🚫 Why does #TheHague #fossilfuel advertising ban matter to mitigating #climatechange? Our colleague Thijs Bouman & co-authors Jan Willem Bolderdijk & Keith Smith explore the impact of the bold initiative beyond its symbolism in a new paper: www.nature.com/articles/s41... Here's a short 🧵:

Public supports fossil fuel ad ban: new study finds twice as many Europeans want to ban fossil fuel ads as oppose such a move www.desmog.com/2025/03/21/s...

Study co-author Thijs Bouman: “A fossil ad ban sends out a powerful message, showing that fossil-fuel products and services should not be promoted. It compels others to implement similar measures, which ultimately lead to carbon emission reductions.” Full, free text: rdcu.be/eeuA9