The evolution of our hang tags - Your support has allowed us to go from cutting and punching rivets ourselves to ordering custom die-cut pieces of art on heavy card. ❤️‍🩹

GOOD MORNING SLEEPYHEADS. Keep away those post @melbfurcon.com & Nocturnal blues by visiting the Ruff Store for a special Monday open! 🔥 Featuring pop up tables from @emufur.bsky.social @muttasaur.bsky.social !! ❤️‍🩹

We were too busy @melbfurcon.com Day 1 to post! Don’t miss out on the… 2nd best? fish & chip shop in Melbourne and some exclusive new items that are selling fast! 👀 Thanks for a thrilling day and all the love ❤️

Good morning Melbourne, the store is open all weekend! (As well as our stall @melbfurcon.com !). See you from 11am each day!

VANDAL GOT IN THE SOCK DRAWER 😼🔥 Angy Paws X @thatsruff.com arm warmers & knee highs, to go with your favourite sweater. Exclusive launch at the Melbourne Ruff Store & @melbfurcon.com this weekend (online at Angy Paws soon!)

VANDAL GOT IN THE SOCK DRAWER 😼🔥 @angypaws.com X THAT’S RUFF arm warmers & knee highs, to go with your favourite sweater. Exclusive launch at the Melbourne Ruff Store & @melbfurcon.com this weekend (online at AngyPaws soon!)

Looking forward to a busy weekend! 🔥 We're open 11 - 6pm Wednesday - Sunday, & we've got a whole lot of surprises for you... 😼 But if you're feeling impatient, head to the Ruff Store for your exclusive chance at 3 new unannounced designs 👀

Meet Slip the Otter, who's run into some tropical trouble! 🏖️🦦 Our latest pin, featuring a unique 3D Textured Design. Available at the Ruff Store tomorrow and at our @melbfurcon.com stall (online soon)!

Someone call a lifeguard... THE DAY AT THE BEACH TOWEL 🌊🏖️ 100% super soft cotton! Available at the Ruff Store from Wednesday & @melbfurcon this weekend (online soon!).

Someone call a lifeguard... THE DAY AT THE BEACH TOWEL 🌊🏖️ 100% super soft cotton! Available at the Ruff Store from Wednesday & @melbfurcon this weekend (online soon!).

Ruff ruff 🩹 @thatsruff.com 📸: @antaresthebull.bsky.social

Happy Valentines, Friends 🥰❤️‍🩹

Got a cool hat from @thatsruff.com

All ready for the Melbourne Midsumma Pride Street Party (just a few minutes down the road)! ❤️🧡💛💚🩵💜 Come say hi, we’re open all day 🏳️‍🌈🥰

Closer looks at the wonderful works sent down by @blueroo.bsky.social to our store! ❤️‍🩹🔥

Take two… Say hi to Jasper & Cyprus! 🦌🐶

Oh deer… 🦌 Who could have foreseen we’d get new @blueroo.bsky.social ‘s in just in time for the weekend? Don’t miss out! 👀

We'll see you by the beach in two weeks @melbfurcon.com ! 🌊 Need something to keep you dry? 👀

who's that professor with the cutest @thatsruff.com bag on campus?? ✨👉THIS GUY👈✨ thank you @obstriker.bsky.social 🫶

New Artist feature @ the Ruff Store! Don’t miss out on this rare opportunity to get original 1 of 1s from @muttasaur.bsky.social ! 🔥❤️‍🩹

THANK YOU FOR YOUR SUPPORT! 🥰 We couldn't have asked for a better turnout in our opening week! 🥺 We’re now open Wednesday–Sunday, 11am–6pm (and online all the time @ THATSRUFF.COM) to restock and gear up for upcoming collabs, events, & upgrades.

Today!! Come say hi & hang out and listen to tunes all day till 10pm🔥🍻

It's gonna be a HOT day (37°c 🥵) in Melbourne this Saturday, we might even have to turn down the fire 🔥 Come see our brand new events space, open from 11am till 10pm for the hottest 100! (yes we have aircon & outdoor fans 💘)

Picked up some sweet threads, stickers, pins and prints! Cool folks, great vibes!! Go see 'em and give 'em your money!!! @thatsruff.com

I’m just living that life. Feat, TARO who’s posing with some upcoming peices for our first gallery showcase @ @thatsruffau coming FEBRUARY ✨

OPENING WEEK DAY 4! 🔥 Huge thanks for the killer opening weekend & supporting our trailblazing, independent, artist-first retail business🥰 We’re excited to bring even more great work & feature more community talent. Open all week, 10am - 6pm, don't be shy, come say hi!

