Ceci n’est pas un café. You don’t always notice it, but things land differently in Brussels. Sound familiar?

During our digital learning session, Lorenzo Marchese highlighted the climate and security debate as a prime example of introducing a new angle.

Goran Karanovic shared the magic formula for AEO success in our digital learning session.

We have more facts than ever, but less understanding of what they mean. And that’s exactly where Shane Parrish reminds us to slow down: look at the source, the incentives, and the evidence. If you’re not filtering, you’re just forwarding. 🔗 bit.ly/4sAdeos

Google AI killed web traffic: Goran Karanovic explained how to be the answer during our digital learning session.

It’s not all unicorns and disco balls for Anna Meusburger. But nerves of steel and a dash of nu metal help deliver results. As for her dream lunch guest… if only we could rewind to 2016.

Monitoring & analytics are about more than data points. Lorenzo Marchese helped connect the dots in our digital learning session.

We've spent 2,000 years believing that if you can't explain something explicitly, you don't really understand it. Yet your best insights often come from somewhere you can't fully articulate. What if that's not a bug, but how expertise actually works? 🔗 https://bit.ly/4spVuvl

Lorenzo’s got big plans, fuelled by double espressos. He lets us in on the best part of his job, and how he gets it done. As for his dream lunch guest… want to take a guess?

Sharp insights served with a warm smile. @annasidonia.bsky.social pairs strategic thinking with a finely tuned political sensibility. She shines under pressure and can pull together a knock-out campaign. Above all, she’s the glue that holds our team together.

There’s no lobby as powerful as love. Even when you’re married to your job, a little affection goes a long way. So be our Valentine today!

We may have mastered the art of critical thinking, but we’ve forgotten sympathetic listening.  Our knowledge is a powerful asset, yet it can also limit our perspective.  Everyone has a vantage point worth learning from. 🔗 https://www.youtube.com/watch?v=AWUDFge4t-4

Even the most thorough plans may overlook a key element within the campaign or project, holding it back from perfection. If you keep missing it, there could be a deeper issue with your creative and strategic approach.

Make listening your communications superpower. Next week, our very own Lorenzo Marchese and @annasidonia.bsky.social will host the digital learning session “Listen Better. Influence More.”

The validation trap is real. As AI gives us constant affirmation, we’ve stopped wrestling with uncertainty. However, in Brussels, this approach can be dangerous, as nuances matter in policy.

She may be the life of the party, but beware of her deadly pen (or, more accurately, keyboard).  With over 15 years of comms experience, our all-rounder copywriter and creative campaign whiz Maya Taal knows just when to deliver the perfect touch of spice.

Jimmy Wales: "Innovators should have fun, seriously."  Wikipedia changed the world through curiosity, not corporate mandates. For Brussels pros juggling high-stakes work: What if our biggest challenges require the kind of engagement that actually feels... enjoyable? 🤔

Want your message to be HEARD? Perhaps it’s time to LISTEN more. Join us for our latest digital learning event on how monitoring and analytics can help you influence more effectively! 📅 Date: February 5th at 3 PM (CET) 🔗 Register: therightstreet.digital/listen-bette...

New year, new comms strategies. 🚀 Our first 2026 workshop with the EASE Comms & Membership Community focused on practical comms planning, with a little help from AI. Guided by Andras Baneth, participants learned to zero in on their priorities and sharpen their message.

As we look toward the new year, the cultural moment is pulling us backward. 2026 is set to lean into rising nostalgia for decades past. Instead of returning to what was, we can focus on what’s worth carrying forward. Read more: https://t.ly/o_DHn

The Right Street would not exist without our amazing team. We laughed, celebrated, handled tough challenges, and drank a lot of rakija. Above all, we did some amazing work and grew stronger. Cheers to all, and here’s to a new and brighter 2026! 🥂

Music, drinks, and chill.  The perfect recipe for the Brussels and Mostar offices’ Christmas parties. Three cheers! 🥂

Are “AI experts” legit?  Our colleague @martabojovic.bsky.social shares her take on this in her latest blog: https://therightstreet.digital/ai-copywriting-experts-hype/

He comes across as quiet, but make no mistake. Goran Sutalo speaks volumes with his web design! Always ready to dive in, he adds just the right dash of flair to every task. (And his guitar speaks even louder. 🤘)

Nothing beats a live event! We were busy putting together @eiturbanmobility.eu’s The Red Carpet Treatment, an eye-catching public action designed to spotlight the future of urban mobility. Here’s a little glimpse into how that unfolded:

Big tyre energy with @tyreseurope.bsky.social. A very thrilled @annasidonia.bsky.social and Veronica Sarno as they steer the Tyres Europe rebrand and new website to the finish line.

