ChatGPT Search misattributes news content 76.5% of time, Columbia study finds, raising concerns for publisher visibility.

𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗥𝗔𝗚 🤖 ▶️ 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘣𝘪𝘨 𝘵𝘩𝘪𝘯𝘨 𝘪𝘯 𝘚𝘌𝘖. A couple of days ago I had the pleasure to keynote #SEOkomm2024 and predicted that 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗥𝗔𝗚 🤖 will be 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘣𝘪𝘨 𝘵𝘩𝘪𝘯𝘨 𝘪𝘯 𝘚𝘌𝘖. I got loads of questions after, mainly around differences to e.g. simple RAG or RAG implementations using memory. 1/2