We’ve had a few people ask… “What does Desi mean?” Desi (pronounced day-see) is a word we use in South Asian communities to describe our own our culture, our people, our vibes. Whether you’re from India, Pakistan, or Sri Lanka if it’s Desi, it’s home.

We’re live on @Crowdcube! Raising for the first time and we’re on a mission to shake up the Desi snack aisle. If you’re up for supporting a bold new snack brand, and you’ve got a sec to check it out or even join us — I’d be massively grateful tinyurl.com/epbnydrf *Capital at risk #crowdcube

We’re LIVE on Crowdcube! From a dream in a can to shelves in Selfridges and taprooms nationwide — you made this happen. We are raising for the first time and we now need your help to grow. Join us in shaking up the snack aisle. Find out more tinyurl.com/epbnydrf *Invest aware: capital at risk

A giant of brewing — rest in power 🙏🏽

I’m building a challenger snack brand rooted in culture, craft, and story. This is Chakli — as bold as the hands that first shaped it. My mums! 🙌🏽

Bar snacks just got an upgrade. We’re not here to quietly sit next to your pint like a soggy crisp or some sad, stale nuts. We come in beer cans, packed with attitude and flavour that slaps harder than your mate after three rounds.

Chakli: Snack Like You Mean It. Here’s the thing: Chakli isn’t just a snack. It’s a statement. It’s the unapologetic, bold, spicy flex of flavors your taste buds didn’t know they were missing. A traditional classic with that extra kick—coz subtlety’s overrated👊🏽

HOLI PARTY GIVEAWAY, SMUGGLERS STYLE! Holi’s this Friday gang and we’re bringing the colour and the JOOMA CHUMMA DE DE vibes like it’s 1991—giving you the chance to WIN 6 CANS of our banging Desi snacks! Head to our Instagram NOW!!!

Midweek Munchies Alert! 🚨🔥 It’s Wednesday—time to spice up your snack game! 🔥 Bold. 🍺 Beer-can packed. 🌶️ Bursting with Spice. Ditch the boring bites & grab a can of our bold, beer-can-packed snacks. Ready to rescue you from the midweek slump! 🚢🔥 #SpiceUpYourSnacks #MidweekMunchies

There’s something incredibly soothing about watching our labels roll off the press—every can, every detail, coming to life. A quiet moment before the bold flavors take over. Soon, these beauties will be wrapped around our signature snack cans, ready to shake up your taste buds.

🚨 BIG NEWS! 🚨 NEW CAN, SAME DESI MAGIC! Smugglers, we heard you! After 5 months of 440ml beer cans, we’re making a switch. 💥 Sales were flying off the shelves faster than Jalebis on a Sunday, but this move helps us reach even more of you! Future Proofing in 330ml cans ✌🏽#DesiMagic #CurrySmugglers

No Green Peas in Our Bombay Mix! ❌🟢 We listened, and you spoke loud and clear—NO GREEN PEAS in our Bombay Mix! Our focus groups told us they weren’t a fan, so we said, “Alright then, out they go!” 💨 Why did we even ask? Well… we thought, Gives Peas a Chance, no? 😆

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SPOTTED IN THE WILD? Our unapologetic desi snacks are slowly hitting shelves. If your local shop doesn’t have them, tell them to SORT IT OUT – you deserve the best! 💥 Packed in beer cans, bursting with spice, attitude, and nostalgia – this is the snack revolution you’ve been waiting for👊🏽

BIG NEWS, DESI SNACK LOVERS! We’re beyond thrilled to announce that our bold, unapologetic desi snacks have landed in Selfridges! For years, South Asian snacks were stuck in a cycle of the same old, same old boring bags staked on supermarket shelves 📍Selfridges Food Hall now! Let’s get smuggling🔥

What was the LAST Bollywood song you listened to? Don’t act all sophisticated like it was some deep Mehdi Hassan ghazal. We know some of y’all just blasted “Choli Ke Peeche” like it’s still 1993. 😏

What you drinking with your Bombay mix?

