Happy Birthday #EuniceFoote! 🎂 She would be 206 years old today!

Themes of “eco grief, “climate anxiety” & “compassion fatigue” etc came up again and again at #ICCB2025. But always coupled with the need for hope, optimism, and ACTION. That’s the only viable path forward. Stoked to see this initiative brewing up in the Bay Area, will be supporting from Brisbane!🤙🍻

All of this! Thank you, Amy Van Nice, thank you for speaking truth out loud but also providing hope! #ICCB2025

There’s a bunch of ways to connect with the SCB Conservation Marketing @scbconsmark.bsky.social working group, and today at #ICCB2025 we announced the first consmark conference since 2021 will be held online during the first week of December 2025! Stay tuned for more!

“Maybe she saw a cool bird” - legit reason at #ICCB2025 for a mate who’s missing from a meetup 🤷🪶

Legend! 🏆 @meg-shaw.bsky.social not only used memes in her #ICCB2025 talk but showed us the research supporting their effectiveness! Humour and beautifully-designed slides FTW!

#ICCB2025 @meg-shaw.bsky.social: Avoid using photos of ourselves interacting with (especially touching) wildlife b/c it makes others want to do it too & think wildlife would make a good pet & also that the species is less under threat. Plus 41% don’t read IG captions (ie researchers “explaining”)

#ICCB2025 “Please let other people know this group exists!” - current Participatory & Citizen Science working group prez John Cigliano There’s an open call for nominations for board members. A top priority is to document conservation impact from successful projects.

Stoked to see so many #ICCB2025 delegates posting here! 🤙 Appreciate the opportunity to present in the Participatory & Citizen Science session on behalf of my team; I shared some takeaways on volunteer engagement & retention within a koala citizen science context. And some memes.

A plenary of huge encouragement to get the #ICCB2025 conference started from Queensland Chief Scientist & QUT Professor Kerrie Wilson. #conservationscience 🌏

Some people hear “optimism” and think: Unserious. Unrealistic. Out of touch. Let’s bust that myth. Optimism isn’t denial. It’s strategy. Here’s why we believe in hope with teeth. 🧵 #OceanHoptimism #HopeToAction #NotDelusionalJustDetermined

🧵 Why does some content go viral? A dance. A jingle. A sea shanty. “Baby Shark” has 14 billion views. What if we used that same energy, not for a cartoon shark, but for real people keeping oceans alive? Let’s unpack. #OceanHoptimism #MakeCareViral

Happy to see things have finally (for the most part) transitioned to #WorldOceanDay i.e. #DropTheS 🌏🏆 Had forgotten my tweets about that ported over here 👀 I made it a “tradition” to post something annoying every year complaining on one platform or other, going back > 10 years!😂🤷 World OCEAN Day FTW

👋 Excited for #ICCB2025 next week, right here in Brisbane! Thinking now’s the time to finally start using this app, hoping to connect with the conservation social science community & especially the @scbconsmark.bsky.social crew - who will be there? Are there any consmark meetups planned?

Social media can both help & harm wildlife. Misused images fuel illegal trade & false perceptions, but they can also drive change. Join us at @iccb2025.bsky.social to co-create guidelines for ethical imagery that supports conservation, not harm. Register today: conbio.org/mini-sites/i...

🌿 Join us and Rare at ICCB2025 - @society4conbio.bsky.social Pre-conference workshop -"Ethical Principles for Behaviour Change Interventions in Biodiversity Conservation". 📅 Sunday, June 15th (Half-day AM) 📍 Where: ICCB Brisbane - Australia #ICCB2025 #Conservation

Love the ocean? Love local craft beer? Ocean Hoptimism brings both together in the SF Bay Area! Drink up, dive in! Learn more and signup for event alerts here: www.oceanhoptimism.org/bayarea

I transferred my tweets to Bluesky mainly to preserve this thread on Eunice Foote I’d started in 2018. I think some made it through but it got fragmented. 😐 I’ll make an attempt to find them all and post them below 🤷 #EuniceFoote

Just set up a BlueArk transfer from Twitter before nuking my account, mainly to preserve my Eunice Foote thread #EuniceFoote 🤷🤞

👋 Hi new followers! It’s been quite the influx🤔…thanks for following me despite that👇being my sole post! 😂 Guess I’ll give this a go now that you’re all here! Appreciate the prod by @katharinehayhoe.com a while back & @nedra.bsky.social adding me to the #socialmarketing list for starters 🤙

Looking for my #SocialMarketing community! Social marketing is a field that uses marketing, design and other approaches to create behavior change and social impact. If you're working/teaching/researching/interested in this area, let's connect! #MarketingSky #BehSci #BehSciSky #PublicHealth #npsky

SIGH

Stoked to see our paper amongst the top cited @ Journal of Social Marketing over the past year! Thanks everyone! 🤙 Says a lot for the discipline and its commitment to diversity and inclusiveness. I’ll repost some threads by our team which include the links to download it. 🧵⬇️

Always appreciate the “theory to practice” theme, and @TaylorWillmott @rundlesr & Jess Harris brought it to #ANZMAC2022! Wish I could have played “theory bingo” in person along with you guys!

