We’ve been talking about this for a long time but there’s still confusion that formula milk is sterile. It needs to be made up as directed (fresh and cooled boiled water) to kill any bacteria and reduce the risk of gastro illnesses.

Fantastic couple of days hearing from passionate and progressive projects in this area. It was great to share our work too!

We @better-start.bsky.social are attending & presenting @uclan.ac.uk MAINN conference this week. Myself & team will be sharing our holistic approach to infant feeding, we’ve increased breastfeeding rates by 10% & how babies living in care are being fed by breastmilk.

During the report writing process, Better Start's Vicki Morgan @vickimorgs.bsky.social contributed her expertise and insight to the committee.

Today, the @houseoflords.parliament.uk will debate a new report from the Food, Diet and Obesity Committee: 'Recipe for health: a plan to fix our broken food system'.

Breastfeeding anytime, anywhere—because babies don’t wait. Let’s build a world where every parent feels supported however they feed their babies #BabyFriendly #WorldBreastfeedingInPublicDay

Social & emotional development shapes how we connect, cope, and thrive—not just in childhood but throughout life. The early years, from pregnancy to age five, are crucial for building these skills. Investing in this foundation benefits individuals, families, and society.

There’s still time to sign up, join us for a session on systems change, community power and closing the gap in the Early Years

Come and hear us share how we’ve integrated Better Start through the veins of our local partnership and why we are continuing beyond 2025! You’ll get to hear learning and celebrations from the other Better Start sites too. It’s free and can be watched ‘on demand’

As we enter 2025, one of our goals is to align efforts in early years systems change with the Government’s priorities; from reducing inequalities to improving life chances for children & families and ensure all children are ready to start school, in Blackpool and beyond. What are your NY goals?

Team away day today reflecting on the last 10 years of @better-start.bsky.social celebrating our learning, outcomes and highlights but also challenges faced along the way. Valuing everyone who has been part of it 🧡 Looking forward to some festive cheer too🎄 🎁

Passionate about improving early years systems to support babies, children, families, and the workforce. Let’s talk innovation, collaboration, and creating lasting impact. Who’s working in this space? #EarlyYears #PlaceBased #NewHere #2Followers