This is your final chance to apply to the News Product Management Certification! Applications close tonight at 11:59 p.m. ET. 🚨

The window to apply for Cohort 6 of the News Product Management Certification program is closing soon! Applications are open through this Friday, May 8.

For Marcela Duarte, Innovation Director at Aos Fatos, the News Product Management Certification provided the essential foundation in her product leadership journey.

📢 ¡Ya está abierta la convocatoria para la News Product Management Certification! Este programa virtual, intensivo y de medio tiempo de @newsproduct.org forma a líderes de producto para fortalecer sus organizaciones de noticias. 🗓️ Aplica hasta el 8 de mayo: bit.ly/426IYG9

The info session about the News Product Management Certification is happening TOMORROW, April 21, at 1 PM ET! ⚠️

Mike King, Senior Manager of Curation Strategy at Yahoo, had been doing product work for years before joining the News Product Management Certification - though he lacked the formal language to define it.

Nelly Kalu, Product and Innovation Manager at the Center for Collaborative Investigative Journalism (CCIJ), used the structure and methodologies from the News Product Management Certification to build three sustainable products.

The News Product Management Certification was built on a simple premise: that the skills needed to lead product strategy in journalism are too important to leave to chance. But what does that actually look like in practice? 🤔

Applications are now open for Cohort 6 of the News Product Management Certification! 🌟 The NPMC is a rigorous, part-time, virtual program for mid- to senior-level news professionals seeking the product strategy, technical expertise, and change management skills needed to drive innovation.

Young audiences aren't checked out. They care about what's happening, they're curious and are building their own information ecosystems. Most news organizations, however, don’t seem to appear in them. The GNI × NPA AI-Powered Next Gen News Sprint is working to change that.

🚀 ¡Súmate al NPA Summit 2026! El 6 de abril es la fecha límite para enviar propuestas y participar en el #NPASummit 2026, el evento de @newsproduct.org que se realizará del 21 al 23 de octubre en Chicago 👇

We aren't looking for polished "perfection" at the #NPASummit 2026. We’re looking for the real-world experiments, messy pivots, and practical wins happening in newsrooms right now.

We've kicked off Cohort 5 of the #NPMC program! 🎉 29 news professionals from 13 countries are diving into 3.5 months of hands-on product leadership training together.

Tomorrow's your chance to turn that half-formed idea into a real session proposal for the #NPASummit! 💡

The GNI × NPA AI-Powered Next Gen News Sprint cohort just wrapped a productive three-day Design Sprint at the Reynolds Journalism Institute! 🎉

Recognize any of these faces? From The Atlantic to Yahoo News, and URL Media to the Philadelphia Inquirer, these are some of the voices that brought their insights, knowledge, and perspectives to the #NPASummit last year. And now it's your turn!

Tickets for the #NPASummit 2026 are officially live! 🙌 newsproduct.org/summit We’re heading to Chicago from Oct 21–23 to dive into this year’s theme: “From Reaction to Readiness: Audience Intelligence as AI Infrastructure for News.”

The #NPASummit 2026 Call for Session Proposals is now OPEN! 🌟 Join us in Chicago on Oct 21–23 to help us explore how audience intelligence and better infrastructure can help newsrooms operate with more clarity and resilience.

Before you can build for the next generation of news consumers, you have to understand them. That's where the GNI × NPA AI-Powered Next Gen News Sprint, an eight-month initiative led by the News Product Alliance with support from the Google News Initiative (GNI), started.

We are happy to see the News Product Alliance featured in the guide "Media Startups and Viability: A Guide for Women Leaders," developed by @unesco.org and @sembramedia.org 👏

After last year’s Summit, many of you told us you wanted more time together and more opportunities to connect and learn from each other. So we’re really happy to share: the #NPASummit is coming back in person in 2026!

Great programming brings people together. A great community turns that programming into something impactful that lasts. 🌟

“Data, not content, is the fundamental asset of an audience-driven company.” 🎯 Bola Awoniyi, co-founder and COO of Black Ballad, shares how capturing consented audience data unlocked powerful editorial insights, but didn’t automatically translate into commercial success.

What does “news product” actually mean? And how does it shape the way newsrooms work? In this guide for the NPA Product Kit, Becca Aaronson breaks it down across three dimensions: ✔️ mindset ✔️ goods and services ✔️ organizational function Read it here: newsproduct.org/product-kit/...