Beer cans just got an upgrade! Snacks in beer cans? Oh yeah, that’s how we roll! 🎉 We’re not just about desi snacks; we’re about next-level desi snacks. 🥳 Curry? Smuggled. Spices? Perfected. Vibes? Immaculate. 💥

👊🏽Favourite West Coast IPA? Let’s settle this… 🍻 Mine? The OG Oregon Trail by @elusivebrewing.com Always stocked. Always fresh. ALWAYS hitting the spot. 🙌 🔥 Pro Tip: Pair it with Bombay Mix, and you’ve unlocked the flavur combo of LEGENDS. Spicy crunch meets crisp hops—thank me later. 😉

Masala Chai + Bombay Mix, Spice, Sip, Repeat Do you love a good cuppa chai that packs a punch with every sip? 🔥 Pair it with some crunchy, spicy Bombay Mix, and you’ve got a flavour explosion that’ll have your taste buds doing the bhangra! 🕺

#TryJanuary Wave goodbye to those dull, restrictive resolutions. DISCOUNT CODE “DESIVIBES” Life is too short to start the year with restrictions. Make this January the month you celebrate taste, freedom, and indulgence. Are you a Curry Smuggler?

PAKORA CANS are BACK IN STOCK! 🌟 ✨ Crispy, crunchy, and oh-so-masala-y! ✨ 🔥 This is your sign to grab a can (or three) and treat your taste buds to the ultimate snack-time adventure. 😎 DONT forget to use ‘DESIVIBES’ discount code! 10% off 👊🏽

Yo Smugglers Crew! New Year, New DISCOUNT CODE, Same Curry Smugglers Madness! We’ve got a special treat to spice up the new year! Enjoy 10% OFF your next order – because you deserve it. Use Code: DESIVIBES Here’s to 2025: Spicier, Louder, and Smugglier! 🚀

Alright, snack squad — it’s decision time! What’re you bringing to the NYE table? 🥂 🔥 Our iconic Bombay Mix: The OG spicy, crunchy, flavour-packed MVP! OR 💥 Chakli: Twisty, crispy spirals of golden, snappy joy! We’re all about starting 2025 with a crunch-tastic bang — but the choice is yours.

Hey,Curry Smugglers Squad! Time to dish the deets! 😏 How are you LOVING our Desi snacks? Are they hitting the spot, they making your taste buds dance Bollywood? Loving your vibes! 💬 “I ate the whole can of Bombay Mix.. in one sitting. No regrets” 💬 “Your snacks? Basically a curry party in my mouth

Who’s Loving Our Pakora Cans? Yes, it’s a beer can… but no, it’s NOT beer! 🍺❌ these cans are packed with crispy, spicy, snacky Desi goodness that’ll have you hooked at first crunch. 😍

🎄 MERRY CHRISTMAS, SMUGGLERS! 🎄 What a ride since our launch! YOU made it epic—thank you for the love, tags, and belief in bold, delicious snacks! 2025 will be even BIGGER & SPICIER 🔥 Stay spicy, stay smug, & enjoy a snack-filled season! ❤️ #StaySpicyStaySmug

The Last Can of 2024 is Packed! We’re officially done packing for the year, and now it’s all about enjoying the season with our Desi fam! Late-night antakshari, dhol beats come to mind! Now it’s time to kick back, crank up the dhol and stuff our faces with samosas 👊🏽

Keep pushing. Keep building! They laughed.They said, “Snacks in cans? That’s crazy!” When you’re chasing something big, the noise can be deafening. Doubters. Critics. People too scared to dream for themselves. But here’s the thing: WE didn’t come this far to let their nonsense slow us down. 💪

Did ya see our Desi snacks make a star appearance on the @craftbeerchannel.bsky.social Christmas Live Show! A MASSIVE shoutout to Jonny and Brad..you guys are legends, and we’re thrilled to have been part of such a fun, festive show. Loved seeing Jonny necking that can..yup that’s how you do it!👊🏽

JOIN THE CREW: New newsletter subscribers score an exclusive 15% discount—because smugglers always take care of their own! 😉📬 No passwords, no secret handshakes, just straight-up savings.

