Happy #SavedTheCrew day!

Holy shit, they acknowledged it. Wow.

I can’t believe how terrible #Crew96 have become, and how quickly. Our defense is lackluster, at best, and our offense is non-existent.

#crew96 is not good this year.

ICYMI w/ @lorenzofb.bsky.social: Apple's latest iPhone security feature will make life much more difficult for spyware makers and the security flaws they rely on the most. One exploit maker said this new feature will raise the cost of developing and selling hacking tools for newer iPhones.

All the @notion.com gurus are saying not to change existing databases over to use the brand new multi-source capabilities. So of course I did the exact opposite.

Are cyber letters of marque a good idea? I weighed in on this topic in my latest newsletter. TLDR; they are a terrible idea for #cybersecurity companies. cybermotion.thechiefmarketer.com/p/why-hackin...

Feels like the new @notion.com databases update is the setup for something even bigger down the road.

I received this snippet in an email today from a service that is starting to enforce 2FA (good). The ability to simply click a link and send a recovery code to a new email address is quite BAD. At this point, turning on 2FA for everyone is more a placebo than anything.

Security enhancements I'd really like to see in @bsky.app - Passkeys (physical or biometric) - App based 2FA (email 2FA isn't enough)

Cybersecurity consolidation is heating up. Palo Alto is buying CyberArk. Alphabet acquiring Wiz. This week I wrote about what’s driving it and what it means for leaders. cybermotion.thechiefmarketer.com/p/cybersecur...

Microsoft is having a rough few weeks.

Proton fixed a bug in its new Authenticator app for iOS that logged users' sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs were shared.

@notion.com tab groups are an amazing productivity booster.

NEW, by me: A cybercrime forum called Leak Zone, which offers access to breached databases and stolen credentials, was found exposing the IP addresses of its logged-in users to the open web, per security researchers. The database, now offline, was connected to the internet without a password.

Using the new website builder from @beehiiv.com was a breeze! So happy I'm able to easily align the visual styling of my #newsletter (vectorscope.thechiefmarketer.com) with my main site.

New drop for the second half of 2025: Q3 Momentum Check for your #cybersecurity #marketing. vectorscope.thechiefmarketer.com/p/q3-momentu...

Working on a major stylistic change to my website. Normally I'm not a fan of posting Coming Soon™ content, however I'm very excited about this change.

A couple weeks ago I attended #Identiverse2025 and since then have been mulling the takeaways. New week I’ll be sharing more in my #newsletter, but the TLDR; is non-human identities (NHI) are the topic of the moment.

Unless you've been living under a rock for the last 2 years, you are aware of the massive promises being made about AI. Some will bear out while others are purely aspirational. But AI isn't the first, or the last, craze. Knowing how to stay on message during these periods is vital.

Beginning to collect responses for the 2025 State of Cybersecurity Marketing report. This is a biannual report. This edition covers the first half of the year. Work in #cybersecurity #marketing? You can request access to participate here: thechiefmarketer.com/state-of-cyb...

In my newsletter last week I wrote about the biggest cybersecurity risk, who just happened to sit down next to me at a coffee shop. On Tuesday of this week I'm sharing what #cybersecurity #marketers need to know from the #RSA conference. Don't miss out. vectorscope.thechiefmarketer.com/subscribe

In this week’s edition of The Build Up, I’ll be sharing one way to level up your marketing domain expertise. Including how I’ve done it in the cybersecurity / tech space. thebuildup.net/subscribe

For the past 10 years or so my #marketing work has been heavily focused on the #cybersecurity space. Despite that, the marketing and business insights I share skew toward general info rather than being industry specific. It’s time to change that. Here and in my weekly newsletter.

Got my first Unifi devices. I get the hype.

Actively listen to your customers. Easy to say, harder to do in practice. This summer I was at conferences where we were showing off our product offerings. During one interaction with a reseller who said about a competing solution, "they just don't do anything for us." 🧵 /1

🚀 Eliminate Bottlenecks in Your #GTM Strategy I recently rewired my home network to future proof it and eliminate potential data bottlenecks. Don’t worry, this isn’t a homelab post 😂 It got me thinking—businesses face similar challenges when scaling their GTM strategies.

🤖 AI in B2B Marketing: A Misunderstood Opportunity? #AI is everywhere. It's the buzziest of buzzwords. It's among the fastest-growing skills in our industry. But not all AI is created equal. 🧵

Rebuilding what took me nearly 17 years on the x-bird to create will take some time. Where are all my #b2b #marketing people at?

Just figured out the Bluesky method of verification. It makes an insane amount of sense. Also only took about 2 minutes to complete.

Over the past couple weeks I’ve been updating my homelab. Didn’t realize I had one until I stumbled on YouTube videos about the phenomenon, likely because I’m a CMO and not a sysadmin.

All the advice out there recommends sharing newsletter info on the x. Instead, I’m going to lean in here. 🔺 Go-to-market strategies 🔺 Free, delivered weekly 🔺 Focused on the B2B and B2G Sign up at thebuildup.net/subscribe

I loved Twitter but hated what it became. Hoping this will rekindle what I once enjoyed about short form social.