My PhD syllabus for Introduction to Quantitative Marketing @rotmanschool. Updated for 2025. Comments welcome. Feel free to suggest additional papers. Self promotion encouraged! All University of Toronto PhD students welcome to audit. Please get in touch.

@mohhy.bsky.social introduces an innovative structural model that captures the dynamic role of mentorship, offering both theoretical and practical insights into how accelerators drive startup success, said Prof Aguirregabiria. #EconJobMarket #EconSky newsletter.economics.utoronto.ca/measuring-th...

How can a #startup choose a path to achieve Product-Market Fit when there are multiple paths to value? Strategy for startups involves choosing a path that leaves other potentially valuable paths behind. Test Two, Choose One is a framework and toolkit to enable #entrepreneurs to make that choice!

Scott Stern, @joshgans.bsky.social, and I were excited to officially launch our book 📚Entrepreneurship, Choice and Strategy 📚 at #AOM2024! Instructors learn more here: seagull.wwnorton.com/entrepreneur...

Crazy interesting paper in many ways: 1) Voice-enabled GPT-4o conducted 2 hour interviews of 1,052 people 2) GPT-4o agents were given the transcripts & prompted to simulate the people 3) The agents were given surveys & tasks. They achieved 85% accuracy in simulating interviewees real answers!