The New Art School (@thenewartschool.bsky.social)

The Enduring Powerhouse: Why Graphic Design Needs Paul Rand More Than Ever There’s something undeniably romantic about recalling the days before Apple, Adobe Creative Suite, and even the digital revolution spearheaded by AI tools like Midjourney or generative design software. A time when a graphic designer wasn't just expected to manipulate pixels but was fundamentally an artist who drew. The very act of creation involved pen to paper (or pencil to sketchbook), the tactile engagement with form, composition, and structure being central. In those pre-internet browser days, perhaps stretching back further for some of us nostalgic souls, ideas weren't merely sketched; they were forged in the process of drawing. http://newartschool.education/2025/07/01/the-enduring-powerhouse-why-graphic-design-needs-paul-rand-more-than-ever/