This week’s PRNEWS Roundup: 👖 American Eagle’s CMO calls the Sydney Sweeney backlash an opportunity, not a crisis. 🤖 PR pros remain split on AI — tool or threat? 🌾 Land O’Lakes + Getty Images team up to repicture rural America with more authentic visuals. www.prnewsonline.com/pr-roundup-a...

AI can help #PRprofs upgrade daily media briefing reports on brand visibility, industry trends, competitive positioning with tailored insights for different audiences, article-level metrics & context, reader-friendly visual formats via @prnewsonline.com

Thank you to @prnewsonline.com for having us at the 2025 Awards Gala last night in NYC! A huge congratulations to everyone who contributed to our CONTROL podcast and the campaign nominated, to all of our clients who help make it possible, and to Erik Smith on being named CEO of the Year!

🚨 In this week’s PR Roundup: • AI “workslop” is piling up — shiny, but shallow. • Journalists say too many pitches read like a bot wrote them. • A reminder that authenticity sells: Reading Rainbow’s reboot tapped a viral librarian as host. www.prnewsonline.com/pr-roundup-a...

As AI becomes more common in newsrooms, simply disclosing its use is not enough to maintain credibility. buff.ly/3X5iOXI

🚨 Crisis Comms in the AI Era 🚨 From AI-driven crises to data disasters, PR pros face a new risk landscape. Here are some of the takeaways from our latest Brand Reputation and Crisis Comms in the AI Era workshop: 👉 Missed it live? Don’t worry—watch the full event on demand here: buff.ly/i0yAeKy

What do a late-night monologue, the evolution of podcast pitching—and a cheeky AI campaign have in common? They each offer a fresh lens on how PR is changing in real time. 🚀 buff.ly/XexGON1

⚡️ What happens when “going viral” becomes the strategy? California Gov. Gavin Newsom’s recent social media gambit—bold all-caps posts, AI memes—has triggered explosive follower growth: a 450% increase on X since mid-June. buff.ly/dmAa7o7

⚡️ What happens when “going viral” becomes the strategy? California Gov. Gavin Newsom’s recent social media gambit—bold all-caps posts, AI memes—has triggered explosive follower growth: a 450% increase on X since mid-June. buff.ly/dmAa7o7

Reputation has risen to the utmost importance within the world of communications. And the challenge today is not just spotting risk but understanding how it is shaped across digital platforms and AI answer engines. www.prnewsonline.com/why-narrativ...

Just in — @prnewsonline.com included Codeword on its 2026 Agency Elite Top 120 list, recognizing the most innovative PR & communication agencies of the year. 🏆 We can’t wait to live up to the hype: chiefmarketer.com/event/2026-a...

Authenticity, pricing & AI—three forces communicators can’t ignore. Our latest PR Roundup has the insights: 🎾📈🤝 buff.ly/p591tLC

LinkedIn brand reach has dropped to just 1%, but employee posts generate 8× more engagement. Here’s how savvy brands are adapting: buff.ly/XDOkJPp

💡 Stop taking orders. Start steering your PR career. Here's several ways to elevate your role and take charge of your strategy: Learn more: buff.ly/xurEcRi

💡 Stop taking orders. Start steering your PR career. Here's several ways to elevate your role and take charge of your strategy: Learn more: buff.ly/xurEcRi

This week in PR Roundup ⬇️ 🚨 Nestlé’s CEO scandal shows why transparency isn’t optional. 📊 Age divides news habits—Gen Z scrolls TikTok, Boomers stick to TV. 🏈 NFL kickoff = brands rushing the field for attention. 👉 Full story: buff.ly/jVLzlbH

🤖 The dark side of AI in PR and social media isn’t just theoretical—it’s already here. Learn more: buff.ly/RUXK5r0

This week’s PR Roundup has it all: ➡️ A crisis brewing at Home Depot after an ICE raid tragedy ➡️ Target’s big CEO shuffle ➡️ And yes… becoming a human burrito with Chipotle + Urban Outfitters 🎉 👉 Read more: www.prnewsonline.com/pr-roundup-h...

Join us in celebrating our CEO, @eriksmitheriksmith.bsky.social, for being recognized as an outstanding Agency CEO in @prnewsonline.com 2025 People of the Year. Erik’s leadership inspires us at Seven Letter and sets a standard for the industry. Check out Erik & the full award here: bit.ly/4lDxQaQ

In the next installment of our new hashtag#CommsCorner series, we spoke to Alexis N. Johnson, PR and Head of Social Impact at Beats by Dre. We asked her an extremely important question: "What should be the mascot for PR?" Do you agree? What's your pick for a PR mascot?

