Hunter Schwarz
@hunterschwarz.bsky.social
📤 521
📥 40
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🇺🇸 Journalist │ I write about politics, design, and culture
https://www.hunterschwarz.com
Ralph Lauren’s limited-edition three-piece U.S. Postal Service capsule collection was designed in collaboration with USPS historians.
2 days ago
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The new Utah 2034 logo is weird and divisive, but it's also genius. A temporary logo designed as a placeholder until the final emblem of the Games is released, it introduces shapes through typography that can be used as the building blocks of a full brand later
www.yellopolitics.com/p/ok-ill-adm...
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OK I'll admit it: I love the Utah 2034 logo
Plus: What’s in a political party name?
https://www.yellopolitics.com/p/ok-ill-admit-it-i-love-the-utah-2034
2 days ago
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Happy 44th birthday to Miss @britneyspears ✨💐
4 days ago
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Trump's campaign is upcharging for his Christmas merch and calling it a discount in emails to his mailing list: MAGA Merry Christmas hats that go for $28 on his site are being sold for $35 in emails, and 2026 calendars that go for $25 are being sold for $32 in emails.
4 days ago
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federal court: rules that Trump's tariffs are illegal me:
3 months ago
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The Pulse Memorial rainbow crosswalk honoring the 49 lives lost in the 2016 nightclub shooting in Orlando has been removed and painted over by the state
www.fox35orlando.com/news/pulse-m...
4 months ago
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McGruff is selling "Take a Bite Out of DOGE" tees that look bootleg but aren't to raise money after government cuts forced the National Crime Prevention Council to put a pause on work on a new PSA.
4 months ago
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mentally I am here
4 months ago
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A team of astronomers says it has found a new moon orbiting Uranus and it’s so tiny you can walk the whole thing in two hours.
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4 months ago
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reposted by
Hunter Schwarz
Lucy Ritzmann
4 months ago
my chat with
@hunterschwarz.bsky.social
for this week's open tabs! Hunter's newsletters, Yello and Whig, are 100% required reading imo
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The U.K. government website got a redesign and refreshed logo meant to help build trust in government and encourage more citizens to use the site.
www.yellopolitics.com/p/his-majest...
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His Majesty’s government website has a new brand identity. Here’s why.
Plus: “Zohran for New York City” and a new era of progressive political design
https://www.yellopolitics.com/p/his-majestys-government-website-has
4 months ago
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The "Belligerents" section of the Israel-Iran war page on Wikipedia has been updated to include the United States.
6 months ago
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Revolutionary War-era symbols that have been associated with the political right for more than a decade-and-a-half are now popping up on the left. Say hello to the Democratic Revolutionary Revival.
www.yellopolitics.com/p/sorry-cons...
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Sorry, cons, the Revolution is liberal now
Plus: Mariah Carey changed her font in her new music video but you might not notice
https://www.yellopolitics.com/p/sorry-cons-the-revolution-is-liberal
6 months ago
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Pope Francis' message to attendees at the 2023 World Youth Day was "todos, todos, todos," or "everyone, everyone, everyone." 🕊️
abcnews.go.com/Internationa...
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Pope Francis restates Catholic Church is for everyone, including LGBTQ+ people
"The Lord is clear," the pope insisted on Sunday. "The sick, the elderly, the young, old, ugly, beautiful, good and bad."
https://abcnews.go.com/International/pope-francis-restates-catholic-church-including-lgbtq-people/story?id=102064714
8 months ago
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Sometimes, this press release could have been a cat video. What NASA’s award-winning content strategy can tell us about building support for government.
www.yellopolitics.com/p/what-nasas...
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What NASA’s award-winning content strategy can tell us about building support for government
Plus: This graphic designer won $1 million from Elon Musk. Her story’s changed.
https://www.yellopolitics.com/p/what-nasas-award-winning-content
8 months ago
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reposted by
Hunter Schwarz
Josh Klemons 💪💙💪
8 months ago
Ignore the BS - "Trump’s actually spending more than Biden." From
@hunterschwarz.bsky.social
whig.substack.com/p/trumps-act...
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Trump’s actually spending more than Biden
Plus: Xtina produced Burlesque the Musical
https://whig.substack.com/p/trumps-actually-spending-more-than
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reposted by
Hunter Schwarz
Nancy Friedman
8 months ago
I bet this will be especially interesting to linguists who study gestures. By
@hunterschwarz.bsky.social
:
open.substack.com/pub/yello/p/...
