Best morning notification: Polar payment received. One builder. Two Premium Launches. Let’s go. #buildinpublic

A user emailed me today to report a bug on firsto.co Small moment, but it reminded me that someone actually cares enough to speak up and help improve the product. That alone makes maintaining Firsto feel meaningful. I’ll keep doing my best to make it better. #buildinpublic

A small builder moment on Firsto.co. Yesterday, someone tried Premium Launch for the first time. Today, they came back and upgraded another queued project. That kind of next day trust is hard to describe, but it means everything when you are building. #buildinpublic #indiedev

A small builder moment on Firsto.co. Yesterday, someone tried Premium Launch for the first time. Today, they came back and upgraded another queued project. That kind of next day trust is hard to describe, but it means everything when you are building. #buildinpublic #indiedev

The strongest signal isn’t traffic It’s repeat launches One creator has now launched on firsto.co 4 times Free → Premium → Pro → Pro We’re grateful they keep choosing Firsto. #buildinpublic #indiedev

It feels like Google is starting to understand projects launched on Firsto.co #buildinpublic #seo #indiedev

Only 1 feature spot left on Firsto.co. Best results we’ve seen since launch. Put your product on Firsto’s homepage while it’s still available. #buildinpublic #productlaunch

Only 1 feature spot left on Firsto.co. Best results we’ve seen since launch. Put your product on Firsto’s homepage while it’s still available. #buildinpublic #productlaunch

Not a lot of traffic but knowing someone discovered firsto.co by asking AI instead of searching Google… yeah, that one stuck with me #buildinpublic #indiedev

Not a lot of traffic but knowing someone discovered firsto.co by asking AI instead of searching Google… yeah, that one stuck with me #buildinpublic #indiedev

First refund after moving Firsto.co to Polar Yes, I want Firsto to grow revenue But not at any cost We don’t accept projects that don’t align with our values ,even if they pay for Premium. Building a launch platform means choosing long-term trust over short-term money #buildinpublic #indiedev

First refund after moving Firsto.co to Polar Yes, I want Firsto to grow revenue But not at any cost We don’t accept projects that don’t align with our values ,even if they pay for Premium. Building a launch platform means choosing long-term trust over short-term money #buildinpublic #indiedev

firsto.co log, 01/25 8 launches today all indexed by Google within the first hour some of them already showing up in search. not a bad weekwend #buildinpublic #indiedev #seo

firsto.co log, 01/25 8 launches today all indexed by Google within the first hour some of them already showing up in search. not a bad weekwend #buildinpublic #indiedev #seo

Firsto.co log, Jan 23 6 products launched. All 6 were indexed in GSC within minutes. After 4 hrs: - All visible via site search - 5 picked up SERP highlights - 2 showed up on branded searches Some showed up fast, while others were pushed down, an older same-name ranked #2 #buildinpublic #seo

Firsto.co log, Jan 23 6 products launched. All 6 were indexed in GSC within minutes. After 4 hrs: - All visible via site search - 5 picked up SERP highlights - 2 showed up on branded searches Some showed up fast, while others were pushed down, an older same-name ranked #2 #buildinpublic #seo

Firsto log, Jan 20 Launched 7 products today. All 7 showed up in GSC within 1 hr After 4 hrs: - All visible via site search - 4 picked up SERP highlights - 3 showed up on branded searches A few are already on page 1, right below the official site. #buildinpublic #seo #indiedev

Firsto log, Jan 20 Launched 7 products today. All 7 showed up in GSC within 1 hr After 4 hrs: - All visible via site search - 4 picked up SERP highlights - 3 showed up on branded searches A few are already on page 1, right below the official site. #buildinpublic #seo #indiedev

Perfect start to the week 2 sales after switching Firsto payments to Polar #buildinpublic #indiedev

🌟 Spotlight: @ewalf.com The 2025 Indie Product Landscape --> firsto.co/blog/the-202... #productlaunch 👉 https://bsky.app/profile/ewalf.com/post/3mc5lz7vnnc2t #IndieSpotlight

What??? Project name search: Firsto ranks #1, then the official site and this happened in just 4 hours. #buildinpublic #seo #indiedev

What??? Project name search: Firsto ranks #1, then the official site and this happened in just 4 hours. #buildinpublic #seo #indiedev

Small milestone, but a real one. Firsto.co just hit 2,500 users, with 900 products waiting in the free launch queue. #buildinpublic #indiedev

Small milestone, but a real one. Firsto.co just hit 2,500 users, with 900 products waiting in the free launch queue. #buildinpublic #indiedev

Firsto.co Log 6 products went live today 1h: all 6 indexed in GSC 4h: all visible in site search; 3 Google highlights 2 product-name searches on page 1 (both ranking #2, right after the official sites) One product holds the same position across different keyword queries #seo #buildinpublic

Firsto.co Log 6 products went live today 1h: all 6 indexed in GSC 4h: all visible in site search; 3 Google highlights 2 product-name searches on page 1 (both ranking #2, right after the official sites) One product holds the same position across different keyword queries #seo #buildinpublic