What has 40 years covering the EU taught Lisbeth Kirk? In the latest #LoveOrMoney, the founder of EUobserver reflects on her journey from a Danish farm to Brussels, and why editorial independence matters more than ever. Read the highlights and tune in 👇 https://therightstreet.digital/lisbeth-kirk/

Giving sustainable mobility and the @ecf.com the red carpet treatment at Place Lux yesterday with our friends from @eiturbanmobility.eu.

What happens when a top journalist marries a politician? Lisbeth Kirk of EUobserver talks about balancing love and editorial independence in the upcoming #LoveOrMoney:

Can you really turn a complex database into a cross-platform app that actually saves time? It’s a tall order. But when it comes together, it can make a real difference.

Three years have passed, but our RocknRolla spirit still runs deep.  RIP Richard

Does Brussels have a relatability problem? Lisbeth Kirk, long-time friend and EUobserver founder, seems to think so: #LoveOrMoney youtube.com/shorts/RBMv8...

In 1989, Tim Berners-Lee invented the World Wide Web. Then he gave it away for free. He understood that real value often lies not in what you own, but in what you make possible for others.  🔗https://www.theguardian.com/technology/2025/sep/28/why-i-gave-the-world-wide-web-away-for-free

The question isn’t “what can she do?”— it’s “what can’t she do?” Our Tech Lead Yuliia also happens to be a snowboarder, skateboarder, Spanish guitar player, and DJ — and somehow makes it all look easy.

The next episode of #LoveOrMoney is coming soon. In the meantime, here’s a sneak peek featuring EUObserver founder Lisbeth Kirk, sharing her humble beginnings in journalism: youtube.com/shorts/un4RO...

Strategic thinking is often cited as one of the most essential skills of the 21st century. While it may come naturally to some, anyone can learn it. It all starts with six essential mental disciplines. Master those, and not even Sun Tzu can stop you.

Though he needs no introduction, there are many things you may not know about our cofounder Filip. Roll the clip! 🎬

A special moment for our team last week: seeing The Right Street’s work come to life at the Genval Forum, organised by Vanguard Europe. Beyond supporting the Forum’s branding, the real highlight was being in the room with the people shaping Europe’s security and competitiveness.

Now, we’re really diving into the nitty-gritty. 👀 With what emoji would YOU describe the EU? Leave an emoji or two in the comments. ⬇️ www.youtube.com/shorts/q6iBZ...

No speeches, no slides, just wine, food and the kind of conversations you only have when the pressure’s off. Thanks to everyone who joined us for our Back to the Bubble reception yesterday!

If you’re a high achiever, chances are you’re no stranger to intellectual self-doubt. The smarter you are, the more you doubt yourself. Though we often see it as normal, it can harm you in many ways.  The solution? Build strategies to cope with it and keep moving 𝑑𝑒𝑠𝑝𝑖𝑡𝑒 the feeling.

In its infancy, the Internet was a utopia for sharing ideas. Now it threatens to become a tool for surveillance and even suppression.  With the recent trend of going back to basics, should we – and more importantly – can we go back to simpler digital times?

Well, can’t argue with results. 🤷

Most people land in Brussels for one of two reasons: a relationship (love) or career (money). In our podcast and blog series #LoveOrMoney we talk to movers, shakers, and people-about-town in Brussels to find out what brought them here – and what keeps them hooked.

We know failure can contain valuable lessons, but not all failures are created equal. There’s failing intelligently, and failing...not so intelligently. Understanding the difference can help us fail in ways that are less costly, maybe even exciting.

What a lineup of superstars we had at #MostarWeek25! Ivo Antunović, Nick Pawley, Inês Rebelo, and Gianluca Misuraca gave us a closer look into their work and the trends shaping their fields. Thanks to our guests for their inspiring presentations and the great conversations that followed!

Ah, September, the month that takes us back to our school days. These days it’s back to work, but the learning never really stops. Take a look at some of the interesting things our team members have studied:

The truth may be right in front of you. But you can’t always believe your own eyes. Perception is easy to trick. Optical illusions reveal how our minds twist reality, how memory slips, and how judgment wobbles.

Want to know some cool facts? Here are some tidbits from our copywriter Marta that might spark your curiosity. #TRSKnowsStuff

When you hear the word 𝐌𝐚𝐜𝐡𝐢𝐚𝐯𝐞𝐥𝐥𝐢𝐚𝐧, the first thing that pops into your mind is a character like Littlefinger from Game of Thrones, someone who justifies any means to get what they want.  But here’s a mindblowing fact: that’s not what it actually means. 🤯