RUFF HOUSE #001 - HOTTEST 💯 Busy Saturday? You might wanna reschedule. 🔥 Free entry to the RUFF HOUSE for our first ever event, listening to the Triple J Hottest 100! Hanging out & radio all day 11:00am - 10:00pm, 24/01/26 79 Johnston Street, Collingwood, Melbourne! 1/2

Don’t miss out on these gainz 👀 In store exclusive launch of our new tank tops. Not available online yet & selling quick.

OPENING WEEK DAY 2 🔥 From 10am-6pm, see what everyone in Melbourne’s been ruffing about 👀 & come hang out! ☀️🍻

Thank you for an incredible opening day everyone! The outpouring of support was incredible 🥹 We are so overwhelmed and grateful for your energy. We couldn’t have asked for a better day. We’re open every day Sunday-Sunday next week for the opening weekend! See you there ❤️❤️

Stopped by there today and its definitely a huge recommend, their clothes are sick and so are the vibes.

Go get there stuff, as a skunk prone to accidents (several major ones) Its a fun concept of critters

Was fun spinning beats over the night ❤️ 🐶 @woxplosion.bsky.social

What a sick night to mark our opening! ❤️ you all, more events like this @ the ruff house soon 🔥

New bois comin to @thatsruff.com !!! Grand opening is tomorrow, so check em out!!

🎉 ITS OPENING DAY! 🎉 See you from 10:00am - 6:00pm today and open every day this week! 🔥 In store exclusives, good vibes and hangs. 79 Johnston Street, Collingwood, VIC, Australia!

SEE YOU SATURDAY 🔥😼 Don’t let Vandal tearing down these posters make you miss out on a bunch of in-store exclusive product launches! 👀

BORN AGAIN, STRONGER THAN EVER 💪😼

ooh lookie here, first unlockable tier. I reckon you'll pick this lock in no time 🔥 At 150% funded you're unlocking OTTER SPACE by @oomanagarcha.bsky.social AND MYSTERY SECRET DESIGN from a future collab with @thatsruff.com (can't spoil the surprise yet sorry) Link below! #furryshop #fursale

1 MORE WEEK

1 MORE WEEK

That's... rug?

HAPPY NEW YEAR! 🥂🎉 Things are officially getting ruffer in Melbourne. Our flagship RETAIL SHOPFRONT opens 17 January 2026! Stay tuned 👀

HAPPY NEW YEAR! 🥂🎉 Things are officially getting ruffer in Melbourne. Our flagship RETAIL SHOPFRONT opens 17 January 2026! Stay tuned 👀

🚨🚨 FIRST DOG IN THE OPEN STORE 🚨🚨 WE LOVE YOU HUMPHREY 🥹🐶

BOXING DAY PREVIEW 💥🥊 From 9am to 3pm today! 79 Johnston Street, Collingwood, Melbourne, VIC, Australia! Featuring some exclusive paintings & prints from the wonderful @blueroo.bsky.social ! Some already sold from Christmas Eve! Get in quick if you've got your eye on something 👀

XMAS PREVIEW LAUNCH! 🎄 Come see the ruff store before official launch in the new year 👀 Open Christmas Eve & Boxing Day as a special preview. + get some FREE STICKERS (also included in online orders) 79 Johnston Street, Collingwood, VIC, Australia!

XMAS PREVIEW LAUNCH! 🎄 Come see the ruff store before official launch in the new year 👀 Open Christmas Eve & Boxing Day as a special preview. + get some FREE STICKERS (also included in online orders) 79 Johnston Street, Collingwood, VIC, Australia!

So called “free thinkers” when you walk past guys installing a sign on a busy street and the temptation to say “a little to the left” kicks in 🤔

If only lamp could see how beautiful they are in their own reflection…