Let's do this! Day one of Content Strategy: Leading Change. Over a decade in the making, bringing together everything I've learned from building digital capability. It feels good to finally share it. #ContentStrategy #ContentOps

Trying something different—an infographic. A simple idea I keep coming back to: content strategies fail when they focus on describing better content rather than changing what produces it. #ContentStrategy #ContentOps #Leadership #ChangeMaker

Special delivery! I love turning an illustration into a tee, and I couldn't resist with Content Strategy Boy and Luminator the cat. 🦸🏻‍♂️🐈‍⬛

Happy Thursday! Content Strategy Boy is back and facing every content auditor's worst nightmare... #ContentStrategy #ContentOps #Content

Question: What's your content monster? The one you defeated, or the one you're currently fighting? And what made the difference? #ContentStrategy #ContentDesign #UXWriting #Content

Pulling a decade of lessons into a new strategy course. What actually works when leading content change (and what doesn't). The messy middle is where real work happens. Maybe I can save you some three-hour meetings. contentdesign.london/shop/content... #ContentStrategy #ContentOps #Content

Most content strategies fail because documentation can't change how organisations create content. The problem: we focus on describing good content rather than creating the conditions to make it. sensemakers.xyz/why-content-... #ContentStrategy #ContentOps #Content

I created Content Strategy Boy a while back, and this morning I finally gave him a story to tell. If you've ever worked on a content strategy, you might recognise this one. Hope it brightens your Tuesday! #ContentStrategy #ContentDesign #ContentOps

Most designers ask: should I push back or let it go? Better question: which disagreements actually serve users? New essay with 3 questions to help you decide when to disagree, when to test, and when to concede. sensemakers.xyz/knowing-whic... #ContentDesign #StakeholderManagement #UX

I recently spoke about the importance of involving domain experts. This MIT report calls it the "GenAI Divide"—95% failure rate when you build without the people who understand the work. The fix? Stop treating AI like a tech project. mlq.ai/media/quarte... #ContentDesign #ContentStrategy #GenAI

Excited to be running our Working with GenAI course this Wednesday alongside Clare Reucroft. A few last-minute places still available – join us!

The secret’s out — our Winter Content Design Academy starts in January! Early bird pricing is live (but you didn’t hear that from me). 😉 contentdesign.london/courses #GenAI #ContentDesign #UXWriting #ContentStrategy #ContentOps #MIMO

Still time to register for Digital Leaders AI Week! I’ll be speaking at 3:30 pm (UK time) about why your content team is the key to GenAI success. aiweek.digileaders.com/talks/why-yo... #ContentDesign #ContentStrategy #GenAI

We've built the Content Design Academy - a pathway from fundamentals to leadership. Standalone courses that stack as you grow. GenAI woven throughout. Small groups, hands-on practice, no videos. More: contentdesign.london/blog/introducing-the-content-design-academy #ContentDesign #GenAI

Content designers aren't writers. They can spot when a process needs redesigning—not just better copy. If we only ask them to write, we’ll miss these solutions. sensemakers.xyz/content-desi... #ContentDesign #ContentStrategy #UXWriting

Yesterday's first Content Conversation in Cardiff was brilliant! Amazing to see so many passionate about the messy middle to create products that work for people. Big thanks to our speakers, attendees, and my team who organised it. Can't wait for next! 🎉 #ContentDesign #ContentStrategy #UXWriting

On my way to @contentdesign.london’s first Content Conversations in Cardiff. Excellent lineup of speakers. Looking forward to some honest talk. (And yes, that’s the Prince of Wales Bridge. Sometimes the journey to events is worth documenting too.) #ContentDesign #ContentStrategy #UX #UXWriting

Content problems are organisational problems in disguise. To fix bad content, don't start with the content. sensemakers.xyz/the-worst-ke... #ContentStrategy #SystemsThinking #UserExperience

We've turned GenAI into the ultimate binary debate. While we're shouting about extremes. The real work— thoughtful implementation, actual user impact— gets drowned out. My latest essay explores why binary thinking is dangerous and offers a way. sensemakers.xyz/the-battle-o...

I've been thinking about this quote today. Sometimes when the work feels hard, it's worth remembering you're in good company.

Just launched Sensemakers, a new essay series on Medium. If you work in the messy middle (between what organisations think their users want and what they actually need), this is for you. medium.com/sensemakers/... #Leadership #UX #ContentStrategy #ContentDesign #UXWriting