Firsto Log , Jan 11 5 products went live today 1h: all 5 indexed in GSC 16h: all 5 visible in site search; 3 highlighted by Google; 2 showing in product name search; 1 brand keyword on page 1 #buildinpublic #seo #indiedev

The 2025 Indie Product Landscape --> firsto.co/blog/the-202... #buildinpublic #indiedev #productlaunch

The 2025 Indie Product Landscape --> firsto.co/blog/the-202... #buildinpublic #indiedev #productlaunch

This feedback from a Firsto customer made my day: Within 24 hrs of launching a product, Ahrefs already shows multiple dofollow links from Firsto pages — listing pages, product pages, and even marked as “Best links.” #buildinpublic #backlink #productlaunch #indiedev

This feedback from a Firsto customer made my day: Within 24 hrs of launching a product, Ahrefs already shows multiple dofollow links from Firsto pages — listing pages, product pages, and even marked as “Best links.” #buildinpublic #backlink #productlaunch #indiedev

Update: DocuBloom moved from #3–4 to #2 in product-name search today, now right after the official site. No changes on our side. Just observing. #buildinpublic #indiedev #seo #productlaunch

A Firsto review ranks above Google AI Overview. The #3 result is also a Firsto mini-review. Product name search: #1 official site #2 Firsto review. No paid links. No follow-up work. Just a review written months ago. This is SEO Growth Launch on Firsto #buildinpublic #seo #productlaunch #indiedev

A Firsto review ranks above Google AI Overview. The #3 result is also a Firsto mini-review. Product name search: #1 official site #2 Firsto review. No paid links. No follow-up work. Just a review written months ago. This is SEO Growth Launch on Firsto #buildinpublic #seo #productlaunch #indiedev

Update: DocuBloom moved from #3–4 to #2 in product-name search today, now right after the official site. No changes on our side. Just observing. #buildinpublic #indiedev #seo #productlaunch

Noticed something interesting: In the past week, Google highlighted large sections from 3 different Firsto product pages. I don’t think this is by accident. Something is changing. #buildinpublic #seo #indiedev #productlaunch

Noticed something interesting: In the past week, Google highlighted large sections from 3 different Firsto product pages. I don’t think this is by accident. Something is changing. #buildinpublic #seo #indiedev #productlaunch

Firsto log, Jan 4 6 products published today After ~4 hrs, all 6 products are now searchable 3 showing Google highlights One product-name query places Firsto on page 1, after the official site and tinylaunch Quiet progress, but interesting to watch #buildinpublic #seo #productlaunch #indiedev

Small log from Firsto: One project page got long-form highlights in Google today — not just keywords, but full sections (what it is, who it’s for, FAQ). Feels like the page is being read, not just indexed. #buildinpublic #seo #indiedev #productlaunch

Small log from Firsto: One project page got long-form highlights in Google today — not just keywords, but full sections (what it is, who it’s for, FAQ). Feels like the page is being read, not just indexed. #buildinpublic #seo #indiedev #productlaunch

Firsto log , Jan 1, 2026 8 products published today. ~4 hours later, all 8 pages are indexed by Google. 2 pages show highlighted snippets. One product name search already surfaces in results (page 5). Just logging the start of the year. #productlaunch #seo #indiedev

Update (~16h later): All 5 products published yesterday are now indexed. 3 pages show highlighted snippets. Snippets are pulled from different sections — one-line summaries, intro definitions, and feature items.

Today's Firsto log Published 8 new products. Around 4 hours later, 6 pages were already indexed by Google. 3 of them showed highlighted snippets. One product name search also started appearing in search results. Still early, just logging what we see #buildinpublic #indiedev #seo #productlaunch

Firsto log, Dec 31 5 products published today ~4 hrs later: all 5 pages are indexed 1 page shows a highlighted snippet Ending 2025 here.

Update (~16h later): All 8 pages are now indexed. 5 pages show highlighted snippets. Notably, highlights are now appearing beyond the intro including specific use cases / feature descriptions. #buildinpublic #indiedev #seo #productlaunch

Today's Firsto log Published 8 new products. Around 4 hours later, 6 pages were already indexed by Google. 3 of them showed highlighted snippets. One product name search also started appearing in search results. Still early, just logging what we see #buildinpublic #indiedev #seo #productlaunch

Today’s Firsto log: 5 products published. ~5 hours later, all indexed by Google. 2 got passage highlights. Just noting it down. #seo #buildinpublic #indiedev #productlaunch

Today’s Firsto log: 5 products published. ~5 hours later, all indexed by Google. 2 got passage highlights. Just noting it down. #seo #buildinpublic #indiedev #productlaunch

A launch platform is not a “submit once and done” product. User submissions are just the starting point. The hard part is ongoing curation and updates. I added alternatives pages to Firsto ~1 month ago. Only now am I seeing some SEO signals Patience > hacks. #BuildInPublic #seo #indiedev

A launch platform is not a “submit once and done” product. User submissions are just the starting point. The hard part is ongoing curation and updates. I added alternatives pages to Firsto ~1 month ago. Only now am I seeing some SEO signals Patience > hacks. #BuildInPublic #seo #indiedev