👀 Want your company featured on LinkedIn News? 🎯 Get insider tips at the PRNEWS Thought Leadership Masterclass on Aug. 26, 12 p.m. ET with LinkedIn experts. 👉 Use code PITCHING for a discounted seat! www.prnewsonline.com/go/prnews-th...

Tomorrow! Join us for a new PRNEWS Live with the VP of Public Affairs and comms of the Personal Care Product Council. buff.ly/NDu0Xgx

HONORED is a seven-letter word, and it's just how we have felt throughout years of partnership with the Medal of Honor Museum on their strategic communications. Congratulations to our team for now being recognized as a finalist for @prnewsonline.com Platinum Awards Nonprofit Campaign of the Year.

PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges buff.ly/Xv7GFSg

When challenged by cancel culture warriors, brands increasingly explore how to turn national polarization into a business advantage. www.prnewsonline.com/are-we-in-th...

Perhaps Superman's true kryptonite isn't a mineral; it's bad publicity. buff.ly/6U7zyk4

After seeing the recent #Superman movie, I had one thought … the Man of Steel really needs a good publicist. Thanks @prnewsonline.com for publishing my fun, but hopefully informative piece! #PR #mediarelations ➡️ www.prnewsonline.com/superman-jus...

What are some of the changes to the Barcelona Principles for PR measurement? Check out a few here, and review them all here: buff.ly/cg60HXh

Lessons in Transparent Communication—from Peloton to DEI to Tariffs buff.ly/piiwFFP

Thought leadership on video is everywhere! Here's how execs can take advantage. buff.ly/2pNK5W4

Lessons in Transparent Communication—from Peloton to DEI to Tariffs buff.ly/piiwFFP

Thought leadership on video is everywhere! Here's how execs can take advantage. buff.ly/2pNK5W4

Stay updated on key PR topics: Peloton's communication hurdles, trust and visibility issues in DEI and ways to explain price increases due to tariffs. #PRTrends buff.ly/ShKKgIv

🚫 “That reporter hates me,” isn’t a strategy—it’s a reaction. 📖 Read the full article: buff.ly/czCg0Qy

Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away buff.ly/GAsPiWT

How should academic medical centers communicate amid federal funding cuts? As AMCs face financial strain, the pressure is on communications leaders to protect public trust and ensure clarity across audiences—from researchers to the local community. www.prnewsonline.com/federal-fund...

LinkedIn just dropped a major power move: opening its Member Post Analytics API for executive profiles—globally. 🚀 🔗https://www.prnewsonline.com/why-linkedin-opening-the-api-is-a-game-changer-for-executive-influence/

ICYMI: Last week's PR Roundup... buff.ly/EitcnjC

Check out some of the takeaways from Part I of our thought leadership masterclass... www.prnewsonline.com/go/prnews-th...

Check out some of the takeaways from Part I of our thought leadership masterclass... www.prnewsonline.com/go/prnews-th...

ICYMI: Last week's PR Roundup... buff.ly/EitcnjC

LinkedIn just dropped a major power move: opening its Member Post Analytics API for executive profiles—globally. 🚀 🔗https://www.prnewsonline.com/why-linkedin-opening-the-api-is-a-game-changer-for-executive-influence/

How should academic medical centers communicate amid federal funding cuts? As AMCs face financial strain, the pressure is on communications leaders to protect public trust and ensure clarity across audiences—from researchers to the local community. www.prnewsonline.com/federal-fund...

PR Roundup: Sony’s Sustainability, AI Summary Crisis, Top 50 Creator-Journalists www.prnewsonline.com/pr-roundup-s...

PR Roundup: Sony’s Sustainability, AI Summary Crisis, Top 50 Creator-Journalists www.prnewsonline.com/pr-roundup-s...

Skydance Tells FCC It Will Create CBS News Ombudsman, Eliminate DEI at Paramount “The company said it would commit to a "comprehensive review" post-transaction.” www.hollywoodreporter.com/business/bus...

When AI Owns the Summary, PR Must Own the Story: Thought Leadership in an AI World www.prnewsonline.com/when-ai-owns...

IT HAS A COVER! Pleased to announce that _The Campus Crisis Toolkit: Strategies and Solidarity For the Rest of Us_ is coming from @sunypress.bsky.social in Feb. With 25 chapters from over 40 contributors, the book tackles everything from anti-DEI laws to consultants and cuts to campus violence (1/2)

📊 Did you know some reporters have data quotas? More here: www.prnewsonline.com/why-data-is-...

📸 Viral Moment. 💥 Corporate Fallout. What started as a feel-good concert clip at a Coldplay show quickly spiraled into a PR nightmare — and a textbook case for crisis communicators. www.prnewsonline.com/coldplay-con...