Great #ANZMAC2022 presentation, @YousefMurooj! Awesome to see #socmar applied to this issue!

it’s a good week for stalking conference hashtags between @ANZMAC (#ANZMAC2022) and @SBCCSummit (#SBCCSummit)! Thanks to all the attendees who are tweeting takeaways on marketing, social & behaviour change, and communications! 🤙

Before I moved to Australia and started working @SMGriffith1 on a koala threat mitigation project I didn’t realise they were commonly found in urban areas! About to kick off the Brisbane Koala Forum and there happens to be 🐨🐨 right across from the venue! #WildlifeWatcherAU

Our team from @SMGriffith1 is super stoked for ##DogfestQLD! 🤙 🐕🐶🦮🐩 @jay_naidu1 @ltsrockz @PhillSherring

Pretty cool to be at a @MarSocSci field updates & networking event here at UQ after following along from Hawai‘i via Twitter all this time! Enjoying hearing about some great marine social science initiatives in Southeast Queensland. #MarSocSciAus #SEQHUB

Kicking off #ChangeTribe2022 and super stoked for two days of hearing about a fantastic array of innovative social & environmental change initiatives!

Loved the celebratory #WSMC22 entrance with the kazoos and everything, @juliacarins & @rundlesr! "Happy Birthday" to social marketing, indeed!🎉🥳🎂👏

The Creative Process (Act 3) (Hamlet 2, 2008) https://youtu.be/hg10aV0uPQk #PhDchat

Excellent closing panels of #ISMC2022 emphasizing how social marketing has evolved as a discipline; loved seeing the collective enthusiasm! Also appreciate the push to be more reflexive, introspective & critical while celebrating the many #socmar achievements. Thank you everyone!

Enjoyed hearing @erikcateriano’s preliminary PhD findings at #ISMC2022 - an innovative discursive study examining Indigenous health rituals in Peru & the factors that shape them such as solidarity, reciprocity, & complementarity, & the intersection w/ western medicine hegemony

Great to see the encouraging outcomes of the “Switch your Fish” campaign to protect declining snapper & pearl perch by promoting alternative species! Thank you @rundlesr & Sophie Clayton for sharing this #socmar work at #ISMC2022

Fantastic #ISMC2022 keynote by @PhillSherring, loved references to “eclectic theorizing” ie “magpie-ing” different aspects of #socmar theory in the New Zealand COVID-19 response, with shoutouts to @MaibachEd’s & @dougcbsm’s work in messaging & community-based social marketing.

behavioral economics, behavioral insights, social marketing

I'm reposting my pinned thread on Eunice Foote because somehow I managed to split it...it starts 9/18/18 with the tweet below, but when you get to 3/31/21 you need to actually click on the tweet itself (https://x.com/footesea/status/1377415341769322496?s=20) to continue....

Amazing co-author team! It was an honor to contribute to this #socmar research with @BilalAkbarM, @alisongond, @JeffFrenchSSM, @sameerdpande, & @nancyrlee! Our #socialmarketing paper is open access: https://link.springer.com/article/10.1007/s12208-021-00308-0

👀 Every state agency and conservation NGO spending hundreds of thousands on ineffective PSAs & endless pamphlets about wildlife harassment in Hawaiʻi... meanwhile these guys on YouTube: 🔥🔥🔥 https://www.youtube.com/watch?v=ghI96OQ64PE

Thank you to the New Zealand Social Marketing Network and speakers @MaibachEd & @JTThaker for a fantastic webinar on social marketing & climate change! #socmar #climatechange #nzsmn

One of my least favorite 'genres'...being constantly reminded how much it sucks to be a late chronotype. https://www.cnn.com/2021/06/07/health/night-owl-depression-link-wellness/index.html

Join @ABTagenda & our crew on June 9th for the Narrative Blitz REDUX! ✅All attendees will receive a FREE e-book & #communications toolkit💡📕🛠️🗃️📋 Register ➡️ https://bit.ly/3wzZV9M#communications#NarrativeBlitz #ABTAgenda #scicomm

Thank you @PennSAS for hosting a great 1.5 hr(!) webinar w/ @RobertCialdini, “Social Norms-Based Messaging: A (Nonpolluting) Engine for Environmental Action” In the Q&A he shared why a certain headline about #COVID19 vaccination was so awful from a #socialnorms perspective

Thank you @Whitaker_Inst & @nuigalway for hosting a fantastic webinar series celebrating the 50th anniversary of social marketing! Wonderful presentations on complexity & systems change by @CDomegan, Dr Dmitry Brychkov, & @smduane, @PierProject...

Less than an hour to @ABTagenda's Narrative Blitz, and we have >1,500 people joining us! #scicomm I'll be attempting to live-tweet while helping moderate the Q&A - ask your questions here using #NarrativeBlitz You can still register up to showtime:...

🧵Starting a thread for the #NarrativeBlitz, presented by @ABTagenda & @NatlParkService. This is a free event, to be held LIVE (i.e. no recordings going out later) on Wed. April 14th, from 11:00 am-1:30 pm PDT. Register here:...

Join me and 20 other presenters from @ABTagenda's crew on 4/14 for this free live event that's for anyone involved in any type of communication! more info & registration link: https://mailchi.mp/2890856a8e4a/narrative-blitz #scicomm #ABTFramework #communication

Finally a piece that explores the value and nuance of “shaming” in the context of #COVID19, drawing upon @jenniferjacquet’s work. https://slate.com/technology/2021/04/shame-covid-restrictions-psychology-public-health.html

If your work (or life...) involves any type of communication, you won't want to miss this free event hosted by @ABTagenda & @NatlParkService. Excited to be joining 19 other speakers to share my #scicomm #ABTFramework "origin story." Register here:...