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How Trump uses finger pointing like a secret language to visually communicate
Plus: Want to design the infrastructure of the future? Here’s three steps for the U.S. to get there.
https://open.substack.com/pub/yello/p/how-trump-uses-finger-pointing-like?utm_source=share&utm_medium=android&r=5w0xb
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In short order, Canadian Prime Minister Mark Carney’s campaign has built a brand that’s proud and patriotic in an election that’s become all about standing up to Trump. “We’ve never had an election like this.”
www.yellopolitics.com/p/the-patrio...
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The patriotic branding of Canada’s Liberal campaign is aggressively Canadian
Plus: Trump’s trying to make “liberation day” happen
https://www.yellopolitics.com/p/the-patriotic-branding-of-canadas
8 months ago
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Well this is bleak… an empty email from 538 of its top politics stories of the week was sent out this afternoon with nothing in it :(
9 months ago
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"goat" has entered the lexicon to the extent that it can now be used in newspaper headlines 🐐
9 months ago
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Drew Barrymore just got her own Pantone color.
www.fastcompany.com/91283798/pan...
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Pantone just named a color after Drew Barrymore
Of course, it's a sunny yellow.
https://www.fastcompany.com/91283798/pantone-just-named-a-color-after-drew-barrymore
9 months ago
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when I use 'attorneys general' in a sentence
9 months ago
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In this week’s issue of Whig: 🇫🇷 Macron gets frank 👠 Melania is big in China 🎤 Tate McRae calls Britney comparisons “flattering and scary”
whig.substack.com/p/the-first-...
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The first rule of being a Patriot is bow to no king
Plus: Rihanna says R9 has no genre or radio hits
https://whig.substack.com/p/the-first-rule-of-being-a-patriot
9 months ago
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reposted by
Hunter Schwarz
John Scalzi
10 months ago
I DON'T NEED TO SEE THE TOE SUCKING VIDEO ANY MORE THANK YOU
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Happy Arizona Statehood Day 🦂❤️
10 months ago
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Lung cancer is the leading cause of cancer death in the U.S., and there’s a unique stigma around it. This new PSA from the Ad Council found a compelling way to get around that.
www.yellopolitics.com/p/this-psa-c...
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This PSA could save your life
Plus: Hear me out, what if social media was actually regulated in the public interest?
https://www.yellopolitics.com/p/this-psa-could-save-your-life
10 months ago
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Typography is "the first thing people interact with when meeting AI for the first time," and it's also at the center of OpenAI's first-ever rebrand.
www.fastcompany.com/91273217/ope...
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OpenAI's rebrand tries to tap into the emotional side of AI
OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI Sans.
https://www.fastcompany.com/91273217/open-ai-rebrand-chat-gpt-logo
10 months ago
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C-SPAN is crowdsourcing questions for the White House press briefing, asking its newsletter readers to email in with their name, location, and question
10 months ago
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Target's beloved up&up private-label brand got a rebrand. Its previous packaging used matching colors for the typography and arrow logo against a white background. The new packaging dials up the color use.
www.fastcompany.com/91271515/tar...
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Target’s colorful Up&Up rebrand aims for more shelf appeal
How design agency Collins gave Target’s $3 billion private-label brand a high-value feel.
https://www.fastcompany.com/91271515/target-up-and-up-rebrand
10 months ago
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Hiring for communications over competence might make for good TV, but what’s lost when our government puts spectacle over all else?
www.yellopolitics.com/p/this-is-go...
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This is government by cosplay
Plus: Amy Sherald’s largest-ever museum show offers a more expansive view of Black history
https://www.yellopolitics.com/p/this-is-government-by-cosplay
10 months ago
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The term “meme” was coined to describe a unit of culture, and in the 2010s, it took on a more colloquial, internet-centric meaning for a joke format that can be screenshot and shared. Now the Trumps are at the forefront of an attempt to redefine it again.
www.yellopolitics.com/p/trumps-que...
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Trump’s quest to redefine and profit off of memes
Plus: There’s a fight to trademark the city of Dallas' logo
https://www.yellopolitics.com/p/trumps-quest-to-redefine-and-profit
10 months ago
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reposted by
Hunter Schwarz
Better Things Are Possible
10 months ago
I've assembled a team of the most horrible perverts and criminals you've ever seen and we're going to fix this country
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Trump’s return to office has inspired hats north of the border while Republicans have turned his expansionist foreign policy pronouncements into shirts for fundraising. The campaign might be over, but the merch has just begun.
www.yellopolitics.com/p/nationalis...
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Nationalism is 2025’s hottest merch trend
Plus: The story of Trump’s new immigration policy as told by two apps
https://www.yellopolitics.com/p/nationalism-is-2025s-hottest-merch
10 months ago
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The Trump administration has not fixed the weird spacing in the White House briefing room sign
10 months ago
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More than any American politician, Trump knows how to wield attention as a political weapon. But what happens when people no longer want to give it to him? My latest in my politics and pop culture newsletter Whig
whig.substack.com/p/trumps-war...
