New paper w/ @yamilrvelez.bsky.social! A lot of great research on political microtargeting discounts personalization: tailored ads (using AI or not) rarely beat a single-best message. We define two types of microtargeting, clarify when tailoring matters, & showcase a novel audio-based design.

New paper with Don Green and @ethanvporter.bsky.social in the QJPS. After much deliberation, we went with a title that just states the result. 📝 journal: www.emerald.com/qjps/article...

New paper with Stephanie Zonszein! Political news is more important than ever, but local papers are shuttering across the US. In recent years, innovative community-centered outlets led by journalists have taken to WhatsApp and social media to reach groups such as immigrants. What are their effects?

🧵 Why do facts often change beliefs but not attitudes? In a new WP with @yamilrvelez.bsky.social and @scottclifford.bsky.social, we caution against interpreting this as rigidity or motivated reasoning. Often, the beliefs *relevant* to people’s attitudes are not what researchers expect.