After last year’s Summit, many of you told us you wanted more time together and more opportunities to connect and learn from each other. So we’re really happy to share: the #NPASummit is coming back in person in 2026!

Great programming brings people together. A great community turns that programming into something impactful that lasts. 🌟

“Data, not content, is the fundamental asset of an audience-driven company.” 🎯 Bola Awoniyi, co-founder and COO of Black Ballad, shares how capturing consented audience data unlocked powerful editorial insights, but didn’t automatically translate into commercial success.

What does “news product” actually mean? And how does it shape the way newsrooms work? In this guide for the NPA Product Kit, Becca Aaronson breaks it down across three dimensions: ✔️ mindset ✔️ goods and services ✔️ organizational function Read it here: newsproduct.org/product-kit/...

At the News Product Alliance, we help news organizations—not just individuals—build the product culture, skills, and practices needed to adapt and grow.

In her @niemanlab.org Predictions for Journalism 2026, @cindyroyal.bsky.social traces how news product teams are becoming central to unlocking AI’s value in media, an idea sparked by Anthony Maggio’s keynote at the #NPASummit 2025.

Very nice write up on News Product and @newsproduct.org from @bronmaher.bsky.social @amediaoperator.com www.amediaoperator.com/analysis/new...

My 2026 prediction was inspired by something I heard from the very first keynote at the @newsproduct.org Summit. I discuss how product teams will lead the way to unlocking the value of AI for media organizations in three areas: agents, archives and vibe coding.

To be impactful, high-quality journalism needs to be presented and distributed in ways that match how communities are looking for information. Especially at a moment when AI is transforming every phase of the process.

We are grateful that @deepsouthtoday.org is among 12 news organizations selected for the GNI x NPA AI-Powered Next Gen News Sprint to experiment with new technology and build innovative products that will reach and engage younger audiences. @newsproduct.org newsproduct.org/blog/future-...

In this year’s @niemanlab.org Predictions for Journalism, NPA board member Jeremy Gilbert makes a compelling point: publishers will only thrive if they learn to truly value news creators.

In his keynote at the #NPASummit 2025, Briar Cromartie, Head of Product, Advertising & Technical Operations at Vox Media, encourages attendees to rethink what the future of advertising in journalism should look like.

Big news from NPA! 🌟 We’re proud to announce the GNI × NPA AI-Powered Next Gen News Sprint, an eight-month initiative supported by the Google News Initiative to help leading U.S. publishers use AI to reach and engage younger audiences.

At the @newsproduct.org Summit, Meena Thiruvengadam says concerns about safety shifted the conversation around audience engagement: “In a world where people can be barred from crossing borders because of a post or like online, newsrooms may have to rethink the way they measure success.”

By coincidence my @newsproduct.org Sustainers recurring annual donation hit today, so that community is one thing I am thankful for.

#NPASummit 2025 recordings are available! 🎥 We’ve published the keynotes and panels from this year’s Summit so our wider community can revisit some of the conversations that shaped the event in Chicago.

We’re excited to be featured on the Journalism Support Exchange (JSX) — a new hub that makes it easier for local news providers to find the help they need.

Applications are open for the 2025 JournalismAI Innovation Challenge from our partners at Polis (LSE)! Supported by the Google News Initiative, the program will fund up to 12 small and medium-sized news organizations using AI to strengthen audience intelligence and revenue growth.

Last day to apply! 🚨 Applications for the News Product Management Certification close tonight at 11:59 pm ET.

If you’re considering the next step in your product journey, this may help you make your decision: Financial support is available for local journalists in the U.S., and additional support for those in New Jersey, to apply to the NPMC program. 💰 APPLY HERE ↓ newsproduct.org/npmc-applica...

The #NPMC isn’t one-size-fits-all — and that’s the point. It’s designed as a space for learning, testing, and validation — a program each participant can tailor to their own stage of the professional journey, whether they’re shifting roles, developing a new product, or evolving an existing one.

The news media industry is full of amazing thinkers. The NPMC will make them amazing builders, too.

The clock’s ticking! ⏰ It’s the final days to apply for the News Product Management Certification (#NPMC) — the only program designed specifically for product professionals working in the news industry.

Understanding audiences — their needs, behaviors, and motivations — is at the heart of effective product management in news.

Are you passionate about leading programs independently, from setup to evaluation? Do you have 5+ years of experience in program or project management?

From analyzing audience research to supporting brainstorming and opportunity mapping, AI can be a powerful thinking partner and help product managers enhance – not replace – their product intuition.