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Trump’s war for attention
Plus: Tate McRae stuns in “Sports Car” video
https://whig.substack.com/p/trumps-war-for-attention
10 months ago
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reposted by
Hunter Schwarz
Benedict Pringle
11 months ago
How the Harris campaign chose its fonts
open.substack.com/pub/yello/p/...
by
@hunterschwarz.bsky.social
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How the Harris campaign chose its fonts
Plus: These are the most common font pairings in design
https://open.substack.com/pub/yello/p/how-the-harris-campaign-chose-its?r=72tlj
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Former Vice President Kamala Harris’ 2024 campaign brand identity put typography at its center, and it was a decision made in large part out of necessity. Lasting just 107 days, there was time for little else.
www.yellopolitics.com/p/how-the-ha...
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How the Harris campaign chose its fonts
Plus: These are the most common font pairings in design
https://www.yellopolitics.com/p/how-the-harris-campaign-chose-its
11 months ago
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The new Trump White House website uses Instrument Serif and Instrument Sans
www.yellopolitics.com/p/heres-the-...
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Here's the fonts Trump’s using on the new whitehouse dot gov
Plus: Meet the five women on the final edition of the American Women Quarters Program
https://www.yellopolitics.com/p/heres-the-fonts-trumps-using-on-the
11 months ago
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The first thing Kamala Harris did after returning to California was hand out free meals at a site run by World Central Kitchen and visit the L.A. County fire station that was the first to respond to the Eaton Fire: "Moments of crisis really do reveal the heroes among us."
11 months ago
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kamalaharris dot com has been updated from a campaign site to a site for the office of Kamala D. Harris
11 months ago
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whitehouse dot gov has been updated from Biden to Trump
11 months ago
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Britney Spears was asked by MTV’s TRL in 1999 if she would be more scared to sing at an Inauguration or perform with Marilyn Manson: 🧵
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11 months ago
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Standing in my room, saying the Pledge of Allegiance, to help defend democracy.
11 months ago
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There's already a Wikipedia page for "Tech-industrial complex."
11 months ago
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There are few branding assignments more fraught than designing a logo for someone’s hometown. Unlike consumer brands, cities, towns, and counties are an intrinsic part of people’s identities.
www.yellopolitics.com/p/why-hometo...
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Why hometown rebrands are the hardest of all
Plus: There’s a new proactive playbook for fighting misinformation during a disaster
https://www.yellopolitics.com/p/why-hometown-rebrands-are-the-hardest
11 months ago
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Stuart Spencer, a Republican political consultant who engineered Ronald Reagan’s winning campaigns for California governor and the U.S. presidency, died Jan. 12 at his home in Palm Desert, California. He was 97.
wapo.st/4jh8UG2
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Stuart Spencer, mastermind of Reagan’s winning campaigns, dies at 97
A Republican strategist, he was credited with transforming Reagan, a former B-movie actor, into one of the most successful politicians of his time.
https://wapo.st/4jh8UG2
11 months ago
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On this day in 1999: Britney Spears releases her debut album ...𝘉𝘢𝘣𝘺 𝘖𝘯𝘦 𝘔𝘰𝘳𝘦 𝘛𝘪𝘮𝘦. It remains the bestselling album by a teenage solo artist.
11 months ago
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Rep. Sarah McBride (D-Del.), the first transgender member of Congress in U.S. history, is also the first freshman Democrat to introduce a bill in the new Congress, and it's bipartisan: the Ending Scam Credit Repair Act w/ Rep. Young Kim (R-Calif.)
11 months ago
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When Jimmy Carter ran for president in 1976, he had to reimagine what a campaign looked like. Post-Watergate reforms to limit money in politics meant he had to rely more on free earned media. Here's what politicians today can learn from Carter's example
www.yellopolitics.com/p/what-we-ca...
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What we can learn from Jimmy Carter’s revolutionary nice-guy campaign
Plus: What the FDA’s redesigned rules around “healthy” food labels means for packaging
https://www.yellopolitics.com/p/what-we-can-learn-from-jimmy-carters
11 months ago
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“Wicked” director Jon Chu says Britney Spears will be “very involved” in the forthcoming biopic based on “The Woman In Me.” “I haven’t really started anything fully yet, but she will be very involved in this. I have ideas and things, an approach, but it’s very early.”
deadline.com/2025/01/jon-...
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Jon M. Chu Shares Britney Spears Biopic Update: “She’s Going To Be Very Involved”
Jon M. Chu is set to direct the Britney Spears biopic based on her 2023 memoir The Woman In Me.
https://deadline.com/2025/01/jon-m-chu-britney-spears-biopic-film-update-1236249198/
11 months ago
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