Product leaders face constant decisions about when to streamline, when to innovate, and when to rethink their approach entirely. At the #NPASummit 2025, several sessions will dive deep into how news organizations are tackling these challenges.

Many professional roles in the news product world act as bridges between teams and departments. Being in a bridge role often feels like charting new territory.

Audience interaction isn’t just a theme—it’s a thread running across multiple sessions at the #NPASummit 2025. From tech-driven tools to face-to-face gatherings, these sessions explore new ways to engage communities and strengthen trust:

When newsrooms start replacing living, breathing readers with AI‑generated “personas,” are we solving the engagement problem—or compounding it? 🤔

In the AI era, first-party data has become essential for news organizations. For small and local publishers, it can mean the difference between struggling to survive and building sustainable revenue models grounded in strong audience relationships.

Tired of the same old silos, miscommunications, and frustrations? Let’s have a practical conversation about one of the most persistent and fixable challenges in media: the disconnect between product and editorial teams.

What could news look like five years from now? 🤔 At the #NPASummit 2025, Ju Park and Meredith Gallo will lead a hands-on brainstorming workshop where feasibility and profitability take a back seat, and imagination takes the lead.

Product roles in news are growing fast. 67% of the 2025 News Product Census respondents say their organizations now have a formal product team, and 45% report a dedicated product executive.

This October, the most important event for news product leaders is happening in Chicago — and we’ve only 50 tickets left! ⚠️ The #NPASummit 2025 (Oct 23–24) will bring together 300+ product thinkers from around the world to tackle journalism’s biggest challenges.

AI isn’t just hype—it’s already reshaping how news organizations reach audiences, generate revenue, and build products that work. At the #NPASummit 2025, you’ll hear from leaders putting it into practice:

The 2025 State of Product Management in Journalism Report shows how far our field has come — and our community reminds us every day of why this work matters. 💛

🚨 Only 1 in 4 news product professionals has ever received formal product training. That’s what The State of Product Management in Journalism 2025 Report revealed —and it’s one of the things that’s holding back our field.

We’ve just launched NPA’s Annual Sustainability Drive! 🎉 The State of Product Management in Journalism Report 2025 showed both progress and urgency, especially in training, leadership, and long-term support.

We’re excited to announce the release of The State of Product Management in Journalism 2025 – a report based on the News Product Census we ran earlier this year with 500+ product thinkers across 69 countries!

Across many newsrooms, editorial and product teams still operate in silos—intersecting only when absolutely necessary. But what happens when they become true partners in building the future of journalism? 🤝

Every experimental product team has its own ‘proverbs’—the sayings, guidance, and rituals that keep things running. What if we got together in one room to exchange and collect the ones that have worked best for us?

Product leadership in news isn’t just about setting the strategy or shipping features—it’s about navigating ambiguity, managing tensions between editorial and business goals, and constantly translating between disciplines.

The fourth cohort of the News Product Management Certification (#NPMC) is here! 🌟 Over the next 3.5 months, 30 news professionals from around the world will work with industry leaders to sharpen their product strategy, technical expertise, and leadership skills.

Audio journalism is a growing opportunity for news organizations to diversify revenue. 🎧 At the #NPASummit 2025, Corey Anne Beach and Rokk Williams will take you inside The New York Times’ audio subscription strategy.

You’ve seen the sessions—now it’s time to build your day. The full #NPASummit schedule is live! 🥳

Media companies that rely on advertising to keep journalism free or low-cost are facing the collapse of the traditional ad model. In his keynote at the #NPASummit 2025, Briar Cromartie from Vox Media will make the case for rethinking how we approach advertising in journalism.

What are the possible futures for journalism? And what product decisions can we make today to shape them?

AI is reshaping how product teams operate—speeding up workflows, shortening development cycles, and expanding influence across organizations. As VP of Product Management at Airtable, Anthony Maggio has led teams through this shift, redefining what it means to build transformative products at scale.

What if your CMS could think? 🤔 Bandeirantes Group, from Brazil, didn’t wait to find out. They built AI directly into their newsroom tools, unlocking everything from automatic video transcription and article generation to smart pitch suggestions and dynamic ad placement.

How do you harness the power of AI in the newsroom without losing editorial voice? At the #NPASummit 2025, part of the AI Initiatives team at The New York Times will share how they built Echo, an internal tool that drafts newsletter bullets and SEO headlines.

How can local newsrooms use AI and structured data to rebuild relevance at the neighborhood level—and connect this to business sustainability?

We’re live! 🎉 The #NPASummit 2025 program is here: 50+ sessions, 80+ speakers, and a powerful reflection of what the news product community is building, questioning, and leading.

