How long will it be until the ‘AI is slavery’ activists enter the zeitgeist? I’d give it 18 months

Apple need to do monthly reminders on what your Apple password is cause I can never remember it thanks to Face ID

The big picture is nothing without the details

going through countless crypto bear markets really takes the edge off 20%+ dips in the stock market

Kahneman’s 2010 ‘happiness threshold’ was $75K USD. Adjusted for inflation, that’s ~$108K USD today. In AUD? ~$172K. Happiness just got expensive.

Was digging into brand loyalty studies and fell down a rabbit hole on commitment itself. Turns out, the same brain circuits that make us commit to people—vmPFC, striatum, amygdala—also lock us into brands. Loyalty isn’t a habit. It’s wiring.

Why do people stay loyal to brands—even when there are better or cheaper options? It’s not about price. It’s not even about the product. It’s psychology. Here are 9 ways brands use human behaviour to lock in loyalty (and how you can, too): 🧵

an empire's only guarantee is collapse

AI for writing is like the escalator. It was meant to speed things up, but most just stand still and let it do all the work.

Every ad is an election. The headline is the candidate, fighting for votes - clicks, views, and sales. Win attention, win the game.

Speed to lead isn’t a metric—it’s survival. Attention spans are shrinking, and so is your window to close.

In a world where attention is fragmented and platforms rise & fall overnight, how do you split marketing spend? I typically allocate 5-10% to experimental bets, scaling in if successful… provided it fits within holistic channel management. What’s your approach?

SEO in 2025 is a warzone. AI has flooded the web with low-quality content, making Google a scrapyard of regurgitated nonsense. Ranking isn’t just about keywords anymore; it’s about survival. Brands with real expertise and human depth will be the last ones standing. #SEO #AI

The irony: Trump and RFK Jr. are systematically dismantling the U.S. like a virus—while being proudly anti-vaccine.

Maybe wealth isn’t about money or things. Maybe it’s just the quiet freedom to choose how you spend your days.

This morning I read that DeepSeek used training data generated from other language models which has companies like OpenAI fuming, and I can't stop thinking about how there's a lesson in there

Reducing the cost of training AI models also means the barrier to entry drops… considering this market has been propped up by a few big players could suggest NVDIA is still sitting pretty selling the best shovels on the planet

Latest Pew data surprises: Reddit is the youngest network 🤔 TikTok is the least educated 🤨 Instagram is the most racially diverse 🤓 Twitter is almost 50/50 Dem/Rep 🫣

Trump could slap tariffs on anything—steel, cars, even allies—but the best bit? Colombia's biggest export is untouchable. Some battles can’t be fought with trade wars lmao

pirate radio freestyles over lofi is goated ty bexblu

Digital marketing is basically alchemy: turn $1 into $3.20, but make it look like magic. If the audience claps, you're a wizard. If they don’t, it’s 'data-driven insights' time again.

One man’s migraine is another mans headache

We’re the only animals that pay to run nowhere, lift things we don’t need, and call it progress. The gym is proof of our unique struggle: to create challenges in a world where survival is no longer enough. 🏋️‍♂️ - me, at the gym

TAX THE ROBOTS AND A.I. LIKE HUMAN WORKERS.

Writing is the only job where procrastination counts as research. 'Staring into space’ sounds much better as ‘formulating ideas.

In the near future, ads won’t just target you—they’ll be you. AI scans your socials, deepfakes your face into the promo: ‘Here’s you, thriving with Product X.’
 ‘You love this car.’ It’s not selling a product; it’s selling the life you think you deserve. Personalisation, perfected—or weaponised.