst 👋 Since 2015, he’s helped hundreds of clients across industries with his versatile, solutions-focused marketing expertise.

What were Canadians Googling during the 2025 election? 🗳️ From housing to immigration, to U.S. tensions, search trends reveal what voters were most curious about. 📈 See our latest insights to learn more: www.sparkadvocacy.ca/insights/202...

Say hello to our newest Senior Creative, Cindy! ✨ She believes that great design isn’t just about making things look good—it’s about balancing aesthetics with purpose to communicate clearly, solve problems, and spark emotion. We’re thrilled to have her on team spark* 🙌

Say hello to Laura Pennell, our new Head of Business Operations! ✨ With experience as Publisher of iPolitics and as a senior advisor in government, she brings sharp strategy, cross-functional leadership & a deep understanding of media, politics, and public affairs.

Canada's Campaign Watchers — 92 seasoned campaigners, political watchers from both sides of the isle weigh-in weekly on #cdnpoli #elxn2025 @sparkadvocacy.bsky.social NorthStar Public Affairs More at: nationalnewswatch.com/watchers

Start your engines 🚀 🗳️ 🇨🇦

Join us in welcoming Jessica! 🙌 From managing calendars, to coordinating travel, planning events and everything else in between, she finds a way to make things happen. We’re thrilled to introduce her as our Executive Assistant and Office Manager!

Say hi to Jéda! 👋 Our newest Creative, Jéda, is a Toronto-based graphic designer who grabs inspiration from the city's vibrant culture. Her background includes working as both an in-house and agency designer. We couldn’t be happier to have her on team spark*!

Meet Emily! 🤝 A trusted comms pro, Emily has worked at the highest levels of government, including in the Prime Minister’s Office, the Liberal Research Bureau, and on federal election campaigns. We’re thrilled to have her as spark*’s newest Senior Account Director.

Happy #IWD2025! Today and every day, we celebrate the incredible women at spark* and the women we have the privilege of working with—our clients, partners, and collaborators.

Our newest tool could transform your advocacy efforts - all from your own website 💻. Find out more in the next edition of spark*insider. Subscribe: sparkadvocacy.ca/subscribe

With Trudeau’s retaliatory tariffs announced last week, the Canada - U.S. trade war is gaining international attention. Senior Advisor, Sabrina Grover, joined BBC News to discuss the decision’s rationale and its impact on the Liberals’ election prospects.

🏈 The biggest advertising day of the year is fast-approaching. Super Bowl commercials are painting a clear picture of where tech is headed, with AI taking the spotlight. Read more in our latest blog by Public Relations and Media Strategist, Elisabeth Guthrie: sparkadvocacy.ca/blog/2025/01...

What should Liberal candidates keep in mind when seeking leadership? spark* Senior Advisor Sabrina Grover spoke with Michael Higgins at Alberta Primetime to discuss critical elements that will shape the race. Watch the full clip: www.ctvnews.ca/edmonton/vid...

📊Who could lead the Liberals after Trudeau? In our latest spark*insights by @bruceanderson, Freeland & Carney lead as Canadians' top picks, with voter familiarity shaping the race. Read more: sparkadvocacy.ca/insights/202...

As 2024 comes to an end, we want to thank all of our clients, partners, and friends for making this year an incredible one. Happy holidays from all of us at spark*! 🥂

Last week, spark* Senior Advisor Sabrina Grover joined CTV Power Play to talk about the unveiling of Canada's new Arctic Foreign Policy and the emerging geopolitics that will affect Canada's engagement in the Arctic.

Last week our Senior Account Director Sabrina Grover joined CTV's Power Play to chat about the steps Canada is taking and has taken over the past year to prepare for a Donald Trump Administration.

As governments look for new ways to address concerns Canadians have about the current #cdnhealth system, policy discussions have turned to the management of access to virtual care options. How do Canadians feel about this? Here’s what we found ⬇️ sparkadvocacy.ca/insights/202...

What do Canadian voters want most? 👉 A tilt towards centre right 💸 A lower cost of living 🩺 Better health care Voters across the country are prioritizing the issues that directly address affordability and day-to-day struggles. See our full insights ⬇️ sparkadvocacy.ca/insights/202...

Hello, Bluesky! 🦋 We know many of you are here to as an alternative to the “social platform that shall not be named”. We’re excited to join you, bringing all of our latest insights, updates, and happenings at spark*.