Model Alliance
@modelallianceny.bsky.social
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A new model for fashion. Follows ≠ endorsement.
This week, the Model Alliance community came together to celebrate the passage of the
#FashionWorkersAct
, our signature law that will establish essential rights and protections for models working in New York's fashion industry beginning this June.
5 months ago
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We invited members of our Worker Council to reflect on their journey campaigning for the
#FashionWorkersAct
— and to share what they hope it will mean for the future. Video by Shaina Danziger
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6 months ago
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We spoke with
@theguardian.com
yesterday about how the forthcoming protections under the
#FashionWorkersAct
couldn't be more timely in light of H&M's plans to use AI "digital twins" of real models.
www.theguardian.com/fashion/2025...
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Calling all fashion models … now AI is coming for you
As fashion brands create AI ‘twins’ with models’ permission, some believe this is just another form of exploitation
https://www.theguardian.com/fashion/2025/mar/30/fashion-models-ai-job-losses
6 months ago
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On Friday, we spoke with
@nytimes.com
about our concerns with H&M's plans to create AI digital twins for their marketing campaigns and how our signature law, the
#FashionWorkersAct
, will give models greater control over their careers once it takes effect in June.
www.nytimes.com/2025/03/28/t...
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Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone
The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.
https://www.nytimes.com/2025/03/28/technology/hm-ai-models-social-media.html
6 months ago
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We stand with the 1,000+ garment workers across South and Southeast Asia who are courageously showing their faces for the first time to demand the pay and recognition they deserve from Nike.
#SeeUsNike
add a skeleton here at some point
7 months ago
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Tomorrow is
#InternationalWomensDay
! We’re celebrating our community of mainly young, immigrant women and girls who are courageously organizing for safer and more dignified working conditions across fashion’s supply chain – and invite you to take action:
7 months ago
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Last week, our ED Sara Ziff delivered the keynote address at the Federal Bar Association’s Fashion Law Conference, hosted at Dunnington Bartholow & Miller LLP in NYC.
8 months ago
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We joined Congressman
@khanna.house.gov
and reps from Google, Meta,
@seiu.org
and
@sagaftra.org
, among others, for a discussion hosted by our partner
@omidyarnetwork.bsky.social
in Silicon Valley about the impact of AI on the future of work. Photo courtesy of Omidyar
8 months ago
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This
#NYFW
is the last show season models will go without basic labor rights. In June 2025, the
#FashionWorkersAct
will bring crucial protections to models working in New York’s fashion industry. Download our explainer of the law and subscribe to our newsletter for updates:
modelalliance.org/fwa
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Fashion Workers Act — Model Alliance
https://modelalliance.org/fwa
8 months ago
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