This is now my most-read newsletter of all time

I’m attempting to build the most comprehensive salary benchmark report for social media professionals. (No, we’re not all interns.) Help me by filling out this survey and sharing with friends who work in this field.

After five years of running Duolingo's social media, Zaria Parvez is leaving. I flew to Pittsburgh to chat with her about what she's looking for in her next role, the mental health of social managers, and why she's into "slow burn" content. In tomorrow’s newsletter.

Two months before the primaries, Gabriella Zutrau, an independent freelance digital consultant, texted @zohrankmamdani.bsky.social's campaign team with an idea. She knew of a tool that could turn online enthusiasm into volunteers. I spoke with her about the impact of a comment-to-dm automation tool.

Published the results to a survey about what it's really like to work in social media right now. The headline? Brands are leaving Twitter in droves.

i interviewed the agency behind many of @zohrankmamdani.bsky.social very good social videos

"The best social is a coy, playful flirtation. How do I authentically share the experience of a piece, a project, and leave you wanting more? My goal is to find, fulfill, and subvert where storytelling needs meet the expectations of the audience."

Have been looking at how brand posts are performing here vs other platforms. This comparison of the same post by @cpsc.gov shared across Threads, Bluesky, and Twitter is interesting.

thrilled to be here!