For some of our #NPMC alumni, the program has been life-changing — helping them clarify where they want their careers to go and what kind of impact they want to make.

Newsrooms have spent decades building audiences on platforms they don’t control — and when those platforms change their rules, those relationships vanish.

From the very first cohort to now, Aaron Williams has been a steady presence and expert guide in the News Product Management Certification. As an instructor, he’s helped hundreds of participants master the use of data to make smarter product decisions.

Over the past three years, news product professionals have made real progress — wider adoption of product practices, stronger cross-disciplinary collaboration, and clearer impact on business and audience outcomes.

Dror Amir was part of the inaugural cohort of the News Product Management Certification — the beginning of a program that now helps hundreds of professionals apply product thinking in their newsrooms.

We're hiring! 💡 NPA is seeking a Senior Programs Manager to co-lead its growing portfolio of strategic initiatives focused on the future of the information ecosystem, audience behaviour and value creation through responsible AI adoption.

Thinking about joining the #NPMC program? 👀 Come to our Info Session on November 7 (12–1 pm ET) to learn what it’s all about — who it’s for, how it works, and how to apply. Don’t miss your chance to level up your product leadership skills 💪 Register now: us06web.zoom.us/meeting/regi...

Very happy with the conversations and panels I've attended at #npasummit, and grateful for everyone who came to the two I was a part of. This has been a really good, much-needed event. I hope @newsproduct.org does it again (but make it three days this time?).

The first #NPAsummit was truly amazing. So many good nerds meeting for the first time, talking about our challenges, and supporting each other. A few years ago this was just a dream. Thanks @newsproduct.org team for their hard work!

Amanda Zamora, Becky Bowers, Adriana Lacy, and Ken Doctor will discuss how publishers are diversifying revenue by creating products and experiences that deliver value — and reinforce trust — with community stakeholders, including readers, advertisers, and community partners.

What happens when a 140-year-old newsroom decides to reinvent how it works? 🗞️ At Svenska Dagbladet, that transformation meant breaking down silos and creating an “editorial growth hub” — a cross-functional team where product, editorial, design, and data experts work together from day one.

We’re excited to share that the Patrick J. McGovern Foundation (@pjmfdn.bsky.social) has renewed its support for the NPAi Co-Lab! 🎉 Next year, the Co-Lab will productize its first-party data schema, pilot it with newsrooms and tool vendors, and embed it in a community-led governance model.

Every reader interaction leaves a data trail — signing up for alerts, downloading a voter guide, or filling out a survey. When handled with care, this first-party data can help newsrooms serve their audiences better. When mishandled, it can erode trust.

It’s no secret that The New York Times has carved a consequential and profitable path toward sustainability and growth, powered not just by its comprehensive news coverage but also by a significantly diversified product portfolio.

People consume information differently based on age, geography, language, culture, digital habits, and levels of trust in institutions. A one-size-fits-all product strategy risks irrelevance — especially as low-quality “pink slime” sites flood communities with misleading stories that erode trust.

Understanding first-party data is deceptively simple — but doing it well is complex. It has become foundational, strategic, and indispensable as news organizations move away from platform dependence and toward deeper, more direct audience relationships.

Instead of asking "How do we save our Google traffic?", the strategic priority for 2025 and beyond needs to be a shift in focus from search-dependent traffic to earning direct, loyal visitors, and establishing reader revenue models that move beyond pageviews or even engagement to build belonging.

We’re thrilled to share that the #NPASummit 2025 has completely sold out — even after increasing capacity to meet the demand! 💥

As audience attention continues to fragment across platforms, creators, and closed networks, traditional strategies for distribution and acquisition are losing ground.

Small and local publishers have a superpower: trust and proximity to their communities. But without a smart strategy for first-party data, they risk being outpaced by competitors, invisible to advertisers, and irrelevant to funders.

How can news organizations stay relevant in a rapidly changing world? At the #NPASummit 2025, we’ll explore how empathy and editorial purpose can guide the next generation of news products.

News organizations spent years following Big Tech’s product playbooks. Now the costs are clear — and news product teams face tough questions about what to build, who it serves, and the tradeoffs along the way.

Encrypted communications are quietly reshaping how communities gather, share, and verify information — how can product leaders plan ahead? In this hands-on workshop, privacy-first product leaders will talk through the technical and editorial realities of working in closed or federated spaces.

Revenue is at the heart of building resilient news organizations — and at the NPA Summit 2025, you’ll hear from leaders experimenting with bold strategies to get there. 💡