Should you opt for incentive alignment & adaptive designs in your choice-based conjoint study?   Verena Sablotny-Wackershauser @marcellichters.bsky.social @dhguhl.bsky.social Paul Bengart & Bodo Vogt find in their recent JAMS publication that you should! 👉 shorturl.at/gAJQ0 #MarketingSky 📉📈 [1/5]