Hey Smugglers fam! Last Xmas Orders close: 18th December. 📲 Tap that link in bio NOW to secure your stash! 👊🏽

We are giving away a 12 pack of our awesome savoury snacks, if you wanna win head over to our Instagram NOW👊🏽

The countdown is ON! 🕒 You’ve got until 18th Dec to lock in your holiday haul of Curry Smugglers’ legendary snacks! 🥳 🎁 Whether you’re the host with the most or planning sneaky late-night snack raids, don’t be the one left empty-handed! ⚡ Orders close: 18th December.

“IT’S A BEER! LOOKS ITS A BEER CAN… NO ITS A SNACK SERIOUSLY!” Still confused?

UP YOUR SNACK GAME 👊🏽 #DesiSnacks

“Skip the fruitcake drama this year. 🍰❌ The Curry Smugglers gift case is the only thing your taste buds actually deserve for Christmas. 🎄🎁 But hurry – they’re almost as rare as a stress-free holiday! 🌶️✨ #SmuggleSomeJoy” Head to the web shop now…..

Your reviews are like snacks for our souls—spicy, crunchy, and oh-so-satisfying! We’re laughing, cheering, and sometimes even tearing up (happy tears, we promise!) reading your reviews, because after all we are a startup only 3 months old! 🙏🏽

DESI Art Alert: Kush is on Fire! 🔥 Meet Kush (@kushiaania), over on Insta artist taking creativity to the next level. Her latest work explores self-expression, identity, and wearing it with pride—a true vibe and a feast for the eyes. Smugglers fam, GO get this vibe👊🏽

Ready to sleigh this holiday season? 🛷 Then grab a can of Curry Smugglers Desi Snacks and let the flavour explosion begin! 💥 Pop that lid like a Christmas cracker, Devour, share, repeat… or hoard it like the Grinch (we won’t judge)👊🏽

Hey! Beer writers gang! Hope you managed to grab a can last night? 👊🏽

Massive congratulations @amethystheels.bsky.social 🙌🏽🙌🏽 Desi Gal ❤️

Made up for all the winners at the @britbeerwriters.bsky.social awards tonight, esp @amethystheels.bsky.social. A mad night for Pelli all in with 10 pieces we published taking home awards. Incredibly happy for our wonderful, hard working, talented contributors.

Raising a pint to everyone shortlisted for the @britbeerwriters.bsky.social Awards 2024 tonight. You’ve mastered the art of turning hops into headlines, lagers into love stories. Your words brings brews to life and make our taste buds do some bhangra moves 🕺🏼 Best of luck to all you legends! 🍺

Smugglers fam 🫡Next level snack vibes tonight👊🏽

Have you tried our Curry Smugglers Snacks yet? 🤩🌶️ If not, you’re seriously missing out on the new Desi snack experience! Get 15% off with our newsletter signup and join the flavour revolution! 🔥💥 GO GO GO

Loving all the LOVE for Karkli! Thanking the main man Kumar for taking our snack game to legendary status! We decided not to call our Karkli sticks Karkli — we named them Chakli instead, because some snacks deserve legend status, right? 👊🏽

BIG NEWS, SMUGGLERS! This Sunday, 1st Dec, yours truly are crashing the Coachworks Christmas Market, and we’re bringing the HEAT to light up your festive season! 📍 Where? Coach Works Ashford Kent 🕒 When? This Sun, 10-4PM until the snacks are gone! Spread the word. See you there, smugglers fam!

Oi, Oi, snack squad! Loving the spicy kick of our Desi snacks? Got a local pub, bar, deli, or bottle shop that deserves a snack upgrade? Tell them to hit us up, and we’ll have their shelves stocked with the crunchy, spicy goodness faster than you can say “extra chili.”😜

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