At the News Product Alliance, we help news organizations—not just individuals—build the product culture, skills, and practices needed to adapt and grow.

In her @niemanlab.org Predictions for Journalism 2026, @cindyroyal.bsky.social traces how news product teams are becoming central to unlocking AI’s value in media, an idea sparked by Anthony Maggio’s keynote at the #NPASummit 2025.

Very nice write up on News Product and @newsproduct.org from @bronmaher.bsky.social @amediaoperator.com www.amediaoperator.com/analysis/new...

My 2026 prediction was inspired by something I heard from the very first keynote at the @newsproduct.org Summit. I discuss how product teams will lead the way to unlocking the value of AI for media organizations in three areas: agents, archives and vibe coding.

To be impactful, high-quality journalism needs to be presented and distributed in ways that match how communities are looking for information. Especially at a moment when AI is transforming every phase of the process.

We are grateful that @deepsouthtoday.org is among 12 news organizations selected for the GNI x NPA AI-Powered Next Gen News Sprint to experiment with new technology and build innovative products that will reach and engage younger audiences. @newsproduct.org newsproduct.org/blog/future-...

In this year’s @niemanlab.org Predictions for Journalism, NPA board member Jeremy Gilbert makes a compelling point: publishers will only thrive if they learn to truly value news creators.

In his keynote at the #NPASummit 2025, Briar Cromartie, Head of Product, Advertising & Technical Operations at Vox Media, encourages attendees to rethink what the future of advertising in journalism should look like.

Big news from NPA! 🌟 We’re proud to announce the GNI × NPA AI-Powered Next Gen News Sprint, an eight-month initiative supported by the Google News Initiative to help leading U.S. publishers use AI to reach and engage younger audiences.

At the @newsproduct.org Summit, Meena Thiruvengadam says concerns about safety shifted the conversation around audience engagement: “In a world where people can be barred from crossing borders because of a post or like online, newsrooms may have to rethink the way they measure success.”

By coincidence my @newsproduct.org Sustainers recurring annual donation hit today, so that community is one thing I am thankful for.

#NPASummit 2025 recordings are available! 🎥 We’ve published the keynotes and panels from this year’s Summit so our wider community can revisit some of the conversations that shaped the event in Chicago.

We’re excited to be featured on the Journalism Support Exchange (JSX) — a new hub that makes it easier for local news providers to find the help they need.

Applications are open for the 2025 JournalismAI Innovation Challenge from our partners at Polis (LSE)! Supported by the Google News Initiative, the program will fund up to 12 small and medium-sized news organizations using AI to strengthen audience intelligence and revenue growth.

Last day to apply! 🚨 Applications for the News Product Management Certification close tonight at 11:59 pm ET.

If you’re considering the next step in your product journey, this may help you make your decision: Financial support is available for local journalists in the U.S., and additional support for those in New Jersey, to apply to the NPMC program. 💰 APPLY HERE ↓ newsproduct.org/npmc-applica...

The #NPMC isn’t one-size-fits-all — and that’s the point. It’s designed as a space for learning, testing, and validation — a program each participant can tailor to their own stage of the professional journey, whether they’re shifting roles, developing a new product, or evolving an existing one.

The news media industry is full of amazing thinkers. The NPMC will make them amazing builders, too.

The clock’s ticking! ⏰ It’s the final days to apply for the News Product Management Certification (#NPMC) — the only program designed specifically for product professionals working in the news industry.

Understanding audiences — their needs, behaviors, and motivations — is at the heart of effective product management in news.

Are you passionate about leading programs independently, from setup to evaluation? Do you have 5+ years of experience in program or project management?

From analyzing audience research to supporting brainstorming and opportunity mapping, AI can be a powerful thinking partner and help product managers enhance – not replace – their product intuition.

For some of our #NPMC alumni, the program has been life-changing — helping them clarify where they want their careers to go and what kind of impact they want to make.

Newsrooms have spent decades building audiences on platforms they don’t control — and when those platforms change their rules, those relationships vanish.

From the very first cohort to now, Aaron Williams has been a steady presence and expert guide in the News Product Management Certification. As an instructor, he’s helped hundreds of participants master the use of data to make smarter product decisions.

Over the past three years, news product professionals have made real progress — wider adoption of product practices, stronger cross-disciplinary collaboration, and clearer impact on business and audience outcomes.