Dream big: If you had all the information you needed about your audience, what would you do with it? 💡 That’s what we’ll explore together during the upcoming NPA Community Call! Join us on Thursday, July 17, at 12 pm ET. Exclusive to NPA members—get access by joining our Slack: newsproduct.org/slack

A huge congrats to the latest cohort of the News Product Management Certification program, who wrapped up their final classes this week! 🎉 We can’t wait to see how they put their product expertise to work in newsrooms around the world. 👏 @newsproduct.org

Not usually one to cross-post from LinkedIn, but here we are: I’m joining product folks from Newswell, ProPublica, Texas Tribune, and LAist on a panel at the @newsproduct.org Summit in Chicago later this year. If you work in media + product, it’s worth being in the room. newsproduct.org/summit

First-party data may be the real unlock for local newsrooms. From fragmented systems to cultural silos, the biggest barriers to smarter audience strategy go deeper than tech. The NPAI Co-Lab is working to change that.

What’s top of mind for news product thinkers right now? We’ve been listening and shaping the #NPASummit 2025 program around the real challenges our community is facing. This year’s Summit will be a space to tackle the hard stuff, learn from each other, and move forward together.

We’re bringing the energy, the people, and the product mindset to Chicago this October. Don’t miss the first-ever in-person #NPASummit—the space where news product leaders learn, connect, and collaborate on solving the industry’s biggest challenges.

If you’re still wondering why the #NPASummit 2025 belongs on your calendar, this is where to start. From the sessions to the community, it’s designed for people using product thinking to lead real change in news. 🎯 Learn more and save your spot to join us: newsproduct.org/summit

You don’t need to have it all figured out to lead a session at the #NPASummit 2025. One of the things we hear most from past facilitators is how refreshing it is to be part of a space where you don’t need to be an expert to be taken seriously.

You’ve been sketching ideas in your notes app. Reflecting on projects you’ve launched (or wrestled with). Testing new workflows, experimenting with audience strategies, and building better products, one challenge at a time.

Applications for the News Product Management Certification (#NPMC) close tonight! 🚨Don’t wait—submit yours now: newsproduct.org/news-product...

After completing the #NPMC program, Taylí Sánchez helped Mas Voces Foundation Inc./elTOQUE secure a JournalismAI Innovation Challenge 2024 grant to build a new AI-powered financial and economic information service for newsrooms.

Early results from the News Product Census 2025 point to what we expected: news product professionals are doing important work with little structure or support. The #NPMC program was built to close those gaps—with training, strategy, and leadership skills to help you move your work forward.

🚨 One week left to apply for the News Product Management Certification! The #NPMC program is designed for news professionals who want to lead strategically, build products that serve real audience needs, and drive cross-functional collaboration with clarity and confidence.

How can small and local newsrooms use their audience data to build better products? 💡 At the Story Discovery at Scale conference, the NPAI Co-Lab explored how first-party data—like comments, emails, and surveys—can drive strategic insights, and how AI tools can help unlock that potential.

NPA is proud to team up with NAHJ to support the next generation of Latino news executives and entrepreneurial leaders as part of the Adelante Leadership Academy! 🌟

We’re thrilled to see Leah Becerra, NPMC alum and former Senior Digital Editor at The Boston Globe, step into her new role as Product Director for the Digital On-Demand Services initiative at the Reynolds Journalism Institute. Congratulations, Leah! 🎉 rjionline.org/news/leah-be...

For folks still on a high from IJF… I just submitted two sessions for the @newsproduct.org summit this fall. Submit yours by early May. newsproduct.org/summit

News product leaders, we want to hear from you! 🚀 You’ve shaped strategies, built teams, and shipped beloved products. Your insights—on what works, what doesn’t, and what’s next—can help push the industry forward. Why not share them at #NPASummit 2025?

Curious about the News Product Management Certification? Join us for a live Info Session on April 15 at 12pm ET! We’ll walk you through what the program looks like, who it’s for, how to apply, and answer any questions you have.

The Info Session is happening today at 12 PM ET! 🚨 If you’re thinking about pitching a session for the #NPASummit 2025, join us to ask questions, get feedback, and shape your idea. No need to have it all figured out—just bring what you’ve got! ▶️ RSVP + join here: us06web.zoom.us/meeting/regi...

Finance isn’t separate from product work—it’s essential to it. In the #NPMC program, participants learn to incorporate financial planning as part of their toolkit for building sustainable, audience-centered products. 🌟

Thinking about pitching a session for the #NPASummit 2025? Let’s talk!

The #NPMC opens new pathways to growth and expertise in news product management. Through strategic frameworks, inspiring instructors, and collaborative learning, the program empowers professionals like Karen de la Hoz with the skills and insights to create lasting impact in their roles.